Northwest Fishing

What Northwest Fishing does

Northwest Fishing is a privately held regional media company founded in 1997 that produces and distributes fishing-related content for recreational anglers across the Pacific Northwest. The company's primary offerings are a streaming television series (200+ episodes covering destinations in Oregon, Washington, Idaho, Montana, and Alaska), a free quarterly digital magazine distributed at 400+ physical locations and to 40,000+ email subscribers, and an online community platform where anglers share catches and tips. The firm reports 1M+ weekly viewers across its platforms and claims 28+ years of continuous operation dedicated to Pacific Northwest angling information.

The product portfolio is built on a multi-platform delivery infrastructure spanning a website, native iOS and Android mobile applications, and a Roku streaming channel. Core products are the TV episode library and the quarterly magazine, with secondary offerings including a directory of fishing guides, charters, and tackle manufacturers; branded merchandise (apparel, drinkware, gift cards priced $10-$60); and a community engagement section. The technology stack is conventional streaming and publishing infrastructure with no disclosed AI/ML capabilities, patents, or proprietary algorithmic differentiation.

Monetization operates through four streams: a freemium-to-subscription model (free episode and magazine access, with an All Access subscription unlocking full content); merchandise sales via an e-commerce shop; advertising and sponsored content within the magazine and on digital channels; and directory partnership fees from featured guides, charter operators, and tackle manufacturers. The go-to-market combines content marketing, organic social (Facebook, Instagram, YouTube, X), an email newsletter to 40,000+ subscribers, an online community platform, and regional trade show presence (e.g., Seattle Boat Show, Washington Sportsmen's Show). The company operates with a 6-person team, indicating a lean, founder/management-owned operation with no external funding, parent company, or subsidiary structure disclosed.

Name

Northwest Fishing

Legal name

Northwest Fishing

Website

https://northwestfishing.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Northwest Fishing is a privately held regional media company founded in 1997 that produces Pacific Northwest fishing TV episodes, a quarterly digital magazine, and a directory of guides and tackle partners, monetizing through freemium subscriptions, merchandise, advertising, and directory fees.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Media & Streaming

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Fishing entertainment media
• Outdoor recreation content
• Sport fishing shows
• Angling lifestyle media
• Fishing video streaming

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Revenue (All Access): Premium subscription service providing full episode streaming, exclusive content, and enhanced magazine access. Subscriptions auto-renew at end of term with cancellation flexibility.
2. Merchandise Sales: E-commerce shop selling branded apparel including beanies ($25), flex fit hats ($28), hoodies ($60), t-shirts ($25), drinkware, and gift cards ($10-$500).
3. Magazine Distribution & Advertising: Digital magazine reaching 60,000+ readers per issue across 400+ distribution locations with 40,000+ email subscribers, generating revenue through advertising and sponsored content.
4. Directory Partnership Fees: Featured partner listings in the directory for fishing guides, charters, and product manufacturers, providing marketing visibility for partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Northwest Fishing is a Pacific Northwest sport fishing media company that produces and distributes original TV episodes (200+), a quarterly free digital magazine (60,000+ readers per issue), an online community platform, and an All Access subscription service. Content covers fishing destinations, techniques, and gear reviews across Oregon, Washington, Idaho, Montana, and Alaska, delivered via website, iOS/Android apps, Roku, and 400+ physical magazine outlets, with supplementary revenue from branded merchandise and directory partner referrals.

Product overview

Northwest Fishing is a media and entertainment company operating as the Pacific Northwest's premier fishing show. The offering is a unified platform combining TV streaming (200+ episodes), a free digital magazine (quarterly issues), a community platform, a shop for branded merchandise, a directory of fishing guides/charters/products, and a mobile app for iOS, Android, and Roku. The core products are the TV Episodes streaming service and the Magazine, supplemented by Community engagement, Shop merchandise, Directory partner listings, and an All Access subscription tier. All Access enables full streaming access with new content weekly.

Differentiator

Problem solved

Functional benefit

Products and services

• Northwest Fishing TV Episodes Streaming TV episodes featuring fishing trips, techniques, and tips from expert anglers across the Pacific Northwest (Oregon, Washington, Idaho, Montana, Alaska). The library spans 200+ episodes and is available on the website, mobile apps, and Roku, with selected episodes available for free streaming.
• Northwest Fishing Digital Magazine Free quarterly digital magazine with fishing reports, gear reviews, how-to guides, and local stories. Reaches 60,000+ readers per issue through print and digital distribution at 400+ locations and via 40,000+ email subscribers.
• All Access Subscription Subscription providing full access to stream every episode, read the magazine, and access exclusive content across all supported devices, with new content added weekly. Available on a recurring basis with cancel-anytime flexibility.
• Northwest Fishing Branded Merchandise Shop Online e-commerce store selling official Northwest Fishing branded merchandise including the NW Seattle Beanie ($25), NW Fishing Flex Fit Hat ($28), NWF SeaFish Hoody ($60), NWF SeaFish Tee ($25), drinkware, and gift cards ($10-$500 denominations).
• Northwest Fishing Community Platform Online community platform connecting thousands of Pacific Northwest anglers to share catches, tips, and favorite fishing spots.
• Northwest Fishing Directory Directory of featured fishing guides, charter services, and product manufacturers across the Pacific Northwest, providing marketing visibility and referrals for partner vendors.
• Northwest Fishing Mobile App Free native mobile application for iOS, Android, and Roku enabling users to stream episodes, read the magazine, track catches, and connect with the Pacific Northwest fishing community on mobile devices and TVs.

Quantifiable outcome

• 200+ fishing episodes produced over 28+ years of operation
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Fisherman's GoldcoreGTM or Marketing Partner · 1 January 2017Fisherman's Gold is a fishing tackle manufacturer founded in Everett, WA in 2017, producing fish attractors, plastics, and flutter jigs. Featured product partner in Episode 199 (Neah Bay In-Shore Fishing), providing curated tackle inventory for Neah Bay fishing destinations.
• Old Goat LuresminorGTM or Marketing Partner · 1 January 2014Old Goat Lures, founded by Donn Morse after leaving Microsoft in 2014, uses 3D printing technology to create fishing lures that imitate stunned or wounded baitfish. Featured in Episodes 115 (Sekiu Coho Salmon Fishing) and 15 (Lake Wenatchee Sockeye & Winter Roosevelt Rainbows).
• Ripple Effects CharterscoreGTM or Marketing PartnerRipple Effects Charters is a Neah Bay, WA-based fishing guide service offering guided fishing trips targeting Chinook salmon, Coho salmon, halibut, and lingcod. Featured as Directory Partner in Episode 199 (Neah Bay In-Shore Fishing), providing fishing expertise and on-water content for the show.
• SeaWalker CharterscoreGTM or Marketing PartnerSeaWalker Charters operates out of Neah Bay, WA with Captain Fred Walker. Featured as Directory Partner in Episode 198 (Neah Bay SeaWalker), showcasing salmon and bottomfishing trips in the Strait of Juan de Fuca waters.
• Landem Fishing AdventurescoreGTM or Marketing PartnerLandem Fishing Adventures, led by guide Felix Sturm, provides guided salmon fishing trips on the Kasilof River in Alaska's Kenai Peninsula. Featured as Directory Partner in Episode 197 (Kasilof River Salmon Fishing).
• Alaska Kenai Adventures (AKA Lodge)coreGTM or Marketing PartnerAlaska Kenai Adventures (AKA Lodge) is a featured destination partner offering premium guided salmon fishing experiences on the Kenai Peninsula. Featured alongside Landem Fishing Adventures in Episode 197.
• Fish IntimidatorscoreGTM or Marketing PartnerFish Intimidators, operated by Wade Giesbrecht and Dustin Rhoads since 2015, provides guided fishing expeditions on the Columbia River targeting salmon, steelhead, sturgeon, and walleye. Featured Directory Partner in Episode 154 (Hanford Reach Sockeye) with over 25 years of combined experience.
• D&H Sport FishingminorGTM or Marketing PartnerD&H Sport Fishing is a second-generation guide service operating on the Columbia River, Cowlitz River, Drano Lake, and Brewster Pool in Washington. Led by Dylan Houfek since 2023, continuing the family tradition started by his father Danny Houfek over 20 years ago.
• Mack's LurecoreGTM or Marketing PartnerMack's Lure is a fishing lure manufacturer featured as a product partner in multiple episodes including Episode 154 (Hanford Reach Sockeye). Known for producing quality fishing lures including the popular Wedding Rings.
• Moon's Guide ServiceminorGTM or Marketing PartnerMoon's Guide Service is a fishing guide service featured as a Directory Partner in Episode 154 (Hanford Reach Sockeye), contributing expertise on flashers and spinners for salmon fishing.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Outdoor Life: Outdoor Life is a national outdoor recreation publication covering fishing, hunting, and adventure. It overlaps with Northwest Fishing in fishing content but serves a much broader geography and outdoor vertical, positioning it as a broad incumbent in the same category.
• Bassmaster: Bassmaster is a leading fishing media brand covering competitive bass fishing with TV programming, a magazine, and digital content. While Northwest Fishing focuses on Pacific Northwest recreational fishing, both operate the same media playbook (TV + magazine + digital) targeting fishing audiences.
• Field & Stream: Field & Stream is a long-running outdoor recreation magazine and digital media property covering hunting, fishing, and outdoors lifestyle. It competes for the same audience's attention and advertising dollars as Northwest Fishing but at national scale and across multiple outdoor categories.

Emerging players

• OutdoorHub: OutdoorHub is a digital outdoor media network covering fishing, hunting, and shooting. It competes with Northwest Fishing for regional fishing content and sponsored partner relationships but operates at broader outdoor category scope.
• Fishidy: Fishidy is a fishing app and social platform providing fishing maps, forecasts, and catch logging. It overlaps with Northwest Fishing's mobile app functionality (catch tracking, community) and target audience, but emphasizes mapping/fishing data over production content.
• MidCurrent: MidCurrent is a fly fishing media site covering destinations, gear, and techniques. It overlaps with Northwest Fishing in the fly fishing segment and gear review content, but is more specialized in fly fishing and lacks TV production.
• Reel Time Fishing: Reel Time Fishing is a regional fishing TV show on outdoor sports networks covering Gulf Coast and southern U.S. fishing. It follows the same regional-TV-show + digital strategy as Northwest Fishing, validating the format in a different geography.

Direct peers

• Sport Fishing Magazine: Sport Fishing Magazine is a regional-to-national fishing publication covering saltwater and freshwater species with editorial content, gear reviews, and destination guides. It overlaps with Northwest Fishing in magazine-format fishing content aimed at recreational anglers.
• Wired2Fish: Wired2Fish is a digital fishing media brand producing articles, videos, and gear reviews targeting freshwater anglers. It overlaps directly with Northwest Fishing in content format (how-to videos, destination coverage, gear reviews) and target audience (recreational anglers), making it one of the most comparable digital-first peers.

Others

• The Inertia: The Inertia is a digital outdoor media company covering surfing, diving, and coastal recreation. It shares the same content-brand playbook (web + social + community) as Northwest Fishing in an adjacent outdoor recreation vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nwfishingtv
• YouTubeyoutube.com/@NorthwestFishingTV
• Facebookfacebook.com/NorthwestFishingTV
• Instagraminstagram.com/northwestfishingtv
• LinkedInlinkedin.com/company/northwest-fishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Fishing