Refashion

What Refashion does

Refashion is a non-profit éco-organisme agréé founded in 2008 and headquartered in Paris, operating under France's Extended Producer Responsibility (REP) framework mandated by the AGEC law (2020). It is the sole state-approved coordinator for the end-of-life management of textiles, household linens, and footwear, funded by mandatory eco-contributions from more than 15,000 brands and producers (metteurs en marché) placing products on the French market. Refashion's mandate spans the full circular economy value chain: eco-design support, collection (via a network of 47,000+ drop-off points), sorting, reuse, repair, and recycling.

Its service architecture combines digital platforms with physical infrastructure. Consumer-facing assets include a collection point locator map, a repairer directory, the jerepare.fr portal for the Bonus Réparation subsidy (€6–€25 discounts at labeled repairers), and gamified mobile applications used in school programs. Enterprise-facing assets include the ReFashion Pro portal (pro.refashion.fr), the Recycle B2B marketplace (recycle.refashion.fr) connecting sorters with recyclers, and regulatory reporting tools for brands. Operational technology includes near-infrared spectroscopy (NIR) deployed on sorting lines for fiber identification. As of 2024, the organization managed the collection of 289,393 tonnes of textiles and footwear, achieving a 99.85% valorization rate in 2023, with 1.5 million+ repairs funded through Bonus Réparation since its November 2023 launch.

The business model is non-profit, fee-based on volume declarations: brands pay modulated eco-contributions (eco-modulated by eco-design criteria) to fund collection, sorting, recycling, and public awareness. Refashion serves five primary customer groups: French citizens (free drop-off and repair subsidies), brands/producers (regulatory compliance), collectors and sorters (financial support), labeled repairers (subsidy disbursement), and local authorities (infrastructure and education partnerships). Key partnerships include M6 (TV), Natoo (influencer), Decathlon and Adidas (sports footwear recycling), Bayard Jeunesse (youth education), and major social enterprises including Emmaüs, Le Relais, and Croix-Rouge Française.

Name

Refashion

Legal name

Refashion

Website

https://refashion.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Refashion is the French state-approved éco-organisme for textiles, household linens, and footwear, funding end-of-life collection (47,000+ points), sorting, reuse, repair, and recycling through eco-contributions from 15,000+ brands under the REP framework.

Ownership category

akta.pro rank

Product category

Textile Recycling & Extended Producer Responsibility Services

NAICS

Recyclable Material Merchant Wholesalers (42393), Reupholstery and Furniture Repair (81142)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industries

Repair, Refurbishment & Upcycling Services (Industrial Scale) (IMAOAMAK), Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ), Donation, Resale & Textile Recycling Coordination (HSAFABAI), Forestry & Reforestation (BPAGAGAD)

Keywords

• Textile recycling
• Extended producer responsibility
• Eco-organism services
• Textile waste collection
• Circular fashion programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others, Technology or R&D

Revenue model

1. Eco-contributions from metteurs en marché: Refashion's primary revenue mechanism is the collection of eco-contributions (éco-contributions) from brands and producers ('metteurs en marché') who place textiles, household linens, and footwear on the French market. These contributions fund the entire value chain: collection, sorting, reuse, repair, recycling, and public awareness. The amounts are modulated based on eco-design criteria (eco-modulations). This model operates under the French REP (Responsabilité Élargie du Producteur) framework mandated by the AGEC law (2020).

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Refashion is the French state-approved eco-organization (éco-organisme agréé) coordinating the end-of-life management of textiles, household linens, and footwear on behalf of more than 15,000 brands under the Extended Producer Responsibility (REP) framework mandated by the AGEC law. It funds and operates a nationwide collection network (47,000+ points), sorting infrastructure, repair subsidies (Bonus Réparation, €6–€25 per repair), reuse pathways, and recycling channels via eco-contributions paid by producers.

Product overview

Refashion is France's eco-organism for the textile sector (textiles, household linens, and footwear), operating as a platform-plus-modules architecture. The core offerings include the Bonus Réparation subsidy program (offering 6-25 euro discounts on repairs at labeled repairers), a network of 47,000+ collection points, and a comprehensive reuse and recycling infrastructure. Supporting modules include ReFashion Pro (B2B platform for industry professionals), the Plateforme Recycle (connecting brands with recyclers), On Refait La Mode (TV program on M6+), Refashion Académie (educational campus), Kit Jeunesse (children's educational kit with Bayard Jeunesse), Textile Race (school competitions), and Refashion Collecte Awards (awareness campaigns). The platform enables citizens to sort, deposit, repair, reuse, and recycle textiles through interconnected digital and physical touchpoints, working with over 15,000 brands under Extended Producer Responsibility regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonus Réparation A repair subsidy program offering €6–€25 discounts on clothing, footwear, household linen, and lingerie repairs at Refashion-labeled repairers (1,586 nationwide). Funded by eco-contributions paid by brands under the AGEC law; over 1.5 million repairs funded since launch.
• Points de collecte (Collection Point Network)

Quantifiable outcome

• 99.85% valorization rate of sorted textiles (2023)
• +7 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Bayard JeunessecoreStrategic or Co-development PartnerRefashion partnered with Bayard Jeunesse — a publisher of children's content for ages 1–18 with over 60 years of experience — to develop its first free educational kit for children aged 6–10 on circular economy and textile recycling. The kit includes stories, games, activities, a pixel art coloring system, and a board game, distributed to teachers, parents, and local authorities.
• NatooflagshipGTM or Marketing PartnerRefashion partnered with content creator Natoo (4 million Instagram followers) for the Refashion Collecte Awards campaign (November 2024) and the Fashion Check-Up activation at We Love Green festival (June 2025). Natoo served as ambassador to drive youth engagement in textile collection, encouraging deposits at collection points with social media participation mechanics.
• M6 / M6 PublicitéflagshipStrategic or Co-development PartnerRefashion co-produced and partook the TV program 'On Refait La Mode' with M6 and M6 Publicité, with Seasons 1 (2024) and 2 (2025). The program features celebrities and the general public in circular fashion challenges. Produced by M6 Publicité with UM and McCann Paris as agency partners. Long formats on M6+, daily short segments on M6 around 20h20.
• Le RelaiscoreStrategic or Co-development PartnerLe Relais — a historic player in the French textile collection sector and a key partner of Refashion — sourced second-hand clothing for the solidarity thrift shop at We Love Green festival (2024) and contributes to France's broader textile reuse ecosystem. Le Relais is a major independent social enterprise in the collection and sorting network.
• La Croix-Rouge FrançaisecoreStrategic or Co-development PartnerLa Croix-Rouge Française partnered with Refashion to source clothing for the solidarity thrift shop at We Love Green festival (2024), combining social insertion missions with textile reuse. Like Le Relais, it is a major independent social enterprise in the French textile sorting sector.
• Decathlon and Adidas (Collectives Partnership)flagshipStrategic or Co-development PartnerDecathlon and Adidas launched the 'Collectives' partnership (November 2021 – February 2022), deploying collection bins in all 330 Decathlon stores in France to collect end-of-life sports shoes. The collected footwear is recycled — textile parts to recycling streams and rubber soles to sports court surfaces — with the goal of collecting 25,000 pairs and creating a multisport playing field. Cléopâtre Darleux (French national handball team, Olympic champion) served as ambassador.
• Emmaüs DéfiminorStrategic or Co-development PartnerEmmaüs Défi partnered with Refashion for the Défi Refashion pilot in Île-de-France high schools (December 2024), combining textile collection with social insertion missions. The 8-week program engaged ~10 lycées and used a gamified mobile app to educate students on circular economy.
• Race Against WasteminorStrategic or Co-development PartnerRace Against Waste (Netherlands) initiated the Textile Race, an inter-school competition for textile collection and circular economy education. Refashion brought the program to France in 2022 (Aix-Marseille-Provence) and 2023 (Vosges), where students collected 31 tonnes — a new European record.
• R/UpcyclingminorStrategic or Co-development PartnerR/Upcycling — the creative insertion workshop of Le Relais Val-de-Seine — ran an upcycling workshop at We Love Green festival (2024), transforming festival-goers' clothing and thrifted pieces into custom creations. Proceeds supported the social enterprise's insertion missions.
• COFREET / GINETEXminorStrategic or Co-development PartnerRefashion references the COFREET/GINETEX European textile care label barometer (conducted with IPSOS across 7 countries in 2020/2021) to inform its consumer education programs on proper textile care, sorting, and environmental labeling awareness.
• Collectif Anti_Fashion ProjectminorStrategic or Co-development PartnerRefashion partnered with the Collectif Anti_Fashion Project and fashion personalities (Mademoiselle Agnès, Katell Pouliquen, Maroussia Rebecq/Andrea Crews, Amah Ayivi/Marché Noir Lomé Paris) to create 'Flambant Vieux' looks from second-hand clothing sourced at Le Relais and Emmaüs France stores, showcasing creative reuse at scale.
• McCann Paris / UMcoreGTM or Marketing PartnerMcCann Paris (creative agency) and UM (media agency) collaborated with Refashion and M6 to produce and distribute the 'On Refait La Mode' TV program across M6 and M6+, targeting broad public awareness of circular fashion.
• La RedouteminorStrategic or Co-development PartnerLa Redoute launched eco-responsible lingerie lines using Oeko-Tex certified recycled polyamide lace, as featured in Refashion's editorial coverage of sustainable textile innovations.
• VarianceminorStrategic or Co-development PartnerVariance launched its 'Positive' eco-responsible lingerie range, with 80% recycled fibers (from fabric scraps and plastic bottles, certified GRS) and 20% elastane, presented in recycled paper packaging. Featured in Refashion editorial content on circular fashion.
• Olly LingerieminorStrategic or Co-development PartnerOlly Lingerie creates eco-responsible underwear using organic cotton, recycled lace, and European manufacturing. Featured in Refashion's editorial coverage of sustainable textile innovations.
• FaguominorStrategic or Co-development PartnerFaguo — a French shoe brand committed to carbon neutrality since 2009 — develops collections from recycled materials (GRS-certified recycled polyester from plastic bottles, recycled leather, natural rubber) and has committed to 100% recycled materials by 2024. Refashion features Faguo as a case study in sustainable fashion.
• Robin Lordereau and Emmanuelle SitsminorGTM or Marketing PartnerContent creators Robin Lordereau and Emmanuelle Sits curated and styled the solidarity thrift shop ('La Relookerie') at We Love Green festival (2024) in partnership with Refashion, Le Relais, and Croix-Rouge Française.

Scale indicators25 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Texaid: Texaid is one of Europe's largest textile collection and sorting companies, operating across Germany, Switzerland, and other markets. It is directly comparable to Refashion as a collector-sorter funded by brand contributions and serving as a key infrastructure layer for European textile circularity.
• Emmaüs France: Emmaüs France operates a nationwide network of textile collection and resale via its social-insertion branches. As both a Refashion operational partner and a parallel actor in textile reuse with similar geographic coverage and beneficiary model, it is a direct comparable.
• Le Relais: Le Relais is a major French social enterprise that collects, sorts, and resells used textiles. It is one of Refashion's primary operational partners and shares the same end-of-life textile value chain, making it a direct peer in collection, sorting, and reuse.
• SOEX Group: SOEX is a German textile recycling company operating industrial-scale sorting and fiber-to-fiber recycling. It is directly comparable to Refashion's downstream recycling operations and serves a similar brand-funded recycling function in Europe's largest textile market.
• Valtex (Valtextile): Valtex is Belgium's approved textile collection and sorting operator under the Belgian EPR framework. It is a direct functional equivalent of Refashion in a neighboring jurisdiction, handling similar volumes of post-consumer textiles under a comparable regulatory model.

Emerging players

• Symbiosis: Symbiosis is a Belgian textile-to-feedstock recycling startup that emerged from the textile EPR ecosystem. It represents the kind of downstream recycler that Refashion's Recycle platform is designed to support, and serves as a benchmark for how textile recycling capacity is being developed in Europe.

Broad incumbents

• Citeo: Citeo is France's approved éco-organisme for paper and packaging, operating under the same AGEC REP framework as Refashion. It shares the same business model, regulatory structure, and stakeholder ecosystem (brands paying eco-contributions, public oversight), making it the closest French structural peer despite operating in a different material stream.
• Ecologic: Ecologic is another French éco-organisme operating across multiple waste streams (electrical, toys, sporting goods, etc.) under the AGEC framework. It shares the regulatory and operational model with Refashion and is also a partner on the July 2026 national repair campaign.
• Ecomaison: Ecomaison is a French éco-organisme for furniture, bedding, and DIY waste streams. It operates under the same AGEC framework as Refashion and is co-participating in the July 2026 national Bonus Réparation campaign — making it a directly comparable state-approved eco-org with overlapping consumer awareness channels.
• ecosystem: ecosystem is France's éco-organisme for electrical and electronic equipment, operating under the same AGEC framework. It shares Refashion's governance, brand-contribution funding model, and consumer awareness campaigns, including co-branding of the July 2026 national Bonus Réparation campaign.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/refashionecoorg
• YouTubeyoutube.com/@Refashion-ecoorganisme
• Facebookfacebook.com/refashion.fr
• LinkedInlinkedin.com/company/refashion-ecoorganisme
• Instagraminstagram.com/refashion.fr/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refashion