OLLY

Name

OLLY

Legal name

Olly

Website

https://olly-lingerie.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainable Lingerie & Intimate Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Panties & Briefs (CRAAAIAB), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI)

Keywords

• Eco-friendly lingerie
• Organic cotton underwear
• Sustainable intimate apparel
• Recycled lace products
• Ethical fashion manufacturing

Headquarters

HQ city

Clamart, Île-de-France

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales

Revenue model

1. E-commerce sales (direct): Direct-to-consumer online sales through Shopify-powered website. Customers purchase individual items at one-time prices. No subscription model currently.
2. Gift cards: Digital gift cards sold in denominations of €30, €35, €40, €50, €80, €100, €150, €200. Valid for 2 years, usable across multiple purchases.
3. Wholesale to retailers: B2B sales to approximately 50 boutique partners in France and internationally through Faire marketplace and direct outreach.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

OLLY designs, manufactures, and sells eco-responsible lingerie and intimate apparel including wire-free bras, organic cotton underwear, menstrual underwear, swimwear, hosiery, and bodysuits. Products are made from GOTS-certified organic cotton and GRS-certified recycled lace (Q-Nova), manufactured in European workshops (Hungary, Spain, Portugal, France). The brand sells directly to consumers via its Shopify e-commerce store and wholesale to approximately 50 boutique partners across France, Europe, and internationally.

Product overview

OLLY is an eco-responsible lingerie brand offering a unified portfolio of intimate apparel centered on sustainable materials. The core collection spans wireless bras (Soutiens-gorge), underwear (Culottes), and menstrual underwear (Lingerie menstruelle), organized by material focus into Recycled Lace (Dentelle recyclée) and Organic Cotton (Coton bio) lines. Extended offerings include swimwear (Maillots de bain), hosiery and socks (Collants et chaussettes), bodys (Body Hanang), and yoga wear (Legging Surya), plus printable gift cards. Products are manufactured in Europe (Hungary, Spain, Portugal, France) using certified sustainable materials including GOTS organic cotton, GRS recycled lace (Q-Nova), and Tencel. The brand positions itself as a 100% independent company launched in 2017 through crowdfunding.

Differentiator

Problem solved

Functional benefit

Products and services

• Soutiens-gorge (Bras) Wire-free bras in biological cotton and recycled lace, designed for comfort with natural support. Includes triangle bras, bralettes, bustiers, and wrap-style (foulard) designs priced €50-€65.
• Culottes (Underwear) Biological cotton and recycled lace underwear in various cuts including briefs (€25), tangas, shorties, high-waist styles, and strings (€31-€44), and menstrual shortys (€42-€44).
• Lingerie menstruelle (Period Underwear) Menstrual underwear made with recycled lace for period protection, combining eco-friendly materials with practical reusable functionality.
• Maillots de bain (Swimwear) Eco-responsible swimwear made from Seaqual (ocean plastic waste) and recycled polyamide. Bikini tops €42-€58, one-piece swimsuits €95.
• Collants et chaussettes (Hosiery and Socks) Ecological hosiery and socks from Swedish Stockings, made from recycled fabrics, fishing nets, or organic cotton.
• Body Hanang Bodysuit made from Tencel and recycled tulle, manufactured in France, priced €125.
• Legging Surya (Yoga Wear) Yoga legging from the Surya collection produced in Portugal using sustainable materials.
• Carte cadeau (Gift Card) Printable digital gift cards in denominations of €30, €35, €40, €50, €80, €100, €150, and €200, valid for 2 years and usable across multiple purchases.

Quantifiable outcome

• Recycled lace saves 90% water and 80% electricity compared to conventional yarn
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Comptoir des HuilesminorGTM or Marketing Partner · 31 July 2024Promotional partnership offering complimentary passion fruit bio vegetable oil (50mL) with orders during promotional period, adding value to customer purchases.
• Marguerite (Logistics Partner)coreImplementation/ SI/ Consulting PartnerParis-based insertion company that handles Olly's warehousing and order fulfillment. Marguerite employs people distance from employment and provides training in administrative assistant roles. Partners with small businesses like Olly to support their growth while creating social impact.
• PerdièmeminorStrategic or Co-development PartnerCollaboration on capsule collection featuring menstrual tanga in recycled lace. Olly and Perdième co-created an exclusive product combining both brands' expertise in sustainable intimate apparel.
• Swedish StockingsminorChannel Partner/ Reseller/ DistributorSwedish sustainable hosiery brand whose products (wool socks, merino tights) are sold through Olly's e-commerce platform, complementing Olly's eco-friendly intimate apparel offering.
• Hungarian Manufacturing WorkshopcoreStrategic or Co-development PartnerGerman-owned workshop with dedicated lingerie production facility in Hungary. Long-term partnership of 5+ years. Enables European production, quality control, and ethical manufacturing conditions. Open to visits and filming, demonstrating transparency.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aubade: Premium French lingerie house sold through department stores, own boutiques, and DTC. Compares to Olly as a French multi-channel intimates brand, but with a much larger assortment and a positioning skewed toward luxury rather than eco-responsibility.
• Etam: Large French lingerie and beachwear retailer with nationwide own-store presence and parent of Princesse tam.tam. A broad incumbent whose intimates and swimwear assortment competes for the same French female consumer Olly targets.
• Simone Pérèle: French heritage lingerie brand distributed via department stores, boutiques, and DTC globally. Comparable to Olly as a French multi-channel intimates label, but with a more conventional positioning and much larger scale.
• Princesse tam.tam: French mainstream lingerie and homewear brand owned by Etam, operating physical stores and DTC across Europe. Overlaps with Olly across intimates and swimwear but with a much broader, mass-market assortment and significantly larger footprint.

Direct peers

• Cosabella: Italy/US-headquartered intimates brand known for comfortable, lace-led bralettes and underwear. Directly comparable to Olly as a multi-channel (DTC + boutique + department-store) intimates label emphasizing comfort, lace, and Italian/European production.
• Underprotection: Danish sustainable fashion brand covering underwear, swimwear, and loungewear made from recycled and organic materials with GOTS/GRS credentials. Mirrors Olly's positioning as a European sustainable intimates and swimwear brand.
• Maison Lejaby: Heritage French lingerie brand producing bras, briefs, and swimwear with a focus on quality and European manufacturing. Comparable to Olly as a French multi-channel intimates label with emphasis on craftsmanship and European production.
• Yasmine Eslami: Paris-based independent lingerie and ready-to-wear brand known for refined, comfortable wire-free and bralette silhouettes. Shares Olly's positioning as a design-led French intimates label targeting a similar premium-but-eco-aware customer.

Emerging players

• Organic Basics: Danish DTC essentials brand extending into underwear and activewear with certified sustainable materials. Overlaps with Olly on eco-conscious underwear and a DTC-led European distribution model.

Others

• Swedish Stockings: Swedish sustainable hosiery brand whose products are already sold through Olly's e-commerce. Direct partner and adjacent player in the sustainable European intimates ecosystem with overlapping material certifications.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/olly_lingerie
• LinkedInlinkedin.com/company/ollylingerie

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLLY