The Reform Club

What The Reform Club does

The Reform Club is an independently owned, single-property boutique luxury hotel located at 23 Windmill Lane in Amagansett, New York, within the Hamptons. The property operates on five acres of manicured gardens and comprises 10 keys — seven suites within the main inn and three private cottages — plus an exclusive 21 House, a 3,800 sq. ft. four-bedroom private residence accommodating up to eight guests. A full property buyout accommodates 36 guests and is required for weddings.

The business operates a multi-revenue-stream hospitality model: accommodation rentals (suites, cottages, 21 House), food and beverage via the Meeting House restaurant (Wednesday–Saturday, 5–9 PM) and complimentary in-room breakfast, in-room spa and wellness programming (Lucky Honey Pilates, CosmicRX, yoga, sound healing), private events and weddings (up to 200 guests at The Park venue), curated experiential packages (Serenity Stay, Wölffer Vineyard Experience, Extended Stay, Holiday Buyout), and digital gift cards via Square. Distribution is direct-to-consumer: the property's own website booking engine, phone, and email are primary, with Resy handling restaurant reservations and Eventbrite handling wellness class ticketing.

The target market spans affluent couples, multi-generational families, wellness-focused travelers, wedding parties, corporate retreat groups, extended-stay remote workers, and brand partners seeking experiential activation venues. Strategic positioning emphasizes intimacy, exclusivity, and curated local partnerships (Wölffer Estate Vineyard, Sperry Tents, three Amagansett farms). The Reform Club is privately held with no disclosed parent company, institutional investor, or funding history, and operates with a lean team of approximately 13 employees. No proprietary technology or AI capabilities are disclosed; the tech stack consists of standard hospitality SaaS integrations.

Name

The Reform Club

Legal name

The Reform Club

Website

https://reformclubamagansett.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Reform Club is an independently owned boutique luxury hotel in Amagansett, New York (Hamptons), operating 10 keys plus the exclusive 21 House residence, with on-site Meeting House restaurant, in-room spa, wellness programming, and a private wedding/events business serving affluent leisure and event guests.

Ownership category

akta.pro rank

Product category

Boutique Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Conference Retreat Hotels (THAGALAG)

Keywords

• Boutique luxury hotel
• Hamptons accommodations
• Spa wellness retreats
• Wedding event venue
• Fine dining restaurant

Headquarters

HQ city

Amagansett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Accommodation Rentals: Revenue from renting suites, cottages, and the exclusive 21 House private residence. Includes nightly rates for various room categories ranging from standard suites to luxury multi-bedroom cottages.
2. Food & Beverage: Meeting House Restaurant generates revenue from dine-in service (Wednesday-Saturday, 5:00-9:00 PM), room service, private catering, and private chef experiences. Breakfast is complimentary for hotel guests.
3. Spa & Wellness Services: In-room spa treatments including massages, facials, acupuncture, and holistic healing sessions. Revenue from individual spa appointments and wellness package offerings.
4. Events & Weddings: Revenue from hosting private events including weddings (full property buyout required), group retreats, corporate events, and pop-ups/trunk shows. Requires Sperry Tents as the exclusive tent partner.
5. Packages & Offers: Specialty packages including Serenity Stay wellness packages, Wölffer Vineyard Experiences, Extended Stay discounts for 21 House (10% off stays 14+ days), and holiday buyout packages.
6. Gift Cards: Digital and physical gift cards available for purchase through Square, valid for stays, spa treatments, and dining at Meeting House.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

The Reform Club Amagansett operates a boutique luxury hotel resort on five acres in the Hamptons featuring seven suites, three private cottages, and the exclusive 21 House four-bedroom residence. The property offers on-site dining at the Meeting House restaurant, complimentary in-room breakfast, in-room spa treatments, wellness programming, and serves as a venue for weddings, group retreats, and brand activations.

Product overview

The Reform Club Amagansett is a boutique luxury hotel resort in the Hamptons offering a portfolio of accommodation products (seven suites, three private cottages, and the exclusive 21 House four-bedroom estate), dining experiences (Meeting House Restaurant, in-room dining, and complimentary breakfast), and wellness services (in-room spa and curated wellness programming). The property also hosts events including private weddings, group retreats, and brand activations. The product portfolio centers on the core accommodation offerings—suites, cottages, and 21 House—with value-added packages (Serenity Stay, Extended Stay, Holiday Buyout, Wölffer Experience) designed to enhance stays, plus event venues for weddings and corporate gatherings. Dining and wellness are integral amenities accessible to all guests, while private chef experiences and spa services provide premium add-on offerings. The resort operates as a unified luxury retreat experience rather than separate product lines, with each accommodation type targeting different guest segments: suites for couples, cottages for families and pet owners, and 21 House for extended stays and intimate gatherings.

Differentiator

Problem solved

Functional benefit

Brands

• Meeting House: The culinary extension of The Reform Club—a restaurant located in Amagansett Square serving elevated New American fare
• 21 House

Products and services

• Suites Seven thoughtfully designed suites nestled within the main inn featuring wood-burning fireplaces, marble bathrooms, private patios, and ADA-accessible options for guests ages 12 and older.
• Cottages Three private cottages (Willow Cottage, Mulberry Cottage, Rose Cottage) offering expanded living spaces with gardens, fireplaces, steam rooms, and pet-friendly accommodations for families and couples.
• 21 House Private Residence An exclusive four-bedroom private residence offering 3,800 sq. ft. of refined living with four king bedrooms, spa-like marble en-suites, cathedral ceilings, four fireplaces, a chef's kitchen, private spa room, and wraparound gardens accommodating up to eight guests.
• Meeting House Restaurant Located in Amagansett Square, the culinary extension of The Reform Club serves elevated New American fare with indoor and outdoor seating, craft cocktails, and seasonal ingredients open Wednesday through Saturday, 5:00-9:00 PM.
• Complimentary Breakfast Service Daily in-room breakfast included with every stay featuring locally sourced pastries, fresh fruit, cold-pressed juices, and gourmet coffee delivered quietly to guests' doors.
• Wellness Programming Curated wellness offerings including Lucky Honey Pilates classes in the Sunken Garden, private yoga and fitness sessions, surf lessons, sound healing, reiki, meditation, and astrology readings through CosmicRX partnership.
• In-Room Spa Services Luxury spa treatments delivered to guests' suites or cottages including deep tissue massages, facials, acupuncture, and holistic therapies performed by expert therapists.
• Weddings & Celebrations Venue Private estate venue for luxury weddings offering multiple event spaces including The Park (9,600 sq. ft., up to 200 guests), The Sunken Garden (1,900 sq. ft., up to 125 guests), and full-property buyout option.
• Group Retreats & Private Events Private event venue accommodating multi-generational family gatherings, corporate off-sites, wellness retreats, bachelorette weekends, and creative workshops with venues ranging from gardens to private cottages and 21 House.
• Brand Pop-ups & Trunk Shows Curated brand activation events, trunk shows, and experiential marketing opportunities for fashion, wellness, and lifestyle brands in The Reform Club's refined indoor and outdoor spaces.
• Private Chef Experiences Custom multi-course meals prepared by a private chef in guests' suite, cottage, or private garden space complete with seasonal ingredients, wine pairings, and attentive service.
• Serenity Stay Wellness Package Spa-inspired escape package available May through October 2025 featuring a 60-minute in-room treatment (massage or facial) and one-on-one yoga, Pilates, or personal training session with access to curated wellness amenities.
• Ultimate Hamptons Holiday Buyout Package

Quantifiable outcome

• Full property buyout capacity: 36 guests (7 suites, 3 cottages, 21 House)
• +3 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wölffer Estate VineyardcoreStrategic or Co-development Partner · 1 May 2025Exclusive collaboration offering guests a complimentary bottle of Wölffer Estate wine upon check-in, plus two tickets to the Wölffer Estate Vineyard Tour & Tasting (75-minute guided experience). The experience includes access to the vineyard, production methods, sustainability practices, and a tasting of 4 estate wines led by an onsite sommelier with cheese and charcuterie pairing.
• Lucky HoneycoreStrategic or Co-development Partner · 1 May 2025Weekly Lucky Honey X Reform Club Pilates classes held in the Sunken Garden on Saturday mornings at 10 AM and Thursday evenings at 5:30 PM throughout summer. Classes are complimentary for hotel guests with limited spots for locals. After class, guests can browse Lucky Honey's apparel collection and receive curated goodie bags.
• CosmicRXminorStrategic or Co-development PartnerPartnership providing holistic wellness services including astrology readings, oracle readings, crystal and shamanic sound healings, energy clearings, and tarot readings through their network of practitioners.
• Round Swamp FarmminorOthersLocal farm stand partnership for stocking guest kitchen and curating daily breakfast offerings. Known for famous baked goods, prepared meals, and seasonal coastal ingredients.
• Balsam FarmsminorOthersLongtime Amagansett favorite offering farm-fresh produce, prepared foods, cold-pressed juices, and house-made treats. Partnership provides ingredients for guest kitchen and breakfast offerings.
• Amber Waves FarmminorOthersCommunity-supported farmstand with organic vegetables, fresh flowers, sourdough, and pantry staples. Located on a beautifully restored Amagansett property, providing fresh ingredients for hotel offerings.
• Sperry TentscoreOEM/ Whitelabel/ Licensing PartnerRequired exclusive tent partner for weddings and large events at The Reform Club. All couples hosting weddings must use Sperry Tents for tent installations.
• Nearby Fitness StudiosminorOthersConcierge-arranged transportation to nearby fitness studios including Align, SLT East Hampton, and Mandala for guests seeking additional fitness options beyond on-property programming.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Surf Lodge: Boutique hotel and live-music venue in Montauk. Targets a slightly younger, design-conscious luxury Hamptons crowd with F&B, events, and brand activations—parallel to The Reform Club's experiential positioning.
• Montauk Beach House: Boutique hotel in Montauk offering a curated, design-forward stay with social programming and F&B. Comparable in spirit (small keys, lifestyle positioning) and competes for the same Hamptons leisure traveler.
• Topping Rose House: Luxury boutique hotel and event venue in Bridgehampton, Hampton. Most direct competitor—same geography, similar curated-luxury positioning, full-service F&B, and a strong wedding/event business targeting the same HNW traveler.
• Hammetts Hotel: Independent boutique hotel in Sag Harbor with a small key count, restaurant, and event spaces. Comparable Hamptons luxury boutique concept and similar target customer base.
• The Maidstone Hotel: Independent boutique hotel in East Hampton with a Scandinavian-inspired design, restaurant, and event programming. Direct competitor for both leisure and Hamptons wedding/event bookings.
• The Baker House 1650: Luxury boutique inn in East Hampton with a small key count, refined design, and a focus on romantic/couples getaways. Comparable in scale, target customer, and intimate luxury positioning within the Hamptons.

Regional players

• The Widow's Watch (and other East Hampton boutique inns): Small luxury boutique properties scattered across the Hamptons, several focused on East Hampton, Bridgehampton, and Amagansett. Compete for the same boutique-wedding and refined-getaway demand at similar scale.

Broad incumbents

• Aman New York / Amangansett-style ultra-luxury entrants: Ultra-luxury hotel groups expanding into the Hamptons market. Comparable on the luxury traveler segment but operate at much larger scale and brand recognition; relevant for benchmarking average daily rate and aspirational positioning.
• Gurney's Star Island Resort & Marina: Larger, established luxury resort in Montauk with extensive waterfront amenities, spa, and F&B. Competes for the same Hamptons luxury traveler but at a much larger scale and broader amenity portfolio.

Emerging players

• Soho House (Soho Friends / Soho Home): Members-only hospitality brand with Hamptons presence and a strong wellness/lifestyle programming offering. Comparable on the lifestyle-and-wellness narrative and on the millennial/Gen-X HNW guest overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reformclubamagansett
• LinkedInlinkedin.com/company/the-reform-club
• Instagraminstagram.com/reformclubamagansett

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reform Club