Reformer Pilates Group and Private
Single-location boutique Reformer Pilates studio in Heathmont, Victoria, offering group, small group, private, and seniors classes plus on-site naturopathy to local Melbourne eastern suburbs consumers of all fitness levels.
- Company typePrivate
- Founded-
- HeadquartersHeathmont, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reformer Pilates Group and Private does
Reformer Pilates Heathmont is a privately held, single-location boutique Reformer Pilates studio operating from 3/136 Canterbury Road in the Heathmont shopping strip, Victoria, Australia. The studio is co-owned by Narelle (Owner, Instructor, and in-house Naturopath, teaching Pilates for approximately 10 years) and Shane (Co-owner and Operations), with an instructor team of four that includes a qualified Clinical Pilates specialist (Roberta) and a PT/Run Coach (Abi). Its core products are group Reformer Pilates classes (55 minutes), small group classes capped at four participants, one-on-one and duet private sessions (30 or 60 minutes), and dedicated seniors classes at reduced pricing. The studio also hosts Narelle's naturopathy clinic, Sagesse Health, as an on-site complementary service.
Revenue is generated through a mix of casual drop-ins, prepaid class packs (5-pack and 10-pack with 3- and 6-month validity), a monthly unlimited membership at A$290, small group session packs, private sessions starting from A$60 per 30 minutes, and seniors packs. Customers self-serve book through the PunchPass platform (web, iOS, Android) or contact the studio directly, while new customers are acquired through a 4-classes-for-A$50 intro offer, local word-of-mouth, the studio's website (reformerpilates.com.au), and a newsletter funnel. The GTM is community-led and tightly localized to Heathmont and surrounding Melbourne eastern suburbs, with no multi-site footprint, no external funding, and no parent organization.
Reformer Pilates Group and Private firmographics
Firmographics- Name
- Reformer Pilates Group and Private
- Website
- https://reformerpilates.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Single-location boutique Reformer Pilates studio in Heathmont, Victoria, offering group, small group, private, and seniors classes plus on-site naturopathy to local Melbourne eastern suburbs consumers of all fitness levels.
- Ownership category
- akta.pro rank
Reformer Pilates Group and Private industry classification
Industry- Product category
- Boutique Pilates Studio
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- Pilates Instruction (Mat & Reformer)Private 1:1 Yoga/Pilates & Small-Group SessionsTherapeutic/Adaptive Yoga & Clinical Pilates
Keywords
Where Reformer Pilates Group and Private is headquartered
LocationHeadquarters
- HQ city
- Heathmont
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Reformer Pilates Group and Private business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Group Class Sessions: Standard 55-minute group Reformer Pilates classes sold as casual drop-ins, class packs (5 or 10 sessions), or monthly unlimited memberships. Class packs have validity periods of 3-6 months.
- Small Group Sessions: 55-minute small group classes (max 4 people) sold as individual sessions or pre-paid packs of 5 or 10 sessions at premium pricing.
- Private Sessions: 30 or 60 minute one-on-one or duet (2:1) private sessions with individualized programming, technique support, and rehab-focused movement. Prices start from $60 for 30 minutes.
- Seniors Classes: Specialized seniors group classes offered at reduced pricing compared to standard classes, sold as casual, 5-pack, or 10-pack options.
- Naturopathy Services: Owner Narelle runs a naturopathy clinic from the studio premises, providing complementary health services to studio clientele.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Casual group class drop-in |
| Unit Pricing | Multi-year contract | Group class 5-pack |
| Unit Pricing | Multi-year contract | Group class 10-pack |
| Subscription | Monthly | Monthly Unlimited membership |
| Unit Pricing | Pay-as-you-go | Seniors casual class |
| Unit Pricing | Multi-year contract | Seniors 5-pack |
| Unit Pricing | Multi-year contract | Seniors 10-pack |
| Unit Pricing | Pay-as-you-go | Small group session |
| Unit Pricing | Multi-year contract | Small group 5-pack |
| Unit Pricing | Multi-year contract | Small group 10-pack |
| Unit Pricing | Pay-as-you-go | Private session 30 minutes |
| Unit Pricing | Pay-as-you-go | Private session 60 minutes |
| Unit Pricing | Pay-as-you-go | Duet 2:1 session |
| Unit Pricing | Pay-as-you-go | Introductory offer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Reformer Pilates Group and Private product offering
Product offeringCore offering
Reformer Pilates Heathmont operates a single boutique studio delivering in-person Reformer Pilates group classes, small group classes, private sessions, and seniors-focused classes using reformer Pilates equipment. The studio also offers naturopathy services as an adjacent wellness offering and manages bookings, memberships, and class packs through the PunchPass platform.
Product overview
Reformer Pilates Heathmont operates as a single-location boutique Pilates studio offering a unified service model centered around Reformer Pilates equipment. The core product portfolio consists of four interconnected class formats: Group Reformer Pilates Classes (the primary offering), Private Sessions (one-on-one/duet), Small Group Classes (capped at 4 participants), and Seniors Classes (gentle pace format). These services are booked through the PunchPass booking platform. The studio also offers an Introductory Offer for new customers and hosts a complementary Naturopathy service operated by one of the owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Reformer Pilates Classes Scheduled group sessions using reformer Pilates equipment, offered to local adult members and casual drop-in clients at the Heathmont studio.
- Small Group Reformer Pilates Classes
- Private Reformer Pilates Sessions
- Seniors Reformer Pilates Class
- Naturopathy Services
Companies that use Reformer Pilates Group and Private
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Reformer Pilates Group and Private technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Reformer Pilates Group and Private partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Reformer Pilates Group and Private competitors and assessment
Company assessmentRegional players
- Move Pilates Melbourne: Independent Melbourne-based Reformer Pilates studios operating a comparable group and small-group reformer class model. Comparable because it competes in the same Melbourne suburban market with a similar product mix and pricing strategy.
Broad incumbents
- F45 Training: Global functional-training franchise with significant Australian studio density. Comparable as a competing boutique fitness brand for the same suburban health-conscious demographic, although its modality (HIIT/strength) differs from reformer Pilates.
- Club Pilates: Largest Reformer Pilates franchise globally, with hundreds of studios. Comparable as a Reformer-Pilates-focused operator with a similar group-class model, though it benefits from scale, franchise systems and broader geographic reach than the single Heathmont studio.
- Body Fit Training (BFT): Australian group fitness franchise combining strength and conditioning programming across many suburban sites. Comparable as a competing Australian boutique fitness brand competing for the same local member wallet, though it is not reformer-specific.
Direct peers
- KX Pilates: Australian Reformer Pilates franchise operating small-group reformer classes across many suburban locations. Directly comparable because it shares the reformer-based, small-group, community-led model and competes for the same eastern-suburb customer profile.
- One Pilates: Australian boutique Pilates studio chain offering group Reformer classes with capped class sizes. Comparable because it targets the same suburban female-skewing demographic with similar pricing tiers and a community-led brand.
- Barre Body: Australian boutique studio chain offering barre, Pilates and reformer-based group classes in small-group formats. Comparable because it targets a similar female, wellness-oriented demographic with similar pricing structures and small-class formats.
- Up Movement: Australian boutique movement and Pilates studio group operating small-group reformer and mat classes. Comparable because it sells a similar premium, community-driven small-group experience at comparable price points in similar suburban catchments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reformer Pilates Group and Private social profiles
Digital presenceReformer Pilates Group and Private financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reformer Pilates Group and Private leadership team
Management profileNumber of profiles
Profiles4 records
Reformer Pilates Group and Private funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reformer Pilates Group and Private M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reformer Pilates Group and Private
What does Reformer Pilates Group and Private do?
Reformer Pilates Heathmont operates a single boutique studio delivering in-person Reformer Pilates group classes, small group classes, private sessions, and seniors-focused classes using reformer Pilates equipment. The studio also offers naturopathy services as an adjacent wellness offering and manages bookings, memberships, and class packs through the PunchPass platform.
Is Reformer Pilates Group and Private a public or private company?
Reformer Pilates Group and Private is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reformer Pilates Group and Private founded?
Reformer Pilates Group and Private was founded in -1. It employs 1 to 10 people.
Where is Reformer Pilates Group and Private based?
Reformer Pilates Group and Private is headquartered in Heathmont, Australia, in the Oceania region.
How does Reformer Pilates Group and Private make money?
Five revenue lines are on record. Group Class Sessions are the primary driver. The others are small Group Sessions, private Sessions, seniors Classes and naturopathy Services.
Who are Reformer Pilates Group and Private's main competitors?
Move Pilates Melbourne is listed as a regional player. Broad incumbents are F45 Training, Club Pilates and Body Fit Training (BFT). Direct peers are KX Pilates, One Pilates, Barre Body and Up Movement.
Does Reformer Pilates Group and Private have an API?
No public API is recorded for Reformer Pilates Group and Private.
What industry is Reformer Pilates Group and Private in?
Reformer Pilates Group and Private's product category is Boutique Pilates Studio. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 713940 and its SIC code is 7997.