Move. Pilates

Name

Move. Pilates

Website

https://movepilatesyoga.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Pilates and Yoga Studio Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAB

Pilates Instruction (Mat & Reformer)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Boutique pilates studio
• Reformer pilates classes
• Private fitness training
• Yoga instruction services
• Mat pilates classes

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Group Mat Classes: Revenue from FUSION mat classes including single sessions, class packs (4-pack, 8-pack), and unlimited monthly memberships. The studio also offers a new client promotion of 3 sessions for $75.
2. Pilates Equipment Classes: Revenue from semi-private Reformer equipment classes sold as single sessions or packs of 4 or 8 classes.
3. Private Training: One-on-one private training sessions (50 minutes) offered as single sessions or packs. Also mentions small group private training options available by contacting the studio.
4. Gift Certificates: Gift certificates for classes available for purchase online or in-studio pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Move. Pilates is a boutique Pilates and yoga studio in Bloomington, Illinois that delivers in-person Reformer equipment classes (semi-private, max 3 participants), signature FUSION mat-based group classes combining Pilates, yoga, and strength training, and one-on-one 50-minute private training sessions. Access is sold through single sessions, 4- and 8-class packs, an unlimited monthly membership, and gift certificates, with all bookings managed via the Mindbody scheduling platform.

Product overview

Move. Pilates is a boutique fitness studio offering a focused portfolio of Pilates and yoga services. The core offerings include semi-private Reformer equipment classes (maximum 3 participants), signature FUSION mat classes combining Pilates with strength training, yoga instruction, and individual private training sessions. Class packages and unlimited memberships provide flexible access to the schedule, while gift certificates serve as an additional product line. The studio emphasizes small class sizes for individualized instruction and requires new clients or those new to equipment to complete at least one private training before joining group equipment classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Move. Signature FUSION Mat Classes Signature mat-based group classes combining Pilates, strength training, and mindful movement elements. Offered multiple times weekly with modifications and options for all experience levels; advanced FUSION - Strengthen & Sculpt sessions also run on the weekly schedule.
• Pilates Semi-private Equipment Classes Semi-private Reformer equipment classes with small class sizes allowing instructors to provide individualized attention. Open to all levels except noted advanced classes. Requires at least one private training session prior to registering for group equipment classes.
• Private Training One-on-one personal training sessions of 50 minutes focused on individual goals, injury rehabilitation, or preparing for group equipment classes. Small-group private training options are also available by contacting the studio.
• Gift Certificates Gift certificates for Move. Pilates classes available for purchase online or arranged for in-studio pickup, suitable for gifting across various occasions.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MindbodycoreTechnology or IntegrationMindbody provides the studio's scheduling software, class registration system, and member management platform. All class bookings, purchases, and account management occur through Mindbody's platform. Studio ID: 224133

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Emerging players

• Physique 57: Boutique fitness brand offering barre-based and Pilates-inspired small-group classes with a premium, results-focused positioning. Comparable to Move. on small-group, instructor-led, premium boutique format.

Broad incumbents

• Life Time Fitness: Large multi-format fitness operator with Pilates, yoga, and Reformer classes as part of a broader membership. Comparable at the category level but addresses a very different customer segment than a local boutique.
• Equinox: Premium national fitness brand offering Pilates (including Reformer) and yoga within a luxury membership umbrella. Comparable to Move. on premium Pilates offering but with a much broader portfolio and scale.
• CorePower Yoga: Large national yoga and Pilates studio chain offering heated mat classes and Reformer instruction in a membership model. Comparable to Move. on the Yoga/Pilates blend and unlimited-membership pricing.
• Club Pilates: Largest Pilates franchise in the US with hundreds of semi-private Reformer studios. Directly comparable to Move.'s Reformer-centric model, but at vastly greater scale and with multi-location, franchise-driven economics.

Direct peers

• SLT: Boutique fitness concept offering small-group Pilates-based classes on specialized equipment with a strong community and premium-pricing brand. Comparable to Move. in the small-group, premium-Pilates segment.
• Solidcore: National boutique fitness brand built around reformer-based, low-impact strength classes in a small-group (max ~3) setting. Closest comparable to Move. on class size, equipment, and positioning.
• Define Pilates: Boutique Pilates franchise offering small-group Reformer and mat classes. Comparable to Move. on semi-private Reformer signature, recurring memberships, and community-centric positioning.
• Bodybar Pilates: Boutique Pilates concept offering semi-private Reformer classes on a membership/subscription basis. Comparable to Move. on class format, equipment focus, and recurring-revenue model.
• Pure Pilates: Boutique Pilates studio chain offering Reformer and mat classes in a small-group, instructor-led setting. Highly comparable to Move.'s semi-private, equipment-driven studio model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Movepilatesyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move. Pilates