Regency Builders Inc.

What Regency Builders Inc. does

Regency Builders Inc. is a privately held, family-owned custom home builder founded in 1973 by Hank and Carol Bertram in Pewaukee, Wisconsin, and now operated by second-generation owners Mike Bertram, Wendy Schoenheider, and Jon Schoenheider. The company specializes in luxury custom home construction, lake home and infill development, eco-friendly construction, whole-home renovations, barndominiums, and Vastu Shastra-compliant design, serving affluent buyers in Southeastern Wisconsin's Lake Country and Greater Milwaukee area. Its technical approach emphasizes advanced framing techniques (2x6/2x8 with 16-inch centers), kiln-dried structural lumber, AdvanTech sub-flooring, triple-layer foundation drainage, smart-home-ready wiring chases, and infrared thermal imaging energy auditing, with claims of 20-30% greater energy efficiency than standard code and average monthly energy bills of approximately $210 versus $550 for older homes.

The business model is project-based, one-off custom home construction sold through an owner-led direct-sales approach with a "Customer for Life" philosophy and an inclusive pricing model designed to eliminate cost surprises. Pricing is quote-driven per project (one disclosed listing at $5,995,000), and the company operates supporting lines including Regency Realty, Regency Remodel, and the Eagles Pass seven-lot residential development in Hartland. With approximately 10 employees, Regency is intentionally a small boutique operation that does not pursue volume, relying instead on word-of-mouth referrals, Tour of Dreams open houses, blog and content marketing, and its NAHB Premier Builders Council membership for lead generation. The company has built or renovated over 75 homes in the Bristlecone Pines community alone and reports multi-decade repeat-customer relationships across families.

Name

Regency Builders Inc.

Legal name

Regency Builders Inc.

Website

https://regencybuildersinc.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Regency Builders Inc. is a family-owned custom luxury home builder founded in 1973 in Pewaukee, Wisconsin, serving affluent buyers in Southeastern Wisconsin's Lake Country with owner-led custom home construction, lake home development, renovations, eco-friendly building, and Vastu Shastra design.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Custom home building
• Luxury home construction
• Lake home construction
• Home renovation services
• Eco-friendly home building

Headquarters

HQ city

Pewaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Home Building and Renovation: Regency Builders generates revenue through custom home construction projects, home renovations, and real estate services. The company follows an 'Inclusive Price Philosophy' meaning the price includes all aspects of the home without surprise additions. Revenue comes from design fees, construction costs, materials selection services, and post-construction services including renovations. The company also operates Regency Realty for home sales and has developed exclusive communities like Eagles Pass.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Regency Builders designs and constructs luxury custom homes in Southeastern Wisconsin, with a team-based design/build approach spanning concept, architecture, selections, and construction. Core offerings include custom home design, lakefront and infill construction, eco-friendly energy-efficient homes, full-scale renovations, barndominiums, and Vastu Shastra-compliant design.

Product overview

Regency Builders Inc. is a family-owned custom home builder offering a unified portfolio of construction services since 1973. The core offering centers on custom home design and construction, supplemented by specialized services including lake home and infill development, eco-friendly construction, home renovations, barndominiums, and Vastu Shastra design. The company operates model homes through its Tour of Dreams program (Ponderosa, Camden, Hillcrest, Merrill Hills) as showcases of craftsmanship. Additional services include Regency Realty for home sales and the Eagles Pass residential development in Hartland, WI.

Differentiator

Problem solved

Functional benefit

Brands

• Regency Ponderosa: Tour of Dreams model home featuring Marvin windows, Sub-zero/Wolf appliances, outdoor pool, 4th-story office, and indoor basketball court.
• Regency Camden
• Regency Hillcrest
• Regency Merrill Hills
• Regency Realty
• Regency Remodel
• Eagles Pass

Products and services

• Custom Home Design and Construction Full-service custom luxury home design and construction from initial concept through final walk-through, utilizing a team approach with builder, architect, selections consultant, and client collaboration. For affluent individual buyers and families building their dream homes in Southeastern Wisconsin.
• Lake Homes and In-Fill Construction Specialized lakefront property construction including land evaluation, topography studies, geotechnical analysis, Chapter 30 permits, and integration with existing waterfront infrastructure. For homeowners seeking lakefront or waterfront properties in Southeastern Wisconsin's lake communities.
• Eco-Friendly Home Construction Energy-efficient and sustainable home construction featuring infrared thermal imaging, independent energy audits, green site selection practices, and eco-friendly materials including LP SmartSide siding. Homes test 20-30% more energy efficient than standard code. For environmentally conscious buyers seeking lower operating costs.
• Home Renovations and Additions Whole-home renovations, additions, lower-level projects, kitchen and bathroom remodels, and sport court installations following the same quality standards as new construction. For existing homeowners and prior clients seeking significant remodels under the Customer for Life philosophy.
• Barndominium Construction Versatile luxury barndominium construction combining residential comfort with durable, multi-functional spaces. For buyers seeking hybrid residential/utility structures with a luxury finish level.
• Vastu Shastra Home Design and Construction Vastu-compliant custom home design incorporating ancient Indian architectural principles including directional alignment, five elements of nature, and ceremonial practices for spiritual significance. For Hindu Temple of Wisconsin community members and families practicing Vastu Shastra.
• Eagles Pass Residential Development Exclusive seven-lot residential community in Hartland, Wisconsin featuring heavily wooded lots, proximity to St. Charles Church, Arrowhead School District, and Legends Clubs. For custom home buyers seeking a prestigious Lake Country address.
• Regency Realty Real estate services for buying and selling Regency-built homes, including reduced realtor fees for existing clients and assistance preparing homes for sale. For past and prospective Regency clients seeking real estate assistance on Regency-built properties.

Quantifiable outcome

• Homes are 20-30% more energy efficient than standard building code
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eight partnerships are on record, tiered core.

• Zuern Building ProductscoreTechnology or IntegrationPrimary supply partner providing building materials, millwork, doors, AZEK waterproofed decking, and access to their Design Center for material selection. Products supplied include all lumber, windows, roofing, gutters, insulation, and miscellaneous building products. Featured supplier in Bristlecone Pines community and all Regency projects.
• Appliance GallerycoreTechnology or IntegrationSupplier and installer of Sub-Zero/Wolf appliances for Regency model homes including the Ponderosa. Provides premium kitchen appliances as part of Regency's luxury specification.
• Stone DimensionscoreTechnology or IntegrationSupplier and installer of quartz and granite countertops for Regency homes. Installed in the Ponderosa model home.
• Ferguson Bath, Kitchen and Lighting GallerycoreTechnology or IntegrationSupplier of all lighting fixtures for Regency homes. Provides premium lighting solutions as part of the material selection process.
• Midwest PlumbingcoreTechnology or IntegrationPlumbing contractor installing complete Kohler fixtures including the master shower with 17 waterfall features. Provides all plumbing installation for Regency homes.
• Lake Country HeatingcoreTechnology or IntegrationHVAC contractor providing the most efficient furnaces and mechanics for all Regency-built homes. Includes radiant floor heating systems.
• Edge ElectriccoreTechnology or IntegrationElectrical contractor providing all lighting installation for Regency homes, working with Ferguson-supplied fixtures.
• Premier Builders Council MemberscoreStrategic or Co-development PartnerNetwork of approximately 20 elite custom home builders from non-competing markets (Gabriel Builders, Purehaven Homes, Schultz Development, John Buchan Homes, Platinum Homes, Teton Heritage Builders, Hensley Homes, Starr Homes, Mike Schaap Builders, Stonewood, Diamante Custom Homes, Pinnacle Mountain Homes, Schmid & Rhodes Construction, Mueller Homes, EB Mahoney Builders). Members share wisdom, compare systems and processes, and serve as each other's Board of Directors.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Alair Homes: Custom home builder franchise operating across North America including Midwest markets. Serves a similar affluent custom-home buyer with a comparable owner-led and transparent-pricing approach, though at larger network scale.
• Toll Brothers: National luxury homebuilder that operates at much larger scale than Regency but serves a similar affluent buyer demographic in select Wisconsin-area communities. Overlaps in the luxury segment but offers semi-custom rather than fully custom builds.

Direct peers

• Hensley Homes: Premier Builders Council peer of Regency, operating a comparable small-team luxury custom home building business with a focus on craftsmanship and personalized service in a regional market.
• Schultz Development: Premier Builders Council peer with Regency, operating a comparable boutique custom home building model with emphasis on luxury clientele and owner-led project management.
• Teton Heritage Builders: Named alongside Regency as a Premier Builders Council member, Teton Heritage Builders operates a similar boutique luxury custom home model with a small team and owner involvement on every project in a defined regional market.
• Platinum Homes: Premier Builders Council peer alongside Regency. Platinum Homes is a luxury custom home builder with similar boutique scale, owner involvement, and emphasis on craftsmanship and personalized service.
• Stonewood: Premier Builders Council peer of Regency. Stonewood operates as a small custom luxury home builder with similar owner involvement and craftsmanship emphasis in its regional market.
• Starr Homes: Listed as a Premier Builders Council peer alongside Regency. Starr Homes is a small-volume custom luxury home builder with comparable boutique positioning and owner-led delivery model.
• Gabriel Builders: Regency is a fellow member of the NAHB Premier Builders Council alongside Gabriel Builders, both being small elite custom home builders focused on craftsmanship, owner involvement, and luxury clientele. They are explicitly cited as a Premier Builders Council peer and operate on a similar boutique high-end model.

Regional players

• Berc Builders: Wisconsin-based luxury custom home builder operating in overlapping Lake Country and Greater Milwaukee markets with comparable boutique model, energy-efficient construction emphasis, and affluent buyer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/regency-builders-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regency Builders Inc.