Edmonton Elks

What Edmonton Elks does

Edmonton Elks is a professional Canadian Football League (CFL) franchise headquartered at Commonwealth Stadium (Play Alberta Field) in Edmonton, Alberta. Founded in 1949 as the Edmonton Eskimos and rebranded to the Edmonton Elks in 2021, the club operates under private ownership of Larry and Deb Thompson, who purchased the team in 2024. The organization fields an 18-game CFL regular season with eight home dates, and serves a diversified customer base spanning local fans, families, youth participants, and corporate sponsors across Western Canada.

The Elks monetize through four primary revenue streams: ticket sales (single-game from $20 adult / $15 youth, season-seat memberships from $198, group sales, premium suites, and themed game packages), merchandise and apparel via shop.goelks.com, corporate sponsorship and presenting partnerships (over 20 disclosed partners), and ancillary income including the 50/50 raffle and Coors Light watch parties. Distribution spans Ticketmaster online, direct enterprise sales, regional retail via Co-op gas bars across north/central Alberta, and an in-stadium suite/lounge portfolio. The core technology is a mobile ticketing platform anchored by the Elks Rewards App (iOS and Android) for ticket management, loyalty, and gameday experience access, layered on Ticketmaster's ticketing infrastructure. Marketing channels include a 32-year exclusive radio broadcast partnership with 880 CHED, social media, an email newsletter, and community-based programs.

Off-field operations center on a community ecosystem that includes youth football camps, EE Selects, the EE Hometown Tour (Fuelled by Co-op), the Edmonton Elks Youth Flag Football League, Kids Club, school programs, and the Experience Cheer halftime program. The 2026 season features nine themed home games spanning Salute to Service, Dog Days of Summer, Country Night, Indigenous Celebration, and United in Pink, each anchored by a presenting sponsor. Leadership comprises CEO Chris Morris, VP of Football Operations and GM Ed Hervey, Head Coach Mark Kilam (hired December 2024), and Community Ambassador Dwayne Mandrusiak (returned 2025).

Name

Edmonton Elks

Legal name

Edmonton Elks Football Club

Website

https://goelks.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

The Edmonton Elks is a privately owned CFL football franchise based in Edmonton, Alberta, founded in 1949 and rebranded in 2021. It generates revenue from ticket sales (8 home games per season), merchandise, corporate sponsorships, and premium suites, serving local fans, families, youth participants, and regional sponsors across Western Canada.

Ownership category

akta.pro rank

Product category

Professional Sports

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Professional football
• CFL football team
• Sports entertainment
• Stadium events
• Football merchandise

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single game tickets, season seat memberships, group tickets, ticket packs, and premium ticket options including suites and lounge access. Single game adult tickets starting at $20, youth at $15.
2. Merchandise and Apparel: Online team store selling jerseys, apparel, headwear, and collectibles through shop.goelks.com
3. Corporate Sponsorships: Partnership deals with corporate partners for game themes, naming rights, and promotional activities
4. 50/50 Raffle: Elks 50/50 presented by James H. Brown & Associates - fundraising raffle at home games

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Edmonton Elks are a professional Canadian Football League franchise that plays a regular-season and playoff schedule of home games at Commonwealth Stadium in Edmonton, Alberta. The club sells single-game and season tickets, official team merchandise, sponsorship and advertising inventory, and operates ancillary in-stadium revenue lines such as 50/50 raffles to fans and corporate partners.

Product overview

Edmonton Elks is a CFL football team offering a portfolio of fan experiences centered around live game entertainment. The core product is the season schedule of CFL regular season games at Commonwealth Stadium, supported by ticketing (single-game, season seats, group tickets via Ticketmaster), official merchandise (online store), and mobile ticketing through the EE Rewards App. Premium experiences include Field Level Lounge, Rooftop Patio, and suite rentals. Off-field products include youth football camps, Experience Cheer halftime performance program, and community initiatives. The 2026 season features nine themed home games including Salute to Service, Dog Days of Summer, and Indigenous Celebration, with gameday amenities such as Tailgate, Kids Zone, and Huddle Shuttle service.

Differentiator

Problem solved

Functional benefit

Products and services

• CFL Home Game Tickets

Quantifiable outcome

• 6-1 record and first place in CFL after culture change under new head coach
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• 880 CHED (Corus Entertainment)coreStrategic or Co-development Partner · 19 June 202632-year exclusive radio broadcast partnership renewed for three more years. 880 CHED broadcasts all Elks games with commentary team including Morley Scott, Dave Campbell, Grey Cup Champion Blake Dermott, and sideline reporter Gord Hinse. Includes Elks This Week, The Official Mark Kilam Show, and Antler Up podcast.
• Federated Co-operatives Limited (Co-op)coreStrategic or Co-development Partner · 3 June 2026Proud Partner and Official Fuel Partner of the Edmonton Elks. Co-op offers the lowest-priced tickets in the stadium - two tickets to any regular season home game for $40 at participating gas bars. Co-op also sponsors the EE Hometown Tour Community Program (now EE Hometown Tour - Fuelled by Co-op). Includes nine local Co-ops across north and central Alberta.
• James H. Brown & AssociatesflagshipGTM or Marketing PartnerPresenting sponsor of Home Opener game and partner for Elks 50/50 raffle program. Long-standing community partner supporting Edmonton Elks initiatives.
• YEG Edmonton International AirportcoreGTM or Marketing PartnerPresenting sponsor of Salute to Service game theme, honoring Canadian Armed Forces, Edmonton Police and Fire Services with pre-game flyover.
• National BankcoreGTM or Marketing PartnerPresenting sponsor of Labour Day Rematch game theme, one of the biggest games on the CFL calendar featuring the rivalry against Calgary Stampeders.
• ATCO EnergycoreGTM or Marketing PartnerPresenting sponsor of Dog Days of Summer game theme - first-time dog-friendly game where fans can bring their pets to the stadium.
• Purolator (Tackle Hunger)coreGTM or Marketing PartnerPresenting sponsor of Prehistoric Party and food bank donation drive, collecting non-perishable foods and monetary donations for Edmonton Food Bank.
• ANOVA (ANOVA Fertility)coreGTM or Marketing PartnerPresenting sponsor of Country Night game theme featuring Canadian tuxedo attire, petting zoo, and Alan Jackson experience.
• Davidson Powerline ConstructioncoreGTM or Marketing PartnerPresenting sponsor of United in Pink game theme supporting breast cancer awareness and research.
• Goodwill Industries of AlbertacoreGTM or Marketing PartnerPresenting sponsor of Family Day game theme where Youth 17 and under get in free for the afternoon contest.
• No FrillscoreGTM or Marketing PartnerPresenting sponsor of Indigenous Celebration game theme featuring Indigenous culture showcase and CFL Orange jersey auction supporting Indigenous charities.
• Konica MinoltaminorGTM or Marketing PartnerSponsor of Field Level Lounge premium seating experience at Commonwealth Stadium.
• Coors LightminorGTM or Marketing PartnerSponsor of Coors Light Watch Party events for away games with exclusive EE and Coors Light experiences for attendees.
• Canadian ClubminorGTM or Marketing PartnerSponsor of Rooftop Patio premium seating experience with views above the endzone.
• Coventry HomesminorGTM or Marketing PartnerSponsor of Upper Bowl Loge private seating on the West side of Commonwealth Stadium.
• CLRA (Construction Labour Relations Association)minorGTM or Marketing PartnerPresenting sponsor of Elks Tailgate pre-game event featuring live music, food, and fan activities.
• Elite Promotional MarketingminorGTM or Marketing PartnerPresenting sponsor of Kids Club program for young Elks fans with exclusive experiences and merchandise.
• Booster JuiceminorGTM or Marketing PartnerPresenting sponsor of Experience Cheer halftime show program where fans perform alongside the Elks Cheer Team.
• Triple O'sminorGTM or Marketing PartnerRestaurant partner offering exclusive ticket and meal package for Elks games.
• RE/MAXminorGTM or Marketing PartnerSponsor of RE/MAX Family Picnic pre-game area with yard games and picnic seating.
• Green Tree Outdoor Living, Crystal Glass, Jiffy LubeminorGTM or Marketing PartnerCo-sponsors of Green & Gold BBQ offering free hotdogs for first 400 fans at each home game.
• K-97minorGTM or Marketing PartnerRadio sponsor of Tailgate Stage featuring different Alberta bands at each game.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for Edmonton Elks single game tickets, season seats, and ticket packs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BC Lions: BC-based CFL franchise with overlapping Western Canadian market dynamics, similar suite and premium product mix, and shared league cost structure.
• Saskatchewan Roughriders: Another CFL West Division franchise with a deeply community-rooted fan base, comparable ticket, sponsorship, and merchandise model, and similar mid-market economics. Strong comparable for community-driven revenue mix.
• Montreal Alouettes: East Division CFL franchise sharing the same league economics. Demonstrates a recent ownership-driven turnaround story analogous to the Thompson-era Elks rebuild.
• Ottawa Redblacks: East Division CFL franchise sharing the same league structure, similar multi-tier premium seating offering, and national sponsorship sales channels.
• Toronto Argonauts: Toronto-based CFL franchise — same league, same broadcast and sponsorship universe, but operating in the largest Canadian market. Useful for sizing potential revenue uplift against a larger TAM.
• Calgary Stampeders: Same CFL West Division rival, sharing league economics, scheduling, and the high-profile Labour Day Rematch rivalry. Closest direct peer along on-field, commercial, and geographic dimensions.
• Winnipeg Blue Bombers: Mid-market CFL franchise with a comparable community-led, snow-market fan base and recent championship pedigree. Useful comparable for season seat demand and brand monetization.
• Hamilton Tiger-Cats: East Division CFL franchise sharing the same league economics, salary structure, and broadcast rights pool. Comparable for general admission and suite pricing benchmarks.

Broad incumbents

• Green Bay Packers: Community-rooted NFL franchise with a comparably deep grassroots fan engagement model. Useful broader-incumbent benchmark for community-driven revenue mix and long-tail fan loyalty.
• Kansas City Chiefs: Mid-market NFL franchise that executed a comparable cultural and competitive reset under new head-coach leadership, with strong local vs. regional brand monetization. Benchmarks the financials of a successful mid-market football turnaround.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoElks
• YouTubeyoutube.com/EdmontonElksGoElks
• Facebookfacebook.com/GoElks
• LinkedInlinkedin.com/company/edmontonelks
• Instagraminstagram.com/goelks
• TikToktiktok.com/@cfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edmonton Elks