REGION 3

What REGION 3 does

Region 3 Behavioral Health Services is a publicly funded behavioral health authority operating under contract with the Nebraska Department of Health and Human Services, Division of Behavioral Health. It is one of six state-designated Behavioral Health Regions in Nebraska, responsible for developing and coordinating publicly funded behavioral health services across 22 counties in central and south central Nebraska. The organization coordinates a network of contracted community-based providers delivering crisis intervention, mental health treatment, substance use prevention and treatment, peer support, housing assistance, and consumer advocacy services. Its mission is to foster recovery and resiliency for individuals and families experiencing behavioral health challenges, with no fees charged to eligible participants for most services.

Region 3's core service methodology is the Wraparound approach, a strength-based, individualized planning process that builds teams around families with deliberately small caseloads of 10-12 families per Professional Partner. The Professional Partner Program, launched in 1995, is the flagship initiative and has expanded into four sub-programs: Traditional, Transitional, School-Based, and COOP for SUCCESS, targeting transition-age youth ages 3-26. The organization coordinates regional services across intersecting systems including health, human services, juvenile justice, and schools, applying trauma-informed and recovery-oriented system of care principles. The technology layer is essentially clinical and procedural rather than software-driven; the platform's "proprietary" features are methodological frameworks (Wraparound, Youth System of Care Coordination, Trauma-Informed Care) rather than engineered products.

Financially, Region 3 operates as a public-sector pass-through with total disclosed funding of approximately $12.15 million, of which 78.7% ($9.57M) flows from Nebraska DHHS Division of Health, with additional federal block grants (SAMHSA), county funding (5.4%), and DOJ grants. Revenue mechanics are appropriation-driven rather than fee-for-service. The organization maintains CARF accreditation, HIPAA compliance, and a bilingual English/Spanish service footprint, and is governed by a Regional Governing Board with oversight from a Behavioral Health Advisory Committee and a Consumer Family Coalition. Operations are run by a small internal team of approximately 34 employees, with the bulk of direct service delivery contracted out to a network of regional providers.

Name

REGION 3

Legal name

Region 3 Behavioral Health Services

Website

https://region3.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Region 3 Behavioral Health Services is a publicly funded behavioral health authority and one of six Nebraska behavioral health regions, coordinating a network of community providers across 22 central Nebraska counties delivering crisis, mental health, substance use, and recovery support services.

Ownership category

akta.pro rank

Product category

Community Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Community Housing Services (62422), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), County/District/Local Health Departments (HLAJAAAB), Local Public Health & Human Services Administration (BPAIACAK)

Keywords

• Behavioral health services
• Mental health treatment
• Substance abuse prevention
• Crisis intervention services
• Community mental health

Headquarters

HQ city

Kearney

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Block Grants: Primary funding from federal block grants including Block Grants for Community Mental Health Services (CFDA 93.958) at 4.1% ($495,089), Block Grants for Prevention and Treatment of Substance Abuse (CFDA 93.959) at 8.3% ($1,009,720), and SAMHSA grants including Opioid STR (CFDA 93.788) at 1.6% ($193,252) and SAMHSA Projects of Regional and National Significance (CFDA 93.243) at 0.7% ($83,351).
2. State DHHS Funding: Majority funding from Department of Health and Human Services Division of Health at 78.7% ($9,568,878) and Division of Public Health at 0.5%, contracted through Nebraska DHHS Division of Behavioral Health.
3. County Funding: County funding supports approximately 5.4% ($650,971) of operations.
4. Department of Justice Grants: Public Safety Partnership and Community Policing Grants at 0.7% of total funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Region 3 is the publicly funded behavioral health authority for 22 counties in central Nebraska, coordinating crisis response, outpatient mental health, substance use treatment, prevention, housing assistance, peer support, and consumer advocacy services through a network of contracted providers. It administers programs including the Professional Partner Program (law enforcement co-response), Regional Housing Assistance, Transition Age Youth services, Opioid Response, and Prevention, and operates a 24/7 regional crisis line serving the area.

Product overview

Region 3 Behavioral Health Services operates as a regional behavioral health authority managing a network of community-based providers across 22 counties in central Nebraska. The organization offers a comprehensive array of behavioral health services organized around crisis response, mental health care (adult and youth), substance use treatment, and recovery support. Key service lines include the Professional Partner Program (wraparound care coordination), Emergency Community Support, Prevention Services, Consumer Advocacy, Housing Assistance, and Peer Support Services. The organization also provides opioid response initiatives, training programs, and maintains a service network directory connecting residents to appropriate providers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Research shows children receiving Wraparound services showed greater decline in behavioral symptoms, lower overall impairment, and fewer externalizing, social, and thought problems.
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Goodwill Industries of Greater NebraskacoreStrategic or Co-development PartnerCollaboration partner in the COOP for SUCCESS program alongside Vocational Rehabilitation of Nebraska and Grand Island Public Schools. Provides Community Support Program services for adults with behavioral health needs and supports Emergency Community Support services. Partnership serves transition-age youth and adults in the 22-county service area.
• Vocational Rehabilitation of NebraskacoreStrategic or Co-development PartnerCollaborative partner in COOP for SUCCESS program supporting young adults ages 15-21 with behavioral health disorders who have unmet vocational, school, and behavioral health needs. Program helps youth achieve employment and educational goals.
• Grand Island Public SchoolscoreStrategic or Co-development PartnerEducational partnership for School-Based Professional Partner Program and COOP for SUCCESS program. Provides in-school behavioral health support and wraparound services for students ages 5-21 with behavioral health needs in the Grand Island school district.
• Mary Lanning HealthcarecoreChannel Partner/ Reseller/ DistributorNetwork provider offering Medication Management, The Lanning Center for behavioral health services, and Emergency Community Support services. Serves Hastings area residents within the Region 3 service area.
• The Bridge Aftercare ProgramcoreChannel Partner/ Reseller/ DistributorNetwork provider accepting referrals for Housing Assistance Program and offering short-term residential substance abuse treatment. Serves adults in the Region 3 service area.
• South Central Behavioral ServicescoreChannel Partner/ Reseller/ DistributorNetwork provider offering Assertive Community Treatment, Community Support services, Day Support, and 24/7 crisis services for Adams, Clay, Franklin, Nuckolls, and Webster counties. Also provides Emergency Community Support services.
• Mid-Plains Center for Behavioral Healthcare ServicescoreChannel Partner/ Reseller/ DistributorNetwork provider operating Crisis Stabilization Unit (CSU) and providing crisis line services for 12 counties (Blaine, Custer, Garfield, Greeley, Hall, Hamilton, Howard, Loup, Merrick, Sherman, Valley, Wheeler). Also offers Navigate (First Episode Psychosis) services.
• Richard Young Behavioral HealthcoreChannel Partner/ Reseller/ DistributorNetwork provider operating Access Center with 24-hour crisis services for Buffalo, Furnas, Harlan, Kearney, and Phelps counties. Offers outpatient services, assessment, medication management, and psychiatric inpatient care through CHI Health.
• Law Enforcement and First Responder AgenciesminorGTM or Marketing PartnerMini-Grant recipients for opioid prevention strategies including officer protection equipment (PPE, decontamination, detection, de-escalation training), naloxone expansion, and first responder training on fentanyl/opioid safety. Applications accepted year-round.
• Buffalo County Positive Pressure CoalitionminorStrategic or Co-development PartnerCommunity coalition partner for substance abuse prevention and mental health promotion. Coalition receives Deterra drug disposal pouches for distribution to community members.
• South Heartland District Health DepartmentminorStrategic or Co-development PartnerHealth department coalition partner supporting prevention initiatives in the region, contributing to National Outcome Measures achievement.
• Central Nebraska Council on Alcoholism and Addictions - Prevention ProjectminorStrategic or Co-development PartnerRegional coalition focused on substance abuse prevention providing programming and receiving Deterra drug disposal resources through State Opioid Response grant.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Central Nebraska Council on Alcoholism and Addictions: Regional nonprofit focused on substance abuse prevention and treatment in central Nebraska; actively partners with Region 3 on prevention initiatives and shares a comparable community-based, publicly funded mission.
• Region 5 Behavioral Health Services (Nebraska): One of Nebraska's six Behavioral Health Regions with the same designated authority status, funding architecture, and community-network coordination role as Region 3.
• Region 1 Behavioral Health Services (Nebraska): Another of the six designated Behavioral Health Regions in Nebraska, operating under the same Nebraska DHHS Division of Behavioral Health contract structure with comparable Wraparound-informed service coordination responsibilities in its own geographic catchment.
• Region 4 Behavioral Health Services (Nebraska): Another Nebraska Behavioral Health Region under the DHHS Division of Behavioral Health, structurally identical to Region 3 in mandate, funding model, and Wraparound-based service delivery.
• Region 6 Behavioral Health Services (Nebraska): Sixth Nebraska Behavioral Health Region functioning under the same statewide authority model, contracting with DHHS to coordinate public behavioral health services across its assigned counties.
• Lutheran Family Services of Nebraska: Regional nonprofit behavioral health provider that also functions as a contracted network partner for Region 3; directly comparable in delivering outpatient therapy, family services, and behavioral health treatment across Nebraska.
• Region 2 Behavioral Health Services (Nebraska): Sister regional behavioral health authority in Nebraska operating under the same six-region model, providing crisis, mental health, and substance use coordination with similar funding mix and regulatory obligations.

Broad incumbents

• Magellan Health: Large managed behavioral health organization serving Medicaid and commercial populations nationally; comparable in coordinating behavioral health networks and administering public-sector behavioral health benefits, though operating at vastly greater scale as a private company.
• Carelon Behavioral Health (formerly Beacon Health Options): National behavioral health managed care company administering mental health and substance use benefits for Medicaid and commercial plans, comparable to Region 3 in managing provider networks and care coordination for publicly funded populations.
• Optum Behavioral Health: Large incumbent behavioral health services and care delivery platform serving Medicaid, Medicare, and commercial members; competes in the same space of managing public-sector behavioral health benefits and provider networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/region-3

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REGION 3