REGION 3
Region 3 Behavioral Health Services is a publicly funded behavioral health authority and one of six Nebraska behavioral health regions, coordinating a network of community providers across 22 central Nebraska counties delivering crisis, mental health, substance use, and recovery support services.
- Company typePrivate
- Founded-
- HeadquartersKearney, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What REGION 3 does
Region 3 Behavioral Health Services is a publicly funded behavioral health authority operating under contract with the Nebraska Department of Health and Human Services, Division of Behavioral Health. It is one of six state-designated Behavioral Health Regions in Nebraska, responsible for developing and coordinating publicly funded behavioral health services across 22 counties in central and south central Nebraska. The organization coordinates a network of contracted community-based providers delivering crisis intervention, mental health treatment, substance use prevention and treatment, peer support, housing assistance, and consumer advocacy services. Its mission is to foster recovery and resiliency for individuals and families experiencing behavioral health challenges, with no fees charged to eligible participants for most services.
Region 3's core service methodology is the Wraparound approach, a strength-based, individualized planning process that builds teams around families with deliberately small caseloads of 10-12 families per Professional Partner. The Professional Partner Program, launched in 1995, is the flagship initiative and has expanded into four sub-programs: Traditional, Transitional, School-Based, and COOP for SUCCESS, targeting transition-age youth ages 3-26. The organization coordinates regional services across intersecting systems including health, human services, juvenile justice, and schools, applying trauma-informed and recovery-oriented system of care principles. The technology layer is essentially clinical and procedural rather than software-driven; the platform's "proprietary" features are methodological frameworks (Wraparound, Youth System of Care Coordination, Trauma-Informed Care) rather than engineered products.
Financially, Region 3 operates as a public-sector pass-through with total disclosed funding of approximately $12.15 million, of which 78.7% ($9.57M) flows from Nebraska DHHS Division of Health, with additional federal block grants (SAMHSA), county funding (5.4%), and DOJ grants. Revenue mechanics are appropriation-driven rather than fee-for-service. The organization maintains CARF accreditation, HIPAA compliance, and a bilingual English/Spanish service footprint, and is governed by a Regional Governing Board with oversight from a Behavioral Health Advisory Committee and a Consumer Family Coalition. Operations are run by a small internal team of approximately 34 employees, with the bulk of direct service delivery contracted out to a network of regional providers.
REGION 3 firmographics
Firmographics- Name
- REGION 3
- Legal name
- Region 3 Behavioral Health Services
- Website
- https://region3.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Region 3 Behavioral Health Services is a publicly funded behavioral health authority and one of six Nebraska behavioral health regions, coordinating a network of community providers across 22 central Nebraska counties delivering crisis, mental health, substance use, and recovery support services.
- Ownership category
- akta.pro rank
REGION 3 industry classification
Industry- Product category
- Community Behavioral Health Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Community Housing Services (62422), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)
- akta.pro secondary industries
- Residential Mental Health Treatment Centers (HLAFACAC), County/District/Local Health Departments (HLAJAAAB), Local Public Health & Human Services Administration (BPAIACAK)
Keywords
Where REGION 3 is headquartered
LocationHeadquarters
- HQ city
- Kearney
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
REGION 3 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Government Block Grants: Primary funding from federal block grants including Block Grants for Community Mental Health Services (CFDA 93.958) at 4.1% ($495,089), Block Grants for Prevention and Treatment of Substance Abuse (CFDA 93.959) at 8.3% ($1,009,720), and SAMHSA grants including Opioid STR (CFDA 93.788) at 1.6% ($193,252) and SAMHSA Projects of Regional and National Significance (CFDA 93.243) at 0.7% ($83,351).
- State DHHS Funding: Majority funding from Department of Health and Human Services Division of Health at 78.7% ($9,568,878) and Division of Public Health at 0.5%, contracted through Nebraska DHHS Division of Behavioral Health.
- County Funding: County funding supports approximately 5.4% ($650,971) of operations.
- Department of Justice Grants: Public Safety Partnership and Community Policing Grants at 0.7% of total funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Emergency Community Support - No fee |
| Other | Pay-as-you-go | Housing Assistance - Income-based eligibility |
| Other | Monthly | Professional Partner Program - Financial eligibility criteria |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
REGION 3 product offering
Product offeringCore offering
Region 3 is the publicly funded behavioral health authority for 22 counties in central Nebraska, coordinating crisis response, outpatient mental health, substance use treatment, prevention, housing assistance, peer support, and consumer advocacy services through a network of contracted providers. It administers programs including the Professional Partner Program (law enforcement co-response), Regional Housing Assistance, Transition Age Youth services, Opioid Response, and Prevention, and operates a 24/7 regional crisis line serving the area.
Product overview
Region 3 Behavioral Health Services operates as a regional behavioral health authority managing a network of community-based providers across 22 counties in central Nebraska. The organization offers a comprehensive array of behavioral health services organized around crisis response, mental health care (adult and youth), substance use treatment, and recovery support. Key service lines include the Professional Partner Program (wraparound care coordination), Emergency Community Support, Prevention Services, Consumer Advocacy, Housing Assistance, and Peer Support Services. The organization also provides opioid response initiatives, training programs, and maintains a service network directory connecting residents to appropriate providers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Research shows children receiving Wraparound services showed greater decline in behavioral symptoms, lower overall impairment, and fewer externalizing, social, and thought problems.
- +2 more outcomes
Companies that use REGION 3
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
REGION 3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
REGION 3 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Goodwill Industries of Greater NebraskacoreCollaboration partner in the COOP for SUCCESS program alongside Vocational Rehabilitation of Nebraska and Grand Island Public Schools. Provides Community Support Program services for adults with behavioral health needs and supports Emergency Community Support services. Partnership serves transition-age youth and adults in the 22-county service area.
- Vocational Rehabilitation of NebraskacoreCollaborative partner in COOP for SUCCESS program supporting young adults ages 15-21 with behavioral health disorders who have unmet vocational, school, and behavioral health needs. Program helps youth achieve employment and educational goals.
- Grand Island Public SchoolscoreEducational partnership for School-Based Professional Partner Program and COOP for SUCCESS program. Provides in-school behavioral health support and wraparound services for students ages 5-21 with behavioral health needs in the Grand Island school district.
- Mary Lanning HealthcarecoreNetwork provider offering Medication Management, The Lanning Center for behavioral health services, and Emergency Community Support services. Serves Hastings area residents within the Region 3 service area.
- The Bridge Aftercare ProgramcoreNetwork provider accepting referrals for Housing Assistance Program and offering short-term residential substance abuse treatment. Serves adults in the Region 3 service area.
- South Central Behavioral ServicescoreNetwork provider offering Assertive Community Treatment, Community Support services, Day Support, and 24/7 crisis services for Adams, Clay, Franklin, Nuckolls, and Webster counties. Also provides Emergency Community Support services.
- Mid-Plains Center for Behavioral Healthcare ServicescoreNetwork provider operating Crisis Stabilization Unit (CSU) and providing crisis line services for 12 counties (Blaine, Custer, Garfield, Greeley, Hall, Hamilton, Howard, Loup, Merrick, Sherman, Valley, Wheeler). Also offers Navigate (First Episode Psychosis) services.
- Richard Young Behavioral HealthcoreNetwork provider operating Access Center with 24-hour crisis services for Buffalo, Furnas, Harlan, Kearney, and Phelps counties. Offers outpatient services, assessment, medication management, and psychiatric inpatient care through CHI Health.
- Law Enforcement and First Responder AgenciesminorMini-Grant recipients for opioid prevention strategies including officer protection equipment (PPE, decontamination, detection, de-escalation training), naloxone expansion, and first responder training on fentanyl/opioid safety. Applications accepted year-round.
- Buffalo County Positive Pressure CoalitionminorCommunity coalition partner for substance abuse prevention and mental health promotion. Coalition receives Deterra drug disposal pouches for distribution to community members.
- South Heartland District Health DepartmentminorHealth department coalition partner supporting prevention initiatives in the region, contributing to National Outcome Measures achievement.
- Central Nebraska Council on Alcoholism and Addictions - Prevention ProjectminorRegional coalition focused on substance abuse prevention providing programming and receiving Deterra drug disposal resources through State Opioid Response grant.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
REGION 3 competitors and assessment
Company assessmentDirect peers
- Central Nebraska Council on Alcoholism and Addictions: Regional nonprofit focused on substance abuse prevention and treatment in central Nebraska; actively partners with Region 3 on prevention initiatives and shares a comparable community-based, publicly funded mission.
- Region 5 Behavioral Health Services (Nebraska): One of Nebraska's six Behavioral Health Regions with the same designated authority status, funding architecture, and community-network coordination role as Region 3.
- Region 1 Behavioral Health Services (Nebraska): Another of the six designated Behavioral Health Regions in Nebraska, operating under the same Nebraska DHHS Division of Behavioral Health contract structure with comparable Wraparound-informed service coordination responsibilities in its own geographic catchment.
- Region 4 Behavioral Health Services (Nebraska): Another Nebraska Behavioral Health Region under the DHHS Division of Behavioral Health, structurally identical to Region 3 in mandate, funding model, and Wraparound-based service delivery.
- Region 6 Behavioral Health Services (Nebraska): Sixth Nebraska Behavioral Health Region functioning under the same statewide authority model, contracting with DHHS to coordinate public behavioral health services across its assigned counties.
- Lutheran Family Services of Nebraska: Regional nonprofit behavioral health provider that also functions as a contracted network partner for Region 3; directly comparable in delivering outpatient therapy, family services, and behavioral health treatment across Nebraska.
- Region 2 Behavioral Health Services (Nebraska): Sister regional behavioral health authority in Nebraska operating under the same six-region model, providing crisis, mental health, and substance use coordination with similar funding mix and regulatory obligations.
Broad incumbents
- Magellan Health: Large managed behavioral health organization serving Medicaid and commercial populations nationally; comparable in coordinating behavioral health networks and administering public-sector behavioral health benefits, though operating at vastly greater scale as a private company.
- Carelon Behavioral Health (formerly Beacon Health Options): National behavioral health managed care company administering mental health and substance use benefits for Medicaid and commercial plans, comparable to Region 3 in managing provider networks and care coordination for publicly funded populations.
- Optum Behavioral Health: Large incumbent behavioral health services and care delivery platform serving Medicaid, Medicare, and commercial members; competes in the same space of managing public-sector behavioral health benefits and provider networks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
REGION 3 social profiles
Digital presenceREGION 3 compliance and trust
Trust signalCompliance2 records
REGION 3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
REGION 3 leadership team
Management profileNumber of profiles
Profiles8 records
REGION 3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REGION 3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REGION 3
What does REGION 3 do?
Region 3 is the publicly funded behavioral health authority for 22 counties in central Nebraska, coordinating crisis response, outpatient mental health, substance use treatment, prevention, housing assistance, peer support, and consumer advocacy services through a network of contracted providers. It administers programs including the Professional Partner Program (law enforcement co-response), Regional Housing Assistance, Transition Age Youth services, Opioid Response, and Prevention, and operates a 24/7 regional crisis line serving the area.
Is REGION 3 a public or private company?
REGION 3 is a private company. It is classified as state government owned and is currently operating.
When was REGION 3 founded?
REGION 3 was founded in -1. It employs 11 to 50 people.
Where is REGION 3 based?
REGION 3 is headquartered in Kearney, United States, in the North America region.
How does REGION 3 make money?
Four revenue lines are on record. Government Block Grants are the primary driver. The others are state DHHS Funding, county Funding and department of Justice Grants.
Who are REGION 3's main competitors?
Direct peers on record are Central Nebraska Council on Alcoholism and Addictions, Region 5 Behavioral Health Services (Nebraska), Region 1 Behavioral Health Services (Nebraska), Region 4 Behavioral Health Services (Nebraska), Region 6 Behavioral Health Services (Nebraska), Lutheran Family Services of Nebraska and Region 2 Behavioral Health Services (Nebraska). Broad incumbents are Magellan Health, Carelon Behavioral Health (formerly Beacon Health Options) and Optum Behavioral Health.
Does REGION 3 have an API?
No public API is recorded for REGION 3.
What industry is REGION 3 in?
REGION 3's product category is Community Behavioral Health Services. Its primary akta.pro industry code is BPAIAJAK, Behavioral Health & Substance Use Public Health Programs, with a secondary code of HLAFACAC, Residential Mental Health Treatment Centers. Its NAICS code is 62322 and its SIC code is 8300.