Regional Farmacias

What Regional Farmacias does

Regional Farmácias is a privately held regional pharmacy chain founded in 1993 and headquartered in Araranguá, Santa Catarina, Brazil. The company operates eight retail branches distributed across the Araranguá and Balneário Arroio do Silva municipalities, including a Matriz in Centro and seven Filiais (01, 02, 03, 04, 05, 07, 08). It serves local individual consumers seeking pharmaceutical dispensing, clinical-adjacent health services (blood pressure monitoring, glucose testing, injectable administration, pharmaceutical care, temperature checks, earring application), personal care and beauty products, supplements, and an imported perfume assortment. The December 2025 relocation of Filial 4 to a standalone address in Cidade Alta confirms ongoing operational investment within the existing footprint.

The business runs on a traditional retail pharmacy model with a thin digital layer. The core technology is a WordPress-based website, Facebook and Instagram organic channels, a blog publishing health and promotional content, and a WhatsApp-based Tele-Entrega (home delivery) service with separate ordering links for each catchment. There is no mobile app, no API surface, no disclosed integrations, and no proprietary technology stack. The product mix spans pharmaceuticals, Brazilian mass-market personal care (Nivea, Dove, Seda, Elseve, Tio Nacho), dermatology brands (CeraVe, Cicaplast, Profuse, Isdin), haircare coloration (Nutrisse, Koleston, Casting, Imédia), supplements (Whey Protein, Creatine Thérapi), and imported fragrances.

Revenue is generated through one-time retail unit pricing across all product categories and service fees implied for in-store health services. The company has no subscription or membership tiers, no disclosed revenue figures, no funding rounds, no M&A activity, and no parent company. The customer base is entirely individual consumers in two adjacent Santa Catarina municipalities, with no enterprise or institutional accounts. Marketing relies on organic social media, a content blog, and WhatsApp ordering rather than paid acquisition. Ownership and management team information are not disclosed in the available data.

Name

Regional Farmacias

Legal name

Regional Farmácias

Website

https://regionalfarmacias.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Regional Farmácias is a privately held regional pharmacy chain founded in 1993 in Araranguá, Santa Catarina, Brazil, operating 8 retail branches plus a WhatsApp-based tele-delivery service serving local consumers with pharmaceuticals, in-store health services, personal care, beauty, and imported perfumes.

Ownership category

akta.pro rank

Headquarters

HQ city

Araranguá

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Pharmacy Sales: Revenue generated from the sale of pharmaceutical products, personal care items, beauty products, and imported perfumes across multiple physical store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Regional Farmácias operates a regional retail pharmacy chain selling pharmaceutical products, personal care items, beauty and skincare products, hair care products, nutritional supplements, and imported perfumes. The chain provides in-store health services including blood pressure monitoring, blood glucose testing, body temperature checks, injectable administration, pharmaceutical care consultations, and earring application, alongside a WhatsApp-based home delivery (Tele-Entrega) service.

Product overview

Regional Farmácias is a pharmacy chain established in 1993 operating across multiple locations in Araranguá and Balneário Arroio do Silva, Santa Catarina, Brazil. The company offers a unified retail pharmacy experience combining pharmaceutical services (blood pressure monitoring, injectable administration, pharmaceutical care, blood glucose testing, earring application, temperature checking) with a tele-delivery service, an imported perfume collection, and a wide range of health and beauty products. The product portfolio spans skincare (CeraVe, Nivea, Dove, Cicaplast), haircare (Elseve, Seda, Tio Nacho), supplements (Whey Protein, Creatine), hair colorations (Koleston, Nutrisse, Casting, Imédia), and sun protection (Isdin). The Caderno de Ofertas (Offers Catalog) serves as the promotional platform highlighting weekly deals. The chain positions itself on quality service, product variety, and customer care, with operations since 1993.

Differentiator

Problem solved

Functional benefit

Products and services

• Tele-Entrega (Tele-Delivery Service)
• Blood Pressure Monitoring (Aferição de Pressão Arterial)
• Blood Glucose Testing (Teste de Glicemia)
• Body Temperature Check (Verificação de Temperatura Corporal)
• Injectable Administration (Aplicação de Injetáveis)
• Pharmaceutical Care (Atenção Farmacêutica)
• Earring Application (Aplicação de Brincos)
• Imported Perfumes (Perfumes Importados)
• Skincare Products
• Hair Care Products
• Hair Color Products
• Nutritional Supplements
• Sun Protection Products
• Home Health Monitoring Devices

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Parentex AnjinhominorGTM or Marketing Partner · 1 October 2019Regional Farmácias partnered with Parentex Anjinho for a promotional contest/giveaway campaign. The partnership involved a promotional event across multiple store locations where winners were selected and featured in photos published on the company's blog.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Drogaria São Paulo: Large Brazilian pharmacy chain with strong presence in southern states and a robust digital channel. Comparable to Regional Farmácias on retail pharmacy operations and tele-delivery, though at significantly greater scale and with broader assortment and online platform investment.
• Pague Menos: Major Brazilian pharmacy chain with hundreds of stores across the country plus online ordering. Comparable to Regional Farmácias as a multi-service pharmacy retailer selling pharma, beauty, and personal care, though operating at national scale with broader assortment and centralized supply.
• Drogaria Pacheco: Part of the DPSP group that also operates Drogaria São Paulo, with multi-state coverage in Brazil. Comparable to Regional Farmácias on full-line pharmacy retail, beauty, and personal care offerings, though at much greater scale and with a stronger e-commerce platform.
• Raia Drogasil (Drogasil): Largest Brazilian pharmacy retailer operating the Drogasil and Raia banners with national store footprint, proprietary app, and last-mile delivery. Directly competes with Regional Farmácias in pharmaceuticals, beauty, and personal care, but at vastly greater scale and with stronger digital infrastructure.
• Onofre (Drogaria Onofre): Established Brazilian pharmacy chain now operating primarily online after store consolidation. Comparable to Regional Farmácias on full pharmacy assortment including beauty and personal care, and represents the kind of pure-play e-pharmacy threat that could bypass Regional Farmácias' local retail footprint.

Direct peers

• Panvel: Regional pharmacy chain headquartered in Rio Grande do Sul with strong presence across southern Brazil, including Santa Catarina. Closest direct competitor to Regional Farmácias given overlapping geography, similar mix of pharma + beauty + personal care, and active tele-entrega / app-based delivery model.
• Preço Popular: Brazilian pharmacy chain competing primarily on price-led positioning, with strong presence in southern Brazil including Santa Catarina. Comparable to Regional Farmácias on store format and category mix, with sharper overlap on the promotional/discount angle that Regional Farmácias pursues via its Caderno de Ofertas.
• Drogaria Catarinense: Santa Catarina-based pharmacy chain with deep regional roots and store presence in the same state as Regional Farmácias. Highly comparable on regional positioning, product mix, and customer profile, making it the closest geographic peer for store-level competition.

Emerging players

• Ultrafarma: Brazilian pharmacy retailer historically known for aggressive promotional pricing and growing e-commerce presence. Comparable to Regional Farmácias on product mix and discount-driven positioning, with greater threat from its digital channel to local chains.
• Farmácias APP: Brazilian online pharmacy aggregator/marketplace enabling delivery of medications from multiple local pharmacies. Comparable to Regional Farmácias as a competing tele-entrega channel in the same category, and a structural threat to small regional pharmacies that lack proprietary delivery apps.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RegionalFarmacias
• Instagraminstagram.com/regionalfarmacias
• LinkedInlinkedin.com/company/regional-farmacias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Farmacias