Rei da Estampa

What Rei da Estampa does

Rei da Estampa, legally Estampa Santos Digital LTDA (CNPJ 14.200.002/0001-39), is a Brazilian custom apparel manufacturer and online retailer headquartered in Santos, São Paulo. The company operates a direct-to-consumer e-commerce storefront on the Loja Integrada platform (reidaestampa.com.br) selling personalized t-shirts, school and corporate uniforms, sports apparel, themed merchandise (anime, KPOP, doramas, cartoons, rock, religious), and adjacent promotional items such as mugs, bags, and personalized tiles (azulejos). It is structured as a vertically integrated operation with in-house manufacturing ("Confecção própria") producing 100% cotton garments in-house and shipping nationwide via Correios.

The company's underlying technology stack is built around multiple printing modalities rather than software: DTF (Direct to Film) for textile and UV applications, silk screen (serigrafia), and sublimation. This multi-technology capability allows it to serve diverse substrates (cotton apparel, polyester fabrics, rigid surfaces like tiles) and is positioned as a differentiator versus single-method competitors. The RDE Sports sub-brand extends the offering into performance apparel, and a digital products line sells vectorized artwork files for download as a non-physical add-on.

The business model is transactional one-time sales (no subscription or licensing disclosed) with payment options including Pix (with a 5% discount), credit card installments up to 3x interest-free, and boleto. Standard t-shirts start at R$49.90 and digital products from R$10. The customer base is a long-tail mix across four primary verticals — educational institutions, B2B/corporate, sports/athletic teams, and individual consumers — with graduating students and pop-culture fans as secondary personas. With 8 employees and no disclosed funding, the business operates as a small, founder-owned LTDA without institutional investors.

Name

Rei da Estampa

Legal name

Estampa Santos Digital LTDA

Website

https://reidaestampa.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rei da Estampa is a Brazilian custom apparel manufacturer and e-commerce retailer based in Santos, SP, selling personalized t-shirts, uniforms, sports apparel, and themed merchandise to individuals, schools, sports teams, and corporate customers across Brazil using DTF, silk screen, and sublimation printing.

Ownership category

akta.pro rank

Product category

Custom Apparel Manufacturing and Textile Printing

NAICS

Apparel Manufacturing (315), Printing and Related Support Activities (3231)

SIC

Retail-Apparel & Accessory Stores (5600), Coating, Engraving & Allied Services (3470)

akta.pro industry

PRIMARYCRAMACAK

Sportswear Customization & Printing Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

Keywords

• Custom apparel
• Textile printing
• Garment manufacturing
• Promotional merchandise
• Uniform production

Headquarters

HQ city

Santos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Apparel Sales: One-time product sales of customized t-shirts, jerseys, uniforms, and promotional items. Products are sold at fixed prices with options for installment payments. The company manufactures its own branded products and offers customization services for individual and corporate customers.
2. Digital Products: Sale of digital products such as vector artwork (artes vetorizadas) for customer downloads

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rei da Estampa operates an in-house custom apparel printing and manufacturing business under the brand Rei da Estampa® (legal entity Estampa Santos Digital LTDA) in Santos, SP, Brazil. It produces and sells personalized t-shirts, corporate and school uniforms, sports apparel, promotional merchandise (brindes), and custom tiles using DTF, DTF UV, silk screen (serigrafia), and sublimation printing techniques. The company also sells digital products such as vector artwork through its own e-commerce platform.

Product overview

Rei da Estampa is a custom apparel printing and manufacturing company based in Santos/SP, Brazil. The company operates as a single unified e-commerce platform offering custom-printed t-shirts, uniforms, and branded merchandise with multiple printing technologies including DTF (Direct to Film), screen printing (serigrafia), and sublimation. The product portfolio centers on Camisetas Personalizadas as the core offering, supplemented by Uniformes Empresariais (corporate uniforms), Uniformes Escolares (school uniforms), and Uniformes Esportivos (sports uniforms). The company also offers various themed merchandise categories including anime, cartoons, games, rock, KPOP, doramas, and religious themes. Printing services are delivered through DTF Têxtil, DTF UV, Serigrafia, and Sublimação technologies. Additional products include personalized promotional items (brindes), custom tiles (azulejos), graphic products, digital products, and vector art services.

Differentiator

Problem solved

Functional benefit

Brands

• RDE Sports: Sports apparel brand mentioned for products such as cycling shirts and rash guards.

Products and services

• Camisetas Personalizadas (Custom T-Shirts) Custom-printed t-shirts made from 100% cotton using DTF, sublimation, and silk screen printing techniques. Available in multiple themes including anime, cartoons, games, rock, KPOP, doramas, and sports, with sizes from PP to GG. Sold to individual consumers and organizations across Brazil.
• Uniformes Empresariais (Corporate Uniforms) Custom corporate uniforms including company-branded t-shirts, polo shirts, caps (bones empresa), and workplace apparel with company logos. Targeted at Brazilian companies needing employee uniforms and team apparel.
• Uniformes Escolares / Formandos (School and Graduation Apparel) Custom school uniforms and graduation-related apparel including graduating class shirts (formandos) and interclass competition wear (interclasse). Targeted at schools, universities, and student committees.
• Uniformes Esportivos (Sports Uniforms) Custom sports uniforms and athletic apparel including cycling jerseys (Dryfit UV50+), rash guards, martial arts gear, basketball, volleyball, and other sports apparel. Sold under the RDE Sports sub-brand for teams and individual athletes across Brazil.
• DTF Têxtil (Textile DTF Printing Service) Direct to Film (DTF) textile printing service for high-quality fabric printing with vibrant colors and durability, applicable to various apparel and fabric types. Sold as a standalone printing service to customers.
• DTF UV (Ultra Violet DTF Printing Service) UV-based Direct to Film printing service for specialized applications on hard surfaces and ceramics, including personalized tiles (azulejos). Sold as a standalone printing service.
• Serigrafia (Silk Screen Printing Service) Traditional silk screen printing technique for custom apparel decoration. Sold as a standalone printing service offering for individual and bulk apparel orders.
• Sublimação (Sublimation Printing Service) Sublimation printing service for custom-designed polyester fabrics and specialized rigid products. Sold as a standalone printing service.
• Brindes Personalizados (Custom Promotional Items) Custom promotional merchandise including acrylic cups, eco bags (bolsas e sacolas), personalized mugs (canecas), keychains, and other branded giveaways for corporate and event use.
• Azulejos Personalizados (Custom Printed Tiles) Custom decorative tiles printed using DTF UV technology for personalized home décor, souvenirs, and corporate gifts.
• Produtos Gráficos (Graphic Products) Graphic products including personalized banners (bandeiras personalizadas) and business cards for corporate and event use.
• Produtos Digitais (Digital Products) Digital products sold for download, including vector art (artes vetorizadas) and design files for customer customization, starting from R$ 10.00.
• Artes Vetorizadas (Vector Art Designs) Vector artwork and design files for custom artwork creation and personalization, available as standalone digital downloads for customer use in printing projects.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Printify: Print-on-demand marketplace connecting merchants with printing partners globally for custom apparel and accessories. Comparable on DTF/DTG-based custom apparel printing, but positioned as a merchant infrastructure platform rather than direct retail.
• Redbubble: Global marketplace for independent artists to sell custom-printed apparel and accessories. Comparable on the themed/pop-culture custom apparel model (anime, fan merch), though differs as a marketplace rather than a manufacturer.

Broad incumbents

• Vistaprint: Established promotional products and custom printing platform serving SMBs with branded merchandise, apparel, and print. Overlaps on custom promotional items (brindes) and B2B corporate branding, though operates at much broader scope including paper, signage, and gifts.
• Printful: Print-on-demand platform offering DTG, DTF, embroidery, and sublimation across apparel and accessories. Overlaps on printing technology stack and on-demand custom apparel model, but operates as global infrastructure rather than a regional consumer brand.

Direct peers

• Spreadshirt: Global custom apparel marketplace enabling individuals and businesses to design and sell printed clothing. Highly comparable on the consumer-designed custom apparel model, though operating at much larger scale and internationally.
• Custom Ink: US-based custom apparel leader specializing in group orders for schools, teams, and corporate customers. Comparable on custom-printed apparel for teams, schools, and B2B; differs by scale and US-only focus.
• Customic: Brazilian custom apparel platform offering personalized t-shirts, uniforms, and corporate merchandise via online configurator. Comparable on geography, product offering, and self-serve e-commerce GTM motion.
• Camiseteria: Brazilian e-commerce platform specializing in custom-printed t-shirts, uniforms, and personalized apparel for individuals and businesses. Closest direct peer given shared Brazil market, DTC e-commerce model, and B2B+B2C custom apparel focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rei-da-estampa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rei da Estampa