What Reignite Life does

Reignite Life is a family-run Australian wellness company based on the Sunshine Coast, founded by partners James and Chantel. The company operates a connected ecosystem of in-house brands spanning nutrition (alphaVIE supergreens), functional beverages (curQone turmeric chai), yoga and movement accessories (PhytaPro yoga mats), functional teas (Functional Infusions), transformational experiences (Reignite Retreats), and digital wellness content (Detox, Rejuvenate, Vitality yoga programs). Its proprietary RQ5™ process underpins product quality control across the catalog, and a tree-planting partnership with Tree Nation (Vision For Good) layers an environmental narrative onto each customer purchase.

The business model is direct-to-consumer e-commerce with four revenue mechanics: one-time product sales at A$27–A$117 per item, Subscribe & Save subscriptions offering 20–25% recurring discounts via Autoship Cloud, the Reignite Rewards ambassador program providing up to 30% commission via Post Affiliate Pro, and retreat experiences. Distribution is primarily through the company website with international fulfillment enabled via DHL, supplemented by an ambassador referral network. The customer base is a long-tail of health-conscious consumers, yoga and movement practitioners, and functional nutrition seekers — predominantly individual buyers rather than enterprise accounts.

Operating with a team of approximately six employees, Reignite Life is a lean operation without disclosed external funding. The company's strategic posture emphasizes multi-category ecosystem expansion, community-led acquisition via the ambassador channel, and recurring revenue through subscription incentives rather than retail distribution or institutional sales.

Name

Reignite Life

Legal name

Reignite Life Pty Ltd

Website

https://reignitelife.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reignite Life is a family-run Australian wellness group operating a connected ecosystem of organic nutrition brands (alphaVIE), functional beverages (curQone), yoga accessories (PhytaPro), and transformational retreats, serving health-conscious consumers globally via DTC e-commerce and a community-led ambassador model.

Ownership category

akta.pro rank

Product category

Health & Wellness Supplements

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Wellness & Retreat Stays (Yoga, Spa, Detox) (THAMADAJ), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

Keywords

• Organic supplements
• Wellness retreats
• Functional nutrition
• Plant-based products
• Yoga accessories

Headquarters

HQ city

Sunshine Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales - One-time Purchase: Direct sales of wellness products including alphaVIE supergreens, curQone turmeric chai powders, Functional Infusions, and Organic Coconut Creamer. Products sold at fixed one-time prices.
2. Subscribe & Save Subscription: Recurring subscription model offering 20-25% discount on products with free shipping. Customers can set delivery schedules at 2, 4, 6, 8, or 12 week intervals. Autoship powered by Autoship Cloud.
3. Ambassador/Affiliate Commissions: Ambassadors earn up to 30% commission on sales they refer. Commission structure includes tiered benefits based on subscription cycles (10% to 25% discounts unlock additional rewards).
4. Retreat Experiences: Reignite Retreats offered through reigniteretreats.com, featuring transformational experiences in powerful locations with experienced facilitators.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Reignite Life is a family-run Australian wellness group that sells a connected ecosystem of 100% organic, plant-based wellness products — including the alphaVIE supergreens range, curQone turmeric chai powders, Functional Infusions (Detox and Relax), and PhytaPro yoga mats — alongside transformational wellness retreats and digital yoga programs. The company runs a direct-to-consumer e-commerce model with a Subscribe & Save subscription engine and a Reignite Rewards ambassador/affiliate program that drives community-led sales.

Product overview

Reignite Life is a family-run wellness company operating as a connected ecosystem of brands that includes alphaVIE® (organic supergreens), curQone™ (turmeric chai powders including Organic Turmeric Chai, Organic Turmeric Choc Chai, and Organic Coconut Creamer), Reignite Functional Infusions™ (Detox and Relax herbal teas), PhytaPro® yoga mats, and Reignite Retreats (transformational experiences). The company also operates Reignite Rewards™ ambassador program for affiliate marketing. All products share common attributes: 100% organic ingredients, plant-based, vegan-friendly, no artificial additives. The ecosystem is designed to support real life from how people eat and move to how they rest, think, and perform.

Differentiator

Problem solved

Functional benefit

Brands

• alphaVIE: Organic nutrient-dense plant-based nutrition brand delivering clean, bioavailable nutrition products including supergreens blends, functional infusions, and turmeric chai powders
• PhytaPro
• Reignite Retreats
• Reignite Rewards
• curQone
• Reignite Functional Infusions

Products and services

• alphaVIE® Organic Supergreens An innovative organic supergreens blend of raw superfoods, microalgae, adaptogenic mushrooms and herbs, synergistically formulated as a 6-in-1 daily formula (Cleanse, Restore, Energise, Adapt, Boost, Optimise) in a one-scoop format. Packaged at 450g (30 serves) and targeted at health-conscious consumers seeking comprehensive daily nutrition.
• Detox Functional Infusion An organic herbal detox tea blend featuring Roasted Dandelion Root, Orange Peel, Cinnamon Bark, Dandelion Leaf, Nettle Leaf, Burdock Root, Licorice Root, Calendula, and Safflower, designed to support the body's natural detoxification processes. Sold as a 70g pack (28 servings) for daily tea drinkers.
• Relax Functional Infusion An organic herbal relaxation tea blend featuring Chamomile, Lavender, Lemon Balm, Passionflower, Rose Petals, and Skullcap Root, crafted to support relaxation and renew senses with calming properties. Sold as a 70g pack (28 servings).
• Organic Turmeric Chai (curQone™) A premium organic turmeric chai powder featuring minimum 5% curcumin turmeric blended with Ceylon Cinnamon, Star Anise, Cardamom, Clove, Ginger, Nutmeg, Cayenne Pepper, and Black Pepper for enhanced bioavailability. Sugar-free and caffeine-free, targeted at consumers seeking daily anti-inflammatory nutrition.
• Organic Turmeric Choc Chai (curQone™) An organic turmeric chai powder enriched with premium cacao and adaptogenic mushrooms (Reishi and Cordyceps), combining chocolate richness with golden turmeric warmth and balanced chai spices. Targeted at consumers seeking functional hot beverages with adaptogenic benefits.
• Organic Coconut Creamer (curQone™) A premium coconut creamer made with coconut milk powder, MCT Oil (C8 and C10), acacia fibre, and green banana resistant starch, designed to add creaminess and an energy boost to curQone products, coffee, and tea. Vegan and prebiotic-rich, sold with volume discounts.
• Reignite Retreats Transformational retreat experiences intentionally designed to reset how participants move, eat, rest, and think, set in powerful locations and led by experienced facilitators. Part of the connected Reignite wellness ecosystem.
• PhytaPro® Yoga Mats Yoga mats crafted from natural jute and natural rubber, 3rd-party verified to be free from 254 hazardous substances, designed for performance and longevity with reliable grip and lasting stability for daily yoga practitioners.
• Reignite Rewards™ Ambassador Program A free ambassador program allowing members to earn commissions of up to 30% by sharing Reignite products and experiences through personalised referral links, supported by an ambassador training program and approved shareable marketing assets.
• Reignite Yoga Programs Digital yoga programs including Reignite Detox Yoga, Reignite Rejuvenate Yoga, and Reignite Vitality Yoga, each designed to create real change that carries into everyday life for yoga and movement practitioners.

Quantifiable outcome

• For every Reignite Retreat booked: 10 trees planted. For every PhytaPro yoga mat sold: 5 trees planted. For every alphaVIE product purchased: 1 tree planted.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Tree NationminorStrategic or Co-development PartnerReignite partners with Tree Nation for their Vision For Good initiative. For every Reignite Retreat booked, 10 trees are planted; for every PhytaPro yoga mat sold, 5 trees are planted; for every alphaVIE product purchased, 1 tree is planted. This partnership supports ecosystem restoration and community support through tangible, measurable actions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Golde: Golde is a smaller DTC brand built around turmeric and superfood blends. It overlaps with Reignite's curQone turmeric chai line on hero ingredient (turmeric + black pepper) and target consumer, though at a smaller scale.

Broad incumbents

• Young Living Essential Oils: Young Living is an established multi-level wellness brand with a large ambassador/distributor network. It is comparable to Reignite in combining wellness consumables with an ambassador/affiliate-led community GTM, though at vastly greater scale and product breadth.
• Six Senses Hotels Resorts Spas: Six Senses is a global luxury wellness resort and retreat brand. While far larger and broader, it is comparable to Reignite Retreats in delivering premium, experience-led wellness retreats with movement, nutrition, and mindset programming at aspirational price points.

Direct peers

• WelleCo: WelleCo is a premium supergreens and wellness nutrition brand with a single-scoop daily formula similar to alphaVIE. It is directly comparable on product format, premium pricing, celebrity/founder-led brand, and DTC-plus-practitioner distribution model.
• Manduka: Manduka is a market-leading yoga mat brand with premium, performance-focused positioning. It is directly comparable to Reignite's PhytaPro natural jute/rubber mat line on product category, target yoga practitioner, and premium pricing tier.
• Sakara Life: Sakara is a plant-based, organic wellness nutrition and meal program brand, comparable to Reignite in its clean-label, premium DTC positioning and emphasis on holistic transformation through nutrition rather than isolated supplements.
• Moon Juice: Moon Juice sells adaptogenic and superfood-based powders and tinctures (e.g., supergreens, mushroom blends), directly comparable to Reignite's alphaVIE and curQone adaptogenic mushroom product lines in ingredient philosophy and DTC channel.
• AG1 (Athletic Greens): AG1 is a leading DTC daily supergreens/functional nutrition brand with a single-scoop subscription model, directly comparable to Reignite's alphaVIE supergreens product and Subscribe & Save motion. Both target health-conscious consumers seeking comprehensive daily nutrition in a single convenient serving.
• The Nue Co. The Nue Co. offers functional wellness supplements, ingestibles, and topicals with a science-led, clean-label positioning. Comparable to Reignite in its premium DTC subscription model and emphasis on clinically supported, plant-based formulations.
• Liforme: Liforme makes premium, eco-conscious yoga mats marketed on alignment cues and natural materials. Comparable to PhytaPro in targeting serious yoga practitioners willing to pay a premium for clean, performance-grade mats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reignite
• Instagraminstagram.com/reignite
• LinkedInlinkedin.com/company/reignitelie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reignite Life