Reilly Arts Center

What Reilly Arts Center does

Reilly Arts Center is a 501(c)(3) non-profit performing arts organization headquartered in Ocala, Florida, operating as the home of the Ocala Symphony Orchestra (celebrating its 50th season in 2025-2026) and the historic Marion Theatre. The organization runs a multi-venue complex including the 700-seat AdventHealth Mainstage, the 3,500 sq ft NOMA Black Box (250-300 seated or 400 standing), the Jenkins Open Air Theatre, the Live Oak Founders' Club, and the Marion Theatre (300 downstairs, 80 upstairs). It hosts more than 100 events per year spanning classical, pops, jazz, rock tributes, comedy, ballet, and film, and serves Marion County audiences with an emphasis on community outreach through the Symphony for Schools program (10,000+ students annually), the Community Music Conservatory (125+ weekly students), and the Duke Energy Foundation-powered All-Access Program (500+ subsidized tickets annually).

The organization operates a diversified revenue model combining transaction-based income (ticket sales covering less than half of operating expenses, venue rentals, food and beverage, naming rights), recurring and one-time contributions (donations at $100-$25,000+ tiers, memberships at $1,000+, corporate sponsorships starting at $2,500, and planned giving through the Legacy Circle), and grants. Key technology infrastructure is mainstream nonprofit SaaS: Salesforce for ticketing, membership, and donation management; Opus1 for the Conservatory's student portal; and Square for the Gallery at the Reilly art sales. Distribution is direct-to-consumer through its own website, box office (phone and in-person), and email newsletter, supported by community partnerships, social media, and earned media.

The leadership team is led by Executive Director Natalie McComb and Founding CEO/Managing Director Matthew Wardell (Music Director, 17th season, 2024 American Prize winner), with a 10-person staff and 30+ board members. Recent strategic milestones include AdventHealth Ocala's $1 million, 10-year commitment and naming rights for the Mainstage (June 2025), the Hanson family's $300,000 endowment for community access (October 2025), and the successful first annual Bruce Kaplan Memorial Golf Tournament. The organization faces a material headwind from the June 2024 loss of its $70,000 state arts grant due to Florida budget vetoes, which required accelerated fundraising to offset.

Name

Reilly Arts Center

Legal name

Reilly Arts Center

Website

https://reillyartscenter.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Reilly Arts Center is a 501(c)(3) non-profit operating a multi-venue performing arts complex in Ocala, Florida, home to the Ocala Symphony Orchestra and the historic Marion Theatre. It serves Marion County audiences through 100+ annual concerts, educational programs, and community outreach initiatives.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Theater, Musicals & Performing Arts (THAJAFAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live performing arts
• Concert venue operations
• Symphony orchestra programming
• Music education programs
• Event venue rentals

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for concerts, performances, films, and events across Reilly Arts Center and Marion Theatre venues. Ticket sales cover less than half of operating expenses, indicating significant subsidy from other sources.
2. Corporate Sponsorships: Event and program sponsorships begin at the $2,500 level covering Ocala Symphony Orchestra performances, national and Grammy-award winning artists, and various musical genres. Sponsors receive branding, VIP experiences, and community exposure.
3. Individual Donations and Memberships: Donation levels range from $100 (Curtain) to $25,000+ (Maestro). Memberships at $1,000 and above include complimentary symphony season tickets. Planned giving through the Legacy Circle provides endowment support.
4. Venue Rentals: Rental income from community events, private screenings at Marion Theatre, corporate events, and performances hosted by external producers in the Mainstage, NOMA Black Box, Jenkins Open Air Theatre, and Live Oak Founders' Club spaces.
5. Naming Rights and Seat Naming: Campaign-based revenue through naming opportunities for chairs, seats, and spaces at the Reilly Arts Center and Marion Theatre. Marion Theatre seats named for $500; Reilly balcony seats for $500 and main floor seats for $1,000.
6. Food and Beverage: Revenue from two full-service bars and concession areas at the Mainstage Theatre, plus bar and concessions at Marion Theatre.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Reilly Arts Center operates a multi-venue performing arts complex in Ocala, Florida, presenting live symphony concerts, touring tribute and rock performances, comedy, ballet, and film screenings through the AdventHealth Mainstage, NOMA Black Box, Jenkins Open Air Theatre, Live Oak Founders' Club, and the historic Marion Theatre. The organization, run by Ocala Symphony Orchestra, Inc. as a 501(c)(3) nonprofit, sells tickets, season subscriptions, memberships, sponsorships, venue rentals, naming rights, and concessions, and runs the Community Music Conservatory and Symphony for Schools education programs serving more than 10,000 students annually.

Product overview

Reilly Arts Center operates as a multi-venue performing arts complex in Ocala, FL, featuring the AdventHealth Mainstage (700-seat auditorium) and NOMA Black Box (3,500 sq ft flexible theatre) as its primary venues, with additional spaces including the Jenkins Open Air Theatre and Live Oak Founders' Club. The organization manages the Marion Theatre downtown and operates the Community Music Conservatory for music education. The venue hosts the Ocala Symphony Orchestra as its resident company alongside a diverse programming lineup including tribute bands, comedy, jazz, blues, and family entertainment. Gift cards and venue rentals round out the service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Ocala Symphony Orchestra: The resident orchestra and primary programming organization that manages and operates the Reilly Arts Center venues.
• Marion Theatre
• NOMA Black Box
• Community Music Conservatory

Products and services

• Ocala Symphony Orchestra Season Performances Live classical, pops, chamber, and holiday concerts performed by the resident Ocala Symphony Orchestra throughout the annual season, presented at the AdventHealth Mainstage for individual ticket buyers and season subscribers.
• Touring Tribute and Live Entertainment Events Ticketed national touring tribute acts (e.g., Broken Arrow – A Tribute to Neil Young, Chi-Town Transit Authority, Not Fade Away Rock 'n' Roll Re-ignited, Dueling Pianos), ballet with live orchestra (Dance Alive National Ballet's Nutcracker), and jazz/blues/country performances presented at the Reilly Arts Center for general audiences.
• Marion Theatre Film Screenings Current-release films, classic screenings, animated films, and a summer kids film series shown at the historic Marion Theatre (300-seat downstairs and 80-seat upstairs auditoriums) for individual moviegoers.
• Community Music Conservatory Year-round music education program offering group classes and private instruction for students of all ages and skill levels, serving more than 125 students weekly through the Reilly Arts Center's education programming.
• Symphony for Schools In-school educational outreach program in which professional musicians from the Ocala Symphony Orchestra perform 30-minute presentations in Marion County classrooms, reaching more than 10,000 students per school year.
• Venue Rentals Rental of the Reilly Arts Center's Mainstage Theatre, NOMA Black Box, Jenkins Open Air Theatre, Live Oak Founders' Club, and Marion Theatre for corporate events, charity galas, private screenings, meetings, banquets, weddings, and community events.
• Gift Cards Gift cards available for purchase for use toward Reilly Arts Center events, performances, and programming.
• Marion Theatre Private Screenings Private film screenings at the Marion Theatre for groups, with screenings of films playing during the current month priced at $200, including use of the concession/bar facilities.
• Seat Naming and Naming Rights Program Campaign-based seat and space naming opportunities at the Reilly Arts Center and Marion Theatre. Marion Theatre seats named for $500; Reilly balcony seats for $500 and main floor seats for $1,000. Half of seat naming donations support venue operations and the other half is reserved for future facility improvements.
• Individual Memberships and Donations Annual donation-based membership tiers ranging from $100 (Curtain) to $25,000+ (Maestro), with $1,000+ Friend Level memberships including a complimentary pair of Ocala Symphony season tickets and up to 8 additional free tickets for Reilly-produced concert events. Includes Legacy Circle planned giving for endowment support.
• Open Rehearsals and All-Access Program Free behind-the-scenes orchestral rehearsals for families and students, plus the Duke Energy Foundation-powered All-Access Program providing more than 500 concert tickets annually to under-resourced communities and nonprofits in Marion County, including first responders and City/County employees.

Quantifiable outcome

• Symphony for Schools program reaches more than 10,000 students per school year
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AdventHealth OcalacoreStrategic or Co-development Partner · 25 June 2025AdventHealth Ocala committed $1 million over 10 years to support the Ocala Symphony Orchestra and Reilly Arts Center. In June 2025, the Reilly's Mainstage was renamed the AdventHealth Mainstage. The sponsorship includes support for operations, performances, educational programs, and community-centered initiatives.
• Duke Energy FoundationcoreStrategic or Co-development PartnerDuke Energy Foundation powers the All-Access Program at the Reilly Arts Center, providing more than 500 concert tickets annually to under-resourced communities and nonprofits in Marion County. The program also provides complimentary tickets for first responders and City/County employees.
• Marion Cultural AlliancecoreStrategic or Co-development PartnerMarion Cultural Alliance partners with the Reilly Arts Center on the Gallery at the Reilly (Collect & Contribute program), with 15% of artwork sales going to the Alliance and 15% to the Reilly.
• Marion County Public SchoolscoreStrategic or Co-development PartnerThe Reilly Arts Center is a business partner for Madison Street Academy and one of 82 Marion County Public Schools business partners, supporting educational outreach and student access to the arts.
• Ocala/Marion County Visitor and Convention BureauminorGTM or Marketing PartnerProvides season support for the Ocala Symphony Orchestra, promoting cultural tourism and positioning Ocala as a regional arts destination.
• WUFT ClassicminorGTM or Marketing PartnerProvides season support for the Ocala Symphony Orchestra as a media and promotional partner.
• NOMA (North Ocala Music Alliance)coreStrategic or Co-development PartnerNOMA sponsors the NOMA Black Box theatre space within the Reilly Arts Center, an innovative 3,500 sq ft versatile venue for smaller concerts, plays, meetings, banquets and networking events.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Others

• Ocala/Marion County Visitor and Convention Bureau: A tourism and destination marketing partner that actively supports Reilly's programming — listed as a season support partner and operates as an ecosystem enabler for cultural tourism in the same market.

Broad incumbents

• Dr. Phillips Center for the Performing Arts: Orlando-based, larger multi-venue performing arts center presenting national Broadway tours, concerts, and orchestral programming — operates at a much bigger scale and broader programming mix than Reilly, but serves overlapping Central Florida audiences.
• Straz Center (David A. Straz Jr. Center for the Performing Arts): Tampa's largest performing arts complex with multiple theatres, a resident opera company, and a broad Broadway/concert/education program — comparable multi-venue performing arts non-profit at significantly greater scale.

Direct peers

• Florida Orchestra: Tampa Bay area symphony orchestra with full classical/pops seasons, education programs, and community outreach — a directly comparable orchestra/venue operator where Music Director Matthew Wardell has guest conducted.
• Jacksonville Symphony: A regional symphony orchestra in Northeast Florida offering classical, pops, and family programming comparable to Ocala Symphony's role at Reilly Arts Center. Similar non-profit model with concert season and education outreach.
• Orlando Philharmonic Orchestra: A Central Florida symphony producing multi-format concerts (classical, pops, family, film) alongside education and community programs — directly analogous business model and geographic proximity to Reilly.
• Southwest Florida Symphony Orchestra: A regional Florida symphony producing classical and pops programming plus community concerts — comparable resident orchestra model in another Florida market where Reilly's Music Director has guest conducted.
• New England Philharmonic: A community-rooted regional orchestra producing multi-concert seasons with educational and outreach components — directly comparable orchestra production model and venue operator role.
• Chamber Orchestra Pittsburgh: A regional chamber orchestra with multi-format programming and education outreach — directly comparable to the Ocala Symphony's classical programming mission and a venue where Reilly's Music Director has guest conducted.

Emerging players

• Hippodrome Theatre (Gainesville): A Gainesville-based performing arts center combining theater, music, and educational programming with a community focus comparable to Reilly's multi-venue non-profit mission; serves a similarly mid-sized North/Central Florida market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReillyArtsCenter
• LinkedInlinkedin.com/company/reillyartscenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reilly Arts Center