Straz Center

What Straz Center does

The David A. Straz, Jr. Center for the Performing Arts ("Straz Center") is a 501(c)(3) not-for-profit performing arts venue complex headquartered at 1010 N Macinnes Pl in Tampa, Florida, founded in the early 1980s (sources note both 1983 and 1987) and operating continuously since. It runs multiple theaters anchored by Morsani Hall, hosting Broadway touring productions, opera (through its resident company Opera Tampa, in residence 25+ years), dance, theater, and music programming for performing-arts audiences in the Tampa Bay region. Supporting operations include Patel Conservatory (performing arts education in dance, theater, and music for all ages, plus the Conservatory-to-Go outreach program), Jobsite Theater (contemporary programming), four on-site dining outlets (Maestro's Restaurant, Canopy Bistro, SteamHeat Coffee Shop, Dough-Re-Mi) and full-service catering for weddings and corporate events.

The Straz Center generates revenue through six primary streams: ticket sales (individual, season subscriptions, group sales, luxury box program, premium experience lounge, gift certificates, Vivid Seats secondary marketplace), donations and fundraising (including the active Boundless capital campaign for facility expansion), corporate and foundation partnerships (Bank of America as title Broadway sponsor, plus Coca-Cola, AdventHealth, TECO, Spurlino Foundation and others), facility rental, dining and catering services, and education programs. It distributes via an on-site Ticket Sales Office, telephone sales, online ticketing platform, group sales division, and approved resellers.

The organization is governed as a nonprofit with no parent company, supported by public-sector partners (City of Tampa, Hillsborough County, Florida Arts & Culture), with leadership including President and CEO Gregory Holland and recently hired Chief Arts Education Officer Douglas Love-Ramos. The technology stack is conventional (e-commerce, Queue-it virtual waiting room for high-demand on-sales); no proprietary AI/ML, APIs, or SDKs are disclosed. Competitive advantages center on brand, exclusive Broadway and opera content, and community ecosystem lock-in across veterans, education, and anti-racism programs.

Name

Straz Center

Legal name

The David A. Straz, Jr. Center for the Performing Arts

Website

https://strazcenter.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

The David A. Straz, Jr. Center for the Performing Arts is a Tampa-based 501(c)(3) nonprofit operating a multi-theater performing arts venue hosting Broadway touring productions, resident opera (Opera Tampa), and the Patel Conservatory education program, serving Tampa Bay audiences through ticketing, dining, rentals, donations, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Broadway & Commercial Theatre Productions (MPAGABAA), Touring Theatre Productions (MPAGABAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Theater, Musicals & Performing Arts (THAJAFAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Performing arts venue
• Broadway touring productions
• Arts education
• Event hosting
• Opera performances

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from individual performance tickets, season subscriptions, and series packages for Broadway shows, opera productions, and other performing arts events. Ticket Sales Office handles walk-up, phone, and online sales.
2. Donations and Fundraising: Donor contributions support community programs including arts education, arts and military initiatives, and arts and health programs. The Boundless Campaign is an active major fundraising initiative.
3. Corporate and Foundation Partnerships: Corporate sponsorships and foundation grants from partners including Bank of America, Coca-Cola, AdventHealth, TECO, and others provide operational funding and program support.
4. Facility Rental: The facility generates revenue by renting performance spaces and venues to external groups and organizations for events, productions, and special occasions.
5. Dining and Catering Services: On-site restaurants and catering services including Maestro's Restaurant, Canopy Bistro, SteamHeat Coffee Shop, Dough-Re-Mi, and grab-and-go options provide food service revenue for pre-show and event dining.
6. Education Programs: Patel Conservatory offers performing arts training in dance, theater, and music for all ages and skill levels, generating revenue through class registrations, camps, and workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels6 records

Core offering

Multi-theater nonprofit performing arts venue in downtown Tampa presenting Broadway touring shows (presented through partnership with Broadway Across America), as well as opera, comedy, classical music, and dance productions. On-site amenities include dining venues, premium luxury boxes/suites, and facility rental for private events, complemented by Patel Conservatory arts education programs.

Product overview

The David A. Straz, Jr. Center for the Performing Arts is a performing arts venue complex offering live entertainment and arts education. The core offering centers on Broadway touring productions and Opera Tampa as its resident opera company. Supporting offerings include Patel Conservatory (performing arts training), multiple dining venues (Maestro's Restaurant, Canopy Bistro, SteamHeat Coffee Shop, Dough-Re-Mi), premium experiences (Luxury Box Program, Premium Experience Lounge), venue rentals, and group ticketing services. The facility also houses Jobsite Theater for alternative programming. As a 501(c)(3) nonprofit, the organization combines live performance presentations with community arts education and outreach programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Touring Productions Broadway touring shows presented at the Straz Center through a partnership with Broadway Across America, offered to the general public on a season and individual-show basis.
• Opera Tampa Performances Operas staged by the resident company of the Straz Center, presented as part of the season to the public at the Straz Center complex.
• Patel Conservatory Arts Education Year-round performing arts education programs for children, teens, and adults operated from the Patel Conservatory within the Straz Center complex, covering theater, dance, voice, and music.
• Facility Rentals and Event Hosting Rental of the Straz Center's theaters, lobbies, and public spaces for galas, fundraisers, corporate functions, weddings, and private events, with optional in-house dining.
• On-site Dining Venues Multiple on-site restaurants, cafés, and bars at the Straz Center serving patrons before shows and during intermissions, and supporting event rentals.
• Luxury Suites and Box Seating Premium-priced luxury boxes and suites offered around the theater complex, providing elevated hospitality during Broadway, opera, and other performances.

Quantifiable outcome

• Opera Tampa has served as resident opera company for more than 25 years

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Bank of AmericaflagshipGTM or Marketing PartnerBank of America is the title sponsor of the Broadway at Straz Center season (26/27 season). The partnership provides naming recognition and marketing support for the Broadway series. The sponsorship is prominently featured across all Broadway season communications and promotional materials.
• City of TampacoreOthersCity of Tampa is a public sector partner providing municipal support and recognition for the Straz Center as Tampa's primary performing arts venue.
• Hillsborough CountycoreOthersHillsborough County is a public sector partner supporting the Straz Center as a regional cultural institution serving the greater Tampa Bay area.
• Florida Arts & CulturecoreOthersFlorida Arts & Culture (state arts agency) is an institutional partner providing support for arts and cultural programming at the Straz Center.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is a corporate sponsor supporting the Straz Center's operations and programming through beverage partnership.
• Vivid SeatsminorChannel Partner/ Reseller/ DistributorVivid Seats is the official reseller marketplace for Straz Center tickets, providing secondary market ticket sales for consumers.
• The Spurlino FoundationminorGTM or Marketing PartnerThe Spurlino Foundation provides grant support for Straz Center programming and operations as a philanthropic partner.
• TECOminorGTM or Marketing PartnerTECO (Tampa Electric) is a corporate sponsor providing energy and utility sponsorship support for the Straz Center.
• AdventHealthcoreGTM or Marketing PartnerAdventHealth is a presenting sponsor for Patel Conservatory summer camps and classes. The healthcare provider partners on youth arts education programming.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bass Performance Hall: Fort Worth-based nonprofit presenting Broadway tours (Broadway at the Bass series), specialty programming, and community/education programs under a comparable nonprofit governance and touring-presenter model.
• Tobin Center for the Performing Arts: San Antonio nonprofit multi-venue center presenting touring Broadway, dance, opera, and education with comparable resident programming and capital-campaign-financed expansion trajectory.
• Cobb Energy Performing Arts Centre: Atlanta-area nonprofit performing arts venue presenting Broadway tours, opera, and dance with comparable programming model and Broadway-presentation scale to the Straz Center.
• AT&T Performing Arts Center: Dallas-based nonprofit multi-venue performing arts campus hosting Broadway tours, resident companies, and education programs; one of the closest peer comparables in terms of multi-theater complex size and programming mix.
• Segerstrom Center for the Arts: California-based nonprofit performing arts center presenting Broadway tours, dance, opera, and education programs with comparable venue-rental, sponsorship, and conservatory-style offerings to the Straz Center.
• Dr. Phillips Center for the Performing Arts: Orlando-based nonprofit performing arts center with comparable Broadway touring, education, and venue-rental model; serves as a direct Florida peer given overlapping audience geography and mission-driven funding structure.
• Adrienne Arsht Center for the Performing Arts: Major multi-venue performing arts complex in Miami serving as a comparable Florida-based regional venue, hosting Broadway tours, opera, ballet, and community programming with similar nonprofit governance, sponsorship, and education programs.

Others

• Jobsite Theater: Resident contemporary theater company operating within the Straz Center; included as a peer-level arts organization to illustrate the Straz's in-house producing model rather than purely presenting model.

Broad incumbents

• Kennedy Center: National performing arts center operating theaters, education, and national touring programming under a federal-affiliated nonprofit; comparable resident-company and education model though with significantly broader reach and federal backing.
• Lincoln Center for the Performing Arts: Largest U.S. performing arts campus operating multiple resident companies (opera, ballet, symphony, theater) under a nonprofit structure; comparable to Straz's multi-venue, resident-company-led model but at a vastly larger scale and national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StrazCenter
• YouTubeyoutube.com/user/thestrazcenter
• Facebookfacebook.com/StrazCenter
• Instagraminstagram.com/strazcenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straz Center