Modehaus Reischmann
Modehaus Reischmann is a family-owned fashion and sports retailer operating across four cities in southern Germany (Ravensburg, Ulm, Kempten, Memmingen) with 40,000+ m² of retail space across premium fashion, trend, sport, kids, lingerie, and denim formats, serving regional end-consumers plus sports clubs via a Teamsport B2B service.
- Company typePrivate
- Founded1860
- HeadquartersRavensburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Modehaus Reischmann does
Modehaus Reischmann is a privately held, family-owned multi-format fashion and sports retail business headquartered in Ravensburg, southern Germany, founded in 1860 and now in its fifth generation of family stewardship. It operates across four locations — Ravensburg, Ulm, Kempten, and Memmingen — encompassing over 40,000 m² of retail space organized into distinct formats: Mode Reischmann (premium designer fashion with brands such as Boss, Zegna, Bogner, Burberry, and Dorothee Schumacher), Trend Reischmann (contemporary fashion including G-Star, Diesel, and Marc O'Polo), Sport Reischmann (full-range sports retail covering outdoor, running, cycling, skiing, and football with Germany's largest full-range sport store in Kempten), plus specialized sub-formats for Kids, Lingerie, Denim (6,000+ jeans styles), and Teamsport. The company serves fashion-conscious consumers, sports enthusiasts, and premium/luxury segments in the Allgäu and Upper Swabia catchment, with a secondary Teamsport B2B service for sports clubs.
Reischmann's revenue model is fundamentally traditional brick-and-mortar retail: standard full-price merchandise sales with seasonal 20-30% discount campaigns, supplemented by gift cards, ski/snowboard rental, bike leasing, and a PartnerCard loyalty program that returns up to 3% cashback on annual purchases. Free Personal Shopping and in-house alteration services function as customer-acquisition and retention tools rather than standalone revenue streams. The technology stack is conventional — Typo3 CMS, Google Analytics, a third-party newsletter system — with no proprietary platform and no AI/ML capabilities disclosed. Distribution is shifting toward in-store exclusivity, with online limited to Click&Reserve reservation and gift card fulfillment rather than direct e-commerce shipping.
The business is led by managing directors Wolfgang Reischmann and Thomas Reischmann, with brother Roland Reischmann active as chairman of regional football club FV 1893 Ravensburg. The legal entity is Reischmann GmbH & Co. KGaA, a German partnership-limited-by-shares structure. The company maintains family ownership with no external investors, no disclosed funding rounds, and no M&A activity since the 2012 acquisition of Traditionshaus Walz in Ulm; a modern logistics center in Ravensburg's Erlen industrial area was completed in 2018.
Modehaus Reischmann firmographics
Firmographics- Name
- Modehaus Reischmann
- Legal name
- Reischmann GmbH & Co. KGaA
- Website
- https://reischmann.biz
- Company type
- Private
- Founded year
- 1860
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Modehaus Reischmann is a family-owned fashion and sports retailer operating across four cities in southern Germany (Ravensburg, Ulm, Kempten, Memmingen) with 40,000+ m² of retail space across premium fashion, trend, sport, kids, lingerie, and denim formats, serving regional end-consumers plus sports clubs via a Teamsport B2B service.
- Ownership category
- akta.pro rank
Modehaus Reischmann industry classification
Industry- Product category
- Fashion and Sports Retail
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Athleisure & Lifestyle Sport Apparel Retail (CRAMACAF)
- akta.pro secondary industry
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)
Keywords
Where Modehaus Reischmann is headquartered
LocationHeadquarters
- HQ city
- Ravensburg
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Modehaus Reischmann business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Retail merchandise sales: Primary revenue from direct sales of fashion, sports equipment, footwear, and accessories through owned retail stores. Full retail pricing with periodic seasonal sales.
- Gift cards/vouchers: Gift vouchers sold at any denomination, redeemable at all Reischmann stores and departments. Revenue recognized upon redemption.
- Personal Shopping service: Free Personal Shopping service with no minimum purchase requirement, used as a customer acquisition and retention tool rather than standalone revenue source.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Modehaus Reischmann product offering
Product offeringCore offering
Modehaus Reischmann operates a multi-format brick-and-mortar fashion and sports retail business across four locations in southern Germany (Ravensburg, Ulm, Kempten, Memmingen), selling premium designer fashion, contemporary trend fashion, and a full range of sports equipment and apparel through dedicated Mode, Trend, Sport, Kids, Lingerie, Jeans, and Teamsport store formats. Revenue is generated primarily through direct in-store merchandise sales, complemented by Personal Shopping, the PartnerCard loyalty program, gift vouchers, ski/snowboard rental, and a Bikeleasing service.
Product overview
Modehaus Reischmann operates a multi-format retail portfolio consisting of Mode Reischmann (premium fashion), Trend Reischmann (contemporary/trend fashion), and Sport Reischmann (sports equipment and apparel) across four locations in Ravensburg, Ulm, Kempten, and Memmingen with a combined retail space exceeding 40,000 m². The company also operates specialized sub-brands including Jeans Reischmann (denim specialty), Reischmann Lingerie (intimate apparel), Reischmann Teamsport (team sports equipment and customization), and Kids Reischmann (children's fashion). Supplementary services include Personal Shopping consultations, a PartnerCard loyalty program with up to 3% annual cashback, gift vouchers, ski/snowboard rental, and Bikeleasing. An online shop for sports products enables both Click+Reserve and direct online purchasing.
Differentiator
Problem solved
Functional benefit
Products and services
- Mode Reischmann (Fashion) Premium multi-brand fashion retail offering womenswear, menswear, and childrenswear from international designer labels including Boss, Bogner, Polo Ralph Lauren, Etro, Burberry, Tommy Hilfiger, Belstaff, Michael Kors, Dorothee Schumacher, and Zegna. Operates across Ravensburg, Ulm, Kempten, and Memmingen.
- Trend Reischmann Contemporary and trend-focused fashion retail targeting younger demographics with brands including G-Star, Diesel, Only, Vero Moda, Cheap Monday, Mango, Nudie, Drykorn, Marc O'Polo, and Someday. Available in Ravensburg (Kirchstraße) and Kempten (Bahnhofstraße).
- Sport Reischmann Comprehensive sports retail offering equipment and apparel for outdoor, fitness, running, bike, walking, football, climbing, tennis, swimming, Nordic skiing, alpine skiing, touring skis, and snowboarding with brands including adidas, Nike, Burton, Mammut, Timberland, The North Face, Vaude, Bogner, Puma, Schöffel, Odlo, and Salomon. Germany's largest full-range sport store in Kempten (over 5,100 m²). Locations in Ravensburg, Kempten, and Memmingen.
- Jeans Reischmann Denim specialty retail featuring over 6,000 jeans styles in various fits and washes from brands including Levi's, positioned as a jeans specialist within the Reischmann ecosystem.
- Kids Reischmann Children's fashion and sportswear retail offering clothing, shoes, and accessories from brands including Vingino, Jette, Sanetta, Blue Effect, Esprit, Tommy Hilfiger, Pepe, s.Oliver, and in Ulm also Armani Junior, Bellybutton, Moncler, and Patricia Pepe.
- Reischmann Lingerie Lingerie and underwear specialty retail featuring international brands including Aubade, Triumph, Skinny, Calvin Klein, Agent Provocateur, Calida, Chantelle, Hanro, May, Marie Jo, Passionata, Vive Maria, Schiesser, and Bruno Banani.
- Reischmann Teamsport B2B team sports equipment and apparel service offering customization, printing, and embroidery services for sports clubs, teams, and associations. Provides full equipment packages with dedicated sales service for club outfitting.
- Personal Shopping Complimentary personal shopping service providing one-on-one styling consultations with dedicated personal shoppers across all Reischmann locations. Free of charge with no minimum purchase; advisors include Carolin Schwengle, Burcu Özyön, Simone Zorzi, Sabine Kosorog, Barbara Massaro, Simone Suchel, André Pina de Campos, Elke Kuppel, Lume Markaj, and Andreas Jakele.
- PartnerCard loyalty program Customer loyalty program offering benefits including guaranteed returns, money-back guarantee, immediate alterations, personal style advisors, delivery service, up to 7-day loan period for items, and annual cashback rewards up to 3% on purchases based on tier (1-3%).
- Reischmann Gift Vouchers Gift voucher service available in any denomination, purchasable at store service desks or online, redeemable across all Reischmann stores and departments.
- Ski and Snowboard Rental Ski and snowboard rental service for winter sports equipment, supporting seasonal sports needs of customers in the Allgäu region.
- Bikeleasing Bicycle leasing service allowing customers to lease bikes through employer benefit programs, integrating employer-sponsored mobility benefits with Reischmann's bike retail category.
Quantifiable outcome
- 30-day return policy on all purchases
- +3 more outcomes
Companies that use Modehaus Reischmann
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Modehaus Reischmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Modehaus Reischmann partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- INTERSPORTcoreFlagship ski test partnership with INTERSPORT for annual ski and ski boot testing event in Sölden, Austria. Sport Reischmann x INTERSPORT event provides customers opportunity to test latest alpine ski equipment from top industry partners.
- Allgäuer SkiverbandminorPartnership with regional ski association for youth development in snow sports. Reischmann supports ASV athletes and events.
- VAUDEcoreFirst original VAUDE-STORE in Germany opened in Ravensburg (260 m²) in 2007, followed by second location in Kempten. Dedicated outdoor brand retail space.
- Marc O'PolominorSustainable fashion partner; Marc O'Polo committed to offering only sustainable products starting 2023.
- Tiger of SwedenminorSustainable fashion partner; Tiger of Sweden aims for 100% preferred fibers by 2030, with 50% target by 2023. MOVEMENT collection launched as first 100% preferred fiber line.
- VejaminorSustainable footwear brand with eco-friendly production (organic cotton, wild rubber) sold through Reischmann stores.
- EcoalfminorSustainable fashion brand focused on circular economy and recycled materials.
- FV 1893 RavensburgminorRegional football club sponsorship. Roland Reischmann serves as club chairman. Multi-faceted support for the association.
- FC MemmingenminorRegional football club supported at Reischmann's Memmingen location.
- TSV KotternminorRegional sports club supported at Kempten location.
- Hotel MohnenfluhminorAlpine hospitality partner offering special experiences for Reischmann customers in the Ötztal region.
- Bergschule OberallgäuminorMountain school partner for hiking, climbing, ski tours, and Alpine crossings.
- H3O MemmingenminorFitness and wellness center partnership offering integrated health and fitness services.
- Autohaus ZwergerminorCar dealership partnership with shuttle services in Range Rover for events and customer experiences.
- Parfümerie AmicaminorBeauty and cosmetics partner for makeup services and promotional events.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Modehaus Reischmann competitors and assessment
Company assessmentDirect peers
- L+T Lengermann & Trieschmann: Osnabrück-based family-run fashion and sports department store combining premium fashion with a sizeable sports retailer. Direct comparable in terms of format mix and multi-generational family ownership of a regional multi-category retail business.
- Engelhorn: German family-owned multi-format retailer based in Mannheim combining premium fashion (Engelhorn Mode) and a large full-range sports store (Engelhorn Sports). Highly comparable to Reischmann's Mode+Sport multi-format model and regional premium positioning.
- Sporthaus Schuster: Munich-based, multi-generational family-owned full-range sport retailer with very large flagship store. Comparable in scale, sport-retail focus, and family-ownership structure; competes for premium sport and outdoor customers in southern Germany.
Broad incumbents
- INTERSPORT Deutschland: Germany's leading sporting-goods retail cooperative. Reischmann's INTERSPORT ski-test partnership reflects overlap in sport category; INTERSPORT is a broader incumbent with nationwide footprint and store network.
- Decathlon Germany: Global sporting-goods retailer with growing German footprint and own-brand-led value positioning. Comparable as a sport-retail competitor; differentiated by lower price positioning but increasingly overlapping in outdoor and team sport categories.
- Sport Scheck: Multi-channel German sport retailer combining physical stores and online. Comparable in sport-product breadth; overlaps directly with Sport Reischmann's outdoor, fitness, and team sport assortment.
- Galeria (Galeria Karstadt Kaufhof): German department-store incumbent serving as benchmark for the broader multi-category store model in Germany. Comparable in operating format and historic position, but at vastly larger scale and currently in restructuring.
- Breuninger: Stuttgart-based premium fashion and lifestyle retailer with comparable designer-brand assortment (Bogner, Zegna, etc.). Broader incumbent with stronger digital channel; directly competes for premium fashion customers across southern Germany.
Emerging players
- Zalando: Germany's leading online fashion and sport retailer. Indirect competitor that defines the omni-channel bar Reischmann must meet; not a physical peer but a key reference for digital customer expectations in the same product categories.
Others
- Sport 2000: German sport-retail marketing group supporting independent sport retailers. Relevant as a competing retail-network model with sport-specialist positioning; partnership/integration overlap with the broader sport-retail ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Modehaus Reischmann social profiles
Digital presenceModehaus Reischmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modehaus Reischmann leadership team
Management profileNumber of profiles
Profiles2 records
Modehaus Reischmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modehaus Reischmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modehaus Reischmann
What does Modehaus Reischmann do?
Modehaus Reischmann operates a multi-format brick-and-mortar fashion and sports retail business across four locations in southern Germany (Ravensburg, Ulm, Kempten, Memmingen), selling premium designer fashion, contemporary trend fashion, and a full range of sports equipment and apparel through dedicated Mode, Trend, Sport, Kids, Lingerie, Jeans, and Teamsport store formats. Revenue is generated primarily through direct in-store merchandise sales, complemented by Personal Shopping, the PartnerCard loyalty program, gift vouchers, ski/snowboard rental, and a Bikeleasing service.
Is Modehaus Reischmann a public or private company?
Modehaus Reischmann is a private company. It is classified as family owned and is currently operating.
When was Modehaus Reischmann founded?
Modehaus Reischmann was founded in 1860. It employs 1 to 10 people.
Where is Modehaus Reischmann based?
Modehaus Reischmann is headquartered in Ravensburg, Germany, in the Europe region.
How does Modehaus Reischmann make money?
Three revenue lines are on record. Retail merchandise sales are the primary driver. The others are gift cards/vouchers and personal Shopping service.
Who are Modehaus Reischmann's main competitors?
Direct peers on record are L+T Lengermann & Trieschmann, Engelhorn and Sporthaus Schuster. Broad incumbents are INTERSPORT Deutschland, Decathlon Germany, Sport Scheck, Galeria (Galeria Karstadt Kaufhof) and Breuninger. Zalando is listed as an emerging player. Sport 2000 is listed as an others.
Does Modehaus Reischmann have an API?
No public API is recorded for Modehaus Reischmann.
What industry is Modehaus Reischmann in?
Modehaus Reischmann's product category is Fashion and Sports Retail. Its primary akta.pro industry code is CRAMACAF, Athleisure & Lifestyle Sport Apparel Retail, with a secondary code of CRAMABAJ, Winter Sports (Ski/Snowboard) Retail. Its NAICS code is 45911 and its SIC code is 5600.