reisewitz

What reisewitz does

Reisewitz GmbH & Co. KG is a privately held German software company founded in 1984 by Heinz Reisewitz in Bad Lippspringe, North Rhine-Westphalia. The company develops and operates cloud-based workforce management and route optimization software, with its flagship platform adelo® (Cloud Framework released in 2018) providing automatic tour planning, mobile workforce scheduling, a customer self-service portal, and a field technician mobile application (adelo® App). The technology stack is built around proprietary algorithms that optimize routes based on multiple parameters including order quantities, vehicle loading capacities, store opening hours, departure times, and technician skills. Supporting products include optaflow® for mobile meter communication, aures® for fully automatic order disposition in energy utilities, NeDaS (network data system operational since 2005), and the newer inivend® service provider portal.

Reisewitz serves approximately 150+ enterprise and mid-market customers across the DACH region (Germany, Austria, Switzerland), with two primary verticals: energy utilities and grid operators (e.g., Wiener Netze managing 1.6 million electricity meters and 600,000 gas meters with ~3,100 orders/day processed via aures®) and furniture retail/manufacturing (e.g., Hardeck, Möbel Rieger, BoConcept, Pilipp, Möbel Buss). The company maintains pre-built ERP/WMS integrations with industry-specific systems (SHD MHS, WinMAX via Clasen, MÖBELPILOT via Bewidata) and operates a customer support subsidiary in Vienna (Reisewitz LRPS GmbH, established 2009) plus an internal hosting entity (Reisewitz Hosting GmbH, 2016).

The business model is built on annual SaaS subscriptions for the adelo®, aures®, optaflow®, and NeDaS product suite (quote-based pricing tailored to user counts, modules, and company size), supplemented by professional services revenue from consulting, implementation, training, and ongoing support. Distribution combines direct enterprise field sales (led by Vertriebsleiter Jan Göbel, starting with a 45-minute live online demo) with a partner channel (SHD, Clasen, Bewidata, smartOPTIMO, VegaSystems) that drives co-selling and ERP-integrated onboarding. No public pricing is disclosed and revenue is not publicly reported.

Name

reisewitz

Legal name

reisewitz GmbH & Co KG

Website

https://reisewitz.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Reisewitz is a German software company founded in 1984 that provides cloud-based workforce management and route optimization software (adelo®) primarily to energy utilities and furniture retailers across the DACH region, serving 150+ enterprise and mid-market customers via SaaS subscriptions and partner channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Lippspringe

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription / Licensing (adelo®, aures®, optaflow®, NeDaS): Reisewitz derives primary revenue from annual software subscriptions and licenses for its workforce management and route planning suite. The software is offered as a cloud-based solution (SaaS) with the company handling hosting (via VegaSystems) and providing continuous updates and maintenance. Annual maintenance fees are charged as a flat rate, with software enhancements that extend functionality increasing the annual maintenance package. Pricing is quote-based, tailored to company size, number of users, and modules selected. Professional services (consulting, implementation, training) are bundled as add-on offerings.
2. Professional Services (Beratung, Implementierung, Schulung, Support): Reisewitz generates additional revenue through consulting, implementation, training, and ongoing support services. Consulting and implementation are tailored engagements provided alongside software deployment. Training services help customers maximize product utilization. Support includes a dedicated customer success team providing ticket-based and remote support via the customer portal (portal.reisewitz.com).
3. Individual Software Customization and Development: Custom development and adaptation of solutions to specific customer requirements and business processes is offered as a separate revenue stream. Extensions that increase software functionality are billed as part of the annual maintenance package.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

reisewitz develops and sells cloud-based workforce management and tour planning software, primarily its flagship adelo® platform, which automates route planning, mobile workforce scheduling, customer self-service appointment booking, and field service operations for enterprise and mid-market customers. Related products include optaflow® (mobile meter communication app), aures (fully automatic order disposition for energy utilities), NeDaS (network data system), and inivend® (service provider portal). Revenue comes primarily from annual software subscriptions bundled with maintenance, plus professional services for consulting, implementation, training, and support.

Product overview

reisewitz is a software company offering a portfolio of integrated workforce management and tour planning solutions. The core product is adelo®, a cloud-based platform for automated tour planning and mobile workforce management. Related products include optaflow® for meter communication, aures for automatic order disposition (primarily for energy sector), and NeDaS for network data management since 2005. The company also offers the inivend® service provider portal. All products are designed for industries including energy utilities, furniture retail, and delivery services, with key differentiators being automated route optimization, employee scheduling, and integrated customer communication features.

Differentiator

Problem solved

Functional benefit

Brands

• adelo: Cloud-based workforce management and route planning software for mobile workforce optimization.
• optaflow
• aures
• NeDaS
• inivend

Products and services

• adelo® Cloud-based workforce management and automated tour planning software for mobile workforce optimization. Provides fully automatic route planning, employee scheduling, customer self-service appointment booking, mobile app for field technicians, and an integrated appointment/letter generator. Designed for enterprise and mid-market companies in furniture retail, energy utilities, and delivery services.
• optaflow® Platform-independent mobile app for capturing, controlling, and parameterizing meter data securely from mobile devices. Seamlessly integrates into existing processes for energy utility customers performing modern meter communication and Smart Meter Rollout operations.
• aures (Automatic Order Disposition) The first fully automatic order disposition system for energy utilities. Manages smart meter rollout, meter reading operations, and field service dispatch for large-scale utilities. In production at Wiener Netze managing 1.6 million electricity meters, 600,000 gas meters, and ~1,100 orders per day.
• NeDaS (Netzdatensystem) Network data system for energy utilities providing comprehensive data management for utility and network operators. Supports automated reading of consumption and load data for municipal utilities. Operational since 2005.
• inivend® Service provider portal for workforce management, enabling coordination between utilities and external service providers. Listed alongside adelo® as part of the company's digitalization-promotion eligible software portfolio.

Quantifiable outcome

• Up to 20% fuel cost reduction for furniture retailers using automated route planning (adelo®)
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• smartOPTIMOcoreChannel Partner/ Reseller/ DistributorsmartOPTIMO is a municipal partner network focused on classical and intelligent meter management (Messwesen). Reisewitz is a partner of the smartOPTIMO network, which provides a channel into municipal and utility customers across Germany. The partnership enables Reisewitz to access a broad network of municipal utility companies seeking workforce management and route planning solutions for meter operations.
• SHD (Software-Systeme für Handel, Dienstleistung und Technik)coreTechnology or IntegrationSHD provides the MHS merchandise management system (Warenwirtschaftssystem) widely used in the furniture retail sector. Reisewitz has developed a pre-built interface between adelo® and MHS, enabling furniture retailers using MHS to quickly and easily integrate adelo® for tour planning. This interface significantly reduces implementation time and is a key sales differentiator for winning furniture retail customers.
• VegaSystemscoreTechnology or IntegrationVegaSystems is Reisewitz's cloud hosting partner, operating a data center in Paderborn, Germany. Reisewitz leverages VegaSystems for reliable, secure infrastructure hosting of its cloud-based software products (adelo®, aures®, optaflow®). This partnership enables Reisewitz to offer a managed cloud deployment without building its own data center infrastructure, while ensuring data residency in Germany.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• IFS: Global enterprise software vendor offering IFS Cloud with strong field service management (FSM) capabilities for utilities, manufacturing, and service organizations. Competes as part of a broader ERP/FSM suite versus Reisewitz's vertical-specialized point solution.
• ServiceNow Field Service Management: ServiceNow's FSM module, with Now Assist AI capabilities, targets enterprise field service operations as part of a broader workflow platform. Global incumbent competing for enterprise utility and service buyer wallet.
• PSI Software SE: Berlin-based incumbent providing PSIpenta ERP, PSIcontrol for grid/network management, and energy sector software suites. Competes most directly in the utility/grid operator segment where Reisewitz sells aures® and NeDaS, but operates as a broader enterprise software portfolio.
• Webfleet Solutions (Bridgestone): European fleet management and telematics provider (owned by Bridgestone) offering route optimization, dispatch, and mobile workforce tools. Competes with adelo® for fleet operators and delivery businesses across Europe, with broader hardware/telematics bundle.
• Salesforce Field Service: Salesforce's Field Service product (incorporating ClickSoftware) provides cloud FSM for enterprises, increasingly embedding AI (Einstein) for scheduling and optimization. A well-funded global incumbent competing in the same buyer conversations as Reisewitz.

Direct peers

• PTV Group: German-based (Karlsruhe) route optimization and logistics software company offering PTV xRoute, PTV Route Optimizer, and PTV Map&Guide. Closest DACH-native direct competitor in route planning and tour optimization for fleet operators and field service organizations.
• AEB SE: Stuttgart-based software company offering transport management, customs, and logistics software. Competes in adjacent DACH logistics/delivery software space, including route planning and dispatch functionality for mid-market shippers.
• Soloplan GmbH: German software company (Kempten) specializing in transport management, tour planning, and fleet dispatching software. Competes with adelo® for logistics, delivery, and field service customers in DACH, with similar product positioning and target verticals.
• WorkWave: US-based field service management and route optimization SaaS provider serving service, delivery, and logistics companies. Comparable cloud-native product offering (route optimization, mobile workforce, CRM) but broader US/international footprint.
• OptimoRoute: Pure-play route optimization and planning SaaS for delivery and field service operations. Competes with adelo®'s core route planning capability as a modern, easy-to-deploy cloud alternative, though OptimoRoute lacks Reisewitz's vertical-specialization depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@reisewitzsoftwarelosungen8343
• Facebookfacebook.com/reisewitzCOM
• LinkedInlinkedin.com/company/reisewitz1
• Instagraminstagram.com/reisewitz_gmbh
• TikToktiktok.com/@reisewitz_gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reisewitz