Relais Santo Stefano

What Relais Santo Stefano does

Relais Santo Stefano is a 4-star resort hotel located in Sandigliano, in the Biella province of Piedmont, Italy, operated by MAIRA HOTEL Srl (registered in Cuneo). The property offers 75 rooms across multiple categories alongside an integrated set of amenities: a restaurant focused on Piedmontese cuisine, a SPA featuring cryotherapy and wellness programs, a Technogym-equipped fitness center, six padel courts, four pickleball courts, an outdoor swimming pool, and e-bike rentals. Three meeting rooms (Sala Oropa at 245m², Sala Bike at 155m², and Les Oliviers at 30m²) support a small MICE business alongside the leisure base.

The business model is a mixed-revenue hospitality operation combining room nights, F&B, spa treatments, sports facility rentals (padel, pickleball, fitness), event hire, and curated experience packages, with a digital gift card program extending the sales funnel. The customer base spans leisure travelers (domestic Italian and European inbound via the multi-language IT/EN/DE/FR site), wellness-focused guests, sports and cycling enthusiasts, and corporate/event clients. The property is positioned approximately one hour from Milan and is part of a small hotel group that also includes Relais Cascina Era and Hotel Astoria. Operations are run by 11–50 employees under legal representative Eugenio Rosano, with Piergiorgio Frodi as Executive Chef (in role since 2016) and Nicolò Roman as Club Active Manager.

Name

Relais Santo Stefano

Legal name

MAIRA HOTEL Srl

Website

https://relaissantostefano.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Relais Santo Stefano is a 4-star Italian resort hotel in Sandigliano, Biella (Piedmont) operating 75 rooms alongside a restaurant, SPA with cryotherapy, fitness center, padel and pickleball courts, and MICE facilities, serving leisure, wellness, sports, and corporate guests.

Ownership category

akta.pro rank

Product category

Hospitality and Wellness Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Wellness resort hotel
• Spa hospitality services
• Corporate event venues
• Padel sports facility
• Fine dining restaurant

Headquarters

HQ city

Sandigliano BI

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Accommodation: Room rentals across 75 rooms including Standard, Superior, Deluxe, and Suite categories with varying amenities and price points. Revenue generated per night stays with options for SPA Lodge rooms featuring Gessi multi-jet showers.
2. Restaurant & Catering: On-site restaurant open daily by reservation serving local Piedmont cuisine. Offers lunch, dinner, themed menus, and summer outdoor dining. Capacity of 120 in main hall plus 50 in Garden Room.
3. SPA & Wellness Services: Paid SPA services including 2-hour wellness journeys, massages, beauty treatments, and cryotherapy sessions. Available to both hotel guests and external visitors by reservation.
4. Sports Facilities: Revenue from padel court rentals, e-bike rentals, and access to Technogym fitness facilities. Courts available for hourly rental to hotel guests and external visitors.
5. Gift Cards & Packages: Pre-paid gift cards and vacation packages (Tempo per Noi, Sogni e Bollicine, Un Giorno in Più, Stacco Tutto) bundling accommodation, SPA access, and dining credits.
6. Meeting & Event Services: Corporate and private event hosting with meeting rooms (Sala Oropa 245m², Sala Bike 155m², Les Oliviers 30m²) including AV equipment, catering, and team building services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Relais Santo Stefano is a 4-star resort hotel offering 75 rooms across standard, superior, deluxe, and suite categories, a two-floor wellness SPA with cryotherapy and chromotherapy, an on-site Piedmontese restaurant, sports facilities including six covered padel courts, four pickleball courts, a Technogym gym, an outdoor pool, and e-bike rentals, plus three meeting rooms for corporate and private events. The property operates as an integrated hospitality destination in Sandigliano, Biella, within one hour of Milan.

Product overview

Relais Santo Stefano is a 4-star resort hotel operating as a single integrated property with multiple service offerings. The property features 75 rooms across standard and premium categories (including Spa Suites and SPA Lodge rooms), the on-site Santo Stefano Restaurant serving regional Piedmontese cuisine, and the two-floor Santo Stefano SPA wellness center offering treatments, cryotherapy, and spa journeys. Sports amenities include a Technogym fitness center, six padel and four pickleball courts, an outdoor swimming pool, and e-bike rentals. The venue provides three meeting rooms for corporate and private events. The resort also markets seasonal Longevity Spa packages (Tempo per Noi, Sogni e Bollicine, Un Giorno in Piu, Stacco Tutto) and Gift Cards as add-on offerings. The property is part of a hotel group that also includes Cascina Era and Hotel Astoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms 75 rooms across multiple categories (Single, Standard Queen, Comfort Twin, Superior Queen/King with Balcony, Deluxe, Triple, and Junior Suite) with free WiFi and garden views; suites and SPA Lodge rooms include Gessi multi-jet showers and premium amenities. Targeted at leisure travelers, couples, and families.
• Spa Suites Three premium suite categories including Junior Suite Superior New (35 sqm with Gessi multi-jet shower), Suite Superior Gessi New (60 sqm with bathtub and Gessi shower), and Suite Deluxe New (70 sqm with private in-room mini-SPA including 2-person Jacuzzi, sauna, and Turkish bath with chromotherapy). For upscale leisure and romantic stays.
• Santo Stefano Restaurant On-site restaurant serving local Piedmontese cuisine with a special Biella-focused wine list. Main dining room (up to 120 guests), Garden Room (up to 50), and outdoor dining area. Open daily by reservation for lunch, dinner, themed menus, and corporate/private events.
• Santo Stefano SPA Two-floor wellness facility offering face and body treatments, cryotherapy sessions, 2-hour spa journeys with sauna, Turkish bath, chromotherapy shower, and whirlpool, plus beauty services. Available to both hotel guests and external visitors by reservation.
• Technogym Fitness Center Fully equipped gym with cardiovascular machines, multi-gym stations, dumbbells, and indoor cycling via MYCYCLING technology for personalized training programs. Available to hotel guests.
• Padel and Pickleball Courts Six covered and heated padel courts plus four pickleball courts, available for hourly rental to hotel guests and external visitors, with a federal padel instructor on staff.
• Meeting Rooms (Sala Oropa, Sala Bike, Les Oliviers) Three meeting spaces: Sala Oropa (245 sqm plenary room), Sala Bike (155 sqm), and twin Les Oliviers rooms (30 sqm each), equipped with AV technology for corporate events, conferences, and team building.
• Summer Swimming Pool Outdoor pool in the green area of the property, available exclusively to hotel guests, with sunbeds and umbrellas subject to availability.
• E-Bike and Bike Rentals

Quantifiable outcome

• 75 rooms serving leisure and business travelers
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• TechnogymcoreTechnology or IntegrationEquipment partnership for fitness facilities. The resort features a Technogym-equipped gym with modern cardiovascular and strength training machines, plus MYCYCLING indoor cycling training system with app connectivity to Garmin, Strava, and Zwift.
• GessicoreTechnology or IntegrationPremium bathroom fixtures supplier. Gessi multi-jet shower systems with multiple effects (rain water, steam, waterfall, horizontal hydromassage jets) featured in SPA Lodge rooms and Suite Superior Gessi rooms.
• SimpleBookingcoreTechnology or IntegrationBooking engine provider for hotel reservations and SPA/menu purchases. Integrated booking system used across all language versions of the website.
• MAIRA HOTEL SrlcoreStrategic or Co-development PartnerParent company and legal entity. Registered office at Via Piave, 1, 12100 Cuneo. The resort operates as part of this hotel group.
• Relais Cascina EraminorStrategic or Co-development PartnerSister property within the hotel group. Wellness resort and exclusive venue for major events, city breaks, business stays, and relaxing holidays.
• Hotel AstoriaminorStrategic or Co-development PartnerSister property within the hotel group. Historic 4-star hotel in the heart of Biella, steps from city center and train station, offering warm and refined atmosphere.
• NuxeminorOthersBath and body care products used in guest rooms and SPA treatments.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• L'Albereta Relais & Châteaux: Italian luxury wellness resort with full SPA, fine dining, and curated wellness experiences. Comparable in offering structure (rooms, SPA, restaurant, wellness packages) and Italian luxury hospitality positioning.
• Adler Spa Resorts: Italian alpine wellness resort group operating 4-5 star properties with full SPA programs, restaurants, and sports facilities in comparable size range. Directly comparable in wellness positioning, integrated amenity stack, and target guest profile.
• QC Terme: Italian chain of thermal/wellness day-resort properties combining hotel accommodation, comprehensive SPA, restaurant, and day-pass external access. Highly comparable business model including non-guest access to SPA facilities and integrated wellness positioning.
• Hotel Belvedere Ischia: Italian 4-star wellness resort with SPA, restaurant, sports facilities, and meeting/event spaces. Comparable mid-market luxury tier and integrated amenity profile targeting leisure and corporate guests.
• Hotel & Chalet Miramonti: Italian alpine boutique wellness hotel with SPA, restaurant, and curated wellness experiences. Comparable size, premium positioning, and integrated wellness-tourism offering in a similar Italian alpine setting.
• Fonteverde Natural Spa Resort: Italian thermal wellness resort with hotel accommodation, multiple F&B outlets, SPA journeys, and wellness packages. Closely comparable in resort-SPA package bundling and wellness-tourism positioning.

Broad incumbents

• Borgo Egnazia: Leading Italian luxury resort with extensive SPA, multiple restaurants, sports facilities, and MICE venues. Comparable in offering breadth but operates at materially higher scale, price point, and brand recognition.
• Terme di Saturnia Natural Spa & Golf Resort: Established Italian luxury SPA resort with extensive thermal facilities, multiple restaurants, and wellness programming. Broader scale and brand recognition, but directly overlapping offering structure (rooms, SPA, F&B, wellness packages).
• Boscolo Hotels: Italian upscale hotel group operating4-5 star properties across Italy with full-service amenities. Comparable positioning at the 4-star tier but operates as a multi-property group with broader distribution.

Regional players

• LDC Hotels: Italian collection of independent boutique and lifestyle hotels across regional Italian destinations. Comparable in independent Italian hospitality positioning and curated guest experience, though with a multi-property model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RelaisSantoStefanoBiella
• Instagraminstagram.com/relaissantostefano
• LinkedInlinkedin.com/company/santo-stefano-spa-relais

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relais Santo Stefano