Relojería - Joyería Granada

What Relojería - Joyería Granada does

Relojería - Joyería Granada is a family-owned Spanish jewelry and watch retail business founded in 1960 and headquartered at C/ La Virgen Nº18 in Linares, Jaén. The company sells gold and silver jewelry, branded watches, bridal accessories, baby and christening items, decorative silver pieces, and assorted gift accessories, alongside in-house engraving, repair, and maintenance services performed by master jewelers and watchmakers. Customers are individual consumers across all age groups and life events, served both in the long-established physical storefront and online.

The business operates on a dual-channel go-to-market model: a traditional brick-and-mortar store in Linares and a PrestaShop-powered e-commerce website offering home delivery across mainland Spain, Click & Collect pickup at the physical store, a low free-shipping threshold of €29.90, installment payments via SeQura, and a 2-year warranty on jewelry, watches, and repairs. The product catalog spans price points from roughly €9 to over €1,000, organized by material (gold, silver, other), recipient (women, men, children, baby), and use case (everyday, bridal, gifts, decorative), supported by an outlet category offering up to 60% discounts.

The revenue model combines one-time retail sales (in-store and online) with professional services revenue from engraving, customization, and technical repairs. The business is privately held with no parent company, no subsidiaries, no external funding, and no publicly disclosed financial metrics. Marketing is conducted primarily through the company's own e-commerce site, supported by newsletter signup, with the storefront available in Spanish and English. There is no evidence of AI/ML capabilities, no public or partner-facing API, and no third-party integrations beyond SeQura payments.

Name

Relojería - Joyería Granada

Legal name

Joyería Relojería Granada

Website

https://relojeriagranada.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Relojería - Joyería Granada is a family-owned jewelry and watch retailer founded in 1960 in Linares, Jaén, Spain, operating one physical store plus a PrestaShop e-commerce site selling gold and silver jewelry, watches, bridal and baby items, and offering in-house repair and engraving services to individual consumers across mainland Spain.

Ownership category

akta.pro rank

Product category

Jewelry & Watch Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches) (CRAKAGAF)

akta.pro secondary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

Keywords

• Jewelry retail
• Watch retail
• Gold jewelry
• Silver jewelry
• Bridal accessories

Headquarters

HQ city

Linares

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Store: Traditional brick-and-mortar jewelry and watch retail sales at their physical store on Calle La Virgen in Linares, serving generations of loyal customers who trust the family business established in 1960.
2. E-commerce Online Sales: Online sales through their PrestaShop-powered website selling jewelry, watches, and accessories to customers across Spain with home delivery and Click & Collect options.
3. Technical Repair Services: Own technical service providing repair and maintenance for all products purchased at Relojería Granada, performed by master jewelers and watchmakers.
4. Engraving and Customization: Engraving and personalization services for jewelry and watches, along with special gift packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Relojería - Joyería Granada is a family-owned jewelry and watch retailer that sells gold and silver jewelry, watches (including smartwatches and pocket watches), bridal accessories, children's items, and silver decorative pieces through a physical store in Linares, Jaén and a PrestaShop-powered e-commerce website. The company also provides in-house technical repair and maintenance by master jewelers and watchmakers, plus custom engraving, personalization, and gift packaging services.

Product overview

Relojería - Joyería Granada is a traditional jewelry and watch retail business operating both a physical store in Linares, Jaén (founded in 1960) and an online ecommerce platform. The company offers a diverse portfolio of products organized across multiple categories: gold and silver jewelry (anillos, pulseras, pendientes, colgantes, gargantillas, alianzas) for women, men, and children; watches from recognized brands like Philipp Plein, Festina, Daniel Wellington, Lotus, and Citizen, including smartwatches and pocket watches; bridal accessories; decorative silver items; and various complementary accessories. The business also provides services including in-house repair and maintenance by master jewelers, custom engraving, and gift packaging. The online store operates on PrestaShop ecommerce software and offers installment payment options through SeQura.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Jewelry (Joyería de Oro) Gold jewelry in 18K and other gold compositions for women, men, and children — including rings, wedding bands, pendants, necklaces, and baby bracelets with pearls — sold to individual consumers through physical store and e-commerce.
• Silver Jewelry (Joyería de Plata) Silver jewelry including rings, bracelets, earrings, pendants, and necklaces from brands such as Lotus Silver, Viceroy, and Brizzling, sold to individual consumers.
• Watches (Relojes) Watches for men, women, boys, and girls from brands including Philipp Plein, Festina, Daniel Wellington, Lotus, and Citizen, sold to individual consumers as official distributor.
• Smartwatches Smartwatches and wearable technology devices sold to individual consumers as a sub-line of the watch category.
• Pocket Watches (Relojes de Bolsillo) Pocket watches sold to collectors and traditional timepiece enthusiasts as a sub-line of the watch category.
• Children's Jewelry (Joyería Infantil) Children's jewelry including baby baptismal shells, medals, baby cups, pacifier clips, cradle medals, and jewelry for boys and girls, sold to parents and grandparents for religious ceremonies and gifting.
• Bridal Accessories (Complementos para Novias) Bridal accessories including hair combs (peinas), earrings, bracelets, brooches, wedding coins (arras), and fans, sold to brides and wedding parties.
• Silver Decoration (Decoración en Plata) Silver decorative items including olive figurines (Olivos de Plata), tribute plaques (Placas Homenaje), silver picture frames, champagne cups, figures, sculptures, and crystal items, sold to individual consumers for gifting and home décor.
• Various Accessories (Complementos Varios) Miscellaneous accessories including beads (abalorios), protective amulets (higas), cufflinks, writing instruments, keychains, dance accessories, and profession-themed items, sold to individual consumers.
• Wedding Bands (Alianzas de Boda) Wedding bands in gold and other precious metals, available in various sizes and styles, sold to couples for marriage ceremonies.
• Outlet (Discounted Jewelry & Watches) Discounted and clearance jewelry and watches with prices reduced up to 60%, sold to individual consumers through the e-commerce outlet category.
• Gifts (Regalos) Curated gift items organized by recipient — grandparents, first communion, lovers, mothers, fathers, and teachers — sold to individual consumers as a gifting-focused category.
• Technical Repair & Maintenance Service (Servicio Técnico) In-house repair and maintenance service performed by master jewelers and watchmakers for jewelry and watches purchased at the store, including a 2-year warranty on all products and repairs.
• Engraving & Personalization (Grabado y Personalización) Custom engraving and personalization services for jewelry and watches, including special gift packaging and free adjustment, offered to individual consumers purchasing from the store.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• SequraminorOthersPayment installments partner allowing customers to pay for purchases in convenient installments. Available as a payment option at checkout.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Viceroy: Spanish watch and jewelry brand distributed through independent retailers in Spain. Comparable in that Joyería Granada carries Viceroy silver jewelry lines; relevant as a supplier/partner and as a benchmark for the kind of mid-market branded assortment the retailer competes in.
• Festina: Spanish-origin watch brand and supplier that Joyería Granada carries as an authorized distributor. Comparable in market positioning and channel relationships, though Festina is a brand/manufacturer rather than a competing retailer.

Broad incumbents

• Pandora: Global jewelry brand with extensive physical and online retail, particularly strong in gifting and personal-adornment occasions. Comparable mid-market price band and gifting-led assortment, though vertically integrated brand rather than multi-brand retailer.
• Suárez Joyeros: Spanish multi-brand jewelry and watch retailer with both physical boutiques and e-commerce, carrying many of the same international brands (Festina, Citizen, etc.). Comparable assortment, authorized-brand model, and omnichannel strategy, though operating at materially larger scale and multiple cities.
• TOUS: Spain-headquartered global jewelry brand with extensive physical and online retail. Comparable Spanish-origin positioning, multi-channel jewelry/watch retail, and brand-distributor hybrid model, but at far greater scale and with proprietary product lines.

Emerging players

• Singularu: Spanish online-native jewelry brand targeting similar occasion-driven gifting use cases (personal adornment, gifts) with a digitally-led model. Comparable customer base and price-band assortment, but contrasting channel strategy (pure-play online vs. physical-first).

Regional players

• Majorica: Mallorcan heritage jewelry brand with multi-channel retail in Spain. Comparable Spanish jewelry heritage positioning and product range, though with proprietary product focus rather than multi-brand authorized distribution.
• Goldsmiths: UK-based multi-brand jewelry and watch retailer with physical stores and e-commerce, carrying many of the same international brands. Highly comparable authorized-dealer, multi-brand boutique model, but UK-focused rather than Spain-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/relojer%C3%ADa-granada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relojería - Joyería Granada