RE/MAX EXECUTIVES REALTY
RE/MAX Executives Realty is a privately held residential real estate brokerage operating as a RE/MAX franchise in Winnipeg, Manitoba, serving local home buyers and sellers through 55 employees across two offices under a traditional transaction-commission model.
- Company typePrivate
- Founded-
- HeadquartersWinnipeg, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What RE/MAX EXECUTIVES REALTY does
RE/MAX Executives Realty is a privately held real estate brokerage operating as a franchise under the RE/MAX brand in Winnipeg, Manitoba, Canada. The company employs 55 people across two office locations (3-1919 Henderson Hwy and 5-986 Lorimer Blvd) and serves residential home buyers and sellers in the Winnipeg market, with supplemental commercial real estate activity offered through the RE/MAX Commercial sub-brand. The brokerage's value proposition rests primarily on the RE/MAX brand's high recognition in Canada (95.5% brand awareness among buyers and sellers) and access to the global RE/MAX network of over 100,000 agents in nearly 7,000 offices across 95+ countries. Customer segments are horizontal, with the primary use case being residential property transactions for individual consumers in the Winnipeg metropolitan area.
The brokerage operates on a traditional transaction-based commission revenue model, earning commissions on completed buying and selling transactions negotiated between agents and clients. The company does not operate a proprietary technology platform; instead, it relies on standard RE/MAX franchise systems, MLS (Multiple Listing Service) database integration, and a website-based property search interface. Functional tools include an MLS property search, mortgage calculator, home evaluation form, community/neighborhood directory, and agent directory. The technology stack is conventional web infrastructure, with disclosed integrations to MLS®, OpenStreetMap, and Leaflet (for mapping). No AI/ML capabilities, native mobile applications, or proprietary software products are present. A blog provides content marketing around renovations, buying/selling guides, and regional market commentary.
Go-to-market is sales-led through individual licensed real estate agents working directly with buyers and sellers, supported by digital channels (company website, Facebook, Instagram, LinkedIn, and blog content). A strategic partnership with Royal Bank of Canada (RBC) provides mortgage rate information and calculator tooling embedded in the website. No company-specific revenue, funding history, M&A activity, executive team composition, awards, certifications, or subsidiary structure is publicly disclosed. All operating scale figures cited on the website (818,182 agents, $81.82B sales volume, 82.8M transactions) reflect the global RE/MAX network, not this specific brokerage.
RE/MAX EXECUTIVES REALTY firmographics
Firmographics- Name
- RE/MAX EXECUTIVES REALTY
- Legal name
- RE/MAX Executives Realty
- Website
- https://remaxexecutivesrealty.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RE/MAX Executives Realty is a privately held residential real estate brokerage operating as a RE/MAX franchise in Winnipeg, Manitoba, serving local home buyers and sellers through 55 employees across two offices under a traditional transaction-commission model.
- Ownership category
- akta.pro rank
RE/MAX EXECUTIVES REALTY industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Investment Sales Brokerage (BPAJABAI)
Keywords
Where RE/MAX EXECUTIVES REALTY is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
RE/MAX EXECUTIVES REALTY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue from facilitating residential and commercial property transactions. Agents earn commissions on completed buying and selling transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
RE/MAX EXECUTIVES REALTY product offering
Product offeringCore offering
RE/MAX Executives Realty is a real estate brokerage operating as a RE/MAX franchise in Winnipeg, Manitoba, providing residential and commercial property buying and selling representation. The brokerage supports clients through licensed agents, an MLS property search platform, a mortgage calculator, a home evaluation tool, and educational buying and selling resources.
Product overview
RE/MAX Executives Realty is a real estate brokerage operating as part of the RE/MAX franchise network in Winnipeg, Manitoba. The company offers a unified platform combining property listing search capabilities (MLS® integration), valuation tools (mortgage calculator, property evaluation), and agent discovery services. Core offerings include the MLS® Property Search, Office Listings, Community Search, and Agent Search tools. Supporting services include Buying Resources and Selling Resources educational hubs, a Blog with market insights, and the RE/MAX Commercial sub-brand for commercial real estate. The architecture is a standard franchise brokerage website with property search as the primary product feature.
Differentiator
Problem solved
Functional benefit
Products and services
- MLS Property Search
- Home Evaluation (Property Evaluation)
- Mortgage Calculator
- MLS Map (Interactive Map Search)
- Community Search Directory
- Agent Search Directory
- Office Listings (Featured Listings)
- RE/MAX Commercial Brokerage Services
Companies that use RE/MAX EXECUTIVES REALTY
Customer profileSegments1 record
Ideal customer profiles2 records
RE/MAX EXECUTIVES REALTY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
RE/MAX EXECUTIVES REALTY partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supportive and core.
- Royal Bank of Canada (RBC)supportiveRBC provides mortgage financing information and rate tools integrated into the RE/MAX Executives Realty website through their mortgage calculator section. The partnership provides home buyers with access to RBC mortgage rates and financing guidance as part of the home buying process.
- RE/MAXcoreRE/MAX Executives Realty operates as a franchise under the RE/MAX brand, one of the most recognized real estate brands globally with over 100,000 agents in nearly 7,000 offices across 95+ countries. The franchise model provides brand recognition, technology platforms, training resources, and marketing support.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
RE/MAX EXECUTIVES REALTY competitors and assessment
Company assessmentDirect peers
- Royal LePage: One of Canada's largest residential brokerage networks, directly competing with RE/MAX Executives Realty for agent recruitment and residential listings in Winnipeg and across Canada.
- Century 21 Canada: Global franchise real estate brokerage with significant Canadian presence, offering residential and commercial services in direct competition with RE/MAX Executives Realty.
- Coldwell Banker Canada: Major franchise-based real estate brokerage with Canadian operations, directly competing in the Winnipeg residential market for the same buyer and seller pool.
- RE/MAX Performance Realty: Another RE/MAX franchise operating in the Winnipeg market, directly competing for the same pool of agents, buyers, and sellers under the same brand.
- Sutton Group: Canadian real estate franchise network providing residential brokerage services, directly competing with RE/MAX Executives Realty for agents and clients in Winnipeg.
Broad incumbents
- Engel & Völkers Canada: International premium real estate brand with Canadian operations, offering overlapping residential brokerage services with a higher-end market positioning and global referral network.
- Sotheby's International Realty Canada: Luxury real estate brand with Canadian operations, competing for high-end residential listings and offering brand prestige similar to RE/MAX's mainstream consumer positioning.
Emerging players
- eXp Realty Canada: Cloud-based real estate brokerage disrupting traditional franchise economics with lower overhead and agent-centric revenue splits, increasingly competing for agent recruitment in Canadian markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RE/MAX EXECUTIVES REALTY social profiles
Digital presenceRE/MAX EXECUTIVES REALTY financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX EXECUTIVES REALTY leadership team
Management profileNumber of profiles
RE/MAX EXECUTIVES REALTY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX EXECUTIVES REALTY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX EXECUTIVES REALTY
What does RE/MAX EXECUTIVES REALTY do?
RE/MAX Executives Realty is a real estate brokerage operating as a RE/MAX franchise in Winnipeg, Manitoba, providing residential and commercial property buying and selling representation. The brokerage supports clients through licensed agents, an MLS property search platform, a mortgage calculator, a home evaluation tool, and educational buying and selling resources.
Is RE/MAX EXECUTIVES REALTY a public or private company?
RE/MAX EXECUTIVES REALTY is a private company. It is classified as unknown and is currently operating.
When was RE/MAX EXECUTIVES REALTY founded?
RE/MAX EXECUTIVES REALTY was founded in -1. It employs 51 to 100 people.
Where is RE/MAX EXECUTIVES REALTY based?
RE/MAX EXECUTIVES REALTY is headquartered in Winnipeg, Canada, in the North America region.
How does RE/MAX EXECUTIVES REALTY make money?
One revenue line is on record: real Estate Commission.
Who are RE/MAX EXECUTIVES REALTY's main competitors?
Direct peers on record are Royal LePage, Century 21 Canada, Coldwell Banker Canada, RE/MAX Performance Realty and Sutton Group. Broad incumbents are Engel & Völkers Canada and Sotheby's International Realty Canada. eXp Realty Canada is listed as an emerging player.
Does RE/MAX EXECUTIVES REALTY have an API?
No public API is recorded for RE/MAX EXECUTIVES REALTY.
What industry is RE/MAX EXECUTIVES REALTY in?
RE/MAX EXECUTIVES REALTY's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAI, Investment Sales Brokerage. Its NAICS code is 53121 and its SIC code is 6531.