RE/MAX FIRST
- Company typePrivate
- Founded2012
- HeadquartersFort Lauderdale, FL, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
RE/MAX FIRST firmographics
Firmographics- Name
- RE/MAX FIRST
- Legal name
- RE/MAX FIRST
- Website
- https://remaxfirstflorida.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
RE/MAX FIRST industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where RE/MAX FIRST is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale, FL
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RE/MAX FIRST business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Real Estate Commission: The company earns revenue through commission fees on residential and commercial property sales and purchases completed by its network of agents. Agents work under the RE/MAX franchise model, and the brokerage takes a portion of transaction commissions.
- Rental Application Services: Revenue generated through rental transaction facilitation, including application fees and tenant placement services through Rental Beast partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real Estate Transaction Commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
RE/MAX FIRST product offering
Product offeringCore offering
RE/MAX FIRST is a real estate brokerage providing residential and commercial property buying, selling, and rental representation services across South Florida. Services are delivered through a network of 45+ commissioned agents supported by an MLS-integrated property search platform, automated home valuation tools, and free market reports. The brokerage operates from three office locations in Fort Lauderdale and Lighthouse Point, serving Broward, Miami-Dade, and Palm Beach counties.
Product overview
RE/MAX FIRST is a real estate brokerage operating as a single unified platform offering residential and commercial property services across South Florida. The core product is a property search platform enabling users to buy, sell, and rent real estate, complemented by a home valuation tool, agent directory, market reports, and exclusive listings. The company maintains three physical office locations in Fort Lauderdale, Northeast Broward, and Lighthouse Point areas. Property types include single family, condos, townhouses, villas, land, income properties, and commercial real estate across Fort Lauderdale, Miami, and Boca Raton markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Search Platform Comprehensive real estate search platform enabling users to browse, filter, and map properties for sale and rent across Florida markets including Fort Lauderdale, Miami, and Boca Raton. Targets home buyers, renters, and investors seeking residential, commercial, and rental listings.
- Home Valuation Tool Automated home price estimation service using statistical models from ATTOM Data Solutions and Zillow, providing instant property value estimates for prospective sellers.
- Agent Directory & Contact Roster of 45+ real estate agents with search filters by position, professional designation, language, and specialty, enabling clients to find and contact the appropriate agent directly.
- Market Reports Free market reports outlining average listing prices, price reductions, new listings, and market trends for specific South Florida neighborhoods and zip codes, targeting prospective buyers and sellers.
- Exclusive Listings Premium property listings with enhanced visibility and marketing support, separate from standard MLS offerings, targeting luxury buyers and sellers.
- Mobile Application Downloadable mobile application enabling on-the-go property searching, accessible via QR code from the company website's resources page.
Quantifiable outcome
- Access to 10,000+ property listings
- +1 more outcomes
Companies that use RE/MAX FIRST
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
RE/MAX FIRST technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature3 records
RE/MAX FIRST partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BoldTrailcoreBoldTrail provides the website technology platform powering remaxfirstflorida.com, including property search functionality, MLS integration, and lead management tools.
- Southeast Florida Multiple Listing Service (MLS)coreMLS data feeds provide the company's property listing database, including residential, commercial, and rental listings across Broward, Miami-Dade, and Palm Beach counties.
- First Title Of Broward INC.minorTitle company partner listed in the company's resource section, providing title insurance and closing services to clients.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
RE/MAX FIRST competitors and assessment
Company assessmentDirect peers
- Compass: Compass is a national real estate brokerage with significant presence in Florida luxury markets. It competes directly with RE/MAX FIRST for agent recruitment and luxury listings, particularly in South Florida. Both platforms emphasize technology-driven agent productivity and serve similar high-net-worth buyer segments.
- Premier Estate Properties: Premier Estate Properties is a luxury-focused brokerage operating in South Florida, with a similar geographic focus to RE/MAX FIRST. It is a direct competitor in the luxury and waterfront property segment, particularly in Broward, Palm Beach, and Miami-Dade markets.
- Douglas Elliman: Douglas Elliman is a major residential brokerage with strong Florida presence (via partnership with Eklund-Gomes). It competes directly with RE/MAX FIRST in the luxury segment, particularly for waterfront and high-end properties in South Florida, with a similar agent-led business model.
- The Corcoran Group: Corcoran is a luxury-oriented brokerage with active expansion into Florida. It competes with RE/MAX FIRST in the luxury segment and has been growing presence in South Florida coastal markets, offering similar high-touch service to affluent buyers.
- One Sotheby's International Realty: One Sotheby's International Realty is a Florida-based luxury brokerage with significant presence in South Florida. It competes directly with RE/MAX FIRST for luxury listings up to $100M+ and represents a similar business model tailored to high-end Florida real estate.
Broad incumbents
- Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate brand with strong Florida presence. It competes with RE/MAX FIRST in the luxury segment but operates globally and at much larger scale (1400+ offices), with deeper institutional marketing resources.
- Coldwell Banker: Coldwell Banker is a national real estate brokerage franchise with extensive Florida presence. It competes for residential listings and agents in the same South Florida market but operates at a much larger scale (thousands of agents) across broader geographies.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a major national brokerage franchise with a strong Florida presence. It serves similar residential and luxury customer segments but at a much larger scale and broader geographic footprint, with similar franchise economics to RE/MAX.
Regional players
- RelatedISG: RelatedISG (International Sales Group) is a luxury brokerage division operating in South Florida, particularly Miami. It competes with RE/MAX FIRST for luxury and waterfront listings in the broader South Florida market, serving a similar international buyer demographic.
- EWM Realty International: EWM Realty International is a Miami-based real estate brokerage with deep Florida roots. It competes with RE/MAX FIRST in the broader South Florida market but has a different geographic focus (Miami-Dade vs. Broward County headquarters).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
RE/MAX FIRST social profiles
Digital presenceRE/MAX FIRST financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX FIRST leadership team
Management profileNumber of profiles
Profiles4 records
RE/MAX FIRST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX FIRST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX FIRST
What does RE/MAX FIRST do?
RE/MAX FIRST is a real estate brokerage providing residential and commercial property buying, selling, and rental representation services across South Florida. Services are delivered through a network of 45+ commissioned agents supported by an MLS-integrated property search platform, automated home valuation tools, and free market reports. The brokerage operates from three office locations in Fort Lauderdale and Lighthouse Point, serving Broward, Miami-Dade, and Palm Beach counties.
Is RE/MAX FIRST a public or private company?
RE/MAX FIRST is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RE/MAX FIRST founded?
RE/MAX FIRST was founded in 2012. It employs 51 to 100 people.
Where is RE/MAX FIRST based?
RE/MAX FIRST is headquartered in Fort Lauderdale, FL, United States, in the North America region.
How does RE/MAX FIRST make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are rental Application Services.
Who are RE/MAX FIRST's main competitors?
Direct peers on record are Compass, Premier Estate Properties, Douglas Elliman, The Corcoran Group and One Sotheby's International Realty. Broad incumbents are Sotheby's International Realty, Coldwell Banker and Berkshire Hathaway HomeServices. Regional players are RelatedISG and EWM Realty International.
Does RE/MAX FIRST have an API?
No public API is recorded for RE/MAX FIRST.
What industry is RE/MAX FIRST in?
RE/MAX FIRST's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 53121 and its SIC code is 6531.