RE/MAX Argentina & Uruguay

What RE/MAX Argentina & Uruguay does

RE/MAX Argentina & Uruguay (legal entity: REMAX ARGENTINA S.R.L.) is the master franchisor of the RE/MAX brand in Argentina and Uruguay, operating a network of 200+ independently owned real estate brokerage offices across more than 50 localities. The company licenses the RE/MAX brand, operating system, and training to local franchisees, who in turn serve residential and commercial property buyers, sellers, and renters. Founded in 2005 and headquartered in Buenos Aires, the business is a regional subsidiary of the RE/MAX Worldwide network, which spans more than 3,600 franchises globally.

The business model is franchisor economics: revenue is generated through upfront franchise fees paid by new office owners, recurring royalties and marketing/advertising assessments from existing offices, and ongoing participation in the global RE/MAX technology and referral infrastructure. The master franchise supports franchisees through training, brand marketing, and centralized services. By country, Argentina accounts for 180+ offices (concentrated in CABA and Buenos Aires province, with material footprints in Santa Fe, Córdoba, and Mendoza) and Uruguay accounts for 11 offices. The network collectively lists 50,000+ properties.

The unit is small and operationally lean with 31 employees, consistent with a master-franchisor model that relies on franchisee operators rather than direct brokerage capacity. There is no disclosed proprietary technology platform or AI capability; the franchise leverages the global RE/MAX stack (CRM, marketing, referral network). The strategic position is brand-led distribution: density of offices across 50+ localities is the principal differentiator from independent brokerages, and 15% average annual franchise growth over the past decade indicates ongoing network build-out despite a volatile Argentine macro environment.

Name

RE/MAX Argentina & Uruguay

Legal name

REMAX ARGENTINA S.R.L.

Website

https://remax-franquicias.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Argentina & Uruguay is the master franchisor of the RE/MAX brand in Argentina and Uruguay, licensing 200+ independently owned real estate brokerage offices across 50+ localities and serving property buyers, sellers, and franchisees.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations

Revenue model

1. Franchise Fees and Royalties: RE/MAX Argentina operates as a franchisor, licensing the RE/MAX brand to independent office owners (brokers/franchisees). Each office is independently owned and managed. The franchisor generates revenue through initial franchise fees and ongoing royalties from franchisees. The company emphasizes that each office is property and independently managed ('Cada oficina es de propiedad y gestión independiente').

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

RE/MAX Argentina & Uruguay is the master franchisor for the RE/MAX brand in Argentina and Uruguay, licensing the brand to independent entrepreneurs who open and operate RE/MAX-branded real estate offices. The network spans 200+ offices across 50+ localities and lists 50,000+ properties, providing brokerage services (buying, selling, renting) to consumers through these independently owned offices. Franchisees receive brand rights, training, marketing support, and access to the global RE/MAX network of 3,600+ franchises.

Product overview

RE/MAX Argentina & Uruguay operates as a unified real estate franchise network consisting of over 200 offices across more than 50 localities, managing over 50,000 properties. The core offering is the RE/MAX Franquicias service—a broker-led franchise model where independent offices operate under the RE/MAX brand, providing real estate intermediation services to buyers, sellers, and renters. The network leverages a centralized brand identity and shared property listings platform while each office maintains independent ownership and management.

Differentiator

Problem solved

Functional benefit

Products and services

• RE/MAX Franquicias Inmobiliarias A master real estate franchise offering under which RE/MAX Argentina & Uruguay licenses the RE/MAX brand to independent entrepreneurs who open and operate branded real estate offices across Argentina and Uruguay. The network spans 200+ offices in 50+ localities, listing 50,000+ properties, and provides brokerage services (buying, selling, renting) to property buyers, sellers, and renters through the licensed offices. Franchisees receive brand rights, centralized training, marketing support, and access to the global RE/MAX network of 3,600+ franchises.

Quantifiable outcome

• 15% average annual growth in franchise count over 10 years
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a global franchise network with selective presence in Latin America. It competes with RE/MAX Argentina for entrepreneur franchisees seeking an established lifestyle brand affiliation in the real estate category.
• eXp Realty: eXp Realty operates a cloud-based, low-overhead brokerage model that recruits agents globally with minimal physical office requirements. It is an emerging alternative to traditional franchise models like RE/MAX Argentina, particularly appealing to younger agents.

Direct peers

• Coldwell Banker Argentina: Coldwell Banker operates a competing real estate franchise network in Argentina under the same master-franchise model. It targets similar entrepreneur franchisees and competes for the same brand-recognition-seeking real estate brokers and end consumers.
• Sotheby's International Realty Affiliates: Sotheby's International Realty operates a luxury real estate franchise network with affiliates in Argentina. It is comparable to RE/MAX Argentina as a competing global brand licensing real estate franchise rights in the same geography.
• ERA Real Estate: ERA is a global real estate franchise network with Latin American presence. It competes head-to-head with RE/MAX for franchisee talent in the region using a similar master-franchise distribution model.
• Century 21 Argentina: Century 21 is a global real estate franchise brand with Argentine operations recruiting franchisees and listing properties. It is directly comparable to RE/MAX Argentina in business model, customer base, and value proposition of brand-backed real estate services.
• Engel & Völkers Argentina: Engel & Völkers operates a premium real estate franchise network with offices in Argentina. It targets the same entrepreneur franchisees but skews toward the premium/luxury segment of the same market RE/MAX Argentina serves.

Broad incumbents

• Compass: Compass is a US-based technology-driven residential brokerage that has expanded internationally. It competes for the same high-performing real estate agents and entrepreneur market that RE/MAX Argentina targets through its franchise model.
• Keller Williams Realty: Keller Williams is the largest US-based real estate franchise network and a global franchise brand. It is comparable to RE/MAX Argentina as a competing real estate franchise system targeting entrepreneurs, though it has limited direct Argentine presence.
• RE/MAX Holdings: RE/MAX Holdings is the publicly traded parent entity that grants master franchise rights to RE/MAX Argentina. It is a broader incumbent operating globally and is comparable as the ultimate franchisor and brand owner in RE/MAX's value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/franquiciasremaxarg
• LinkedInlinkedin.com/company/remax-argentina-uruguay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Argentina & Uruguay