RE/MAX of Indiana

What RE/MAX of Indiana does

RE/MAX of Indiana operates as a regional franchise node within the global RE/MAX real estate franchise network, ultimately owned by RE/MAX Holdings (NYSE: RMAX) through its operating entity RE/MAX, LLC. The franchise licenses the RE/MAX brand, systems, and support to independent brokerages, and revenue is generated through franchise fees (licensing/royalties) and downstream agent and broker commissions on residential and commercial real estate transactions. Target end customers include first-time home buyers, move-up buyers, renters, golf-lifestyle property seekers, and global/international buyers, while direct customers of the franchise system are the independent brokerages and agents who join the network.

The core technology layer is a consumer-facing property search platform at remax.com with MLS data integration (including Bright MLS), 3D virtual tours, an online agent finder directory, and an email marketing product called HomeHQ. Marketing combines SEO-optimized location landing pages, a blog and resource center (blog.remax.com), and the HomeHQ newsletter, supported by social channels on Facebook, Instagram, LinkedIn, X, and YouTube. The platform also includes an investor relations and franchise sales funnel (franchise.remax.com, investors.remaxholdings.com) for broker recruitment.

The business model is a classic franchise network: RE/MAX, LLC monetizes via franchise and recurring fees paid by independent brokerages, plus revenue captured by sub-brands in adjacent verticals. Sub-brands include The RE/MAX Collection (luxury), RE/MAX Commercial (commercial real estate), Motto Mortgage (mortgage lending), and Wemlo (agent workflow technology). The brand was voted most trusted Real Estate Agency brand by American shoppers in the BrandSpark American Trust Study for years 2019, 2022, 2023, and 2024, and the name and balloon logo are registered trademarks.

Name

RE/MAX of Indiana

Legal name

RE/MAX, LLC

Website

https://remax-indiana.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX of Indiana is a regional franchise network within the global RE/MAX real estate franchise system (owned by RE/MAX Holdings, NYSE: RMAX). It licenses the RE/MAX brand to independent brokerages, generates revenue through franchise fees and transaction commissions, and serves home buyers, sellers, and renters across Indiana via remax.com listings and a local agent network.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: RE/MAX generates revenue through franchising its brand to independent brokerages and agents who pay franchise fees to use the RE/MAX name, systems, and support
2. Agent and Broker Commissions: RE/MAX agents earn commissions on real estate transactions. The company supports agent productivity through its franchise network and brand recognition

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

RE/MAX of Indiana operates as a regional franchise network of the publicly-traded RE/MAX brand, providing residential and commercial real estate brokerage services to buyers and sellers across Indiana. The franchise leverages the RE/MAX national brand, technology platform, and sub-brands (RE/MAX Collection for luxury, RE/MAX Commercial, Motto Mortgage, and Wemlo) to deliver full-service real estate representation and transaction support through independently-owned local offices and affiliated agents.

Product overview

RE/MAX is a real estate franchise platform offering a comprehensive suite of services including residential and commercial property listings, agent matching, home valuations, and advisory services. The portfolio includes core offerings through its main brand supplemented by specialized sub-brands: RE/MAX Collection for luxury properties, RE/MAX Commercial for commercial real estate, Motto Mortgage for mortgage lending, and Wemlo for agent workflow technology. The platform provides property search across the United States, Canada, and worldwide markets through its global network.

Differentiator

Problem solved

Functional benefit

Brands

• The RE/MAX Collection: Luxury real estate brand offering high-end property listings and services.
• RE/MAX Commercial

Products and services

• RE/MAX of Indiana Residential Brokerage Full-service residential real estate representation for buyers and sellers in Indiana, delivered through independently-owned franchise offices and affiliated agents using the RE/MAX brand, MLS tools, and transaction support.
• RE/MAX Collection (Luxury) Specialized luxury real estate service for high-end residential properties, leveraging the RE/MAX Collection brand for premium marketing and qualified luxury buyer outreach.
• RE/MAX Commercial Commercial real estate brokerage services for property investors, businesses, and developers, including sales, leasing, and commercial property representation through RE/MAX-affiliated commercial brokers.
• Motto Mortgage Mortgage lending service for homebuyers, integrated with RE/MAX real estate transactions to streamline home financing through affiliated loan officers.
• Wemlo Mortgage Technology Mortgage processing platform (Wemlo) that supports loan officers and brokerages affiliated with the RE/MAX network with streamlined origination workflows.

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Children's Miracle Network HospitalscoreStrategic or Co-development PartnerRE/MAX has a long-standing charitable partnership with Children's Miracle Network Hospitals, supporting children's hospitals through fundraising events, donations, and brand visibility. The partnership is featured on the RE/MAX website footer and marketing materials.
• Bright MLScoreTechnology or IntegrationRE/MAX brokerages participate in Bright MLS, a voluntary cooperative exchange of property listing data between licensed real estate brokerage firms. The MLS data feeds the RE/MAX website listings.
• Motto MortgagemajorOEM/ Whitelabel/ Licensing PartnerMotto Mortgage is a mortgage lending franchise brand under the RE/MAX family of brands. It operates as a separate but affiliated brand offering mortgage services through RE/MAX franchisees.
• WemlominorStrategic or Co-development PartnerWemlo is a brand in the RE/MAX family of brands, representing a strategic business unit within the RE/MAX ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compass: Technology-forward residential brokerage competing for top agents and consumers with proprietary platform tools. Represents the modern, tech-enabled competitive threat to traditional franchise brokerages like RE/MAX.
• Century 21: Global residential real estate franchise with comparable agent-network economics. Competes directly with RE/MAX for franchise brokerages and consumer brand recognition in residential real estate services.
• Redfin: Tech-enabled residential brokerage with consumer-facing search platform. Competes for both consumers and listing inventory, exerting downward pressure on traditional brokerage commission economics that affect RE/MAX.
• Coldwell Banker: Long-standing national real estate franchise owned by Anywhere Real Estate (formerly Realogy). Competes head-to-head with RE/MAX for franchisees, agents, and consumer mindshare across residential brokerage.
• Sotheby's International Realty: Luxury-focused real estate franchise most directly comparable to RE/MAX's Collection luxury division. Competes in the high-end segment with affiliated agent network and brand-licensing economics.
• Better Homes and Gardens Real Estate: Real estate franchise leveraging the Better Homes and Gardens media brand. Comparable franchise-network structure targeting residential agents, with similar brand-licensing and consumer-marketing approach.
• eXp Realty: Cloud-based real estate brokerage with attractive agent commission splits and a technology-driven operating model. Direct competitor for agent recruitment and franchisee retention against RE/MAX.
• Keller Williams Realty: Largest real estate franchise by agent count in the US, operating an agent-centric, education-focused model. Closest direct competitor to RE/MAX's franchise network with similar commission-split and brand-licensing economics.
• Berkshire Hathaway HomeServices: Real estate franchise leveraging the Berkshire Hathaway parent brand. Comparable franchise-network model targeting premium positioning, similar in structure to RE/MAX's franchise and luxury Collection sub-brand.

Broad incumbents

• Zillow Group: Consumer-facing real estate marketplace and listings aggregator. While not a brokerage, it controls significant consumer real estate search demand and influences agent/lead flow economics that materially affect RE/MAX's franchisee value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/remax
• YouTubeyoutube.com/user/REMAX
• Facebookfacebook.com/REMAX
• LinkedInlinkedin.com/company/re-max-of-indiana
• Instagraminstagram.com/remax

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX of Indiana