RE/MAX Panama
RE/MAX Panama is a national real estate franchise network under RE/MAX Caribbean and Central America, coordinating 12 independently operated brokerage offices across all 10 Panamanian provinces and aggregating 2,300+ listings on a bilingual listing portal serving residential, luxury, commercial, and foreign investor segments.
- Company typePrivate
- Founded-
- HeadquartersPanama City, Panama
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RE/MAX Panama does
RE/MAX Panama is a national real estate brokerage franchise network operating under the RE/MAX Caribbean and Central America master franchise. Founded in 2014 and headquartered in Panama City, the network coordinates 12 independently operated franchise offices across all 10 Panamanian provinces, including Panama City, David (Chiriquí), and Bocas del Toro. Each franchise office operates as a separate brokerage (e.g., RE/MAX MILLENIUM, RE/MAX LIFE, RE/MAX INVESTMENT REALTY, RE/MAX DESTINY, RE/MAX HIGHLANDS) and earns transaction commissions on residential, commercial, luxury, and land deals; the central entity itself employs only 5 staff and operates as a coordination, branding, and platform layer rather than a direct brokerage.
The core product is a bilingual (English/Spanish) property listing portal at remax-panama.com that aggregates 2,306+ listings from franchise offices, with search filters for property type, location, price, bedrooms, bathrooms, and features. The portfolio includes two product sub-brands: The RE/MAX Collection for luxury properties (Punta Pacifica, Costa del Este, Santa Maria) and RE/MAX Commercial for office, retail, warehouse, and investment assets. The technology stack is a standard real estate listing platform; no proprietary AI, data, or workflow tooling is disclosed. A separate franchise opportunity portal at joinremax-cca.com/Panama supports recruitment of new franchisees.
The business model is a franchise/royalty structure layered on top of a transaction-fee model executed by individual franchise offices. End customers include residential buyers and sellers, foreign investors (including residency-by-property investors), luxury property seekers, commercial investors, and land/development buyers. Marketing relies primarily on organic SEO-driven property listings and the global RE/MAX brand. No revenue, funding, or franchise fee economics are disclosed in the source data.
RE/MAX Panama firmographics
Firmographics- Name
- RE/MAX Panama
- Legal name
- RE/MAX Panama
- Website
- https://remax-panama.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RE/MAX Panama is a national real estate franchise network under RE/MAX Caribbean and Central America, coordinating 12 independently operated brokerage offices across all 10 Panamanian provinces and aggregating 2,300+ listings on a bilingual listing portal serving residential, luxury, commercial, and foreign investor segments.
- Ownership category
- akta.pro rank
RE/MAX Panama industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Foreclosure/REO & Distressed Property Brokerage (BPAJAAAI)
Keywords
Where RE/MAX Panama is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- Panama
- HQ region
- Latin America
Offices9 records
Markets served
RE/MAX Panama business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commissions: RE/MAX Panama operates through franchise offices that earn commissions on property transactions. The franchise offices (such as RE/MAX MILLENIUM, RE/MAX LIFE, RE/MAX HIGHLANDS, etc.) act as independent brokerages representing buyers and sellers in residential and commercial real estate transactions across Panama.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
RE/MAX Panama product offering
Product offeringCore offering
RE/MAX Panama is a franchise real estate brokerage network that connects property buyers and sellers across Panama through a bilingual online listing platform and a network of independently operated franchise offices. Its licensed agents earn commissions on residential, commercial, luxury, and land property transactions in Panama City, Chiriquí, Coclé, Bocas del Toro, and other provinces.
Product overview
RE/MAX Panama operates as a real estate brokerage network offering an online property listing platform with properties for sale and lease across Panama. The portfolio includes a core property search service supported by multiple franchise offices, a luxury property sub-brand (The RE/MAX Collection), and a commercial property service (RE/MAX Commercial). The network consists of 12 franchise offices providing nationwide coverage across provinces including Panama City, Panama Oeste, Chiriquí, Coclé, Colón, Bocas del Toro, and others.
Differentiator
Problem solved
Functional benefit
Brands
- RE/MAX DESTINY: RE/MAX franchise office in Panama
- RE/MAX HIGHLANDS
- RE/MAX MILLENIUM
- RE/MAX LIFE
- RE/MAX PARADISE
- RE/MAX 507
- RE/MAX INVESTMENT REALTY
- RE/MAX INFINITY
- RE/MAX ACQUA
- RE/MAX LEGACY
- RE/MAX LARIAT
Products and services
- RE/MAX Panama Property Listings Platform Bilingual online real estate listing platform that aggregates residential, commercial, luxury, and land properties for sale and lease across Panama, searchable by location, price, property type, bedrooms, bathrooms, and features. It serves individual property buyers, sellers, and tenants across Panama City and regional provinces.
- The RE/MAX Collection Luxury property listing service under the RE/MAX Caribbean and Central America umbrella featuring high-end residential properties in Panama City's most exclusive neighborhoods such as Costa del Este, Punta Pacifica, Santa María, and Ocean Reef Island. It targets affluent buyers and sellers seeking premium residences.
- RE/MAX Commercial Commercial real estate listing service under RE/MAX Caribbean and Central America covering investment properties, office spaces, warehouses, retail, and industrial locations in Panama. It targets commercial property investors, business owners, and developers seeking yield-generating or operational assets.
- RE/MAX Franchise Opportunity (Panama) Business opportunity to open a RE/MAX franchise brokerage office in Panama under the RE/MAX Caribbean and Central America regional network, providing brand, technology, and operational framework to prospective franchisees. It targets entrepreneurs and existing brokers wanting to operate under the RE/MAX brand.
Companies that use RE/MAX Panama
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
RE/MAX Panama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RE/MAX Panama partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RE/MAX Caribbean and Central AmericacoreRE/MAX Panama operates under the RE/MAX Caribbean and Central America regional franchise network. This partnership provides the brand framework, technology platform, and brand recognition that enables the network of franchise offices to operate under the RE/MAX brand in Panama. The parent organization oversees franchise operations across the Caribbean and Central America region.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
RE/MAX Panama competitors and assessment
Company assessmentDirect peers
- Century 21 Panama: Century 21 operates a globally franchised real estate brokerage model with active offices in Panama, competing directly for the same residential and commercial listings, agents, and foreign-investor business across the country.
- Keller Williams Panama: Keller Williams is a US-headquartered real estate franchise system with growing presence in Panama, using an agent-centric model comparable to RE/MAX's franchise structure and competing for the same agent and seller pool.
- Engel & Völkers Panama: Engel & Völkers runs a globally franchised luxury-focused brokerage with offices in Panama, overlapping directly with RE/MAX Panama's luxury and international-buyer segments.
- Sotheby's International Realty Panama: Sotheby's International Realty affiliates operate in Panama's premium districts (Costa del Este, Punta Pacifica, Santa María) competing directly with The RE/MAX Collection for luxury, high-net-worth, and foreign buyer transactions.
- Better Homes and Gardens Real Estate Panama: Better Homes and Gardens Real Estate is a brand-driven franchise brokerage expanding into Latin America, comparable in model and target buyer (residential, lifestyle-focused) to RE/MAX Panama's franchise offices.
- Berkshire Hathaway HomeServices Panama: Berkshire Hathaway HomeServices is a brand-licensed residential real estate franchise with presence in Panama, competing for the same agent recruitment pool and premium residential listings as RE/MAX Panama.
- Coldwell Banker Panama: Coldwell Banker runs an international real estate franchise network with Panamanian offices targeting residential, luxury, and commercial segments — directly comparable to RE/MAX Panama's brand-based brokerage offering.
Others
- Encuentra24: Encuentra24 is Panama's largest online classifieds and property listing portal; it is adjacent rather than directly competing, functioning as a marketing and lead-generation channel for brokerages including RE/MAX Panama's franchise offices.
- Properati: Properati is a Latin American real estate marketplace operating in Panama and neighboring countries; it is an adjacent listing platform and lead-generation channel comparable to where RE/MAX Panama surfaces its online inventory.
Broad incumbents
- RE/MAX Caribbean and Central America: RE/MAX Caribbean and Central America is the parent regional master franchise holder under which RE/MAX Panama operates, providing the brand, technology platform, and regional support across multiple Caribbean and Central American countries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RE/MAX Panama social profiles
Digital presenceRE/MAX Panama financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Panama leadership team
Management profileNumber of profiles
RE/MAX Panama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Panama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Panama
What does RE/MAX Panama do?
RE/MAX Panama is a franchise real estate brokerage network that connects property buyers and sellers across Panama through a bilingual online listing platform and a network of independently operated franchise offices. Its licensed agents earn commissions on residential, commercial, luxury, and land property transactions in Panama City, Chiriquí, Coclé, Bocas del Toro, and other provinces.
Is RE/MAX Panama a public or private company?
RE/MAX Panama is a private company. It is classified as corporate owned and is currently operating.
When was RE/MAX Panama founded?
RE/MAX Panama was founded in -1. It employs 1 to 10 people.
Where is RE/MAX Panama based?
RE/MAX Panama is headquartered in Panama City, Panama, in the Latin America region.
How does RE/MAX Panama make money?
One revenue line is on record: real Estate Commissions.
Who are RE/MAX Panama's main competitors?
Direct peers on record are Century 21 Panama, Keller Williams Panama, Engel & Völkers Panama, Sotheby's International Realty Panama, Better Homes and Gardens Real Estate Panama, Berkshire Hathaway HomeServices Panama and Coldwell Banker Panama. Others are Encuentra24 and Properati. RE/MAX Caribbean and Central America is listed as a broad incumbent.
Does RE/MAX Panama have an API?
No public API is recorded for RE/MAX Panama.
What industry is RE/MAX Panama in?
RE/MAX Panama's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAI, Foreclosure/REO & Distressed Property Brokerage. Its NAICS code is 53121 and its SIC code is 6531.