Reno Totaalbouw

What Reno Totaalbouw does

Reno Totaalbouw is a privately held, founder-owned Dutch residential renovation business headquartered at Industriestraat 54 in Haaksbergen, Overijssel, founded in 2002 and operating for 22 years. The company specializes in the sale, custom manufacture, and installation of Schüco PVC (kunststof) window frames, doors, sliding-door systems, dormers (dakkapellen), facade cladding, and window-decoration accessories for the Dutch private-homeowner market. Its technical core is the Schüco profile portfolio — including Living Variant (premium 5-chamber, recessed design, dual sealing), CT 70 (70 mm thermally broken lift-slide threshold), and EasySlide systems — paired with SKG** certified hardware, PKVW burglar-resistance compliance, and VKG Keurmerk end-to-end quality certification. The Haaksbergen facility combines an in-house workshop (where frames are built to measure), an office, and a customer showroom open six days a week.

The revenue model is project-based B2C with two primary streams: (1) one-time sale of custom-manufactured frames, doors, sliding systems, and dormers priced via free on-site measurement and tailored quotation (no public pricing), and (2) installation services executed by in-house VCA-certified crews. Supporting revenue and conversion levers include an in-house installment plan (Reno Totaalbouw Betaalplan), a partnership with the government-backed Nationaal Warmtefonds offering 0% energy-savings loans for incomes under €60,000, and advisory on the ISDE 2026 sustainability subsidy scheme. Distribution is entirely direct: field-sales advisors conduct in-home consultations, customers visit the Haaksbergen showroom, and installations are handled by Reno Totaalbouw's own crews — servicing residential projects across the full Netherlands from a single regional base.

The company is operated by owner Niek Karnebeek with a disclosed headcount of 8 employees. The go-to-market is sales-led and content-supported via a Dutch-language blog and organic social channels targeting homeowners searching for window replacement, energy savings, and renovation subsidies. Differentiation rests on the Schüco partnership, the layered certification stack (VKG, PKVW, SKG**, VCA, KOMO, FSC), in-house manufacturing and installation control, and a documented reputation for faster lead times (~4 months) versus unnamed competitors. No external funding, M&A, leadership changes, or new geographic markets are disclosed in the available record.

Name

Reno Totaalbouw

Legal name

Reno Totaalbouw

Website

https://renototaalbouw.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Reno Totaalbouw is a privately owned Dutch residential renovation specialist that designs, manufactures, and installs Schüco PVC window frames, doors, sliding systems, and dormers for private homeowners throughout the Netherlands from its Haaksbergen workshop and showroom.

Ownership category

akta.pro rank

Product category

Residential Window and Door Installation Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro industry

PRIMARYIMAFAAAE

Renovation, Remodeling & Tenant Improvements (General Contracting)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/General Contracting & Construction Management

SECONDARYHSAPAEAC

Whole-Home Interior Renovation (Non-Structural)

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

SECONDARYHSAPAEAD

Whole-Home Exterior Renovation (Envelope & Curb Appeal)

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

Keywords

• PVC window frames
• Plastic door installation
• Residential window renovation
• Sliding door systems
• Dormer installation

Headquarters

HQ city

Haaksbergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Window and Door Sales: Sale of custom-made plastic window frames (kunststof kozijnen), doors, sliding systems, and roof windows. Products are manufactured to measure in their own workshop in Haaksbergen.
2. Installation Services: Professional installation by certified (VCA-certified) technicians including measurement, manufacturing, delivery, and mounting of products. Installation can be completed within one day for dakkapellen.
3. Dakkapel (Roof Windows): Custom-made plastic roof windows with design assistance, permit application handling, and one-day installation. Includes FSC-certified wood base and Keralit facade cladding.
4. Financing Services: Reno Totaalbouw Betaalplan allows customers to pay in installments after completion. Also partners with Nationaal Warmtefonds for Energy Savings Loan (0% interest for incomes below €60,000).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Reno Totaalbouw manufactures, sells, and installs custom-made Schüco PVC window frames (kunststof kozijnen), plastic front and back doors, sliding and garden door systems, and plastic dormers (dakkapellen) for residential properties throughout the Netherlands. All products are made-to-measure in the company's Haaksbergen workshop and fitted by VCA-certified in-house installation crews, with supplementary offerings in window decoration, facade cladding, and government-subsidy advisory.

Product overview

Reno Totaalbouw is a Dutch construction company specializing in high-quality Schüco PVC window frames (kozijnen), doors, sliding systems, and dormers for residential renovation. The core product line centers on Schüco Kunststof Kozijnen, including the Schüco Living Variant series with recessed design and Schüco EasySlide sliding doors. Supporting products include Kunststof Deuren (front and garden doors) with over 300 designs, Kunststof Dakkapellen (custom-made dormers), and Raamdecoratie accessories (plissé shades, honeycomb blinds, aluminum venetian blinds, and insect screens). The company also offers financing through the National Warmtefonds and ISDE subsidy advisory services. All products are VKG-certified and installed by certified technicians throughout the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Schüco Kunststof Kozijnen (Plastic Window Frames) Custom-made plastic window frames from German manufacturer Schüco, featuring PVC profile systems with multi-chamber insulation, thermal break technology, and steel reinforcement for stability, longevity, and energy efficiency. Designed for Dutch homeowners replacing outdated wooden or single-glazed windows.
• Kunststof Deuren (Plastic Doors)

Quantifiable outcome

• Energy savings through reduced heat loss with 5-chamber profiles and HR++/triple glazing
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VKG KeurmerkcoreTechnology or IntegrationVKG (Vereniging Kunststof Gevelelementen) is the branch organization for suppliers and manufacturers of plastic window frames. The VKG Keurmerk monitors quality of product and process, provides independent control, and offers guarantee fund protection. Reno Totaalbouw is a recognized VKG Keurmerk supplier required to meet strict quality standards in purchasing, production, and installation.
• Schüco International KGcoreTechnology or IntegrationSchüco is a German market leader in aluminum and plastic facade systems with 4,630 employees and 12,000 partner companies in 80+ countries. Reno Totaalbouw works exclusively with innovative Schüco profile systems for windows, doors, and sliding systems. The partnership provides access to Living Variant, CT 70, and EasySlide systems with advanced insulation technology.
• Duurzaam BouwloketminorStrategic or Co-development PartnerDuurzaam Bouwloket is a platform for sustainable building materials and solutions. Reno Totaalbouw's products are listed on this platform supporting sustainability claims and helping homeowners find certified sustainable building solutions.
• VCA (Veiligheid, Gezondheid en Milieu Checklist Aannemers)minorOthersVCA is a safety checklist system for construction companies. VCA-certified mounting teams ensure safe working practices and compliance with Dutch safety regulations.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Velux: Danish global leader in roof windows and skylights with strong Dutch distribution. Comparable on the dakkapel/roof-window portion of Reno Totaalbouw's offering and on the residential renovation buyer, but operates at a much larger, brand-driven scale.
• Deceuninck: Belgian-headquartered global PVC profile manufacturer with a large Dutch dealer/installer network. Comparable as a profile-system incumbent whose partners compete directly with Reno Totaalbouw on kunststof kozijnen replacement, though at significantly larger scale and broader product portfolio.
• Profel: Belgian manufacturer of PVC and aluminum window and door systems serving the Benelux residential market through partner installers. Comparable on profile-system technology, residential Dutch/Belgian end market, and partner-installer distribution model.
• Reynaers Aluminium: Belgian manufacturer of aluminum and (through partners) PVC window, door, and sliding systems with a Dutch partner installer network. Comparable on facade-system technology, premium positioning, and Dutch installer channel, though aluminum-led and at much larger scale.

Direct peers

• Kozijnen.nl: Dutch online specialist selling and installing PVC and aluminum window frames nationwide, with a configurator-led sales motion. Directly comparable to Reno Totaalbouw in product category (custom kunststof kozijnen), customer (residential homeowners), and Dutch market focus.
• Select Windows: Dutch retailer and installer of PVC and aluminum window frames and doors for renovation and new-build. Comparable on residential Dutch customer base, product category, and showroom-plus-installation model.
• Weekamp Deuren: Dutch manufacturer and supplier of exterior doors (including composite and kunststof lines) with a partner-installer network across the Netherlands. Directly comparable for the door-portion of Reno Totaalbouw's range and shared residential end market.
• WindowPlus: Dutch window and door specialist offering kunststof and aluminum frames with measurement and installation across the Netherlands. Directly comparable on product mix, residential target market, and full-service installation model.

Emerging players

• Fakro: Polish roof-window and loft-conversion manufacturer with a growing Dutch presence. Comparable specifically on the dakkapel/roof-window portion of Reno Totaalbouw's range and on the residential energy-efficiency renovation buyer.
• Internorm: Austrian premium PVC/aluminum window and door manufacturer with a developing Dutch dealer network. Comparable on the high-end, energy-efficient kunststof kozijnen positioning that Reno Totaalbouw pursues through Schücco, and on residential European renovation demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reno-totaalbouw

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reno Totaalbouw