SANGLARD SPORTS

What SANGLARD SPORTS does

Sanglard Sports is a ski and mountain sports equipment rental specialist headquartered in Chamonix Mont-Blanc, France, operating continuously since 1924 as a privately held SAS (share capital €43,750, 7 employees). The company operates five store locations across the Chamonix valley — the main Chamonix store at the entrance of town (year-round), Argentière at the foot of Grands Montets, Skimium Hotel Les Aiglons, Skimium Aiguille du Midi, and a Chalet fitting service — serving tourists, residents, and corporate groups seeking recreational and adventure mountain equipment across winter and summer seasons.

The product portfolio spans core equipment rentals (alpine skis, snowboards, ski boots, ski touring packages, mountaineering equipment, Gore-Tex clothing, snowshoes, electric mountain bikes, avalanche safety gear) sourced from 15+ premium brands (Atomic, Blizzard, Burton, Salomon, Lange, Scott, Black Diamond, ABS, Bolle, Buff, CMP, TSL, Flyer, Tecnica, Pieps, Elan, Dynastar, Rossignol, Faction), and supplementary services including bootfitting, ski maintenance using the Wintersteiger Jupiter robotic tuning system, equipment delivery, ski pass purchasing, free shuttle, private parking, and consignment storage.

The business model is transactional (pay-as-you-go) equipment rental with unit pricing from €4 (shovel rental) to €99 (full-day E-MTB), complemented by commission-based ski pass sales, professional bootfitting services (€40-250), and ski maintenance services (€15-50). Customers book online via rentski.com with a 25% deposit and minimum 15% discount, or in-store; online orders also route through the Skimium white-label booking platform. Distribution is augmented by a core channel partnership with Skimium and direct B2C services such as chalet and hotel delivery. The customer base is fully B2C and seasonally concentrated in winter mountain tourism.

Name

SANGLARD SPORTS

Legal name

SANGLARD SPORTS SAS

Website

https://rentski.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanglard Sports is a century-old ski and mountain sports equipment rental specialist operating five stores across the Chamonix Mont-Blanc valley, serving individual tourists, families, and corporate groups with year-round rentals and supplementary bootfitting, maintenance, and delivery services.

Ownership category

akta.pro rank

Product category

Ski and Mountain Equipment Rental

NAICS

Recreational Goods Rental (532284), Sporting Goods Retailers (45911)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Ski equipment rental
• Mountain sports gear
• Alpine ski hire
• Snowboard rental
• Boot fitting services

Headquarters

HQ city

Chamonix

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ski and mountain equipment rental: Core revenue stream from short-term rental of ski, snowboard, touring, and mountaineering equipment, apparel, and accessories. Customers rent per day, weekend, or week through online booking or in-store. A 25% deposit is paid online at booking, with the balance paid at the store. Online bookings receive a minimum 15% discount off public rates.
2. Ski maintenance and repair services: Professional ski tuning, waxing, edge sharpening, and base repair services performed in-house using Wintersteiger Jupiter technology. Priced per service (e.g., waxing 20-25€, edge tuning 25-35€, full service 50€). Revenue from both rental customers and walk-in ski owners.
3. Boot fitting services: Custom boot fitting services that adjust ski boots to the customer's foot morphology and skiing level, addressing comfort and performance. Bootfitting services priced from 40€ to 250€ in 2025.
4. Ski pass sales: The company acts as an intermediary for ski lift pass sales at Chamonix and Argentière ski areas, generating commission or service fee revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sanglard Sports rents ski, snowboard, ski touring, mountaineering, snowshoe, and electric mountain bike equipment to visitors of the Chamonix Mont-Blanc valley, alongside related services such as custom boot fitting, in-house ski maintenance and repair, ski lift pass sales, equipment delivery to chalets, and a free shuttle service. The company operates five retail stores across Chamonix and Argentière and an online booking platform (rentski.com) where customers reserve equipment in advance.

Product overview

SANGLARD SPORTS operates a multi-location ski and outdoor equipment rental business in the Chamonix Mont-Blanc valley, established in 1924. The company offers a comprehensive portfolio of rental products organized into two main categories: core equipment rentals and supplementary services. Core rentals include alpine skis, snowboards, ski boots, ski touring packages, mountaineering equipment, Gore-Tex clothing, snowshoes, electric mountain bikes, and avalanche safety gear — all available through their online booking platform (rentski.com). Supplementary services include bootfitting for custom boot fitting, professional ski maintenance using Wintersteiger Jupiter equipment, equipment delivery to chalets, ski pass purchasing assistance, free shuttle service, private parking, and consignment storage. The company operates five store locations across Chamonix and Argentière, including partnerships within hotels (Skimium Hotel Les Aiglons, Skimium Aiguille du Midi) and a premium chalet fitting service.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine Ski Rental Packages Tiered rental packages for downhill skiing including skis, boots, and poles, ranging from initiation to premium experience levels, suitable for beginners through advanced adult and junior skiers.
• Snowboard Rental Packages Snowboard and boot rental packages including Burton boards, with emotion packages for beginners and junior packages for younger riders.
• Ski Boots Rental Ski boot rental for adults, women, and children including Salomon and Lange brands, covering children's sizes up to adult requirements.
• Ski Touring Equipment Rental Touring ski packages including skis, boots, skins, helmets, and safety equipment for ski touring in the Chamonix Mont-Blanc valley.
• Mountaineering Equipment Rental Complete mountaineering gear including boots, crampons, ice axes, helmets, harnesses, and climbing shoes from brands such as Scarpa and Black Diamond.
• Gore-Tex Clothing Rental Technical outerwear rental including Gore-Tex jackets and trousers providing waterproof and breathable protection for winter sports.
• Snowshoe Rental Snowshoe rental including TSL models with easy-adjust bindings, suitable for winter hiking in Chamonix mountain trails.
• Electric Mountain Bike (E-MTB) Rental Full-suspension electric mountain bike rental (Flyer UPROC X model) with battery-powered assistance for mountain trails around Chamonix, with optional hotel pickup.
• Mountain Safety Equipment Rental Avalanche safety equipment including ARVA transceivers, probes, shovels, and ABS airbag backpacks for off-piste and ski touring safety.
• Bootfitting Service Professional boot fitting service that customizes ski boots for comfort and performance, eliminating foot pain and optimizing skiing ability, with prices from 40€ to 250€.
• Ski Maintenance Service Professional ski servicing including waxing, edge sharpening, and base repair performed in-house using Wintersteiger Jupiter robotic equipment, with pricing from 20€ to 50€ per service.
• Equipment Delivery & Home Fitting Premium chalet delivery and fitting service allowing customers to receive and try rental equipment directly at their accommodation.
• Ski Pass Purchase Service Assistance with purchasing ski lift passes for Chamonix and Argentière ski areas, simplifying customer access to ski lifts.
• Free Shuttle Service Complimentary shuttle service for customers to facilitate transport between stores and ski areas.
• Private Parking (Chamonix) Private customer parking available at the Chamonix store location for convenience during ski rentals.
• Consignment Service (Argentière) Equipment storage service available at the Argentière location for customer convenience.

Quantifiable outcome

• Online booking discount of minimum 15% off public rates for advance reservations
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• SkimiumcoreChannel Partner/ Reseller/ DistributorSkimium is a ski and mountain equipment booking platform that operates as a channel partner and reseller for Sanglard Sports. Sanglard Sports products are accessible through the Skimium website (skimium.fr / skimium.co.uk), and some Sanglard Sports store locations (Skimium Hotel Les Aiglons, Skimium Aiguille du Midi) are branded and operated under the Skimium partnership. The collaboration enables Sanglard Sports to reach a broader customer base through Skimium's multi-resort platform.
• Hotel Les AiglonsminorChannel Partner/ Reseller/ DistributorSanglard Sports operates an in-hotel rental point within Hotel Les Aiglons, branded as 'Skimium Hotel Les Aiglons'. This partnership allows hotel guests to conveniently rent equipment without leaving the hotel, providing Sanglard Sports with a captive customer audience.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• EasySki (UK rental delivery): Door-to-door ski rental delivery service targeting international ski tourists — comparable business model to the premium chalet fitting arm of Sanglard Sports but a regional/digital-native competitor rather than a physical storefront operator.
• Compagnie des Guides de Chamonix: Chamonix-based high-mountain guiding operation that bundles ski touring, Vallée Blanche, and mountaineering experiences — overlapping with Sanglard Sports' backcountry customer segment and often recommending equipment rental partners.

Direct peers

• Ravanel Sports (Chamonix): Family-run ski and mountain equipment shop in Chamonix with comparable decades-long heritage and similar product breadth (alpine, touring, mountaineering, apparel). Directly competes for the same Chamonix tourist customers.
• Skimium: French multi-resort ski and mountain equipment rental booking platform that acts as both channel partner and listed reseller for Sanglard Sports. Operates its own network of partner rental shops across the Alps — the closest comparable business model in the French ski rental market.
• SkiSet: Network of partner ski rental shops across France and Europe — comparable aggregator/partner model to Skimium, with multi-resort reach and aligned operational profile to Sanglard Sports' specialty rental concept.
• Chamonix Sport: Independent Chamonix ski and outdoor equipment retailer/sportswear shop in the same valley — directly competes for the same tourism and resident customers across similar product categories.

Broad incumbents

• Intersport France: France's largest sports retail chain with an extensive ski rental network across French ski resorts. Overlaps directly with Sanglard Sports on equipment rental but operates across hundreds of locations and many product categories rather than a single-resort specialty focus.
• Sport 2000 France: National sports retail co-operative with ski rental counters throughout the French Alps. Competes in the same ski rental category as Sanglard Sports but with broader geographic reach and a co-operative retail model.
• Decathlon: Largest sporting goods retailer in France with growing presence in equipment rental (including ski/snowboard). Competes on price and breadth; Sanglard Sports competes on premium service, location, and specialist brand inventory.

Regional players

• Passion Glisse (Avoriaz/Morzine area): Multi-store ski and snowboard rental and retail operator in the Portes du Soleil ski area. Same rental/services business model, but operating in a different French Alps region than Chamonix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sanglardsports
• Instagraminstagram.com/sanglard_sports
• LinkedInlinkedin.com/company/sanglard-sports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SANGLARD SPORTS