Reset
Reset is a privately held Belgian outpatient addiction treatment provider in Antwerp offering intensive programs (Rise, Restart, Essential, Roots, Reset Care home detox) that allow clients to recover while living at home, using the proprietary R-E-S-E-T five-phase methodology and serving working professionals and families willing to pay privately.
- Company typePrivate
- Founded2019
- HeadquartersAntwerp, Flemish Region, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reset does
Reset (legal entity RESET BV) is a privately held outpatient addiction treatment provider founded in 2019 in Antwerp, Belgium, by David Ketteridge, who has been in personal recovery from addiction since 2006. Operating from a single facility known as the Reset-huis in Berchem, Antwerp, Reset delivers intensive addiction treatment programs that allow clients to remain living at home rather than undergoing residential admission. Its core technology is the proprietary Reset Methode (R-E-S-E-T), a five-phase clinical framework (Reflectie, Erkennen, Stilstaan, Engagement, Transformatie) that structures the entire program portfolio.
The product portfolio spans multiple intensity levels and schedules: Rise (a day program offered in 4-, 6-, and 8-week tiers), Restart (an evening program combinable with work), Essential (a 3-mornings-per-week program), an Individual Trajectory (one-on-one), Roots (an 11-day closed-group intensive for sexual addiction, max 4 participants), and Reset Care (medically supervised home-based detox delivered in 10-, 15-, or 20-day tiers via a partnership with The Home Clinic, a WTZi-recognized and HKZ-certified addiction clinic). Family-facing services include Family Circle group sessions and intervention support. A post-treatment alumni community, Recovery Club, is planned for 2026, alongside the Radio Reset podcast.
Reset operates as a private healthcare provider (privé) and does not work with Belgian mutualiteit health-insurance reimbursements; clients pay directly out of pocket, with all prices inclusive of VAT and exact figures disclosed only during intake. The go-to-market is community-led and sales-led in parallel: prospective clients and families reach Reset through its website, phone, GP referrals, Google reviews (24 verified 5-star reviews), and word-of-mouth from alumni. Distribution is exclusively direct, either in-person at the Reset-huis or at the client's home for Reset Care, with no resellers or intermediaries.
Reset firmographics
Firmographics- Name
- Reset
- Legal name
- RESET BV
- Website
- https://reset.be
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reset is a privately held Belgian outpatient addiction treatment provider in Antwerp offering intensive programs (Rise, Restart, Essential, Roots, Reset Care home detox) that allow clients to recover while living at home, using the proprietary R-E-S-E-T five-phase methodology and serving working professionals and families willing to pay privately.
- Ownership category
- akta.pro rank
Reset industry classification
Industry- Product category
- Outpatient Addiction Treatment
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)
- akta.pro secondary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where Reset is headquartered
LocationHeadquarters
- HQ city
- Antwerp, Flemish Region
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Reset business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Outpatient Addiction Treatment Programs: Reset operates as a private healthcare provider (privézorg) offering intensive outpatient addiction treatment without hospitalization. Clients pay directly for services as the organization does not work with mutualiteit (Belgian health insurance) reimbursements. Programs include Essential (morning), Restart (evening), Rise (day program with 3 intensity tiers), Roots (sex addiction intensive), Individual Trajectory, and Reset Care (medical detox at home).
- Family Support Services: Family Circle (Familie Cirkel) monthly group sessions for relatives of program participants. Additional family counseling, intervention support, and individual family coaching offered separately.
- Medical Detox Packages (Reset Care): Home-based medically supervised detoxification offered in three tiers (10, 15, or 20 days). Discounted bundled pricing available for clients who transition into a full Reset program. Standalone detox at premium rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual Trajectory — fully private one-on-one counseling |
| Subscription | Multi-year contract | Restart Evening Program — multiple evenings per week |
| Subscription | Multi-year contract | Essential Morning Program — 3 mornings per week |
| Subscription | Multi-year contract | Rise Kickstart — 4-week intensive day program |
| Subscription | Multi-year contract | Rise — 6-week full program |
| Subscription | Multi-year contract | Rise Full — 8-week premium program |
| Subscription | Multi-year contract | Roots — 11-day intensive for sex addiction |
| Other | Pay-as-you-go | Reset Care — 10-day detox package |
| Other | Pay-as-you-go | Reset Care — 15-day detox package (most popular) |
| Other | Pay-as-you-go | Reset Care — 20-day detox package (full) |
| Unit Pricing | Pay-as-you-go | Family Circle — monthly group for relatives |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Reset product offering
Product offeringCore offering
Reset is a private Belgian outpatient addiction treatment provider offering intensive programs for substance and behavioral addictions without residential admission. Its services include morning, evening, daytime, and individual treatment, specialized sexual addiction care, family support, and medically supervised home detoxification.
Differentiator
Problem solved
Functional benefit
Products and services
- Rise A full-day intensive outpatient addiction program offered in 4-week Rise Kickstart, 6-week Rise, and 8-week Rise Full formats, with individual sessions, family support, aftercare, and additional care varying by formula.
- Restart A fixed-group evening addiction recovery program held multiple evenings per week so clients can combine treatment with work and family responsibilities.
- Essential A morning addiction recovery program scheduled on Tuesday, Wednesday, and Thursday from 9:30 to 12:00 and designed to fit around work and other responsibilities.
- Individual Trajectory A fully private one-to-one counseling trajectory in which a client works at their own pace with a fixed counselor and does not participate in a group.
- Reset Care A medically supervised home-detoxification service for substance withdrawal, offered in 10-, 15-, or 20-day packages with preparation, physician and monitoring contacts, educational videos, and family or partner home-team training.
- Roots An 11-day closed-group intensive for sexual addiction with a maximum of four participants, delivered separately from other programs for privacy and specialist support.
- Family Circle A monthly group session for relatives of clients in the Essential, Restart, or Roots programs, priced at €50 per person per session and included for Rise participants' families.
- Family Counseling Additional counseling for relatives of people in treatment, providing guidance on understanding and supporting a loved one's recovery.
- Intervention Support A structured family intervention service led by David or Cees to help relatives conduct a conversation that can open the door to treatment.
- Individual Family Coaching One-to-one coaching for relatives to help them support recovery without enabling, establish boundaries, and address the effects of lying or relapse.
Quantifiable outcome
- Rise and Restart programs show high completion rates based on client testimonials and reviews
- +2 more outcomes
Companies that use Reset
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
Reset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reset partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Home CliniccoreThe Home Clinic is a WTZi-recognized (Wet toelating zorginstellingen), HKZ-certified (Harmonisatie Kwaliteitsbeoordeling in de Zorgsector) specialized addiction clinic. They provide the addiction physician and medical team for Reset Care home-based detoxification services. Reset Care is the collaborative arrangement; The Home Clinic supplies the medical expertise. This partnership provides the medical infrastructure for Reset's home detox services, ensuring safe medical supervision without hospitalization.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Reset competitors and assessment
Company assessmentBroad incumbents
- Jellinek: Part of Arkin, Jellinek is a leading Dutch outpatient and specialized addiction treatment provider. Directly comparable outpatient intensity-level model serving a Dutch-speaking population similar to Reset's core market.
- Novadic-Kentron: Major Dutch addiction care provider offering outpatient, inpatient, and prevention services across the Netherlands. Closest cross-border incumbent with a comparable outpatient addiction portfolio and similar target population.
- Brijder Verslavingszorg: Dutch addiction care organization (part of Parnassia Groep) providing outpatient and residential addiction treatment. Comparable outpatient offering and Dutch-speaking market overlap with Reset's Antwerp positioning.
- De Sleutel: One of Belgium's largest established addiction treatment organizations (part of Broeders van Liefde), offering residential and outpatient programs nationally. Comparable on substance and behavioral addiction treatment but with broader scale and publicly reimbursed care.
Emerging players
- Castle Craig: UK-based private residential and outpatient addiction treatment provider. Comparable private-pay model and intensity-tier program architecture (similar to Rise/Rise Full); serves international clients including Dutch-speaking patients.
- The Kusnacht Practice: Swiss private premium addiction and mental health treatment provider with individualized programs. Comparable on private-pay, individualized (1:1) treatment model and discreet professional-client focus akin to Reset's Individual Trajectory.
- Smarmore Castle Private Clinic: Ireland/UK private addiction treatment clinic offering medically supervised detox and residential programs. Comparable on medically supervised detox (similar in concept to Reset Care) and private-pay international positioning.
- Paracelsus Recovery: Swiss private ultra-premium addiction treatment provider offering individualized, confidential programs. Comparable private-pay positioning, professional-client focus, and emphasis on discretion — similar target persona to Reset.
Direct peers
- The Home Clinic: Belgian WTZi- and HKZ-certified specialized addiction clinic that supplies the medical team for Reset's Reset Care home detox. Operates in the same addiction-treatment category in Belgium and is Reset's most direct collaboration and clinical peer.
Regional players
- De Kiem: Belgian addiction treatment center offering day programs and ambulatory care. Comparable outpatient day-program model; primarily Flemish-speaking and operates in a similar Belgian regional context to Reset.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reset social profiles
Digital presenceReset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reset leadership team
Management profileNumber of profiles
Profiles1 record
Reset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reset
What does Reset do?
Reset is a private Belgian outpatient addiction treatment provider offering intensive programs for substance and behavioral addictions without residential admission. Its services include morning, evening, daytime, and individual treatment, specialized sexual addiction care, family support, and medically supervised home detoxification.
Is Reset a public or private company?
Reset is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reset founded?
Reset was founded in 2019. It employs 11 to 50 people.
Where is Reset based?
Reset is headquartered in Antwerp, Flemish Region, Belgium, in the Europe region.
How does Reset make money?
Three revenue lines are on record. Outpatient Addiction Treatment Programs are the primary driver. The others are family Support Services and medical Detox Packages (Reset Care).
Who are Reset's main competitors?
Broad incumbents on record are Jellinek, Novadic-Kentron, Brijder Verslavingszorg and De Sleutel. Emerging players are Castle Craig, The Kusnacht Practice, Smarmore Castle Private Clinic and Paracelsus Recovery. The Home Clinic is listed as a direct peer. De Kiem is listed as a regional player.
Does Reset have an API?
No public API is recorded for Reset.
What industry is Reset in?
Reset's product category is Outpatient Addiction Treatment. Its primary akta.pro industry code is HLAFACAF, Outpatient Substance Use Treatment Programs (IOP/PHP/OP), with a secondary code of HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services. Its NAICS code is 621420 and its SIC code is 8093.