DE KIEM coaching
De Kiem Coaching is a Baarn, Netherlands-based sole proprietorship offering short-term personal coaching and psychosocial therapy for adults, delivered by founder Saskia Romeijn-Hofte using an NLP-integrated methodology stack. Sessions are priced at €150 (private) or €260 (employer-sponsored) and are partially reimbursable via Dutch supplementary health insurance.
- Company typePrivate
- Founded2014
- HeadquartersBaarn, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
DE KIEM coaching firmographics
Firmographics- Name
- DE KIEM coaching
- Legal name
- De Kiem Coaching
- Website
- https://dekiemcoaching.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Kiem Coaching is a Baarn, Netherlands-based sole proprietorship offering short-term personal coaching and psychosocial therapy for adults, delivered by founder Saskia Romeijn-Hofte using an NLP-integrated methodology stack. Sessions are priced at €150 (private) or €260 (employer-sponsored) and are partially reimbursable via Dutch supplementary health insurance.
- Ownership category
- akta.pro rank
DE KIEM coaching industry classification
Industry- Product category
- Personal Coaching and Psychosocial Therapy Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- akta.pro primary industry
- Behavior Change & Motivational Coaching (HSADAGAF)
- akta.pro secondary industries
- Lifestyle & Habit Change Coaching (HSADAGAB), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where DE KIEM coaching is headquartered
LocationHeadquarters
- HQ city
- Baarn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
DE KIEM coaching business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Coaching Sessions - Private/Students: Session-based fees for individual coaching/psychosocial therapy for private individuals and students. Each session is 1.5-2 hours at €150. Trajectories average 5-7 sessions. Medical VAT exemption applies as psychosocial therapy.
- Individual Coaching Sessions - ZZP/Self-employed via Employer: Higher-tier session-based fees at €260 per session for self-employed professionals and employees whose employer covers costs. Trajectories average 5-7 sessions.
- Intensive Individual Coaching/Therapy: Full-day or half-day intensive coaching/therapy sessions, possibly on-location, for clients seeking rapid self-investigation. Priced individually by arrangement.
- Health Insurance Reimbursement: Psychosociale therapie (prestatiecode 24504) is partially reimbursable through supplementary health insurance plans via the VIV/RBCZ professional membership.
- Tax Deductions: Costs are tax-deductible for self-employed as business expenses. Private individuals can deduct as training costs if aimed at employment position change or skill maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free introductory meeting for prospective clients |
| Unit Pricing | Pay-as-you-go | Standard coaching/therapy for private individuals and students |
| Unit Pricing | Pay-as-you-go | Professional coaching for ZZP/self-employed and employer-sponsored employees |
| Other | Multi-year contract | Intensive multi-hour or full-day coaching/therapy |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
DE KIEM coaching product offering
Product offeringCore offering
De Kiem Coaching delivers short-term personal coaching and psychosocial therapy trajectories for adults in Baarn, Netherlands, led by sole practitioner Saskia Romeijn-Hofte. Each trajectory averages 5-7 sessions of 1.5-2 hours, with the coach selecting and combining therapeutic methodologies (NLP, EMDR, systemisch werk, Ericksoniaanse hypnose, mindfulness, and others) based on individual client needs.
Product overview
De Kiem Coaching offers a single integrated coaching and psychosocial therapy practice built around NLP as its foundational methodology, supplemented by over a dozen complementary therapeutic approaches including EMDR, systemisch werk, Ericksoniaanse hypnose, mindfulness, and various other techniques. The core offering is Personal Coaching/Psychosociale Therapie — short-term trajectories averaging 5-7 sessions — supplemented by an optional Intensieve Individuele Coaching add-on for those seeking concentrated multi-day work. All methodologies are selected and combined by the coach based on individual client needs rather than offered as separate products.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Coaching / Psychosociale Therapie Short-term coaching and psychosocial therapy service for adults experiencing anxiety, stress, insecurity, or seeking personal development. Sessions last 1.5 to 2 hours with an average trajectory of 5 to 7 sessions offered by sole practitioner Saskia Romeijn-Hofte.
- Intensieve Individuele Coaching/Therapie Full-day or half-day intensive coaching sessions, optionally delivered on-location, for clients seeking rapid self-investigation, workplace function analysis, or self-management skill improvement. Priced individually by arrangement.
Companies that use DE KIEM coaching
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
DE KIEM coaching technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
DE KIEM coaching partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Vereniging Integrale Vitaliteitkunde (VIV)coreProfessional membership organization for complementary healthcare practitioners. Saskia Romeijn-Hofte is a member (reg.nr. 1907225A) and adheres to the VIV professional code and ethics. Enables health insurance reimbursement for clients.
- Register Beroepsbeoefenaren Complementaire Zorg (RBCZ)coreUmbrella organization for complementary healthcare practitioners. Saskia Romeijn-Hofte is registered (lic.nr. 505063R). Enables health insurance reimbursement through supplementary insurance plans. Listed in VGZ Vergelijk en Kies zorggids.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
DE KIEM coaching competitors and assessment
Company assessmentBroad incumbents
- Lyra Health: Mental-health benefits platform combining therapy, coaching and EAP services for employees. Comparable in addressing the same Dutch/international working-adult population with burnout, stress and personal-development needs, though as a large B2B benefits provider.
- BetterUp: Global enterprise coaching platform integrating multiple methodologies (NLP, positive psychology, etc.) with certified coaches. Comparable because it sells the same multi-modality coaching value proposition to professionals, though at much larger scale and entirely digitally delivered.
- CoachHub: Global digital coaching platform serving enterprises. Comparable as a methodology-agnostic coaching provider for working professionals, though it competes at platform scale rather than as a local practice.
Direct peers
- iPractice: Dutch online psychology practice providing short-term mental-health treatment. Comparable because it serves the same Dutch adult population seeking accessible, short-trajectory psychosocial support, with psychologists rather than a multi-modality coach.
- OpenUp: Dutch B2B/B2C mental-wellness platform offering coaching and psychosocial support to individuals and employees. Comparable because it targets the same adult, anxiety/stress/burnout population in the Netherlands with short-trajectory coaching, though delivered digitally rather than in-person.
Emerging players
- Mindler: Digital mental-health provider operating across the Nordics and Netherlands offering therapy and coaching via an app-based model. Comparable as an outpatient mental-wellness service targeting the same Dutch/Northern-European adult segment, but with a tech-enabled delivery model rather than in-person sessions.
- Therapieland: Dutch online self-help and guided therapy platform. Comparable because it addresses anxiety, stress, and personal-development themes in the Dutch market, though as a digital self-help program rather than 1:1 in-person coaching.
- Mirro: Dutch B2B mental-wellness app offering mindfulness, coaching and resilience training to employees. Comparable because it serves overlapping corporate-sponsored Dutch clients on stress, burnout and personal-development themes, though as a self-serve app.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DE KIEM coaching social profiles
Digital presenceDE KIEM coaching compliance and trust
Trust signalCompliance5 records
DE KIEM coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
DE KIEM coaching leadership team
Management profileNumber of profiles
Profiles1 record
DE KIEM coaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DE KIEM coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DE KIEM coaching
What does DE KIEM coaching do?
De Kiem Coaching delivers short-term personal coaching and psychosocial therapy trajectories for adults in Baarn, Netherlands, led by sole practitioner Saskia Romeijn-Hofte. Each trajectory averages 5-7 sessions of 1.5-2 hours, with the coach selecting and combining therapeutic methodologies (NLP, EMDR, systemisch werk, Ericksoniaanse hypnose, mindfulness, and others) based on individual client needs.
Is DE KIEM coaching a public or private company?
DE KIEM coaching is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DE KIEM coaching founded?
DE KIEM coaching was founded in 2014. It employs 1 to 10 people.
Where is DE KIEM coaching based?
DE KIEM coaching is headquartered in Baarn, Netherlands, in the Europe region.
How does DE KIEM coaching make money?
Five revenue lines are on record. Individual Coaching Sessions - Private/Students are the primary driver. The others are individual Coaching Sessions - ZZP/Self-employed via Employer, intensive Individual Coaching/Therapy, health Insurance Reimbursement and tax Deductions.
Who are DE KIEM coaching's main competitors?
Broad incumbents on record are Lyra Health, BetterUp and CoachHub. Direct peers are iPractice and OpenUp. Emerging players are Mindler, Therapieland and Mirro.
Does DE KIEM coaching have an API?
No public API is recorded for DE KIEM coaching.
What industry is DE KIEM coaching in?
DE KIEM coaching's product category is Personal Coaching and Psychosocial Therapy Services. Its primary akta.pro industry code is HSADAGAF, Behavior Change & Motivational Coaching, with a secondary code of HSADAGAB, Lifestyle & Habit Change Coaching. Its NAICS code is 621330.