Residential Contractor Services Group

What Residential Contractor Services Group does

Residential Contractor Services Group (RCSG, DBA) is a privately held, founder-led consulting firm serving the residential construction industry. The entity was formed through the merger of two legacy consulting practices—Dream Business Coaching and Zen Builder—and operates as a unified brand covering approximately 35 years of cumulative experience in coaching residential contractors. RCSG is a professional services organization with no proprietary technology platform; its offerings are delivered by named expert consultants (Paul Sanneman, Founder; Ed Earl, Principal; David Lupberger, Business Coach) supported by a 16-person team.

The firm's core service lines include 1:1 and group business coaching (subscription/recurring engagement model), recruiting services with an internal applicant tracking system and outplacement, website development and digital marketing, fractional CTO/IT support, business transition (M&A advisory for contractors buying or selling), homeowner representation/liaison, and fee-based speaking presentations. RCSG also operates a free biweekly webinar series as a top-of-funnel acquisition channel and partners with MT Copeland to deliver online staff training to clients. The firm's go-to-market is sales-led and consultant-led: outreach is conducted through webinars, a content library (videos, e-books, audio), speaking engagements at NAHB, NARI, and NKBA, and direct phone/online booking.

Commercially, RCSG sells primarily to small and mid-sized residential contractors in the United States and Canada, with named case-study clients including Choice Builders, Fradkin Fine Construction, and abo Custom Builders. The revenue model is a mix of recurring coaching subscriptions and project-based professional services fees; no pricing is publicly disclosed. The company maintains offices in Greenbrae, CA and Keaau, HI, with no reported institutional funding, no public listing, and no disclosed revenue figures.

Name

Residential Contractor Services Group

Legal name

Residential Contractor Services Group

Website

https://residentialcontractorservicesgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Residential Contractor Services Group is a boutique consulting firm formed from the merger of Dream Business Coaching and Zen Builder, providing business coaching, recruiting, digital marketing, and operational advisory services to SMB residential construction contractors across the United States and Canada.

Ownership category

akta.pro rank

Product category

Residential Construction Consulting Services

NAICS

Other Specialty Trade Contractors (2389)

SIC

Construction - Special Trade Contractors (1700), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPACAGAB

Agent of Record (AOR) / Contractor Engagement Services

Business & Public Services/HR, Staffing & Recruitment Services/Contract Staffing & Independent Contractor Management

Keywords

• Residential contractor consulting
• Business coaching services
• Construction recruiting services
• Business transition consulting
• Construction digital marketing

Headquarters

HQ city

Greenbrae

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Business Coaching: Regularly scheduled coaching sessions with Ed Earl, David Lupberger, and Paul Sanneman delivered through client packages. Provides market insights, best practices, and strategies to boost company efficiency.
2. Recruiting Services: Customized recruitment services including job descriptions and applicant tracking to identify top candidates for contractor positions. Includes outplacement services.
3. Website Development and Digital Marketing: Website development and social media services that increase engagement and improve online presence for contractors.
4. Speaking Presentations: Fee-based presentations and seminars for trade shows and industry events, delivered by David Lupberger and Ed Earl who are nationally recognized speakers.
5. Business Transition Program: Services to navigate company ownership changes, facilitating smooth transitions between business sellers and buyers through staffing and operational changes.
6. Homeowner Representation Services: Liaison services acting between contractors and challenging clients or for homeowners living far from project sites.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Residential Contractor Services Group is a consulting firm that provides business coaching, business assessment, recruiting, outplacement, website development, digital marketing, fractional CTO/IT support, speaking presentations, business transition programs, staff training via MT Copeland, and homeowner representation services for residential construction contractors across the United States and Canada. Services are delivered directly by named consultants and are sold on a consultative basis via phone and online booking.

Product overview

RCSG is a consulting services company offering a portfolio of professional services for the residential construction industry. The company provides business coaching (with consultants Ed Earl, David Lupberger, and Paul Sanneman), business assessment, recruiting services, outplacement services, website development and digital marketing, fractional CTO services, speaking presentations, business transition program, staff training (via MT Copeland partnership), and homeowner representation services. Additionally, the company offers a free biweekly webinar series. RCSG was formed from the merger of two leading residential construction consulting firms (Dream Business Coaching and Zen Builder) and services clients throughout the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Dream Business Coaching: One of the founding consulting firms that merged to form RCSG, retained its original identity.
• Zen Builder

Products and services

• Business Coaching Recurring scheduled coaching sessions for residential contractors designed to improve market insights, share best practices, and deploy key strategies to boost company efficiency. Sold via client packages directly through the named consultants.
• Business Assessment Comprehensive evaluation service that assesses the performance of a residential contractor's business and identifies specific areas for improvement.
• Recruiting Services Customized recruiting service for residential contractors that creates job descriptions for each open position and uses an applicant tracking system to review and identify top candidates.
• Outplacement Services Employment transition support service for displaced employees, typically bundled with the recruiting offering for residential contractors.
• Website Development, Digital Marketing and Social Media Website development and social media service that builds a contractor's website from client-provided content and develops social media posts to increase engagement and improve online presence.
• Fractional CTO and IT Support Services Part-time or temporary technology leadership and IT support service targeted at residential contractors that need CTO-level guidance without a full-time hire.
• Speaking Presentations Fee-based speaking presentations or seminars delivered by nationally recognized speakers David Lupberger and Ed Earl for trade shows and industry events, including NAHB, NARI, and NKBA audiences.
• Business Transition Program Service that helps residential contractors navigate changes in company ownership, facilitating a smooth transition between the business seller and buyer through efficient staffing and operational changes.
• Staff Training with MT Copeland Staff training service delivered in partnership with MT Copeland, offering monthly access to residential construction courses for RCSG clients.
• Homeowner Representation Services Liaison service that acts between contractors and challenging clients, or for homeowners who live far from their project sites and cannot oversee the work directly.

Quantifiable outcome

• 35 years of residential contractor consulting experience
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• National Association of Home Builders (NAHB)minorOthersEd Earl and David Lupberger regularly present for NAHB. The company is affiliated with this major residential construction industry association.
• National Association of the Remodeling Industry (NARI)minorOthersEd Earl and David Lupberger regularly present for NARI. The company maintains a presence at NARI events and activities.
• National Kitchen and Bath Association (NKBA)minorOthersEd Earl and David Lupberger regularly present for NKBA. The company is affiliated with this major industry association for kitchen and bath professionals.
• MT CopelandminorStrategic or Co-development PartnerMT Copeland provides online courses for residential contractors. RCSG offers access to monthly residential courses as a benefit for their clients through this partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ServiceTitan: Large software platform serving residential contractors with operations, sales and marketing tools. Reaches the same customer base as RCSG but provides software rather than advisory coaching — a broad incumbent that competes for the contractor's wallet.
• Buildertrend: Established SaaS platform for home builders and remodelers covering project management, sales and customer engagement. Broad incumbent serving the same residential contractor segment that RCSG coaches.

Emerging players

• Contractor Staffing Source (CSS): Recruiting and staffing firm specifically for residential contractors — directly comparable to RCSG's Recruiting Services and Outplacement Services, and in fact appears as a linked sister brand on RCSG's own website.
• MT Copeland: Online trade-skills training platform for residential contractors. Not a direct competitor but a formal partner of RCSG offering monthly course access to RCSG clients, and adjacent in the residential contractor education value chain.

Direct peers

• Remodelers Advantage: Provides peer group coaching and business consulting specifically for residential remodeling contractors — directly comparable to RCSG's coaching, recruiting and marketing services for the same SMB customer segment.
• Contractor Selling: Sales training and coaching firm run by Victoria Ring for residential contractors and remodelers — comparable coaching/training product to RCSG's Business Coaching and Speaking Presentations lines.
• Certified Contractors Network: Business training and member network for residential contractors, offering peer groups, coaching and operational frameworks. Targets the same SMB remodeler/builder audience as RCSG.
• The Builder's Coach (Builder Coach): Business coaching firm focused on custom home builders and remodelers, offering 1:1 advisory similar to RCSG's coaching engagements with Earl, Lupberger and Sanneman.
• Builder Partnerships: M&A advisory and exit planning for residential builders — directly comparable to RCSG's Business Transition Program service line.
• BuildGrowRun: Founded by contractor-turned-advisor Shawn Van Dyke, BuildGrowRun delivers business coaching, peer groups and training for residential remodelers and custom builders — overlapping RCSG's coaching-for-residential-contractors core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/r-c-s-g

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Residential Contractor Services Group