Heinz Winkler

What Heinz Winkler does

Boutique Hotel Residenz Winkler is a family-owned 5-star luxury boutique hotel operating as a single-property hospitality business at Kirchplatz 1 in Aschau im Chiemgau, Bavaria, Germany. The company is incorporated as Residenz Heinz Winkler GmbH, a private German limited liability company led by CEO Alexander Winkler, with no disclosed external private equity, venture capital, or parent company involvement. The property occupies a late-medieval building dating to a 15th-century Tafernwirtschaft (privileged tavern) and was transformed by culinary figure Heinz Winkler in 1989 from the former Hotel Post into a luxury hotel.

The hotel offers an integrated hospitality product comprising 32 individually designed rooms and suites (Standard through Residenzsuite categories), two distinct dining venues — Michelin-starred Restaurant Epicures under Executive Chef Daniel Pape and Brasserie Tafern — plus a wellness facility (Laconium with Finnish and Roman saunas, swimming pool, and Beauty Vital Resort), event venues (Poststube, Garden Salon, Postillion conference room, Mountain View Terrace), and curated multi-night packages. The underlying technology stack comprises websLINE-ABM for website and booking, protel for property management, Seekda for OTA channel distribution, Bookatable for restaurant reservations, GASTROpoint KunLeiSys for guest club/loyalty, LiveTable for gift voucher sales, and CleverReach for email marketing, with analytics via Google Analytics, Google AdWords, Facebook Pixel, and Bing Ads.

Revenue is generated through six streams: accommodation, fine dining at Epicures, brasserie dining at Tafern, spa and beauty treatments, events and celebrations, and gift vouchers. Distribution is hybrid — direct bookings via the hotel's own website, phone, and email, complemented by online travel agency distribution through Seekda and event inquiries for weddings, conferences, and private celebrations. Customer segments include affluent leisure travelers (primary), celebration/event guests, corporate clients, and wellness seekers, all served within a domestic German/Bavarian market.

Name

Heinz Winkler

Legal name

Residenz Heinz Winkler GmbH

Website

https://residenz-heinz-winkler.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique Hotel Residenz Winkler is a family-owned 5-star luxury boutique hotel in Aschau im Chiemgau, Bavaria, offering 32 rooms, a Michelin-starred gourmet restaurant, brasserie, wellness facilities, and event hosting for affluent leisure and corporate guests.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel and Gourmet Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Caterers (72232), Special Food Services (7223)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Chef’s Table & Tasting Menu Restaurants (THAFACAG), Brasseries, Bistros & Trattorias (THAFACAI), Wedding & Reception Catering (HSACAGAD)

Keywords

• Luxury boutique hotel
• Fine dining restaurant
• Wellness spa services
• Event venue hosting
• Gourmet gastronomy

Headquarters

HQ city

Aschau im Chiemgau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Revenue from renting 32 rooms and suites of varying categories (Standard, Comfort, Superior, Deluxe, Suites) to hotel guests. Prices range from approximately €192-412 per person per night depending on room category and package.
2. Fine Dining - Restaurant Epicures: Revenue from the Michelin-starred gourmet restaurant Epicures, offering creative, multi-course tasting menus. Kitchen led by Daniel Pape. One Michelin star (2025).
3. Brasserie Tafern: Revenue from the brasserie offering lighter, modern cuisine with historic Bavarian roots. Open for breakfast, lunch, and dinner with terrace dining.
4. Spa and Beauty Treatments: Revenue from Beauty Vital Resort offering facials, body treatments, and massages. Includes Laconium with Finnish sauna, Roman sauna, swimming pool, and tepidarium.
5. Events and Celebrations: Revenue from hosting weddings, conferences, business meetings, and private celebrations in venues including Poststube (54 m²), Garden Salon (94 m²), Postillion conference room (50 m²), and Mountain View Terrace.
6. Gift Vouchers: Sale of gift vouchers for hotel stays, dining, and spa experiences through their website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Heinz Winkler is a family-run 5-star boutique hotel offering 32 rooms and suites, a Michelin-starred fine dining restaurant (Epicures) and a brasserie (Tafern), a Beauty Vital Resort with Laconium wellness area, and event and conference spaces. The business sells luxury accommodation, gastronomy, spa/wellness services, and private events to individual guests and small corporate clients from a single historic property in Aschau im Chiemgau.

Product overview

Boutique Hotel Residenz Winkler is a 5-star luxury boutique hotel in Aschau im Chiemgau, Bavaria. The hotel operates as a single-property hospitality brand offering integrated accommodation, fine dining, and wellness services. The core offerings include 32 rooms and suites with wellness facilities (Laconium, Beauty Vital Resort), two distinct dining venues (Restaurant Epicures with Michelin star and Brasserie Tafern with historical roots), event spaces for celebrations and conferences, and curated travel packages. The hotel was established in 1989 by culinary legend Heinz Winkler and is now managed by his son Alexander Winkler. The property recently rebranded to emphasize its boutique character and features two named restaurants reflecting its heritage and modern approach to hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Epicures: Michelin-starred gourmet restaurant (1 star, 2025) led by Daniel Pape, featuring creative and refined cuisine; formerly known by a different name before 2025 rebranding
• Brasserie Tafern
• Poststube
• Beauty Vital Resort
• Davidoff Zigarren Lounge
• Mountain View Terrace

Products and services

• Hotel Accommodations

Quantifiable outcome

• Michelin star retained in 2025 under new kitchen leadership
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Four partnerships are on record, tiered core.

• websLINE internet- & marketing GmbHcoreTechnology or IntegrationWebsite development, booking system (websLINE-ABM), and online infrastructure partner. Handles website hosting, booking engine, and technical implementation. Located in Freilassing, Germany.
• protel hotelsoftware GmbHcoreTechnology or IntegrationProperty management system provider for hotel operations management. Based in Dortmund, Germany.
• Seekda GmbHcoreChannel Partner/ Reseller/ DistributorChannel manager provider enabling distribution to online travel agencies and booking platforms. Based in Vienna, Austria.
• Bookatable GmbH & Co. KGcoreTechnology or IntegrationOnline restaurant reservation system for table bookings at Restaurant Epicures and Brasserie Tafern. Based in Hamburg, Germany.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brenners Park-Hotel & Spa: A 5-star luxury hotel and spa in Baden-Baden featuring Michelin-starred dining (Schwarzwaldsube Fritz & Felix). Comparable as a German 5-star heritage property combining boutique-scale rooms, wellness, and Michelin gastronomy for affluent travelers.
• Schloss Elmau: A 5-star luxury castle hotel and retreat in the Bavarian Alps with Michelin-starred dining and a full wellness/spa program. Comparable as a heritage Bavarian luxury property coupling a top-tier wellness offer with Michelin gastronomy, anchored in its historic setting.
• Grandhotel Schloss Bensberg: A 5-star luxury castle hotel near Cologne with two Michelin-starred restaurants (Vendôme by Joachim Wissler). Directly comparable heritage-driven luxury hotel anchoring revenue around a Michelin-starred fine-dining venue plus events and weddings.
• Althoff Seehotel Überfahrt: A 5-star luxury hotel on Lake Tegernsee, Bavaria, with multiple Michelin-starred restaurants (Restaurant Überfahrt, etc.). Directly comparable as a Bavarian luxury destination combining high-end accommodation with award-winning fine dining targeting affluent leisure and event guests.

Broad incumbents

• Hotel Adlon Kempinski Berlin: A flagship 5-star luxury hotel in Berlin with refined dining and event venues. Comparable Germany-based luxury incumbent targeting high-end leisure, corporate, and event demand at a larger scale than Residenz Winkler.
• Hotel Bayerischer Hof: A long-standing 5-star luxury hotel in Munich with multiple restaurants (including Michelin-starred dining) and event/banquet capacity. Operates as a broader luxury incumbent in the same Bavaria/Munich catchment as Residenz Winkler, competing for affluent leisure, corporate, and event guests.
• Vier Jahreszeiten Kempinski München: A 5-star international luxury hotel in central Munich with multiple dining venues and event capacity. Competes with Residenz Winkler for luxury travelers in the Munich/Bavaria corridor, though at much larger scale and as a global chain rather than family boutique.
• Park Hyatt Zurich: A 5-star luxury hotel with a flagship fine-dining restaurant (Parkhuus). Comparable as a luxury hotel with a flagship gastronomy venue serving affluent European and international travelers, though operating at larger chain scale.

Regional players

• Seehof Kitzbühel (Hotel Seefeld / Kitzbühel-area luxury): A leading luxury hideaway/hotel in the Austrian Tyrol comparable in size and heritage-led positioning to Residenz Winkler, with a focus on gastronomy, wellness, and mountain tourism—competing for the same DACH leisure and gourmet-tourism guest.

Emerging players

• Lanserhof Tegernsee: A modern luxury medical wellness resort on Lake Tegernsee, Bavaria, combining gourmet dining and wellness programs in a high-end format. Comparable as a Bavaria-based luxury destination pulling affluent wellness-seeking guests, though anchored in medical/longevity rather than Michelin gastronomy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61564147995773
• Instagraminstagram.com/residenzwinkler/?hl=de
• LinkedInlinkedin.com/company/heinz-winkler

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heinz Winkler