Seekda
Seekda is an Austrian cloud-based hospitality technology platform providing booking engine, channel management, PMS, payment processing, and AI guest communication tools to over 4,000 hotels globally, with dominant share in the Alpine/DACH region and operations as a Valsoft Corporation subsidiary.
- Company typePrivate
- Founded2007
- HeadquartersVienna, Austria
- Headcount11–50
- GTM type—
- OfferingSoftware
What Seekda does
Seekda is an Austrian hospitality technology company founded in 2007 and headquartered in Vienna, operating as a subsidiary of Valsoft Corporation. The company delivers a modular, cloud-based all-in-one platform for hotels combining an Internet Booking Engine (KUBE), Channel Manager for real-time OTA distribution across 50+ channels, a Property Management System (Seekda Sphere), and an integrated payment solution (SeekdaPay). Its platform is distinguished by direct connectivity to major OTAs — including Booking.com Premier Connectivity Partner status (2025) and Expedia Group Preferred Connectivity Partner status (2026) — and serves more than 4,000 hotels globally with an estimated 40% market share in Austria, anchored in the Alpine/DACH region.
In 2024–2026 the company layered AI capabilities onto its distribution platform, launching SeekdaAI for content generation and translation, Seekda Stay for 24/7 AI voice guest communication, and the Agentic Booking Engine for omnichannel conversational booking. The voice technology is powered by Sadie, a sister Valsoft portfolio company, creating cross-portfolio integration leverage. Revenue is generated through tiered annual subscriptions (Light at €67/month, Pro at €92/month, Premium at €125/month) on two-year minimum contracts, supplemented by add-on modules for PMS, metasearch, payment, and API connectivity. The go-to-market combines direct sales with a 30+ partner network of marketing agencies, web agencies, and hospitality consultants across DACH and beyond.
Customer concentration is distributed across thousands of independent hotels and small-to-mid-market groups, with select enterprise accounts including the VAYA Group (26 properties), Bio- und Wellnessresort Stanglwirt, and Hotel Trofana Royal. The company holds GDPR, PCI DSS, and PSD2 compliance certifications and is compliant with Austrian Registrierkassa and German KassenSichV fiscal regulations — a regional requirement that doubles as a market-entry barrier. In March 2026, Gilmar Barretella joined as Managing Director with prior Google travel-sector experience, signaling a strategic shift toward accelerated product innovation and international expansion beyond the Alpine core market.
Seekda firmographics
Firmographics- Name
- Seekda
- Legal name
- Seekda Hospitality Solutions GmbH
- Website
- https://seekda.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seekda is an Austrian cloud-based hospitality technology platform providing booking engine, channel management, PMS, payment processing, and AI guest communication tools to over 4,000 hotels globally, with dominant share in the Alpine/DACH region and operations as a Valsoft Corporation subsidiary.
- Ownership category
- akta.pro rank
Seekda industry classification
Industry- Product category
- Hotel Property Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Revenue Management Consulting Tools & Managed RM Services (THALAOAN)
Keywords
Where Seekda is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Seekda business model
Business model- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Licensing: Annual subscription model with tiered pricing based on hotel size and feature requirements. Three tiers: Light (€67/month), Pro (€92/month), and Premium (€125/month). Minimum contract term of 2 years with annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Light Plan - Basic hotel software for small properties at €67/month |
| Subscription | Annual | Pro Plan - Advanced features for growing hotels at €92/month |
| Subscription | Annual | Premium Plan - Full-featured solution for hotels and resorts at €125/month |
| Subscription | Annual | Seekda Sphere Add-on - Integrated PMS for any plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Seekda product offering
Product offeringCore offering
Seekda provides an all-in-one hotel management and distribution SaaS platform that unifies a property management system (PMS), booking engine, channel manager, payment processing, and AI-powered guest communication tools for hotels and hotel groups. The platform enables real-time inventory and rate distribution across OTAs, metasearch engines, and the hotel's own website, and supports 16 languages across 12 nationalities.
Product overview
Seekda is an all-in-one hotel management and distribution platform combining a modular product portfolio. The core platform includes Seekda Sphere PMS (property management), Hotel Manager (central sales control hub), KUBE Booking Engine (direct booking engine), Channel Manager (OTA distribution), and Seekda*Pay* (payment processing). AI-powered offerings comprise Seekda Stay (24/7 voice assistant for phone calls), Agentic Booking Engine (omnichannel AI booking chatbot), and SeekdaAI (content translation and generation). Additional modules include Circles (targeted booking engines), Metasearch management (Google, Trivago, TripAdvisor), API Connectivity (JSON endpoints for custom integrations), PMS Connectivity (2-way integration with 40+ PMS providers), and Account Manager & Support. Pricing is tiered at Light (€67/month), Pro (€92/month), and Premium (€125/month), with Seekda Sphere as an add-on. The platform serves over 4,000 hotels globally with a 40% market share in Austria.
Differentiator
Problem solved
Functional benefit
Brands
- KUBE: Internet Booking Engine for hotels designed to drive direct bookings and revenue growth.
- Seekda Sphere
- SeekdaPay
- Seekda Stay
- SeekdaAI
- Channel Manager
- Circles
- Metasuche
Products and services
- KUBE Booking Engine
- Seekda Sphere PMS
- Channel Manager
- SeekdaPay
- Seekda Stay (AI)
- Agentic Booking Engine
- Metasearch
- API Connectivity
Quantifiable outcome
- 60%+ direct booking share in online distribution mix
- +5 more outcomes
Companies that use Seekda
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Seekda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability11 records
Feature10 records
Seekda partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- Sadie (Valsoft)coreSadie provides the AI voice technology powering Seekda Stay. Both Seekda and Sadie are portfolio companies of Valsoft Corporation, enabling deep technology integration for AI-powered hospitality solutions.
- Booking.comcoreBooking.com is a major OTA channel partner with Seekda holding Premier Connectivity Partner status. Seekda provides real-time inventory and pricing distribution to Booking.com's platform.
- Expedia GroupcoreExpedia Group is a key OTA partner with Seekda recognized as 2026 Preferred Connectivity Partner. Seekda distributes hotel inventory across Expedia's family of travel sites.
- AirbnbmajorAirbnb is included in Seekda's OTA distribution network for connecting hotels to the short-term rental platform.
- AgodamajorAgoda is part of Seekda's OTA integration network covering Asian and international markets.
- Trip.commajorTrip.com is integrated into Seekda's channel distribution network for Chinese and international market coverage.
- Google Hotel AdsmajorSeekda was the first integration partner for Google Hotel Ads in Europe and continues to provide metasearch connectivity through Google's hotel advertising platform.
- TrivagomajorTrivago is included in Seekda's metasearch management with support for Trivago Express and TripAdvisor Instant Booking formats.
- TripAdvisormajorTripAdvisor is part of Seekda's metasearch integration with instant booking support.
- MEWSmajorMEWS is one of the PMS systems with 2-way integration to Seekda's platform for seamless data synchronization.
- Opera (Oracle)majorOpera PMS is integrated with Seekda through 2-way interface for real-time availability and booking synchronization.
- protelmajorprotel is one of the PMS providers with 2-way integration to Seekda's distribution platform.
- AdyenmajorAdyen is referenced as a payment technology partner supporting SeekdaPay's payment processing infrastructure.
- WebslinemajorWebsline is a long-standing technology partner providing booking and correspondence systems integrated with Seekda Channel Manager and Metasearch.
- mts-onlinemajormts-online has partnered with Seekda since 2007 to provide online visibility, distribution, and marketing services for hotels in South Tyrol.
- HotelPac (Booking-valais)majorHotelPac supports hundreds of hotels in Valais with Seekda's 2-way PMS interface for availability, pricing, and reservation synchronization.
- Booking UnitedminorBooking United specializes in digital hotel marketing and uses Seekda to help hotels increase direct bookings through optimized strategies.
- brandnamicminorMarketing agency partner integrating Seekda booking solutions for hotel clients.
- alps-adria-guideminorRegional tourism portal in the Alps-Adria region using Seekda's high-quality data for hotel presentation and booking.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Seekda competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Booking.com is the world's largest OTA and a core distribution partner for Seekda's Channel Manager. As a broad incumbent, it offers overlapping accommodation distribution capabilities but at a different layer (B2C demand rather than hotel-side SaaS).
- Expedia Group: Expedia Group operates a global portfolio of OTAs including Expedia, Hotels.com, and Vrbo, and is a Premier Connectivity Partner of Seekda. As a broad incumbent, it provides demand-side distribution that complements but does not directly replicate Seekda's hotel-side technology.
Emerging players
- Atomize: Atomize is an AI-powered revenue management solution for hotels. Seekda integrates with Atomize-adjacent tools like RoomPriceGenie and Smartpricing, and the overlap in dynamic pricing capability makes Atomize a relevant emerging competitor in Seekda's AI-driven product roadmap.
Direct peers
- HotelRunner: HotelRunner offers a unified hotel management platform with booking engine, channel manager, and PMS, serving independent hotels globally. It competes with Seekda for the same independent-hotel segment with comparable all-in-one positioning.
- Little Hotelier: Little Hotelier is an all-in-one hotel management platform designed for small properties, bed & breakfasts, and independent hotels. It competes directly with Seekda's Light tier targeting small hotels with simplified booking and channel management.
- eZee Absolute: eZee Absolute is a cloud-based hotel management software suite including PMS, booking engine, channel manager, and restaurant POS. It targets hotels and hostels globally, overlapping directly with Seekda's all-in-one hospitality stack.
- Cloudbeds: Cloudbeds provides an all-in-one hotel management platform combining PMS, channel manager, and booking engine, targeting independent hotels and groups — closely mirroring Seekda's integrated platform approach and customer base.
- Guestline: Guestline provides cloud-based PMS, booking engine, and distribution software for hotels, groups, and serviced apartments, primarily in the UK and Europe. It competes with Seekda in European independent and group hotel segments with comparable property management functionality.
- SiteMinder: SiteMinder is a publicly-listed hotel commerce platform offering channel management, booking engine, and PMS solutions to hotels globally. It is directly comparable to Seekda in serving independent hotels with integrated distribution and direct booking technology.
- Mews: Mews is a cloud-native PMS for hotels and hospitality groups with strong European presence. Seekda has bidirectional PMS integration with Mews, positioning it as both a partner and direct competitor in the European hotel technology stack.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Seekda social profiles
Digital presenceSeekda compliance and trust
Trust signalCompliance6 records
Seekda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seekda leadership team
Management profileNumber of profiles
Profiles3 records
Seekda subsidiaries and ownership
Company hierarchySubsidiaries1 record
Seekda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seekda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seekda
What does Seekda do?
Seekda provides an all-in-one hotel management and distribution SaaS platform that unifies a property management system (PMS), booking engine, channel manager, payment processing, and AI-powered guest communication tools for hotels and hotel groups. The platform enables real-time inventory and rate distribution across OTAs, metasearch engines, and the hotel's own website, and supports 16 languages across 12 nationalities.
Is Seekda a public or private company?
Seekda is a private company. It is classified as corporate owned and is currently operating.
When was Seekda founded?
Seekda was founded in 2007. It employs 11 to 50 people.
Where is Seekda based?
Seekda is headquartered in Vienna, Austria, in the Europe region.
How does Seekda make money?
One revenue line is on record: subscription Licensing.
Who are Seekda's main competitors?
Broad incumbents on record are Booking.com and Expedia Group. Atomize is listed as an emerging player. Direct peers are HotelRunner, Little Hotelier, eZee Absolute, Cloudbeds, Guestline, SiteMinder and Mews.
Does Seekda have an API?
Yes. Seekda provides APIs for hotel content, pricing, availability, and booking data processing. The APIs offer JSON endpoints for dynamic hotel data retrieval to display on websites, business intelligence (BI) for reservation and sales data integration, and continuous API monitoring for protection against abuse. Webhook support is available on Premium plan.
What industry is Seekda in?
Seekda's product category is Hotel Property Management Software. Its primary akta.pro industry code is THALAOAN, Revenue Management Consulting Tools & Managed RM Services. Its NAICS code is 518.