El Loco
El Loco is an Argentine steakhouse and tapas bar in Bornheim, Germany, serving imported Argentine steaks, Spanish tapas, paella, and grilled specialties to local diners across the Bonn/Rhein-Sieg region. The sole proprietorship offers dine-in, takeaway, and event hosting for groups up to 160 guests.
- Company typePrivate
- Founded-
- HeadquartersBornheim, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
El Loco firmographics
Firmographics- Name
- El Loco
- Legal name
- El Loco Restaurant
- Website
- https://restaurant-el-loco.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Loco is an Argentine steakhouse and tapas bar in Bornheim, Germany, serving imported Argentine steaks, Spanish tapas, paella, and grilled specialties to local diners across the Bonn/Rhein-Sieg region. The sole proprietorship offers dine-in, takeaway, and event hosting for groups up to 160 guests.
- Ownership category
- akta.pro rank
El Loco industry classification
Industry- Product category
- Restaurant Dining Services
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where El Loco is headquartered
LocationHeadquarters
- HQ city
- Bornheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
El Loco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Service: In-restaurant dining service offering Argentine steaks, Spanish cuisine, tapas, paella, fish specialties, and grilled meats prepared at the grill. Operates Tuesday through Sunday with lunch (12:00-15:00) and dinner (17:30-23:00) service.
- Take-away Service: All menu items available for take-away as stated on the website.
- Private Events and Celebrations: Event hosting services for private celebrations (communion, birthdays, weddings, Christmas, funerals) and corporate events with facilities for up to 160 guests. Opening possible by arrangement for special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Menu-based pricing for dine-in and take-away |
Distribution channels1 record
Marketing channels2 records
El Loco product offering
Product offeringCore offering
El Loco is a single-location Argentine steakhouse and tapas bar in Bornheim, Germany, serving grilled Argentine steaks, Spanish tapas, paella, fish specialties, and lamb dishes for dine-in and takeaway. The restaurant also hosts private and corporate celebrations for up to 160 guests on its premises within the Tennis- und Squashpark.
Product overview
El Loco is a single-location Argentine steakhouse and tapas bar restaurant located in Bornheim, Germany. The restaurant operates as a unified hospitality service offering dine-in dining in a Latin American atmosphere, with an outdoor biergarten and terrace. The product portfolio includes Argentine steaks (grilled to order from imported beef), Spanish tapas, fish and seafood specialties, lamb dishes, and a selection of Spanish and Argentine wines and beers. Additional services include takeaway, private event hosting for groups up to 160 guests, and table reservations. The restaurant also features a separate heated smoking room for guests.
Differentiator
Problem solved
Functional benefit
Products and services
- El Loco Restaurant Dine-In Service Full-service in-restaurant dining at the Argentine steakhouse and tapas bar in Bornheim, offering Argentine steaks, Spanish cuisine, tapas, paella, fish specialties, and grilled meats prepared at the grill in a Latin American atmosphere with terrace and biergarden.
- Argentine Steaks Menu Premium beef steaks grilled to order, sourced from cattle raised on the vast pastures of Argentina, featuring traditional cuts like flank steak and ribeye.
- Spanish Tapas Menu Traditional Spanish small plates and appetizers freshly prepared in the kitchen, including paella and fish specialties.
- Spanish Beers and Wines Selection Selection of Spanish beers and Argentine wines offered to complement meals.
- Takeaway Service All menu items are available for takeaway, providing an off-premise dining option for customers.
- Event Hosting Service Private event and party hosting for up to 160 guests, covering communions, corporate events, birthdays, weddings, Christmas, and funerals, with custom arrangements and openings outside regular hours available by request.
Companies that use El Loco
Customer profileSegments1 record
Ideal customer profiles2 records
El Loco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Loco partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
El Loco competitors and assessment
Company assessmentDirect peers
- Block House: Block House is Germany's largest steakhouse chain with multiple locations across the country. It competes directly with El Loco in the casual-dining steak segment, serving comparable middle-to-upper-tier beef dishes in a similar sit-down format.
- El Gaucho: El Gaucho is a German-based Argentine steakhouse chain operating in multiple German cities. It is the closest concept-level peer to El Loco, sharing the Argentine beef, Latin atmosphere, grilled-meat specialization, and full-service steakhouse format.
- Maredo Steakhouse: Maredo is a long-established German steakhouse chain known for grilled beef and lamb cuts. Like El Loco, it is a full-service casual-dining concept with a grilled-meat menu and serves a similar demographic of families and groups in the German market.
- L'Entrecôte: L'Entrecôte is a French-inspired steakhouse concept present in Germany focused on a single signature steak dish. It is comparable to El Loco as a destination casual-dining steakhouse with a curated, differentiated menu and event-friendly atmosphere.
- Jamón Jamón: Jamón Jamón is a Spanish tapas bar and restaurant chain in Germany. It directly mirrors El Loco's Spanish tapas half of the menu and competes for the same niche of diners seeking authentic Spanish small plates and Iberian cuisine in Germany.
Broad incumbents
- Vapiano: Vapiano is a large European casual full-service restaurant chain operating in Germany. While broader in menu (Italian/Mediterranean), it competes with El Loco for casual full-service dining occasions and share-of-stomach in mid-sized German cities.
- Peter Pane: Peter Pane is one of Germany's largest casual-dining chains with nationwide locations. Although focused on burgers rather than steak, it competes with El Loco for casual dine-in customers, group bookings, and mid-market check averages in German cities.
- Brauhaus (e.g., Gaffel, Früh, Hofbräu): Traditional German Brauhäuser (brewpub-restaurants) offer full-service casual dining with event-hosting capabilities similar to El Loco. They compete for the same local group and celebration occasions in the Rheinland region.
Emerging players
- Bodega Argentinisches Restaurant: Bodega is one of several independent Argentine-themed restaurants in Germany serving grilled meats and Latin-inspired menus. It is a small-scale emerging peer targeting the same niche of diners seeking Argentine cuisine outside of El Gaucho's footprint.
- Asado's Steakhouse: Asado's is an independent Argentine-style steakhouse concept in Germany focused on asado grilling traditions. It targets the same authentic Argentine dining occasion as El Loco with a similar full-service, grilled-meat-led menu.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
El Loco social profiles
Digital presenceEl Loco financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Loco leadership team
Management profileNumber of profiles
Profiles1 record
El Loco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Loco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Loco
What does El Loco do?
El Loco is a single-location Argentine steakhouse and tapas bar in Bornheim, Germany, serving grilled Argentine steaks, Spanish tapas, paella, fish specialties, and lamb dishes for dine-in and takeaway. The restaurant also hosts private and corporate celebrations for up to 160 guests on its premises within the Tennis- und Squashpark.
Is El Loco a public or private company?
El Loco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Loco founded?
El Loco was founded in -1. It employs 11 to 50 people.
Where is El Loco based?
El Loco is headquartered in Bornheim, Germany, in the Europe region.
How does El Loco make money?
Three revenue lines are on record. Dine-in Service is the primary driver. The others are take-away Service and private Events and Celebrations.
Who are El Loco's main competitors?
Direct peers on record are Block House, El Gaucho, Maredo Steakhouse, L'Entrecôte and Jamón Jamón. Broad incumbents are Vapiano, Peter Pane and Brauhaus (e.g., Gaffel, Früh, Hofbräu). Emerging players are Bodega Argentinisches Restaurant and Asado's Steakhouse.
Does El Loco have an API?
No public API is recorded for El Loco.
What industry is El Loco in?
El Loco's product category is Restaurant Dining Services. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5812.