Gewoon Lekker

What Gewoon Lekker does

Gewoon Lekker is a privately-held, multi-location casual dining restaurant operator headquartered in the Netherlands, serving primarily local residents and visitors across North Holland. The company operates a flagship full-service restaurant in Heerhugowaard (Gildestraat 2), an additional location in Hoorn operating under the sub-brand 'Gewoon Lekker Anders', and a previously mentioned Wervershoof site; its Zaandam location is currently closed with customers redirected to Heerhugowaard. The business was previously known as 'Restaurant Proeverij Gewoon Lekker' and rebranded to its current shorter name to simplify external communication and align with future plans. The chain is open seven days per week, offering weekday breakfast (07:00–09:30) and weekend breakfast (08:00–10:30), plus lunch, dinner, high tea, and take-home 'Dinerbox' dinner kits.

The core menu centers on Dutch-inspired casual fare — uitsmijters (open-faced sandwiches), flaguettes, soups, club sandwiches, salads, and a dinner card / à la carte dinner offering — with vegetarian and allergy/intolerance-friendly options explicitly marked. Beyond dine-in service, the company monetizes through gift voucher sales at all locations, take-home dinner boxes (meat-lover, combo, and custom variants), and High Tea experiences available in-restaurant or for home delivery. Table reservations are handled online via the Resengo platform integrated into the corporate website, with a fallback telephone channel (085-9020490). Distribution is purely regional, and marketing relies on organic Facebook presence and periodic email newsletters.

The revenue model is straightforward restaurant operations: per-cover food and beverage sales, supplemented by gift voucher and dinner-box revenue. Pricing is not publicly disclosed. The company maintains an active recruitment page via debanensite.nl, indicating ongoing hiring. Ownership is independent and undisclosed; no parent company, institutional investors, or funding rounds are referenced. There are no enterprise customers, no SaaS or technology product lines, and no disclosed AI, data, or platform capabilities — this is a conventional regional hospitality operator.

Name

Gewoon Lekker

Legal name

Gewoon Lekker

Website

https://restaurantgewoonlekker.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• Casual dining restaurants
• All-day breakfast service
• Lunch and dinner menus
• High tea service
• Take-home dinner boxes

Headquarters

HQ city

Heerhugowaard

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Gewoon Lekker operates multi-location casual dining restaurants in North Holland, Netherlands, serving all-day breakfast, lunch, and dinner with Dutch-inspired dishes including uitsmijters, flaguettes, soups, club sandwiches, and meal salads. The restaurants offer High Tea service, Dinerbox take-home meal kits, gift vouchers, and accommodate dietary restrictions with clearly marked vegetarian and allergy-friendly options. The chain operates seven days a week from its primary locations in Heerhugowaard and Hoorn (as Gewoon Lekker Anders).

Product overview

Gewoon Lekker is a Dutch multi-location restaurant chain (formerly Restaurant Proeverij Gewoon Lekker) operating locations in Heerhugowaard, Hoorn (branded as Gewoon Lekker Anders), and Zaandam (currently closed). The core offering centers on all-day dining with lunch and dinner services featuring Dutch-inspired dishes including uitsmijters, flaguettes, soups, club sandwiches, and meal salads. Additional offerings include a High Tea service, Dinerbox (pre-prepared dinner boxes for home), online table reservations via Resengo, and gift vouchers. The restaurant is open 7 days a week with breakfast on weekdays from 07:00-09:30 and weekends from 08:00-10:30.

Differentiator

Problem solved

Functional benefit

Brands

• Gewoon Lekker Anders: Sub-brand used for the Hoorn location, operating under the name Gewoon Lekker Anders

Products and services

• Restaurant Dining Service (Gewoon Lekker Heerhugowaard) Multi-location casual dining restaurant in Heerhugowaard offering breakfast, lunch, and dinner service for local residents and visitors. Open 7 days a week with breakfast on weekdays 07:00-09:30 and weekends 08:00-10:30, and kitchen service 12:00-16:30.
• Lunch Service Lunch menu featuring Dutch uitsmijters (open-faced sandwiches), flaguettes, soups, club sandwiches, and meal salads for dine-in customers.
• Dinner Service Dinner menu available as regular dinner card or a la carte options for in-restaurant dining.
• A la Carte Dinner Service Separate a la carte dinner menu with individually priced menu items for flexible ordering at the restaurant.
• Dinerbox Pre-packaged dinner boxes for home consumption, available in meat lover, combo (meat and fish), or custom options, with reheating instructions included.
• High Tea Service High tea service featuring diverse savory and sweet selections, available for dine-in or home delivery experiences.
• Online Reservation System Online reservation system powered by Resengo, allowing customers to book tables at any restaurant location directly through the website.
• Gift Vouchers (Cadeaubonnen) Gift vouchers available for purchase at all restaurant locations, providing redeemable dining credits.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Harbour Club: The Harbour Club is a larger Dutch upscale-casual restaurant group with multiple locations offering full-service dining and event spaces — a broader incumbent operating in the same Dutch full-service dining category but at higher price points and venue scale.
• Vapiano: Vapiano is an international casual dining/fast-casual Italian restaurant chain with presence in the Netherlands — comparable on casual dining category and multi-unit model, though it operates at significantly larger scale.

Direct peers

• Loetje: Loetje is an established Dutch casual dining chain known for its signature steaks and broad lunch/dinner menus across multiple regional locations — a close comparable on full-service casual dining, menu breadth, and multi-unit Dutch regional footprint.
• Happy Italy: Happy Italy is a Dutch casual dining chain serving Italian-inspired pasta, pizza, and lunch dishes in full-service settings across many Dutch cities — directly comparable on casual full-service model, value positioning, and multi-location Dutch operations.
• De Beren: De Beren is a Dutch casual dining/grand-café-style restaurant chain with multiple locations across the Netherlands, offering broadly comparable lunch and dinner menus in a similar full-service, family-friendly format — directly comparable to Gewoon Lekker on category, service model, and customer base.
• La Cubanita: La Cubanita is a Dutch casual dining chain focused on Caribbean-inspired menu items in full-service restaurants across multiple Dutch cities — a comparable on casual full-service format, regional Dutch multi-unit footprint, and accessible mid-market positioning.
• Gaucho's (Gaucho's Grill): Gaucho's Grill is a Dutch casual dining restaurant chain offering grills, salads, and varied menus in full-service venues across the Netherlands — comparable on casual full-service dining, menu breadth, and multi-location Dutch footprint.
• Sumo (Sushi & Grill): Sumo is a Dutch full-service Asian casual dining chain operating multiple locations in the Netherlands, comparable on full-service casual dining format and multi-unit regional Dutch model, though differentiated by Asian cuisine focus.

Emerging players

• Cheesecake to Go (cheesecaketogo.nl): Cheesecake to Go is referenced on Gewoon Lekker's own website as a sister/affiliated offering for takeaway cheesecakes, indicating a related or partner brand extending Gewoon Lekker's kitchen into retail take-home desserts — an emerging player in the same brand ecosystem and target customer.

Regional players

• Restaurant De Bokkedoorns: De Bokkedoorns is a long-established regional full-service restaurant in North Holland — comparable as a regional North Holland dining establishment operating full-service lunch and dinner, though positioned more as a destination fine-dining venue than Gewoon Lekker's casual format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gewoonlekker
• LinkedInlinkedin.com/company/gewoon-lekker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gewoon Lekker