Le 111

What Le 111 does

Le 111 (legal name: SARL LE 111) is a French bistronomique restaurant operating from a renovated 19th-century building at 111 route de Paris in Le Mesnil-Esnard, a suburb five minutes from Rouen, France. Founded and opened on May 11, 2023 by chefs Jérôme and Clément — both previously at the Michelin-starred restaurant Gill — the venue offers seasonal, market-driven French cuisine across a ~100-cover footprint comprising a 220 m² main dining room, a privatizable Haussmann-style salon, and a 40 m² terrace. Menus (Market Menu, Carte, Children's Menu, Drinks, Cocktails) rotate every three weeks with daily market-based suggestions, and the interior was designed by Alexandra Baert of Atelier La Superbe.

The business monetizes through on-site dining (lunch Tue and Wed-Sat, dinner Wed-Sat, Sunday lunch; closed Monday), private event hire of two rooms (La Délicate for 10 persons and L'Élégante for 25 persons) with meeting amenities (wifi, projector, AC, catering), a cocktail bar with signature serves, and digital gift cards sold online. Its technology stack is the Zenchef restaurant platform (reservations, payments, gift cards, reviews) hosted on AWS, delivering an 11-language, WCAG 2.1 Level AA-compliant website that targets both local diners and international visitors.

The restaurant is a privately held SARL with €1,000 registered share capital, incorporated in Rouen (RCS B 907 934 921). There are no subsidiaries, no parent, no external investors, and no disclosed funding rounds. Customer segments are horizontal: families and friend groups (primary), business professionals, and private/corporate event hosts. Distribution is exclusively direct-to-consumer through the physical venue and its digital channels (website, Facebook, Instagram, email newsletter).

Name

Le 111

Legal name

SARL LE 111

Website

https://restaurantle111.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Le 111 is a bistronomique restaurant near Rouen, France, opened in May 2023 by two former Michelin-starred chefs. It serves ~100 covers of seasonal French cuisine and also offers private event hire, a cocktail bar, and online gift cards.

Ownership category

akta.pro rank

Product category

Bistronomique Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAB

Casual Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAG

Chef’s Table & Tasting Menu Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Bistronomique restaurant
• Seasonal French cuisine
• Private dining events
• Cocktail bar service
• Meeting room rental

Headquarters

HQ city

Le Mesnil-Esnard

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Service: Traditional restaurant dining with full menu including Market Menu and Carte offerings. Menu changes every three weeks with daily suggestions based on market finds. Covers approximately 100 guests across indoor dining (220 m² main room plus small Haussmann-style salon) and tree-lined terrace (40 m²).
2. Private Events: Private hire services including weddings, engagements, baptisms, birthday events. Two private dining rooms available: 'La Délicate' (10 persons) and 'L'Élégante' (25 persons). Meeting rooms with wifi, projector, air conditioning, coffee and catering available. Meals required for complimentary meeting room access.
3. Gift Cards: Sale of gift cards/vouchers for use at the restaurant
4. Cocktail Bar: Cocktail service with signature cocktails including Le Basilic smash du 111, Le Red Berries du 111, and mocktails. Also offers French whiskies, Calvados, and Cognac.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Le 111 is a bistronomique restaurant located in Le Mesnil-Esnard, near Rouen, France, serving seasonal French cuisine made from fresh, locally-sourced products. The restaurant offers dine-in service with a rotating Market Menu and à la carte Carte, a dedicated Children's Menu, a cocktail bar with signature creations, and gift card sales. Beyond dining, it hosts private events in two private rooms (La Délicate for 10 persons and L'Élégante for 25 persons) including weddings, baptisms, birthdays, and corporate events, and rents meeting rooms with wifi, projector, air conditioning, and catering. The establishment accommodates nearly 100 covers across a 220 m² main room with a Haussmann-style salon and a 40 m² tree-lined terrace.

Product overview

Le 111 is a bistronomical restaurant located in Le Mesnil-Esnard, France, offering seasonal French cuisine with a focus on fresh, locally-sourced products. The restaurant operates from a 19th-century building featuring a main dining room and a privatizable Haussmann-style lounge totaling 220 m², plus a 40 m² tree-lined terrace. The restaurant can accommodate nearly 100 covers and offers private event spaces (La Délicate for 10 people and L'Élégante for 25 people) with meeting amenities including wifi, projector, and air conditioning. Services include wedding and event hosting, birthday celebrations, cocktail bar, and air-conditioned dining.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Menu (Menu du Marché) Rotating seasonal menu with market-fresh ingredients and daily market-based suggestions, available for dine-in guests. Example dishes include Royale de petits pois starter (16 EUR), Tataki de thon (18 EUR), Poisson du moment (28 EUR), Paleron de veau confit (29 EUR), and Tarte aux fruits dessert (12 EUR).
• Carte (Regular À La Carte Menu) Traditional bistronomique à la carte menu featuring dishes such as Poisson du marché main course (28 EUR), Blanc de volaille (28 EUR), and Moelleux au chocolat dessert (12 EUR).
• Children's Menu Dedicated children's menu for family and group dining.
• Cocktail Bar Service Cocktail service offering signature creations such as Le Basilic smash du 111 (gin, basil, ginger, lime, 12 EUR), Le Red Berries du 111 (red fruit purée, aged white rum, tonic, 12 EUR), and Mocktail du 111 (8 EUR). Also features French whiskies (single malt 10 EUR, Bellevoye 13 EUR, G. Rozelieures 11 EUR), Calvados, and Cognac.
• Private Event Hire - La Délicate Private dining room for 10 persons equipped with wifi, projector, air conditioning, with coffee and catering available. Suitable for professional or private events including weddings, engagements, baptisms, birthdays, and corporate functions. Free access requires booking meals at the restaurant.
• Private Event Hire - L'Élégante
• Gift Cards Gift cards/vouchers available for purchase through the Zenchef platform for use at the restaurant.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ZenchefcoreTechnology or IntegrationZenchef provides restaurant management software including online reservation system, table payment processing, gift card management, and review collection. Joint data controller for customer data processing. Website built on Zenchef platform.
• Atelier La SuperbeminorStrategic or Co-development PartnerInterior designer Alexandra Baert designed the restaurant's sober and elegant setting. 19th century building renovated for restaurant use.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Le Petit Cler: Bistronomique-style bistro in Rouen, in the same regional catchment as Le 111. Direct local competitor for Rouen dining occasions; relevant for assessing local market dynamics.
• Le Manoir des Quatre Saisons: Michelin-starred restaurant-with-rooms in Normandy region. Comparable as a destination-dining establishment in the same regional catchment, though at a much higher price tier and with lodging attached.

Direct peers

• Bistrot Benoit: Classic Parisian bistronomique bistro under the Alain Ducasse umbrella. Comparable chef-driven bistro format, traditional French cuisine, and similar price tier to Le 111's offering.
• Septime: Paris-based bistronomique restaurant by chef Bertrand Grébaut. Closest direct comparable to Le 111's bistronomique positioning: seasonal market-driven cuisine, no à la carte formality, similar pricing tier. Reference point for the segment Le 111 is targeting.
• Le Comptoir du Relais: Iconic Paris bistronomique by chef Yves Camdeborde (often credited with popularising the bistronomique movement). Directly comparable business model and price tier to Le 111's positioning.
• Frenchie: Paris bistronomique restaurant by chef Greg Marchand. Comparable chef-driven casual fine dining concept with seasonal menu and international clientele. Comparable in price point and aspirational bistro positioning.
• Bistrot Paul Bert: Classic Parisian bistronomique bistro. Similar price point, market-fresh menu approach, and chef-driven casual dining format. Useful benchmark for the segment's economics and customer expectations.

Others

• Zenchef: Restaurant technology platform partner for Le 111, providing the reservation, payment, gift card, and review infrastructure. Ecosystem enabler rather than a competing restaurant; relevant for understanding Le 111's operational dependencies.

Broad incumbents

• L'Atelier de Joël Robuchon: Established fine dining group with multiple locations globally. Comparable chef-driven premium positioning, though at a significantly higher price tier. Provides a reference point for what scale and Michelin pedigree can unlock.
• Restaurant Gill: Michelin-starred Alsatian fine dining restaurant where both Le 111 founders previously worked as chefs. Direct comparison meaningful for culinary lineage and quality benchmark, but Gill occupies a higher-end fine dining positioning than Le 111's bistronomique concept.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/restaurantle111
• Instagraminstagram.com/le111_restaurant
• LinkedInlinkedin.com/company/le111-restaurant

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le 111