Sühring
Sühring is a Three-Michelin-starred modern German fine dining restaurant in Bangkok, founded in 2016 by twin chef-brothers Thomas and Mathias Sühring, serving tasting menus and a curated German/French wine program to affluent diners, culinary tourists, and corporate guests.
- Company typePrivate
- Founded2016
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2C
- OfferingServices
Sühring firmographics
Firmographics- Name
- Sühring
- Legal name
- Sühring
- Website
- https://restaurantsuhring.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sühring is a Three-Michelin-starred modern German fine dining restaurant in Bangkok, founded in 2016 by twin chef-brothers Thomas and Mathias Sühring, serving tasting menus and a curated German/French wine program to affluent diners, culinary tourists, and corporate guests.
- Ownership category
- akta.pro rank
Sühring industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industries
- Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where Sühring is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Sühring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Tasting Menu Dining: Multi-course tasting menus offered during lunch (Thursday-Sunday) and dinner (Wednesday-Sunday) service. Prices exclude VAT and service charge. Children aged 6 and above welcome.
- Wine and Beverage Program: Curated wine list featuring cool-climate Old World wines with strong emphasis on Germany and France. German wines sourced directly by the chefs. Beverages available as separate menu. Corkage policy: first external bottle free with purchase of one bottle from list; 3,000 THB++ per additional 0.75L bottle.
- Private Events: Private dining and events for parties larger than 8 guests, arranged via direct phone or email contact. Custom pricing negotiated per event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fine Dining Tasting Menu Experience |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Sühring product offering
Product offeringCore offering
Restaurant Sühring operates a three-Michelin-starred fine dining restaurant in Bangkok serving multi-course seasonal tasting menus for lunch (Thursday–Sunday) and dinner (Wednesday–Sunday), built around modern German cuisine reimagined from childhood family recipes. The experience is anchored by a curated wine and beverage program focused on cool-climate German and French Old World wines personally sourced by the chefs, complemented by private event dining for parties larger than 8 guests arranged by direct contact.
Product overview
Sühring is a three-Michelin-starred modern German restaurant housed in a restored 1970s villa in Bangkok. The restaurant offers two distinct seasonal dining experiences: a Lunch Menu (Thursday–Sunday) and a Dinner Menu (Wednesday–Sunday). These are complemented by a curated Wine & Beverages Program specializing in German and French Old World wines personally selected by the chef brothers. The restaurant also accommodates Private Events for parties exceeding 8 guests. The dining experience is characterized by reimagined family recipes and childhood memories transformed through contemporary culinary technique.
Differentiator
Problem solved
Functional benefit
Products and services
- Seasonal Lunch Menu A curated midday tasting menu served Thursday to Sunday at Sühring's Bangkok restaurant, showcasing modern German cuisine with the last seating at 13:00.
- Seasonal Dinner Menu An evening tasting menu offered Wednesday to Sunday, showcasing reimagined German culinary traditions through contemporary techniques at the Bangkok restaurant.
- Wine & Beverages Program A curated wine and beverage collection focusing on cool-climate Old World vineyards, particularly Germany and France, with wines sourced directly by the chefs and cellared for optimal maturity, paired with a structured corkage policy.
- Private Events & Large Party Dining Customized dining experiences for parties larger than 8 guests, including corporate entertaining and team celebrations, arranged via direct phone or email contact with custom-quoted pricing per event.
Companies that use Sühring
Customer profileSegments2 records
Ideal customer profiles2 records
Sühring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sühring partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Michelin GuideflagshipRestaurant holds three Michelin stars, the highest possible rating. Featured on Michelin Guide website as a premier destination in Bangkok.
- The World's 50 Best RestaurantscoreListed among the world's finest restaurants through this prestigious annual ranking and recognition program.
- Les Grandes Tables du MondecoreExclusive membership in this prestigious collection of the world's finest restaurants, providing global visibility and credibility.
- Relais & ChâteauxminorMember of this global collection of exceptional properties, enhancing brand positioning among luxury hospitality.
- Tivoli GardensminorSeasonal pop-up collaboration at the Japanese Pagoda in Tivoli Gardens, Copenhagen from August 21 to September 20. Brings Bangkok story to a new audience in historic Danish venue.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sühring competitors and assessment
Company assessmentDirect peers
- Noma: Renowned Copenhagen-based fine dining restaurant with multiple World's 50 Best #1 rankings and three Michelin stars (historically). Direct peer as elite tasting menu destination with chef-driven concept and globally recognized culinary prestige comparable to Sühring.
- Geranium: Three-Michelin-starred fine dining restaurant in Copenhagen by chef Rasmus Kofoed, ranked atop World's 50 Best. Direct peer at the highest Michelin tier with tasting menu format, Nordic/German-adjacent culinary traditions, and similar culinary tourism positioning to Sühring.
- The French Laundry: Three-Michelin-starred American fine dining restaurant in Yountville, California, by chef Thomas Keller. Direct peer as a destination tasting menu restaurant at the highest Michelin tier with strong culinary tourism and brand prestige comparable to Sühring.
- Gaggan Anand (Gaggan): Bangkok-based progressive Indian fine dining restaurant that held two Michelin stars and ranked #1 on Asia's 50 Best. Direct peer as a competing destination fine dining experience in Bangkok with tasting menu format and global culinary tourist draw.
- Sorn: Three-Michelin-starred fine dining restaurant in Bangkok specializing in Southern Thai cuisine. Direct peer given shared three-star status, Bangkok base, tasting menu format, and aspirational culinary tourism positioning.
- Eleven Madison Park: Three-Michelin-starred (formerly) plant-based tasting menu restaurant in New York City, repeatedly ranked in World's 50 Best. Direct peer as elite multi-course tasting menu destination at the apex of global fine dining, comparable aspirational pricing and prestige tier.
- Le Du: One-Michelin-starred modern Thai tasting menu restaurant in Bangkok by chef Ton. Direct peer given shared Bangkok location, multi-course tasting menu concept, and appeal to culinary tourists seeking premium Thai cuisine experiences.
- Atelier Crenn: Three-Michelin-starred tasting menu restaurant in San Francisco by chef Dominique Crenn. Direct peer as a chef-driven, storytelling-oriented, multi-course tasting menu destination at the highest Michelin tier.
Broad incumbents
- Pavilhão (The Tasting Room at Gaggan Khaosan or similar Bangkok fine dining concepts): Broader incumbent reference: Le Normandie at Mandarin Oriental Bangkok is a long-standing French fine dining institution within luxury hospitality. Comparable as a Bangkok destination fine dining venue but operating with broader luxury hotel infrastructure rather than independent chef-driven concept.
Emerging players
- Restaurant Tim Raue: Two-Michelin-starred modern German/Asian-influenced restaurant in Berlin by chef Tim Raue. Comparable as a high-end modern German tasting menu concept, offering a German-cuisine peer reference for Sühring's positioning despite a different city base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sühring social profiles
Digital presenceSühring compliance and trust
Trust signalCompliance4 records
Sühring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sühring leadership team
Management profileNumber of profiles
Profiles2 records
Sühring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sühring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sühring
What does Sühring do?
Restaurant Sühring operates a three-Michelin-starred fine dining restaurant in Bangkok serving multi-course seasonal tasting menus for lunch (Thursday–Sunday) and dinner (Wednesday–Sunday), built around modern German cuisine reimagined from childhood family recipes. The experience is anchored by a curated wine and beverage program focused on cool-climate German and French Old World wines personally sourced by the chefs, complemented by private event dining for parties larger than 8 guests arranged by direct contact.
Is Sühring a public or private company?
Sühring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sühring founded?
Sühring was founded in 2016. It employs 11 to 50 people.
Where is Sühring based?
Sühring is headquartered in Bangkok, Thailand, in the Asia region.
How does Sühring make money?
Three revenue lines are on record. Tasting Menu Dining is the primary driver. The others are wine and Beverage Program and private Events.
Who are Sühring's main competitors?
Direct peers on record are Noma, Geranium, The French Laundry, Gaggan Anand (Gaggan), Sorn, Eleven Madison Park, Le Du and Atelier Crenn. Pavilhão (The Tasting Room at Gaggan Khaosan or similar Bangkok fine dining concepts) is listed as a broad incumbent. Restaurant Tim Raue is listed as an emerging player.
Does Sühring have an API?
No public API is recorded for Sühring.
What industry is Sühring in?
Sühring's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.