Restauration Nouvelle

What Restauration Nouvelle does

Restauration Nouvelle SA is a privately held, family-owned Belgian hospitality group founded in 1985 by Albert and Marianne Michiels and now operated alongside their five children and son-in-law Alexandre Leens. The company runs a diversified multi-format hospitality portfolio spanning (i) restaurants and brasseries including La Brasserie de la Presse (Brussels), La Brasserie du Heysel, La Brasserie du Prince d'Orange (Uccle), La Brasserie des Étangs Mellaerts, La Brasserie RN Waterloo, La Trattoria by RN Louvain-la-Neuve, El Socarrat, Chez Georges, and Happy's Kitchen Club; (ii) unique accommodations including Les Cabanes de Marie and La Roulotte de Jules near Brussels, plus Yokan Lodge and Yokan Camping Chic in Senegal; and (iii) prestigious reception venues including Le Château De La Rocq, Kasteel van Ruisbroek, L'Orangerie De Beauval, La Ferme Coquiamont, Le Domaine des Bouleaux, and Le Pavillon Africain. The group also operates a Service Traiteur catering business for 10–1,000 guests, and reports capacity to host up to 2,000 guests across its portfolio. Group entities include Restauration Nouvelle SA, Kruysland SA, Maison carte blanche sprl, FBC, and Kasteel van Ruisbroek NV.

The business model is a hybrid of restaurant dining revenue (per-visit transaction fees), hotel/accommodation bookings (per-stay recurring transactions), event venue rental (per-event transaction fees), and catering services (per-event fees with custom quotes). Distribution is direct-to-consumer via a multilingual website (French, Dutch, English), phone/email, walk-ins, and some online reservation tools (e.g., Resengo). Customer segments span individual diners and families (SMB), corporate clients booking meetings and seminars (enterprise), and private event hosts (weddings, receptions). No proprietary technology is disclosed; the company uses Odoo CRM and standard hospitality reservation software.

Headquartered at Avenue du Commerce 56, Braine-L'Alleud, Belgium, Restauration Nouvelle operates across Belgium and Senegal with ~70 employees. The company is privately held with no external institutional investors, no disclosed funding rounds, no patents or trademarks on record, and no M&A activity in the input. Pricing is venue- and event-specific; only limited disclosed pricing is available, such as the €125/person New Year's Eve menu at Happy's Kitchen Club. The company's primary marketing channels are its multilingual corporate website, email newsletter, and social media (Facebook, Instagram, Google+).

Name

Restauration Nouvelle

Legal name

Restauration Nouvelle SA

Website

https://restauration-nouvelle.be

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Restauration Nouvelle is a family-owned Belgian hospitality group (founded 1985) operating 11+ restaurants, 4 unique hotels, 6+ event venues, and catering services across Belgium and Senegal, serving individual diners, corporate clients, and private event hosts.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Restaurants and Other Eating Places (72251), Accommodation (721), Caterers (722320), Traveler Accommodation (7211)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Restaurant operations
• Hospitality services
• Event catering
• Hotel accommodations
• Wedding venues

Headquarters

HQ city

Braine-L'Alleud

HQ country

Belgium

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across multiple restaurant concepts including brasseries, trattorias, and specialty restaurants. Customers pay per visit for dining experiences.
2. Hotel Accommodations: Revenue from room rentals at Les Cabanes de Marie, La Roulotte de Jules, Yokan Lodge, and Yokan Camping Chic in Senegal. Guests pay for overnight stays with various amenities.
3. Event Venue Rental: Revenue from hosting weddings, receptions, seminars, and private events at chateaux, orangery venues, farms, and special event spaces. Pricing varies by venue and guest count.
4. Catering Services: Custom catering for 10 to 1000 people, either at company venues or customer-chosen locations. Chefs adapt to client preferences for private and professional events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Restauration Nouvelle is a family-owned Belgian hospitality group that operates a diversified portfolio of dining venues, unique accommodations, and event spaces across Belgium and Senegal. The company runs 9 restaurants and brasseries offering Belgian, Italian, Mediterranean, and French brasserie cuisines, 4 distinctive accommodation properties including treehouses and Senegalese glamping tents, 6 prestigious reception venues such as 17th-century castles and farmhouses, and off-site catering services for groups of 10 to 1,000 guests. Its offerings can accommodate events of up to 2,000 guests.

Product overview

Restauration Nouvelle is a family-owned hospitality company founded in 1985 that operates a diversified portfolio of venues and services across Belgium and abroad. The company offers three main service lines: (1) Restaurants and Brasseries including Happy's Kitchen Club, La Brasserie RN Waterloo, La Brasserie du Prince d'Orange, La Brasserie des Étangs Mellaerts, La Brasserie du Heysel, La Brasserie de la Presse, La Trattoria by RN Louvain-la-Neuve, El Socarrat, and Chez Georges; (2) Unique Accommodation including Le Yokan Lodge and Yokan Camping Chic in Senegal, Les Cabanes de Marie, and La Roulotte de Jules near Brussels; and (3) Prestigious Reception Venues including Le Château De La Rocq, Kasteel van Ruisbroek, L'Orangerie De Beauval, La Ferme Coquiamont, Le Domaine des Bouleaux, and Le Pavillon Africain. The company also provides catering services (Service Traiteur) for events of 10 to 1000 guests at external locations. The portfolio can accommodate groups of up to 2000 guests for business meetings, weddings, seminars, and other events.

Differentiator

Problem solved

Functional benefit

Brands

• Yokan Lodge: Hotel and hospitality property located in Senegal, including glamping tents (Yokan Camping Chic) and lodge accommodations
• Yokan Camping Chic
• Happy's Kitchen Club
• La Brasserie RN
• La Trattoria
• El Socarrat
• Chez Georges

Products and services

• Happy's Kitchen Club A restaurant with a unique decor and green terrace near E411 in Wavre, offering seasonal dishes prepared by Chef Mikaël and his team. Open to individual diners and private events.
• La Brasserie RN Waterloo An elegant brasserie near Waterloo town center offering traditional, generous cuisine with seasonal products, featuring heated terraces, garden, and veranda for individual diners and private events.
• La Brasserie du Prince d'Orange A warm brasserie at the edge of the Sonian Forest in Uccle, offering seafood platters, Sunday brunch, and a scenic terrace for individual diners.
• La Brasserie des Étangs Mellaerts An exceptional brasserie located by the Mellaerts ponds in Woluwe-Saint-Pierre, with terrace, veranda, and fully glazed restaurant offering seasonal dishes made with local and quality products.
• La Brasserie du Heysel A brasserie in Brussels near Brussels Expo, featuring Chef Karl's generous menu, with indoor and outdoor games for children, terrace, garden, and electric vehicle charging station.
• La Brasserie de la Presse A comfortable brasserie in the heart of Brussels near the Royal Palace, offering refined cuisine with local and seasonal products, open Monday to Friday for lunch and dinner.
• La Trattoria by RN Louvain-la-Neuve An Italian trattoria offering wood-fired pizzas and Mediterranean cuisine by Chef Vincenzo, located in Louvain-la-Neuve.
• El Socarrat A Mediterranean restaurant in Hoeilaart featuring Spanish cuisine and paella cooked on a Mibrasa by Chef Glenn, with cocktails and a tapas bar.
• Chez Georges A family restaurant in Genappe offering traditional Belgian cuisine with a modern twist by Chef Thierry, featuring Sunday brunch and private dining rooms.
• Le Yokan Lodge A lodge located in Palmarin, Senegal, in the Sine-Saloum region south of Dakar, offering beach, swimming pool, bar, spa, and gym facilities for travelers.
• Yokan Camping Chic High-end safari tents in the savannah at the Yokan Lodge property in Senegal, featuring 85-120 sqm interiors with king-size bed, lounge, minibar, private pool, and butler service.
• Les Cabanes de Marie Treehouse accommodations offering 5-star hotel comforts located near Brussels in a natural environment.
• La Roulotte de Jules A bohemian-style luxury gypsy wagon experience in the heart of Rocq Park, combining nature and luxury with refined accommodations.
• Le Château De La Rocq A 17th-century castle located 25 minutes from Brussels, completely restored in the highest tradition for weddings and prestigious events.
• Kasteel van Ruisbroek A charming castle at the gates of Brussels with four salons and an orangery, available for private and professional events.
• L'Orangerie De Beauval A magnificent orangery located minutes from Brussels in an exceptional green setting, ideal for receptions and events.
• La Ferme Coquiamont A renovated old farmhouse with a 5-hectare park near Brussels, available for events and receptions.
• Le Domaine des Bouleaux A 19th-century neo-classical building in a secluded property with large gardens, orangery, 9 rooms, and capacity for up to 500 standing guests.
• Le Pavillon Africain A unique African-themed pavilion in a 30-hectare park with jeep arrivals, modular rooms, djembes, African dancers, and African menus for up to 250 guests.
• Service Traiteur (Catering Service) Off-site catering service for 10 to 1,000 guests, with customizable menus for private and professional events prepared by chefs Regis and Tof, available at company venues or external locations.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recor Hotel Group: Belgian family-owned independent hotel group with multiple properties and event capacities — closely comparable in scale, independent-operator profile, and Belgian market focus.
• Martin's Hotels: Belgian independent hotel group operating multiple properties across Belgium and Brussels, with on-site restaurants and event facilities — directly comparable to Restauration Nouvelle's hotel and event venue segment.
• Château de Seneffe: Belgian historic castle venue hosting weddings, receptions, and cultural events — directly comparable reception venue and event hosting segment.
• Château de la Hulpe (Sofitel): Luxury castle hotel and event venue on the outskirts of Brussels — directly comparable to Restauration Nouvelle's chateau reception venue positioning and Brussels corporate/wedding clientele.
• La Mère Poulard: Iconic French destination restaurant-and-hotel concept in Mont-Saint-Michel — closely comparable model combining a famous restaurant with on-site lodging tied to a unique destination.
• Dolce La Hulpe Brussels: Brussels-area hotel and conference venue combining lodging with event hosting — directly comparable to the reception venue and corporate event segment.
• Brasserie Comme Chez Soi: Iconic Brussels brasserie with long-standing reputation for refined French-Belgian cuisine — comparable single-brasserie positioning to Restauration Nouvelle's La Brasserie RN concepts.

Broad incumbents

• Groupe Bertrand: Major French hospitality group operating brasseries, restaurants, and catering divisions at scale — comparable multi-format model (dining + catering + venues), though materially larger and French-focused.
• NH Hotel Group: International hotel chain with significant Belgian presence — comparable in offering lodging and F&B in Brussels, though at much larger scale and standardized model.

Others

• Relais & Châteaux: Global network of luxury/charming hotels and gourmet restaurants, including Belgian properties — comparable premium positioning and chateau-style hospitality profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/restauration-nouvelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restauration Nouvelle