Results Fitness

What Results Fitness does

Results Fitness is a privately held, single-location boutique fitness studio operating from the Pointe Shopping Centre in Dun Laoghaire, County Dublin, Ireland. Founded by Phil Giffney in 2015 and operating with 8 coaches and a small support team (headcount 1–10), the company delivers in-person small group personal training sessions (3 per week) combined with flexible, non-restrictive nutrition coaching and accountability support, targeted at adults aged roughly 16 to early 70s who have struggled with crash dieting or commercial-gym intimidation.

Its core product surface is organized around the flagship 28-Day Transformation Challenge — a time-bound, outcome-guaranteed program promising 10 pounds of fat loss in 28 days or a money back refund — supported by InBody 570 bioelectrical impedance body composition scanning for objective progress tracking. Adjacent programs include the Alpha Male 28-Day Challenge (male-focused variant), the Inner Circle (post-Challenge land-and-expand program), the Alpha Blueprint (online program for men 40+), and the Bikini Body Blueprint (free lead-magnet program). Aggressive cumulative-scale metrics are publicly reported on the website: 4,782 success stories, 34,531 lbs of aggregate client fat loss, and 17,094 lbs of aggregate client muscle gain.

The business model is a mix of recurring membership revenue (ongoing small group training and Inner Circle subscriptions), time-bounded challenge fees (28-Day Transformation Challenge, Alpha Male Challenge), standalone RF Nutrition coaching engagements, and an emerging online delivery layer via the Alpha Blueprint. Go-to-market is content-led and hyper-local: the company operates a WordPress blog (with topics including Dublin restaurant guides, fat loss nutrition fundamentals, and metabolism articles), an Instagram feed, and a Facebook page driving top-of-funnel organic traffic into dedicated challenge sign-up landing pages (rf.t28.ie/join), with client testimonials and outcome metrics serving as conversion-stage social proof. No pricing is publicly disclosed, no apps are published, no enterprise or SMB customer logos are present, and no external funding, investors, or parent entities are indicated — the business is bootstrapped and founder-owned.

Name

Results Fitness

Legal name

Results Fitness

Website

https://resultsfitness.ie

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Results Fitness is a privately owned boutique fitness studio in Dun Laoghaire, Dublin, offering small-group resistance training, nutrition coaching, and InBody 570 body-composition tracking centered on a guaranteed 28-Day Transformation Challenge, serving adult Dublin-area individuals seeking sustainable fat loss.

Ownership category

akta.pro rank

Product category

Personal Training and Fitness Services

NAICS

Diet and Weight Reducing Centers (812191), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAFAB

Weight Loss Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAC

Weight Gain & Muscle-Building Nutrition

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Personal training services
• Small group fitness
• Body transformation programs
• Nutrition coaching
• Strength training

Headquarters

HQ city

Dublin, Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 28-Day Transformation Challenge: A time-bound, high-touch coaching program with a guaranteed outcome. Clients pay for access to the structured challenge including training sessions, nutrition plans, coaching, and body composition tracking. Revenue is likely one-time per challenge cycle, with conversion to ongoing membership or follow-on programs (e.g., Inner Circle) for graduates.
2. Gym Membership / Small Group Training Sessions: Ongoing access to coached small group training sessions (resistance training and conditioning) delivered in a non-intimidating group setting with personalized coaching. Clients attend 3 sessions per week, with ongoing accountability from assigned coaches.
3. RF Nutrition Coaching: Flexible nutrition coaching as a standalone or bundled service, teaching clients how to build sustainable, non-restrictive eating habits using portion control and calorie/macro awareness. May be offered as part of the 28-Day Challenge or as a separate coaching engagement.
4. Inner Circle Program: A follow-on program for 28-Day Challenge graduates focused on long-term healthy lifestyle development around training and nutrition, continuing to build strength and leanness. Represents a land-and-expand revenue opportunity.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Results Fitness is a Dublin-based boutique fitness studio delivering coached small group personal training, flexible nutrition coaching, and structured 28-day body transformation challenges. Its flagship offering combines three resistance training sessions per week with customized nutrition plans, ongoing coach accountability, and regular InBody 570 body composition scans, and is backed by a money-back guarantee of 10 pounds of fat loss in 28 days.

Product overview

Results Fitness is a Dublin-based fitness studio offering a comprehensive suite of body transformation programs built around their core 28-Day Transformation Challenge. The core offering combines RF Training (personalized strength and conditioning in small groups) with RF Nutrition (flexible, sustainable eating guidance) plus accountability and support systems. The portfolio extends to specialized programs including the Alpha Male 28-Day Challenge for men, the Alpha Blueprint online program for men 40+, the Inner Circle for challenge graduates seeking ongoing development, and the Bikini Body Blueprint. All programs emphasize resistance training, flexible nutrition without restriction, and accountability coaching to deliver guaranteed fat loss results.

Differentiator

Problem solved

Functional benefit

Products and services

• 28-Day Transformation Challenge The flagship 28-day body transformation program combining coached resistance training (3 sessions per week), customized flexible nutrition plans, ongoing coach accountability, and regular InBody 570 body composition scans; guarantees 10 pounds of fat loss in 28 days or money back.
• RF Training

Quantifiable outcome

• 10 pounds of fat loss guaranteed in 28 days (or money back)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Flyefit: Flyefit is one of Ireland's largest budget gym chains with multiple Dublin locations. It competes with Results Fitness on Dublin fitness customers but operates a low-cost, unstaffed model rather than small-group coached programming, making it a comparable but differentiated regional player.
• Ben Dunne Gyms: Ben Dunne Gyms is an established Irish fitness chain with Dublin-area locations. It serves a similar geographic market to Results Fitness with a value-priced membership model but without the boutique coached small-group transformation focus.

Direct peers

• Orangetheory Fitness: Orangetheory is a global boutique group-training chain that differentiates through data-driven workout tracking (heart-rate zones) and measurable calorie burn. It is comparable to Results Fitness on the small-group coached format, data-based progress measurement, and outcome-led positioning.
• F45 Training: F45 is a globally franchised small-group functional training concept with branded challenge programs (e.g., F45 Challenge). It directly parallels Results Fitness's small-group coached sessions and outcome-anchored challenge format, though at much larger scale and via franchise rather than single-owner model.
• Barry's Bootcamp: Barry's is a premium boutique fitness brand running small-group coached sessions with a strong transformation/lifestyle positioning. It is comparable to Results Fitness in the boutique coached training model and emphasis on visible client results.

Broad incumbents

• WW (Weight Watchers): WW is a longstanding weight-management brand offering structured coaching programs with measurable outcomes. It overlaps with Results Fitness's 28-Day Challenge and flexible nutrition positioning but addresses a much broader, primarily digital and community-led audience.
• Noom: Noom is a large-scale digital weight-loss coaching platform offering subscription-based nutrition and behavior-change coaching. It is comparable to Results Fitness's RF Nutrition and flexible-eating coaching methodology but operates as a digital incumbent serving millions globally rather than in-person in Dublin.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/50237697
• LinkedInlinkedin.com/company/fit-pros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Results Fitness