Retail PR Ltd

What Retail PR Ltd does

Retail PR Ltd is a UK-based, privately held boutique public relations agency founded in 2017 by Managing Director Courtney Rogers, headquartered in London with additional offices in Birmingham and Manchester. The agency exclusively serves retail-sector clients — spanning food and drink, consumer tech, beauty, homeware, parenting, gifting, lifestyle, and exhibitions — and has built a roster of 150+ brands including Cricut, Cook, Wonderbly, Yoto, Thatchers Cider, Just Play, Maped Helix, the British Toy & Hobby Association, Tropicana, Adobe Express, and FOREO.

The company's core product is professional PR services organised along two axes: ten industry verticals (Beauty PR, Consumer Tech PR, Food & Drink PR, Christmas PR, Parenting PR, Gifting PR, Lifestyle PR, Homeware PR, Retail PR, Exhibition PR) and eight cross-cutting service capabilities (Consumer PR, Broadcast PR, Business PR, Digital PR, Trade PR, Influencer Management, Creative Campaigns/PR Events, Affiliate Consultancy). The underlying operating stack is a standard PR agency workflow layered with a cloud-based "Multi-tier Reporting System" using SimilarWeb analytics for coverage tracking, affiliate programme management infrastructure, and digital-PR tools targeting SEO backlinks. Retail PR is structurally tied to CIJ Group, a sister/parent entity whose journalist and influencer events programme provides a continuous feed of media relationships and lead generation.

Revenue is generated entirely through professional services fees — primarily monthly or annual PR retainers for ongoing press office work, supplemented by project-based fees for exhibitions, product launches, seasonal campaigns (Christmas, Black Friday, Prime Day), and influencer activations. Pricing is not publicly disclosed and is bespoke per engagement. Go-to-market is direct enterprise sales supplemented by quarterly thought leadership events at venues such as Selfridges and The Ivy, an active website news/blog channel, and earned media showcasing client coverage results. The company is bootstrapped with no disclosed external funding.

Name

Retail PR Ltd

Legal name

Retail PR Ltd

Website

https://retailpr.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Retail PR Ltd is a UK-based, London-headquartered boutique public relations agency specialising exclusively in the retail sector, serving 150+ brands across food and drink, consumer tech, beauty, homeware, gifting, and exhibitions with retainer and project-based PR, broadcast, digital, influencer, and affiliate services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Reputation Management & Online PR (BPAFADAN)

Keywords

• Retail public relations
• Consumer PR services
• Brand communications
• Media relations
• Trade PR agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR Retainer and Project Fees: Ongoing retained PR services for retail brands providing press office support, campaign management, and strategic communications. Project-based work for specific campaigns, events, or product launches. Fees structured based on scope of services and campaign requirements.
2. Affiliate Consultancy: Advisory services helping brands set up and optimise affiliate programmes to maximise PR outreach and secure coverage in tier-one publications. Revenue from consultancy fees for strategy development and ongoing optimisation.
3. Exhibition and Event PR: Specialised PR services for exhibitions and trade shows including press office management, media invitations, event publicity, and on-site activations. Project-based pricing for exhibition support.
4. Influencer Management: Campaign-based influencer collaboration services including research, implementation, and management of influencer partnerships for brands. Revenue generated through campaign fees and management retainers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Retail PR Ltd is a London-based PR agency exclusively focused on the retail sector, delivering consumer, broadcast, business, digital, trade, influencer, creative campaign, and affiliate consultancy services to retail brands. The agency operates across 10 retail verticals (Beauty, Consumer Tech, Food & Drink, Christmas, Parenting, Gifting, Lifestyle, Homeware, Retail, and Exhibition) and secures coverage in print, broadcast, digital, and social media channels for retail clients ranging from high street to online brands.

Product overview

Retail PR Ltd is a PR agency offering a comprehensive suite of industry-specific PR services across 10 verticals (Beauty PR, Consumer Tech PR, Food & Drink PR, Christmas PR, Parenting PR, Gifting PR, Lifestyle PR, Homeware PR, Retail PR, and Exhibition PR) supported by 8 core service capabilities (Consumer PR, Broadcast PR, Business PR, Digital PR, Trade PR, Influencer Management, Creative Campaigns and PR Events, and Affiliate Consultancy). The company operates as a single-agency model where all services are delivered by an integrated team, with industry specialisation forming the primary segmentation and service type forming the secondary offering structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty PR PR services specialising in beauty brands, including brand messaging, launch events, product positioning, gifting campaigns, celebrity and influencer partnerships, and cultural event-jacking.
• Consumer Tech PR PR services for consumer technology brands focused on generating reviews, clicks, and sales through digital PR strategies, traditional press office, broadcast and reviews support, campaign and influencer activity.
• Food & Drink PR PR campaigns for food and drink brands including product placement, launches, influencer marketing, and brand awareness campaigns spanning TV interviews, magazine spreads, and national headlines.
• Christmas PR Seasonal PR services helping brands stand out during the busiest retail occasion through gift guide placements and festive campaign coverage.
• Parenting PR PR services for parenting brands creating year-round interest through press office support, product placement, campaign activity, and reviews targeting parents, guardians, and grandparents.
• Gifting PR PR services transforming products into must-have gifts for key retail occasions including Valentine's Day, Halloween, Black Friday, and Amazon Prime Day.
• Lifestyle PR PR services transforming everyday products into must-buys through health, wellness, fashion accessories, subscriptions, and home accessories campaigns.
• Homeware PR PR services for homeware brands spanning product placements, feature pieces, and review write-ups across national and specialist homeware publications.
• Retail PR Consumer and retail PR agency services for retailers including department stores, supermarkets, and sector-specific retailers for homeware, tech, beauty, crafting, and parenting.
• Exhibition PR PR services for exhibitions and trade shows including media invitations, press releases, on-site activations, and broadcast coverage support.
• Consumer PR Core PR service supporting retail brands with TV interviews, magazine spreads, and national headlines through tailored consumer PR campaigns.
• Broadcast PR PR services securing prime-time TV coverage on platforms including ITV This Morning, ITV Lorraine, BBC Breakfast, Sky News, and regional TV.
• Business PR Corporate PR services positioning products and corporate actions in the media landscape including financial results, crisis management, CSR initiatives, and thought leadership.
• Digital PR Online presence enhancement through quality backlinks with high domain authority and SEO support working with e-commerce teams.
• Trade PR PR services for manufacturers, licensed brands, and independents showcasing launches and awards to buyers, licensors, and the retail community through trade publications.
• Influencer Management Influencer collaboration services from micro-influencer campaigns to strategic macro-influencer and celebrity campaigns supporting brand awareness and product desirability.
• Creative Campaigns and PR Events Campaign transformation and event management services including product launches, in-store events, press breakfasts, influencer lunches, and seasonal showcases.

Quantifiable outcome

• 603.1M total reach achieved for COOK Food Christmas campaign
• +6 more outcomes

Named customers12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CIJ GroupcoreStrategic or Co-development Partner · 1 January 2017CIJ Group is the parent/sister company that Retail PR is born out of. CIJ Group has been successfully connecting brands and consumer PRs with journalists and influencers in-person and virtually since 2017. Its programme of PR events dovetails with retail industry calendar dates, generating valuable connections and coverage on platforms like ITV This Morning, BBC Breakfast, Country Living, Good Housekeeping, Daily Mail, and The Times. Retail PR benefits from this ecosystem while operating as a distinct entity.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Freud Communications: Established London-based consumer and lifestyle PR agency with a much broader service portfolio and larger team. Comparable as a broader incumbent in the same consumer/lifestyle PR category Retail PR competes in, but operating at significantly greater scale and with deeper resources.

Direct peers

• Bottle PR: Boutique UK PR agency focused on consumer brands with retail, lifestyle, and food & drink clients. Comparable to Retail PR because of similar vertical specialisation, retainer-driven model, and emphasis on measurable broadcast and print coverage.
• Threepipe: UK-based integrated digital and PR agency with deep retail and e-commerce specialisation. Comparable because it serves consumer brands with a mix of digital PR, affiliate, influencer, and content services — directly mirroring Retail PR's hybrid PR/affiliate/influencer proposition for retail clients.
• PHA Group: UK consumer and corporate PR agency with strong retail and lifestyle credentials. Comparable to Retail PR because it operates on retainer and project engagements with consumer brands, with overlapping service categories including broadcast, influencer, and digital PR.
• Cirkle PR: UK PR and influencer agency serving consumer brands with strong retail expertise. Comparable to Retail PR because both operate as mid-sized UK boutiques with integrated influencer, broadcast, and digital PR capabilities targeting retail and consumer-tech clients.
• John Doe PR: London-based boutique PR agency serving consumer brands across food, drink, beauty, and lifestyle categories. Comparable to Retail PR because of shared consumer-brand positioning, similar revenue model, and overlapping client verticals.
• Beattie Communications: Multi-disciplinary UK communications group with dedicated consumer and retail PR practices. Comparable to Retail PR because of overlapping retail-client base, retainer-based service model, and UK regional office footprint.
• Dinosaur PR: London-based consumer and lifestyle PR boutique serving retail and consumer-tech brands. Comparable to Retail PR because of overlapping vertical specialisation, small-team boutique model, and retainer + project service mix.
• HeadOn PR: Specialist UK consumer PR agency working with retail and lifestyle brands. Comparable to Retail PR because of shared consumer-brand focus, retainer-based engagements, and emphasis on securing broadcast and national press coverage.

Emerging players

• The Digital Voice PR: UK digital PR agency specialising in SEO-led campaigns for consumer and retail brands. Comparable to Retail PR's digital-PR service line, with a stronger emphasis on backlinks and search-driven coverage rather than traditional broadcast press office work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/retail-pr-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail PR Ltd