What Cirkle does

Cirkle is a London-headquartered PR and communications agency, founded in 1998 and operating as a subsidiary of the Accordience group, with additional offices in Marlow, UK and a headcount in the 101–250 range. The agency delivers integrated marketing communications across four core disciplines — Corporate Reputation, Consumer Campaigns, Trade & B2B Communications, and Digital & Social Services — supported by specialist teams in Consumer, B2B, Retail Trade, Corporate Reputation, Creative & Strategy, and Social. Its client base is concentrated in UK enterprise FMCG and consumer brands, including PepsiCo, Heineken, Honda, Dulux/AkzoNobel, Birds Eye, Walkers, Mars Petcare, Guinness, Premier Foods, Yoplait, Max Factor and Mars Petcare.

Its business model is professional services: Cirkle sells quote-based PR, digital, social, creative, and corporate reputation engagements directly to brand clients through dedicated account teams, with no publicly disclosed pricing or productized packages. A distinctive offering is 'Retailer Inner Cirkle', a proprietary network of convenience retailers used for peer-to-peer brand advocacy and retail-channel insight, alongside a 'Return on Creative' measurement methodology intended to demonstrate quantifiable commercial outcomes from PR investment. The agency markets itself through organic social (LinkedIn, Instagram, X), blog content, and earned media, and has accumulated credibility through B-Corp certification, full Blueprint diversity status (October 2022), PRCA DEI recognition (2024), Prince's Trust International partnership (2023), and PRWeek UK Best Places to Work 2024 shortlisting. There is no proprietary technology platform, API, or AI/ML capability disclosed in available data.

Name

Cirkle

Legal name

Cirkle

Website

https://cirkle.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Cirkle is a London-based PR and communications agency serving enterprise FMCG and consumer brands with integrated consumer, corporate reputation, B2B/trade, and digital & social campaigns, operating as a subsidiary of Accordience.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Public relations services
• Communications agency
• Consumer PR campaigns
• Corporate reputation management
• Social media marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional PR Services: Cirkle generates revenue through providing professional PR and communications services to clients, including integrated campaigns combining PR and social media, creative strategy, and Return on Creative measurement methodology.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cirkle is a UK-based integrated PR and communications agency that delivers creative campaigns across consumer, corporate, B2B, and digital/social disciplines. It provides services such as earned media relations, content creation, social strategy, community management, corporate reputation management, and trade media engagement for brands. Its distinctive offering includes "Retailer Inner Cirkle," a network of convenience store owners who provide peer-to-peer endorsement and retail insight for brands in the convenience channel.

Product overview

Cirkle is a PR and communications agency offering integrated marketing services organized around four core disciplines: Corporate Reputation, Consumer Campaigns, Trade & B2B Communications, and Digital & Social Services. The agency delivers these through specialist teams including Consumer, Corporate Reputation, B2B, Retail Trade, Creative & Strategy, and Social divisions. Their unique differentiator is a measurement methodology that demonstrates quantifiable outcomes from PR investments. Key offerings include the Retailer Inner Cirkle (a network of convenience retailers for peer-to-peer brand advocacy), content and social strategy services, community management, influencer programs, and digital integration. The agency works with consumer goods brands across food & beverage, household, personal care, and pet care categories.

Differentiator

Problem solved

Functional benefit

Products and services

• PR and Communications Services Traditional public relations and integrated communications services including earned media, media relations, and strategic counsel for consumer, corporate, and B2B brand clients.
• Digital & Social Services Content creation, social strategy, social listening, community management, and digital integration services for brand communications across social platforms.
• Corporate Reputation Reputation management, crisis communications, stakeholder engagement, and corporate storytelling services to protect and promote brand image.
• Consumer Campaigns Integrated consumer marketing campaigns combining earned media, influencer partnerships, and digital activations for consumer brands.
• Trade & B2B Communications Trade and B2B communications including trade media relations, retailer engagement, and B2B influencer programs for the convenience and retail channel.
• Retailer Inner Cirkle A collective of influential convenience store owners who provide peer-to-peer endorsement, campaign development input, and retail insight for brands in the convenience channel.
• Creative Services Creative strategy and content creation services including visual content, video production, and campaign creative development across brand communications.

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AccordienceparentOthersAccordience is the parent company of Cirkle. Cirkle operates as a subsidiary brand under the Accordience group, which provides PR and communications services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest PR firm spanning consumer, corporate reputation and crisis communications; a broad incumbent whose offering overlaps Cirkle's disciplines.
• Ketchum: Global PR network offering consumer, corporate and B2B communications; a larger incumbent competing for the same FMCG mandates but with broader scale.
• Weber Shandwick: Global integrated communications network covering consumer and corporate PR, overlapping with Cirkle's services at far greater scale.

Direct peers

• Taylor Herring: UK consumer PR agency known for creative, stunt-led campaigns for major brands; directly comparable in market, offering and creative-led positioning.
• Frank PR: London-based consumer and lifestyle PR agency delivering creative campaigns for FMCG and consumer brands, matching Cirkle's core focus.
• W Communications: UK independent agency spanning consumer, corporate and social PR for consumer brands, closely aligned with Cirkle's integrated service mix.
• Splendid Communications: London consumer and brand PR agency working with FMCG and lifestyle clients, competing for the same brief types as Cirkle.
• Hope&Glory: Award-winning UK consumer PR agency delivering earned-media-led campaigns for major consumer brands, a direct competitor in Cirkle's niche.
• Mischief: UK creative consumer PR agency focused on standout campaigns for brands, comparable in creative positioning and target clients.

Emerging players

• We Are Social: Social-first creative agency overlapping with Cirkle's growing social/influencer division; Cirkle recruited its Head of Social from here.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cirklepr
• LinkedInlinkedin.com/company/cirkle
• Instagraminstagram.com/cirklepr
• Facebookfacebook.com/CirklePartnership

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirkle