Retreading Business Ltd

What Retreading Business Ltd does

Retreading Business Ltd is a privately held, family-owned B2B trade media company headquartered in Crewe, United Kingdom, with an additional regional office in Madrid, Spain. Founded by David Wilson in 1977, the company publishes a portfolio of specialist trade magazines and digital content targeting the global tyre retreading industry, including its flagship quarterly Retreading Business magazine (reaching over 5,000 retreaders worldwide), Tyre & Rubber Recycling, Commercial Tyre Business, and sister publications The Tyreman and Truck and Bus News for the Southeast Asian market. The company also operates Retreading Business LATAM, a Spanish and Portuguese language edition covering Latin America, and produces The Retreadcast video podcast.

The business operates a dual revenue model combining recurring subscriptions and advertising sales. Subscriptions are offered as digital-only (from £10/month or £90/year) or digital-plus-print combo (from £140/year), with multi-year discounts and password-protected access to magazine archives and premium digital content. Advertising is sold at fixed GBP rates across placements ranging from £1,470 for a half-page to £3,730 for a front cover, with a 10% agency discount. The technical platform is a standard WordPress-based content management system, with content distributed via the website, email newsletters, trade show presence at Tire Cologne, Autopromotec, Pneushow, TyreXpo Asia and Latin Tyre Expo, and social channels.

The company employs 11 staff and operates with a network of global correspondents across Europe, North America, South America, Asia, Africa, and Australasia. The readership splits roughly 85% retreaders, 10% tyre dealers, and 5% industry suppliers, with no single customer concentration of material significance. There are no external investors, parent company, or public listing. Recent activity includes editorial leadership additions in 2024, the launch of The Retreadcast video series, and continued active publishing into 2026.

Name

Retreading Business Ltd

Legal name

Retreading Business Ltd

Website

https://retreadingbusiness.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Retreading Business Ltd is a UK-based, family-owned B2B trade media company publishing specialist magazines, digital content, and a podcast for the global tyre retreading industry, reaching 5,000+ retreaders across six continents via subscriptions and advertising.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (513120), Other Publishers (51319)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Tyre retreading magazine
• B2B trade publication
• Tyre industry news
• Commercial vehicle media
• Specialist publishing

Headquarters

HQ city

Crewe

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: The company generates revenue through annual and multi-year subscriptions for digital-only and digital/print combo access to Retreading Business magazine. Subscriptions provide password-protected access to premium digital content, archive issues, and early bird access to conferences and events.
2. Advertising Revenue: Retreading Business sells advertising space in the magazine including front cover, back cover, full page, half page, and classified ads at various price points. Recognised advertising agencies receive a 10% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Retreading Business Ltd publishes a global B2B trade magazine covering the tyre retreading industry, distributed digitally and in print to over 5,000 retreaders, tyre dealers, and suppliers across six continents. Revenue is generated through recurring subscriptions (digital-only or digital/print combo at monthly, annual, and three-year terms) and tiered advertising sales across magazine placements (front cover, back cover, full page, half page, classified). The company complements its flagship Retreading Business title with sister publications including Tyre & Rubber Recycling, Commercial Tyre Business, The Tyreman, and Truck and Bus News, plus The Retreadcast video series and digital archive access.

Product overview

Retreading Business Ltd operates a multi-platform media publishing business centered on its core quarterly publication, Retreading Business, which covers the global tyre retreading industry and reaches over 5,000 retreaders worldwide. The company publishes the magazine in multiple formats (digital subscription, print, and Latin American Spanish/Portuguese editions) and complements it with related trade publications including Tyre & Rubber Recycling (for the recycling sector), Commercial Tyre Business (for commercial vehicle fleets), and regional editions such as The Tyreman and Truck and Bus News for Southeast Asia. Additional offerings include The Retreadcast video series, digital archive access, industry conferences, and print/digital advertising services. The publications are supported by a network of correspondents across multiple continents and presence at major international tyre exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• Valebridge Media Services: Sister brand offering high-quality media services to companies in the tyre and automotive industries
• Valebridge Publications Asia Sdn Bhd
• The Retreadcast
• The Tyreman
• Truck and Bus News

Products and services

• Retreading Business Magazine The company's flagship quarterly trade publication covering the global tyre retreading industry, available in digital and print formats with worldwide circulation reaching over 5,000 retreaders across six continents.
• Tyre & Rubber Recycling Magazine Magazine focused on the tyre recycling sector, covering circular economy and sustainable tyre disposal practices.
• Commercial Tyre Business Magazine Specialist tyre magazine targeting the commercial vehicle fleet market, covering truck and bus tyre segments.
• The Retreadcast Video series featuring industry interviews, reports, and news coverage from major trade shows and events in the tyre retreading sector.
• Retreading Business LATAM Edition Spanish and Portuguese language edition of the magazine covering the Latin American tyre retreading market.
• The Tyreman Magazine Specialist business-to-business publication for the South East Asian tyre industry, published by sister company Valebridge Publications Asia Sdn Bhd.
• Truck and Bus News Magazine Specialist magazine for the South East Asian truck and bus tyre market, published by sister company Valebridge Publications Asia Sdn Bhd.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• European Rubber Journal: Trade publication covering the rubber industry including tyre manufacturing and retreading. Overlapping advertiser base (rubber and chemical suppliers) and similar B2B trade media model, though with broader rubber-industry scope.
• Tire Business (Crain): US B2B trade publication covering the tire industry with sections on retreading and retread equipment. Part of Crain Communications, it competes for the same equipment supplier and rubber manufacturer advertising dollars as Retreading Business.
• Modern Tire Dealer: Leading US B2B publication serving the tire retail and wholesale industry, including retreading. Comparable business model (subscription + advertising, digital + print) but addresses a broader tyre retail audience rather than specializing exclusively in retreading.
• Tire Review: B2B trade publication serving tire dealers and retreaders in North America. Directly competes for retreader subscriber eyeballs and equipment supplier advertising revenue with a more digital-first positioning.
• Tire Technology International: Global B2B publication covering tire design, manufacturing, and retreading technology. Targets similar tire industry technical and commercial readers with R&D-focused content, complementary to Retreading Business's operational focus.
• Rubber & Plastics News: B2B trade publication covering the global rubber and plastics industries, including tire retreading materials and equipment. Overlaps with Retreading Business on rubber supplier and equipment advertiser relationships.

Direct peers

• Tyre Trends Magazine: European B2B trade publication covering the tyre and retreading industry. Direct comparable in scope, audience (retreaders, dealers, suppliers), and advertiser base (equipment manufacturers, rubber suppliers).
• Tyrepress (Tyre Industry Press): UK-based B2B tyre industry news publisher covering retreading, manufacturing, and distribution. Operates a similar digital-first news-plus-events model targeting overlapping UK and European tyre advertiser audiences.
• Tyres & Accessories: Long-established UK-based B2B trade publication covering the tyre industry, including retreading content. David Wilson himself previously served as Editor (1987), making this a directly comparable trade publication with overlapping advertiser and audience base.

Regional players

• Recircle Awards / Recircle: Recognition and event platform for the global tyre retreading industry. While not a traditional publication, it operates in the same niche as an event and award entity, attracting the same suppliers and retreaders that Retreading Business serves with content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/retreadingbusiness
• Instagraminstagram.com/retreadingbusiness
• LinkedInlinkedin.com/company/retreading-business-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retreading Business Ltd