Revolution Bikes
Revolution Bikes is a specialty bicycle retailer in Havelock North, Hawke's Bay, New Zealand, selling and servicing mountain bikes, e-MTBs, gravel, commuter, and kids bikes (including exclusive Transition, Teewing, and Velduro models), supported by accessories, apparel, and a seven-day workshop. It serves Hawke's Bay consumers via showroom, e-commerce, mobile delivery, and a partner rental channel.
- Company typePrivate
- Founded1996
- HeadquartersHavelock North, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Revolution Bikes does
Revolution Bikes is a specialty bicycle retailer based in Havelock North, Hawke's Bay, New Zealand, operating continuously since 1996 and formally incorporated as Revolution Bikes (2010) Ltd. The business serves local and regional cycling consumers through a single physical storefront at 5 Donnelly Street, a Shopify-powered e-commerce catalog, and mobile bike shop delivery within Hawke's Bay. Its assortment spans mountain bikes, electric mountain bikes (e-MTBs), gravel bikes, pathway and commuter bikes, kids bikes, and supporting accessories, apparel, and parts, with revenue drawn from one-time unit sales of complete bicycles (priced from approximately NZD 1,799 to NZD 17,490), accessories and components, and recurring workshop service and repair work performed seven days a week.
The product line draws on technologies from third-party brands rather than internally developed IP, with notable premium platforms including DJI Avinox M2 and M2S drive systems, Bosch motors, and SRAM AXS wireless drivetrains. The company holds exclusive dealership status in Hawke's Bay for Transition, Teewing, and Velduro while distributing a wider multi-brand mix that includes Amflow, Norco, Cube, Marin, Merida, Mondraker, Cannondale, Moustache, Haro, and Evinci. A distinct sub-brand presence is built around Velduro, with multiple award-winning models (Rogue R-M2S, Phantom X E-gravel, Phantom S-M2 commuter, Rogue X-M2S) flagged as featured SKUs.
The business model is direct-to-consumer hybrid retail, combining walk-in showroom sales with online ordering supported by a tiered shipping schedule (free local pickup, North Island and South Island paid shipping differentiated by bike size) and a fulfillment option that ships complete bikes to other New Zealand bike shops for final assembly. Customer segments are primarily enthusiast mountain bikers, commuter and leisure riders (including e-bike adopters), families purchasing children's bikes, and gravel and adventure riders. Distribution is regional in focus but national in capability, and the company supplements transactional revenue with a community and ecosystem layer that includes trail building, event organization, recurring e-bike information seminars, and a 'Riding Revolution' content blog. A pathway bike rental partnership via goodfunbikerides.co.nz extends monetization into tourism and trail traffic without expanding the fixed retail footprint.
Revolution Bikes firmographics
Firmographics- Name
- Revolution Bikes
- Legal name
- Revolution Bikes (2010) Ltd
- Website
- https://revolutionbikes.co.nz
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Revolution Bikes is a specialty bicycle retailer in Havelock North, Hawke's Bay, New Zealand, selling and servicing mountain bikes, e-MTBs, gravel, commuter, and kids bikes (including exclusive Transition, Teewing, and Velduro models), supported by accessories, apparel, and a seven-day workshop. It serves Hawke's Bay consumers via showroom, e-commerce, mobile delivery, and a partner rental channel.
- Ownership category
- akta.pro rank
Revolution Bikes industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Parts & Components Retail (CRAMAHAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bicycle Retail (New Bikes) (CRAMAHAA), E-Bikes & Electric Bicycles (CRACASAA), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where Revolution Bikes is headquartered
LocationHeadquarters
- HQ city
- Havelock North
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Revolution Bikes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bicycle and E-Bike Sales: Primary revenue stream from selling complete bicycles, e-mountain bikes, gravel bikes, commuter bikes, and kids bikes. Products range from $1,799 to $17,490 NZD for complete bikes.
- Accessories and Components: Sales of bike gear including helmets, clothing, bike bags, lights, tools, cleaning products, bike parts (saddles, seatposts, pedals, handlebars, tires, tubes), eyewear, and protection gear.
- Workshop Services and Repairs: Bike repair and servicing offered 7 days a week. Professional maintenance including tune-ups, component replacement, and custom builds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete Bicycles - Entry Level to Premium |
| Unit Pricing | Pay-as-you-go | Accessories and Gear |
| Unit Pricing | Pay-as-you-go | Shipping Costs (North Island) |
| Unit Pricing | Pay-as-you-go | Shipping Costs (South Island) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Revolution Bikes product offering
Product offeringCore offering
Revolution Bikes is a full-service bicycle retail and workshop business that sells new bicycles and e-bikes across mountain, e-mountain, gravel, commuter, and kids categories, along with cycling accessories, apparel, and helmets. It operates a single physical showroom in Havelock North, Hawke's Bay, complemented by a Shopify-powered online store, and runs an in-house workshop providing repair, servicing, and custom builds seven days a week.
Product overview
Revolution Bikes is a full-service bike retail shop offering a diverse portfolio of bicycles across multiple categories, including mountain bikes (MTB), electric mountain bikes (eMTB), gravel bikes, pathway/commuter bikes, electric commuter bikes, and kids bikes. The company operates as an exclusive dealer in Hawke's Bay for Transition, Teewing, and Velduro brands, while also stocking a wide range of other brands including Amflow, Norco, Cube, Marin, Merida, Mondraker, Cannondale, Moustache, Haro, Evinci, and Olive. The product line is complemented by a full suite of cycling accessories (bike locks, tools, bags, bottles, lights, cleaning products, parts), bike clothing and helmets (Madison, Endura, Hump), and professional repair and servicing. Key premium e-bike models include the Velduro Rogue R - M2S (award-winning enduro eMTB with DJI Avinox M2S motor, 800Wh battery, $16,990) and Velduro Phantom X E-gravel (award-winning e-gravel with DJI Avinox M2 motor, 600Wh battery, $11,990). The company also offers gift vouchers and bike rental services through a partner site.
Differentiator
Problem solved
Functional benefit
Products and services
- Mountain Bikes Traditional non-electric mountain bikes for trail riding, downhill, and enduro use, sourced from brands including Transition, Norco, Cube, Marin, Merida, Mondraker, and Cannondale. For enthusiast and competitive riders in Hawke's Bay, NZ.
- E-Mountain Bikes (eMTBs) Electric mountain bikes with pedal-assist drive systems for extended trail capability. Brands include Teewing, Amflow, Transition, Norco, Cube, Cannondale, Moustache, Haro, and Evinci. Featured models include the Velduro Rogue R - M2S (DJI Avinox M2S motor, 800Wh battery), Teewing Flux One A PRO (NZD 17,490), and AMFLOW PX Pro Gen 2 (NZD 17,099).
- Pathway & Commuter Bikes Non-electric bicycles designed for urban commuting, school runs, and leisure pathway riding, targeted at casual riders and practical cyclists.
- Pathway & Commuter e-Bikes Electric bicycles for urban commuting and leisure pathway use, including models from Moustache, Haro, Evinci, and Velduro (e.g., Velduro Phantom S - M2 Commuter at NZD 7,990).
- Kids Bikes Bicycles designed for children, including balance bikes and kids-sized mountain and commuter models, targeted at families purchasing bikes for children of various ages.
- Gravel Bikes Versatile bikes designed for mixed-terrain riding, combining road and off-road capability, including the award-winning Velduro Phantom X E-gravel (DJI Avinox M2 motor, 600Wh battery, clearance for up to 50c tyres, NZD 11,990).
- Bike Repair & Servicing Professional bike repair, maintenance, and diagnostic services available 7 days a week, including tune-ups, component replacement, and custom builds, with a customer testimonial noting 10-minute rapid turnaround repairs.
- Bike Gear & Accessories Comprehensive range of cycling accessories including bike locks (OnGuard), tools (Unior), bike bags (X-Lab), bottles and cages (Fidlock), bike lights, cleaning products (Fenwicks), bike parts (saddles, seatposts, pedals, handlebars, tyres, tubes), and bike racks and transport.
- Bike Clothing & Helmets Full range of cycling apparel including helmets (full-face and mountain bike helmets), body protection and pads, bike gloves, men's, women's, and youth bike clothing, bike shoes, and eyewear (Madison Enigma, Recon, Mission glasses).
- Gift Vouchers
Companies that use Revolution Bikes
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Revolution Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Revolution Bikes partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Revolution Bikes competitors and assessment
Company assessmentBroad incumbents
- Avanti bikes: Avanti is a New Zealand-owned bike brand with bikes sold through a dealer network of independent bike shops including specialist retailers like Revolution Bikes. Comparable as a competing brand relationship partner and through overlapping retail footprint, although Avanti primarily operates as a brand/distributor rather than a vertically integrated retailer.
- Torpedo7: Torpedo7 is a major New Zealand outdoor and cycling retailer (part of KMD Brands) selling bikes, e-bikes, parts, accessories, and apparel online and via stores. It competes head-on with Revolution Bikes in the NZ bike retail market, particularly on price and online convenience, but offers broader outdoor categories beyond cycling.
- Chain Reaction Cycles: Chain Reaction Cycles is a global online bicycle and cycling accessories retailer, originally from Northern Ireland but serving New Zealand and Australia. It competes with Revolution Bikes' e-commerce channel on price and SKU breadth, particularly for accessories and parts, while Revolution Bikes differentiates through local service and workshop capability.
- Trek Bicycle: Trek is a global bicycle manufacturer and retailer operating branded retail stores worldwide, including in New Zealand. It overlaps with Revolution Bikes in premium mountain bikes, e-bikes, and accessories, and competes for high-end customers, though Trek's strategy is brand-owned retail rather than multi-brand independent stores.
- 99 Bikes: 99 Bikes is one of the largest specialty bicycle retailers in Australia/New Zealand, operating a chain of stores selling new bikes, e-bikes, parts, accessories, and offering workshop services. Directly comparable to Revolution Bikes in core product categories (mountain bikes, e-bikes, commuter bikes, kids bikes) and service offerings, but at significantly greater scale and geographic reach.
- Specialized Bicycle Components: Specialized is a global premium bicycle and e-bike brand with a network of concept stores and dealers. Comparable to Revolution Bikes in product overlap (e-MTBs, road, gravel, mountain bikes) and in the importance of expert service for premium e-bike sales, though as a brand-owned retail model.
Direct peers
- Bike Barn: Bike Barn is a New Zealand bike retail chain operating multiple stores across the country, selling a similar multi-brand assortment of bikes, e-bikes, parts, accessories, and providing repair services. Directly comparable to Revolution Bikes in product mix and service offerings, but with broader geographic footprint.
- Evolution Cycles: Evolution Cycles is a New Zealand specialty bike retailer with multiple stores across the North Island selling mountain bikes, e-bikes, commuter bikes, and accessories with in-house workshop services. Directly comparable as a multi-brand NZ bike shop with strong workshop and e-bike focus, though at larger scale than Revolution Bikes.
Regional players
- Cyclesense (Auckland): Cyclesense is an Auckland-based specialty bike retailer offering mountain bikes, e-bikes, and workshop services. Comparable as a premium multi-brand NZ bike store with workshop expertise, but located in the upper North Island rather than serving Hawke's Bay directly.
Others
- Cycle Classic Tours (NZ bicycle tour operators): Hawke's Bay cycle trail operators and tourism partners are adjacent ecosystem players that drive cycling tourism to the region. While not a direct retail competitor, they are referenced in Revolution Bikes' content and represent a complementary ecosystem that benefits from the same trail infrastructure the shop actively builds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Revolution Bikes social profiles
Digital presenceRevolution Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revolution Bikes leadership team
Management profileNumber of profiles
Profiles1 record
Revolution Bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revolution Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revolution Bikes
What does Revolution Bikes do?
Revolution Bikes is a full-service bicycle retail and workshop business that sells new bicycles and e-bikes across mountain, e-mountain, gravel, commuter, and kids categories, along with cycling accessories, apparel, and helmets. It operates a single physical showroom in Havelock North, Hawke's Bay, complemented by a Shopify-powered online store, and runs an in-house workshop providing repair, servicing, and custom builds seven days a week.
Is Revolution Bikes a public or private company?
Revolution Bikes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Revolution Bikes founded?
Revolution Bikes was founded in 1996. It employs 1 to 10 people.
Where is Revolution Bikes based?
Revolution Bikes is headquartered in Havelock North, New Zealand, in the Oceania region.
How does Revolution Bikes make money?
Three revenue lines are on record. Bicycle and E-Bike Sales are the primary driver. The others are accessories and Components and workshop Services and Repairs.
Who are Revolution Bikes's main competitors?
Broad incumbents on record are Avanti bikes, Torpedo7, Chain Reaction Cycles, Trek Bicycle, 99 Bikes and Specialized Bicycle Components. Direct peers are Bike Barn and Evolution Cycles. Cyclesense (Auckland) is listed as a regional player. Cycle Classic Tours (NZ bicycle tour operators) is listed as an others.
Does Revolution Bikes have an API?
No public API is recorded for Revolution Bikes.
What industry is Revolution Bikes in?
Revolution Bikes's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 8114.