Cornwall's Rewind Radio

What Cornwall's Rewind Radio does

Cornwall's Rewind Radio (Rewind Radio Ltd.) is an independent radio station headquartered in Redruth, Cornwall, operating as the only independent broadcaster serving Cornwall, UK. Founded in 2021 and operating with 17 employees, the station broadcasts a music-led schedule supplemented by local news, weather, traffic, tide times, and community content across DAB digital radio, a proprietary mobile app, smart speakers (Alexa/Google Assistant), and an online player. Programming spans 6am through midnight on weekdays plus overnight content, featuring 10+ named shows including The Big Cornish Breakfast, Duchy Daytimes, The Big Drive Home, and Evenings, with weekend programming including Live at Five (live acoustic sessions), Floorfillers Party, and The Rock Show. Listener engagement is driven by interactive segments (Two Tunes at Two, Flashback Five, Nan That Tune, Turn Back The Hands of Time) and participatory shout-outs via website, phone, and WhatsApp.

The company operates an ecosystem extending beyond audio: WOSON (a Cornwall events platform including Cornwall's Baby Show), Job Spot (local employment listings), Cornwall's Heroes (community recognition), Replay Rewind (on-demand archive), the Kernow Conversations interview series, and a separate Voucher Shop e-commerce site. Core technology is the Aiir CMS and streaming platform, with no disclosed proprietary AI or data capabilities. Revenue is generated through advertising airtime sales, full-show and segment-level sponsorships (e.g., Cornish Dairy Co on The Big Cornish Breakfast, Hawkins Blackwater on The Big Drive Home, Go Jute International on Saturdays), and transactional income from the Voucher Shop. Pricing is quote-based with no publicly disclosed rate cards. The company is privately held with no institutional investors or parent company evidenced, and operates exclusively within Cornwall/Southwest England.

Name

Cornwall's Rewind Radio

Legal name

Rewind Radio Ltd.

Website

https://rewindradio.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cornwall's Rewind Radio is an independent DAB, app, and online radio station serving Cornwall, UK, with 17 employees. It generates revenue through local advertising, show and segment sponsorships by Cornish SMEs, and a voucher e-commerce shop.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

Keywords

• Independent radio broadcasting
• Local radio station
• Community radio services
• DAB digital radio
• Radio advertising airtime

Headquarters

HQ city

Redruth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales: The station sells advertising airtime to local and national businesses. A dedicated 'Advertise with us' page exists, indicating a structured advertising sales operation targeting businesses seeking to reach Cornwall listeners.
2. Show and Segment Sponsorship: Individual shows and segments carry sponsor branding and descriptions. Sponsors include Cornish Dairy Co (Big Cornish Breakfast), DL Accounts (Daytimes), Cornwall Window and Conservatory Centre (Duchy Daytimes), Hawkins Blackwater (Big Drive Home), Apollo Bingo Camborne (Evenings), The Cornish Store (Celebration Club), Anson Care Services (Nan that Tune), RS Berry Autospray (Floorfillers), Modern Music (The Rock Show), Go Jute International (Saturdays), The Old Inn & Restaurant (Two Tunes at Two), SW Beans (10 Things 10 Seconds), Joanne Westlake Photography (10 O'Clock Takeover), and BB's Gluten Free Bakery (Turn Back The Hands of Time).
3. Voucher Shop: The station operates a Voucher Shop (rewindradiovouchers.co.uk) selling vouchers for local businesses and station-branded promotions such as pasty dinners, providing a transactional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Cornwall's Rewind Radio is Cornwall's only independent radio station, broadcasting live music, local news, weather, traffic updates, and community content across DAB digital radio, mobile app, smart speakers, and online streaming. The station operates a full 7-day schedule with 10+ named shows and monetises its listener base through advertising airtime, show and segment sponsorships, and a voucher e-commerce shop. Supporting offerings include an on-demand archive (Replay Rewind), a local events guide (WOSON), a job marketplace (Job Spot), and community recognition features (Cornwall's Heroes, Celebration Club).

Product overview

Cornwall's Rewind Radio operates as a multi-platform independent radio station with a unified core product and several complementary sub-products. The main radio station broadcasts music and community content across DAB, mobile app, smart speakers, and online streaming. Supporting products include Replay Rewind (on-demand podcast access), Woson (events guide with Cornwall's Baby Show and gig guide), Cornwall's Heroes (community recognition), Job Spot (employment listings), Celebration Club (listener milestone celebrations), and Voucher Shop (local deals platform). The programming schedule includes flagship shows such as The Big Cornish Breakfast, Duchy Daytimes, The Big Drive Home, and Evenings, supplemented by weekend programming like Live at Five (live acoustic sessions), Floorfillers Party, The Rock Show, and Sunday programming blocks.

Differentiator

Problem solved

Functional benefit

Products and services

• Cornwall's Rewind Radio Live Broadcast Multi-platform live radio broadcasting service for Cornwall residents, delivering music, local news, weather, traffic updates, community stories, and entertainment across DAB digital radio, mobile app, smart speakers, and online streaming. Licensed and operated by Rewind Radio Ltd.
• Replay Rewind On-demand podcast and audio archive allowing listeners to access previously aired shows and content at their convenience through the Rewind player.
• WOSON Events Platform Local events guide platform featuring Cornwall events listings, a Gig Guide, and Cornwall's Baby Show, helping listeners discover activities across Cornwall.
• Voucher Shop Online voucher platform offering deals and discounts from local Cornwall businesses, including station-branded promotions such as pasty dinners.
• Job Spot Local employment listings platform connecting Cornwall job seekers with regional employers, supported by Cormac Ltd.
• Cornwall's Baby Show Annual baby and family exhibition event featuring exhibitors, entertainment, and family-focused activities, promoted through the WOSON events platform.
• Radio Advertising and Sponsorship Services Direct advertising sales offering radio airtime and structured show and segment sponsorships to local Cornish businesses across full shows (e.g., Big Cornish Breakfast, Daytimes, Big Drive Home, Evenings) and named segments (e.g., Flashback Five, Nan that Tune, Two Tunes at Two, Celebration Club).
• Cornwall's Heroes Community recognition section celebrating notable individuals and achievements within the Cornwall community.

Quantifiable outcome

• Full weekday schedule from 6am through midnight, plus Overnights (midnight–6am) and weekend programming — totalling 10+ named shows across 7 days.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, primary and secondary.

• AiircoreTechnology or IntegrationAiir is the technology platform and CMS provider powering Cornwall's Rewind Radio's website, streaming infrastructure, and broadcast management. The station footer credits Aiir as the platform powering the station (Powered by Aiir, aiir.com). Aiir provides the technical foundation enabling DAB, app, smart speaker, and online distribution.
• Cornish Dairy CoprimaryGTM or Marketing PartnerCornish Dairy Co, a family-owned dairy company founded in 1994 in Glynn Valley, Cornwall (owned by the Clarke family since 1976), sponsors The Big Cornish Breakfast show on Cornwall's Rewind Radio. The sponsorship promotes award-winning Cornish dairy products including milk, clotted cream, butter, and yoghurt to the station's morning audience.
• DL AccountsprimaryGTM or Marketing PartnerDL Accounts, a multi-award-winning digital-leading accountancy firm with offices in St Austell and Nansledan (Newquay), sponsors the Daytimes show on Cornwall's Rewind Radio. The firm is a Xero platinum partner and finalist for Xero Awards and Accounting Excellence Awards.
• Cornwall Window and Conservatory CentreprimaryGTM or Marketing PartnerCornwall Window and Conservatory Centre, a home improvement company based in Camborne, sponsors Duchy Daytimes on Cornwall's Rewind Radio. The company specialises in windows, doors, conservatories, and bespoke home extensions for homeowners across Cornwall.
• Hawkins BlackwaterprimaryGTM or Marketing PartnerHawkins Blackwater, a South West law firm, sponsors The Big Drive Home show on Cornwall's Rewind Radio. The show runs weekdays 4–7pm with presenters Kath and Aimee.
• Apollo Bingo CambornesecondaryGTM or Marketing PartnerApollo Bingo Camborne (operated by Majestic Bingo) sponsors the Evenings show on Cornwall's Rewind Radio. The venue promotes live bingo, gaming, food, and entertainment, giving away over £50,000 in prizes monthly.
• The Cornish StoresecondaryGTM or Marketing PartnerThe Cornish Store, a unique Cornish department store in historic Falmouth, sponsors the Celebration Club feature on Cornwall's Rewind Radio. The store sells Cornish gifts, hampers, flags, jewellery, books, music, clothing, and chocolate pasties.
• Anson Care Services LtdsecondaryGTM or Marketing PartnerAnson Care Services Ltd sponsors the Nan that Tune segment on The Big Drive Home. The care provider operates five residential and dementia care homes across Redruth and Penzance and a domiciliary care agency serving Redruth and Portreath, employing over 100 staff.
• The Old Inn & RestaurantsecondaryGTM or Marketing PartnerThe Old Inn & Restaurant in St Breward, Bodmin Moor, sponsors the Two Tunes at Two segment on Duchy Daytimes. The pub is a Gold Award Winner for Pub of the Year at the Cornwall Tourism Awards 2024 and holds the Tripadvisor Travellers' Choice Award.
• Modern MusicsecondaryGTM or Marketing PartnerModern Music, one of the South West's largest music gear stockists based in the region for over 40 years, sponsors The Rock Show on Cornwall's Rewind Radio (Sunday evenings 6pm+). The retailer stocks guitars, amplifiers, drums, PA systems, and recording equipment as an authorised dealer for major brands.
• Go Jute InternationalsecondaryGTM or Marketing PartnerGo Jute International, the UK's leading sustainable bag manufacturer based in St Austell, Cornwall, sponsors the Saturdays show on Cornwall's Rewind Radio. The company produces branded jute, juco, and cotton bags for businesses including Tommy Hilfiger, Four Seasons Hotels, and the Eden Project.
• Local Cornwall Event Venues (WOSON Platform)secondaryOthersThe station's WOSON events platform features a network of Cornwall venue partners including Trevince (Gwennap/Redruth), The Old Boatyard (Falmouth), The Bell Inn (Launceston), and multiple event hosts. These venues and event organisers list on the WOSON platform and appear in station event coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Radio Exe: Independent local radio station serving Exeter and East Devon, operating a similar community-led model with DAB distribution and local event tie-ins. Comparable in scale and GTM motion as a fellow small-market UK indie.
• Radio Tyneside: Community and hospital radio station serving Newcastle. Operates a similar small-team, local-content model with a multi-platform streaming footprint.
• Juice 107.2 (Brighton): Independent local commercial radio station serving a UK regional market with a community-led GTM and local sponsorship base. Comparable as a small UK indie operating in a single city/region.

Direct peers

• Pirate FM: Cornwall's main commercial radio competitor, broadcasting music and local content across the same Cornwall geography. Pirate FM is the incumbent Rewind Radio most directly competes with for local listeners and SME ad budgets.
• Greatest Hits Radio Cornwall: Commercial heritage/hits format station serving Cornwall through the Bauer network. Competes directly for older demographic listeners and adult-contemporary ad revenue in the same region.
• Nation Radio (South East / Coast): Independent regional commercial stations within the Nation Broadcasting portfolio. Comparable indie commercial model targeting regional audiences with mainstream music and local content.
• Hits Radio Cornwall: Bauer-owned contemporary hits station broadcasting into Cornwall under a similar format umbrella. Direct competitor for mainstream hit music listeners and regional ad spend.

Broad incumbents

• Nation Broadcasting: Welsh independent radio group operating multiple stations under a similar local-indie playbook. Comparable business model as a multi-station UK indie broadcaster focused on regional content.
• Heart Cornwall / Heart South West: Global Radio-owned mainstream music station reaching Cornwall as part of its South West network. Competes for the same mainstream hit-music listener and large national ad budgets.
• BBC Radio Cornwall: Publicly funded local radio station covering the same Cornwall geography with news, weather, and community programming. While not commercial, it competes for the same listener hours and Cornwall-specific content agenda.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CornwallRewind
• YouTubeyoutube.com/channel/UCziFbkXIGsvIKM8jRpXPpkQ
• LinkedInlinkedin.com/company/rewind-radio-south-west

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornwall's Rewind Radio