Rewire
Rewire (Stichting Rewire) is a The Hague-based non-profit that produces an annual four-day international festival for adventurous and experimental music, plus year-round concerts, an education programme, and a record label, serving music enthusiasts, students, and international press.
- Company typePrivate
- Founded2011
- HeadquartersThe Hague, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rewire does
Rewire (legally Stichting Rewire) is a non-profit festival organization founded in 2011 and headquartered in The Hague, Netherlands. Its flagship product is the annual Rewire Festival — a four-day international event for adventurous, experimental, and avant-garde music now in its 15th edition, with the 16th scheduled for April 8-11, 2027. Each year the festival delivers more than 200 activities, including performances, commissioned works, club nights, installations, talks, and screenings, distributed across over 20 venues in The Hague (Amare, Korzo, PAARD, Koorenhuis, Koninklijke Schouwburg, Nieuwe Kerk, Grote Kerk, Concordia, among others). Beyond the flagship, the organization operates the year-round Rewire x Korzo concert series (a ten-year collaboration with Korzo theater now in its 25th and 26th editions), an education programme serving schools and students, and the Rewire record label releasing festival-connected music.
The organization's core IP is curatorial rather than technological: 14+ years of programming history featuring artists such as Laurie Anderson, Meredith Monk, Arca, Low, and Nicolás Jaar, sustained critical endorsement from NRC (5-star), Resident Advisor, Crack Magazine, Loud And Quiet, The Wire, de Volkskrant, and OOR, and the ability to secure Netherlands-exclusive performances (e.g., Diamanda Galás at Rewire 2027). The technology stack is operational, not proprietary — Ticketmatic (with CM as processor) for ticketing, Mailchimp for newsletters and press releases, Google Analytics and Hotjar for web analytics, and Google Workspace for internal operations. Year-round staff consists of approximately six full-time employees plus two interns, expanding by roughly nine freelancers and contractors during the festival window. Artistic & General Director Bronne Keesmaat leads programming; Business Manager Mara Liza de Bakker leads operations. Governance rests with a three-person Supervisory Board chaired by Janke Brands, with members Marleen van Uchelen and Mavis Carrilho.
Revenue is generated from ticket sales for festival passes and individual events (one-time), tax-deductible donations enabled by ANBI charitable status, fees from education workshops, and royalty/licensing income from the Rewire label. The business model is anchored by structural public funding from Fonds Podiumkunsten (the Dutch performing arts fund) and the Municipality of The Hague (Gemeente Den Haag). The organization is compliant with the Dutch Governance Code Cultuur, Fair Practice Code, and Code Diversiteit & Inclusie, and operates within a partner ecosystem that includes Korzo Theater, The Hague & Partners, European Festivals Forest (CO2 offsetting), and standard SaaS vendors for ticketing, email, and analytics.
Rewire firmographics
Firmographics- Name
- Rewire
- Legal name
- Stichting Rewire
- Website
- https://rewirefestival.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rewire (Stichting Rewire) is a The Hague-based non-profit that produces an annual four-day international festival for adventurous and experimental music, plus year-round concerts, an education programme, and a record label, serving music enthusiasts, students, and international press.
- Ownership category
- akta.pro rank
Rewire industry classification
Industry- Product category
- Music festival and live events
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)
Keywords
Where Rewire is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rewire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from festival passes and individual event tickets. Tickets are processed through Ticketmatic. Various pass types available including Regular 3-Day and 4-Day Passes, Student Passes.
- Donations: Tax-deductible donations from supporters. Rewire is a registered charitable organization with ANBI status. Minimum donation of €1, with preset amounts of €10, €25, €50, €100. Donations are tax-deductible under Dutch law.
- Education Programs: Educational workshops and concert visits for schools and students. Annual education program with various workshops and opportunities to visit specially selected concerts.
- Music Label: Rewire releases music connected to the festival via its own label.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Donation tiers |
| One time/ perpetual license | Pay-as-you-go | Rewire Reflections reduced pass |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rewire product offering
Product offeringCore offering
Rewire is a non-profit festival organization that produces the annual international Rewire Festival, a four-day event for adventurous and experimental music held each April across more than 20 venues in The Hague, featuring 200+ activities including performances, club nights, installations, talks, and screenings. Year-round it operates the Rewire x Korzo concert series at Korzo theater, runs a Rewire Education Programme for schools and students, and releases music through its own Rewire Label.
Product overview
Rewire is a non-profit festival organization based in The Hague that operates primarily through its flagship annual Rewire Festival, an international four-day event for adventurous music now in its 15th edition. The organization extends its reach year-round through the Rewire x Korzo concert series (a decade-long collaboration with Korzo theater), an education programme with workshops for students, and its own record label releasing festival-connected music. The core festival offers over 200 activities including performances, commissioned works, club nights, installations, talks, and screenings across 20+ venues in The Hague.
Differentiator
Problem solved
Functional benefit
Products and services
- Rewire Festival The annual international festival for adventurous music held in The Hague, featuring four days of musical and interdisciplinary performances, specially commissioned works, club nights, installations, talks, and screenings across more than 20 venues. Targeted at music enthusiasts, industry, and press seeking experimental and avant-garde programming.
- Rewire x Korzo concert series A year-round concert series organized in collaboration with Korzo theater, bringing experimental music performances to The Hague throughout the year. The series celebrated its ten-year anniversary in 2026 with its 25th and 26th editions.
- Rewire Education Programme An educational programme offering workshops and opportunities for schools and students to engage with the festival's artistic programming and selected concerts. Includes the Rewire Reflections writing program, whose participants receive a reduced Festival Pass.
- Rewire Label The festival's own record label that releases music connected to the festival, including commissioned works and performances.
Quantifiable outcome
- Over 200 activities presented annually across 20+ venues
- +2 more outcomes
Companies that use Rewire
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Rewire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Rewire partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Korzo TheatercoreLong-running collaboration presenting the Rewire x Korzo concert series, celebrating its ten-year anniversary. The partnership brings innovative music performances to Korzo theater in The Hague, featuring Dutch premieres and special collaborations.
- The Hague & PartnersminorCollaborates on audience research, processing personal data (postcode and house number) to generate statistical insights using the Cultural Target Groups Model. Data used for accountability towards funding partners and programming/marketing strategy.
- European Festivals ForestminorPartnership for CO2 emission offsetting through European Festivals Forest initiative, supporting Rewire's sustainability goals.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rewire competitors and assessment
Company assessmentDirect peers
- TodaysArt: The Hague-based festival dedicated to contemporary art, music, and technology; operates in the same city and shares Rewire's experimental, interdisciplinary programming across multiple venues.
- MUTEK: International festival dedicated to digital arts and electronic music with editions in Montreal, Madrid, Mexico City, and others; similar focus on adventurous electronic and audiovisual experimentation.
- Le Guess Who?: Utrecht-based annual festival for adventurous and experimental music; very similar curatorial philosophy, multi-venue city-festival model, and European reputation in the same niche as Rewire.
- CTM Festival: Berlin-based annual festival for adventurous music and audio culture, sharing Rewire's focus on experimental, electronic, and interdisciplinary programming across multiple venues with year-round activities.
- Donaufestival: Austrian annual festival for contemporary music, performance and media arts; comparable in its adventurous, cross-disciplinary programming and European experimental-music positioning.
- Berlin Atonal: Berlin festival dedicated to experimental electronic music and audiovisual art, comparable in its focus on adventurous programming and use of an iconic industrial venue for immersive experiences.
- Unsound: Annual experimental music festival held in Kraków and other locations, focused on adventurous and boundary-pushing electronic and contemporary music with a similar curatorial ethos to Rewire.
Broad incumbents
- Big Ears Festival: Larger US-based festival for adventurous and experimental music in Knoxville, Tennessee, with a broader genre scope but overlapping curatorial philosophy and audience.
- Sónar: Barcelona-based pioneering festival of advanced music and creative technology; operates at much larger scale with a broader electronic/creative-tech remit but historically pioneered the experimental-music festival category Rewire operates in.
Others
- Korzo Theater: The Hague performing arts venue and Rewire's core strategic partner; comparable in presenting experimental music and dance in The Hague, and houses the year-round Rewire x Korzo concert series.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rewire social profiles
Digital presenceRewire compliance and trust
Trust signalCompliance4 records
Rewire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewire leadership team
Management profileNumber of profiles
Profiles7 records
Rewire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewire
What does Rewire do?
Rewire is a non-profit festival organization that produces the annual international Rewire Festival, a four-day event for adventurous and experimental music held each April across more than 20 venues in The Hague, featuring 200+ activities including performances, club nights, installations, talks, and screenings. Year-round it operates the Rewire x Korzo concert series at Korzo theater, runs a Rewire Education Programme for schools and students, and releases music through its own Rewire Label.
Is Rewire a public or private company?
Rewire is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rewire founded?
Rewire was founded in 2011. It employs 11 to 50 people.
Where is Rewire based?
Rewire is headquartered in The Hague, Netherlands, in the Europe region.
How does Rewire make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are donations, education Programs and music Label.
Who are Rewire's main competitors?
Direct peers on record are TodaysArt, MUTEK, Le Guess Who?, CTM Festival, Donaufestival, Berlin Atonal and Unsound. Broad incumbents are Big Ears Festival and Sónar. Korzo Theater is listed as an others.
Does Rewire have an API?
No public API is recorded for Rewire.
What industry is Rewire in?
Rewire's product category is Music festival and live events. Its primary akta.pro industry code is MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances). Its NAICS code is 516210.