What Rewiring Australia does

Rewiring Australia is a non-profit research and advocacy organization founded in 2020 by engineer Dr. Saul Griffith to accelerate household electrification across Australia. It serves approximately 10 million Australian households, the ~3 million renter households currently excluded from upgrades, over 100 locally-led community groups, and federal/state policy makers. The organization combines independent economic and emissions modeling with grassroots mobilization, operating programs such as the Electrify 2515 community pilot (500 households in NSW's 2515 postcode) and the Electric Communities Network. Leadership comprises CEO Francis Vierboom and Chief Scientist/co-founder Saul Griffith, with a small team of roughly a dozen staff.

The organization's core product surface consists of free consumer-facing digital tools and educational resources: the Savings Calculator and EV Savings Calculator (interactive energy-cost estimators), six home-electrification fact sheets (solar, batteries, induction cooktops, heat pump hot water, space heating/cooling, EVs), and Electric Saul — an AI-powered personalization advisor being developed in partnership with Google to deliver tailored next-step recommendations. Supporting programs include the Electrify 2515 pilot (with installations coordinated by Brighte and grid management by Endeavour Energy), the Community Electrification Handbook, and policy campaigns such as the Electrification for Renters initiative and the proposed Electrify Everything Loan Scheme (EELS). Distribution is primarily digital (website, social, SubStack) and community-led through events and exhibitions.

Rewiring Australia's revenue mechanics are those of an Australian registered charity with Deductible Gift Recipient (DGR) status (ABN 18 664 239 196): tax-deductible donations, federal government grants (notably AUD $5.4M from ARENA under the Advancing Renewables Program in 2023 for Electrify 2515), and merchandise sales through shop.rewiringaustralia.org. The organization is headquartered in Pyrmont, NSW, with team presence in the Illawarra/Sydney region. Customer "segments" are horizontal across Australian households, renters, community groups, and government, with go-to-market executed through community organizing, digital content, earned media, and direct policy advocacy rather than traditional sales channels.

Name

Rewiring Australia

Legal name

Rewiring Australia

Website

https://rewiringaustralia.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rewiring Australia is a non-profit research and advocacy organization that drives household electrification across Australia via community organizing, policy advocacy, and free digital tools, including AI-powered personalized electrification advisors and savings calculators.

Ownership category

akta.pro rank

Product category

Energy Transition Advocacy

NAICS

Research and Development in the Social Sciences and Humanities (54172), Research and Development in the Social Sciences and Humanities (541720)

akta.pro primary industry

Advanced Grid Integration & Control R&D (AI Forecasting, Digital Twins, Synthetic Inertia, Virtual Power Plants) (EUAMAOAG)

Keywords

• Household electrification
• Energy transition advocacy
• Clean energy research
• Community energy programs
• Climate policy advocacy

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: As an Australian registered charity with Deductible Gift Recipient (DGR) status, Rewiring Australia receives tax-deductible donations from individuals and supporters. Donations over $2 are tax deductible.
2. Government Grants: The organization receives federal government funding, including $5.4 million from ARENA for the Electrify 2515 Community Pilot under the Advancing Renewables Program.
3. Merchandise Sales: Online shop selling Electrify Everything merchandise including t-shirts, coffee mugs, stubby coolers, and books to raise funds and promote the mission.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rewiring Australia is a non-profit research and advocacy organization that produces independent modeling, runs community-led electrification pilots, builds free online decision-support tools (Savings Calculator, EV Savings Calculator, and the upcoming AI-powered Electric Saul advisor), and supports a national network of over 100 community groups to accelerate household electrification across Australia. Its core outputs are research reports, free consumer tools, educational fact sheets, pilot programs like Electrify 2515, and policy submissions that have shaped federal and state electrification policy.

Product overview

Rewiring Australia is a non-profit research and advocacy organization offering a portfolio of tools, resources, and programs to accelerate household electrification in Australia. The core product portfolio includes Electric Saul (an AI-powered personalization tool built in partnership with Google), interactive savings calculators (for general energy savings and EV-specific savings), and educational fact sheet resources covering six key electrification categories. The organization runs Electrify 2515, Australia's first community-led electrification pilot program, and supports an Electric Communities Network of over 100 community groups. Policy advocacy programs include the Electrification for Renters campaign and the proposed Electrify Everything Loan Scheme (EELS).

Differentiator

Problem solved

Functional benefit

Brands

• Electric Saul: An online tool developed in partnership with Google to help Australians work out the smartest next step for their home, with personalized advice, real numbers and a practical plan to act on.
• Electrify 2515

Products and services

• Electric Saul AI-powered online tool that provides personalized advice on home electrification, helping Australian households determine the smartest next steps with customized recommendations, real cost savings figures, and actionable implementation plans.
• Savings Calculator Interactive online calculator showing how much an Australian household could save on energy bills by switching from fossil fuel appliances to electric alternatives with solar and battery systems.
• EV Savings Calculator Calculator tool enabling Australians to estimate savings on petrol or diesel costs by switching to electric vehicles, comparing running costs between electric and petrol-powered cars including solar-charging scenarios.
• Electrify 2515 Australia's first community-led electrification pilot program in the 2515 postcode (Illawarra, NSW), recruiting 500 diverse homes with subsidies, accredited installations, and a paired Smart Energy Device with monitoring app to demonstrate real-world whole-of-community electrification at scale.
• Electric Communities Network Network of over 100 locally-led community groups across Australia supporting household electrification through workshops, educational resources, peer connections, and small grant programs; community groups can apply to join and access the Community Electrification Handbook.
• Electrification for Renters Campaign Policy campaign advocating for minimum rental energy efficiency standards, the right to plug in portable clean energy devices, and landlord incentives so that the nearly 3 million Australian renting households can access the benefits of electrification.
• Electrify Everything Store Online store selling branded Electrify Everything merchandise including t-shirts, coffee mugs, stubby coolers, and books to raise funds and promote the household electrification mission.

Quantifiable outcome

• Households can save over $4,100 annually by switching to solar, batteries, and electric appliances
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• BrightecoreStrategic or Co-development PartnerBrighte works with accredited installers and customers to manage household electric upgrades and provides access to payment solutions. Similar to their role with ACT Government's Sustainable Homes Scheme and Tasmanian Government's Energy Saver Loan Scheme. Brighte coordinates installations for the Electrify 2515 pilot's 500 households.
• Endeavour EnergycoreStrategic or Co-development PartnerLocal electrical distribution network operator for the Electrify 2515 pilot region. Endeavour Energy installs network monitors, assesses and supports network impacts, and provides insights for proactive roles of network distributors in managing the energy transition.
• GoogleflagshipTechnology or IntegrationElectric Saul is being built in partnership with Google. Electric Saul is an AI-powered online tool to help Australians work out the smartest next step for their home, providing personalized advice, real numbers, and practical plans to act on going electric.
• Climate Action Network AustraliaminorOthersRewiring Australia is a member of Climate Action Network Australia, an affiliation that connects them with other climate-focused organizations in the sector.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Others

• Brighte: Australian green financing fintech enabling households to fund rooftop solar, batteries, and electrification upgrades. Listed as a core partner because they execute the install + finance half of Rewiring's pilot model — comparable as ecosystem participants rather than direct competitors.

Emerging players

• Reposit Power: Australian household battery and VPP operator enabling consumers to optimize rooftop solar and battery economics. Adjacent rather than directly competing: Rewiring's advocacy creates household demand, while Reposit monetizes that demand via device coordination.

Direct peers

• ClimateWorks Australia: Non-profit within Monash Sustainable Development Institute producing independent systems-level analysis of decarbonization pathways. Comparable in thought-leadership positioning, stakeholder engagement, and analytic outputs that shape Australian corporate and government climate strategy.
• 100% Renewables: Australian not-for-profit consultancy focused on accelerating the transition to 100% renewable energy for local governments, businesses, and communities. Directly comparable through community-, council-, and policy-focused electrification/renewables work across Australia.
• Beyond Zero Emissions: Australian independent research and advocacy think tank producing sectoral decarbonization plans (e.g., industrial electrification, transport). Compares on non-profit research-driven model, evidence-based policy submissions, and technical-economic analysis informing Australia's energy transition.
• Rewiring America: U.S.-based nonprofit also co-founded by Saul Griffith focused on electrifying U.S. households; runs an Electrify tool kit, state-level policy campaigns, and a Home Energy Rebates accelerator. The most direct comparable — same founder, same playbook, same mission translated to a different national market.
• Smart Energy Council: Australian peak industry body representing the clean energy and storage sector, hosting the All-Energy Australia conference. Comparable as a national convener shaping consumer electrification, industry standards, and policy advocacy in Australia's distributed energy market.
• Australian Conservation Foundation: Australia's largest environmental advocacy non-profit with extensive grassroots organizing and policy campaigns. Comparable as a charity-driven advocacy organization running supporter mobilization, community networks, and policy submissions on environmental issues including energy.
• Climate Council of Australia: Australia's leading climate communications non-profit, producing public research, media, and policy submissions on the energy transition. Comparable to Rewiring in audience, mission framing, donor-supported funding model, and influence on Australian energy policy debates.

Broad incumbents

• EnergyAustralia (pilot programs): Major Australian energy retailer running demand-side electrification pilots and household decarbonization offers. Comparable on household electrification deployment scale but operating as a retailer rather than a non-profit advocacy/research entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rewiring-australia
• Instagraminstagram.com/rewiringaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewiring Australia