What Re:work does

Re:work is a privately held, founder-owned specialist recruitment consultancy focused exclusively on People and Talent roles across Ireland and Europe. Headquartered in Blackrock, Dublin, the firm was founded by Mark Shortall and operates through two Irish private limited companies — Rework Recruitment Limited and Rework Talent Limited, with the latter trading as GT Recruitment Partners for non-HR roles. The company serves technology companies from scale-ups to large enterprises, with named clients including Deliveroo, Airbnb, Personio, Stripe, Apple, Monzo, Adyen, Notion, Miro, Checkout.com, Uber, Skyscanner, Pluralsight, Qualtrics, Bvlgari, and GetYourGuide, among others.

The firm offers two principal European engagement models — Search (retained search with full market mapping, live candidate pipeline access, and transparency) and Scale (embedded recruiter model at a flat monthly fee where Re:work staff join client in-house teams) — alongside a three-tier Irish offering (Full Campaign, Dual-Campaign, Multi-agency) and a free content library (CV guides, interview prep resources for recruiters and HRBPs, a TA leadership guide). Its technology stack integrates third-party AI from Anthropic (Claude for CV/transcript analysis and market intelligence), Metaview (call transcription), LinkedIn (sourcing), Google Workspace (communications), and Loxo (data storage), with all final recruitment decisions made by human recruiters rather than automated systems.

Re:work generates revenue through professional services fees (retained Search engagements), managed services (embedded Scale monthly retainers), and contingency placements, targeting senior and executive-level People and Talent hires such as VP People, HR Directors, and Talent Acquisition Leaders. The company deliberately limits its client roster to maintain quality and exclusivity, working across EMEA (UK, Germany, Netherlands, Switzerland, Spain) and APAC (Singapore, Hong Kong, Australia) via embedded project deployments. It is founder-owned with no disclosed institutional capital, funding rounds, or M&A activity.

Name

Re:work

Legal name

Rework Recruitment Limited

Website

https://rework.hr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Re:work is a privately held specialist HR and Talent recruitment consultancy headquartered in Dublin, serving European technology companies through retained search and embedded recruiter models, with AI-assisted matching powered by Anthropic, Metaview, and LinkedIn integrations.

Ownership category

akta.pro rank

Product category

Executive Search & Recruitment Services

NAICS

Employment Placement Agencies (561311), Executive Search Services (561312), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Career Transition & Reemployment Services (Job Search Support) (BPACAOAD)

akta.pro secondary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

Keywords

• Specialist HR recruitment
• People talent acquisition
• Executive search services
• Embedded recruitment model
• Retained search contingency

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment Services: Re:work provides specialist HR and Talent recruitment services across Europe, operating through Rework Recruitment Limited and Rework Talent Limited. Revenue is generated through retained search engagements, embedded Scale model (flat monthly fee), contingency placements, and Dual-Campaign partnerships.
2. Search/Retained Search: Full attention from day one with complete market map, live access to pipeline, and total transparency. Retained searches are the primary model, with occasional exclusive contingency work.
3. Scale/Embedded Model: Recruiter embeds into client's in-house team for a flat monthly fee, taking full ownership of People and Talent hiring from first outreach to final offer. Operates like part of the client's team without overhead of permanent hire.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Re:work is a specialist HR and Talent recruitment consultancy providing retained search, embedded recruiting, contingency search, and dual-campaign services focused exclusively on People and Talent roles. It operates through Rework Recruitment Limited and Rework Talent Limited, serving European tech companies and the Irish market across all company sizes, from early-career hires through C-suite placements to entire People function builds. AI tooling (Anthropic Claude, Metaview) augments human recruiters on CV analysis, candidate matching, communication drafting, and market intelligence, while all final hiring decisions remain human-led.

Product overview

Re:work is a specialist HR and Talent recruitment company operating across Ireland and Europe. The core offering consists of three recruitment service tiers (Full Campaign, Dual-Campaign, and Multi-agency) primarily serving the Irish market, and two partnership models (Search and Scale) for European operations. The Search service provides retained search with market mapping, while Scale embeds recruiters into client teams for a monthly fee. Additionally, the company offers free career resources including CV templates, interview preparation guides for recruiters and HR Business Partners, and a comprehensive TA leadership guide.

Differentiator

Problem solved

Functional benefit

Products and services

• Search (Retained Search, Europe) Retained executive search service for European tech companies hiring senior People and Talent leaders, providing complete market mapping, live pipeline access, and full transparency from day one. Targeted at complex senior hires and confidential mandates.
• Scale (Embedded Recruitment, Europe) Embedded recruitment service where Re:work recruiters join the client's in-house team and take full ownership of People and Talent hiring from first outreach to final offer for a flat monthly fee. Designed to provide in-house team capacity without permanent headcount overhead.
• Full Campaign (Ireland) Exclusive end-to-end recruitment service for the Irish market delivering retained-quality search at contingency terms, combining AI-powered market mapping with human-led judgment. Includes live benchmarking reports and quality shortlists delivered within two weeks.
• Dual-Campaign (Ireland) Recruitment service that runs a full campaign in parallel with the client's internal recruitment efforts, providing additional reach and access to passive candidate networks while the client maintains control of its own recruitment activity.
• Multi-agency (Ireland) Targeted recruitment service providing CV submission and standard recruitment process from Re:work's database, used for lower-priority roles or as an additional route to market alongside other agencies.

Quantifiable outcome

• Deliveroo scaled its TA team from ~12 to 66 globally in less than a year
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Anthropic Ireland LimitedcoreTechnology or IntegrationAI & Analysis platform partner for intelligent analysis of recruitment information, CV and transcript processing, communication enhancement and market intelligence. Data stored in the US with EU/EEA traffic routing; Standard Contractual Clauses in place. Data Processing Agreement executed, data not used to train AI models, enterprise-grade security.
• MetaviewcoreTechnology or IntegrationAI-assisted call transcription during candidate screening calls, with candidate consent. Location: AWS UK servers, encrypted at rest and in transit. SOC 2 Type II certified, GDPR compliant, does not use data to train AI models, candidates can request deletion at any time.
• LinkedIn (LinkedIn Ireland Unlimited Company)coreTechnology or IntegrationCandidate sourcing, job advertising, and initial candidate communications. Location: EU - LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2. Data Processing Agreement in place, GDPR compliant, Standard Contractual Clauses for any international transfers.
• Google Workspace (Google Ireland Limited)coreTechnology or IntegrationCandidate and client email communications and correspondence records. Location: EU data centres; Google Ireland Limited, Gordon House, Barrow Street, Dublin 4. Data Processing Agreement in place, ISO 27001 and SOC 2 Type II certified, GDPR compliant, Standard Contractual Clauses in place.
• LoxocoreTechnology or IntegrationSecure storage and management of candidate and client information. Location: EU data centres. Data Processing Agreement in place, enterprise security certifications. Used by Rework Recruitment Limited only.
• RaviominorGTM or Marketing PartnerComp management platform designed for Europe's high-growth tech companies. Re:work has a partnership link offering 15% off Ravio's tool for the first year for candidates interested in salary benchmarking data.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights9 records

Customer concentration

• LinkedInlinkedin.com/company/reworkhr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re:work