RF&G Insurance Company Limited

What RF&G Insurance Company Limited does

RF&G Insurance Company Limited is a Belize-based general insurance carrier founded in 1963 and a wholly owned subsidiary of G.A. Roe and Sons Ltd., part of the diversified Roe Group of Companies. The company currently holds over 50% of the general insurance market share in Belize and operates through a nationwide network of 16+ offices and agents covering all six districts, from Belize City headquarters (One Coney Drive, Gordon House) to rural communities in the Toledo and Stann Creek districts. It serves individuals (homeowners, renters, motor vehicle owners, boat owners) and businesses (commercial property, commercial vehicles, contractors, hospitality) with property, motor, liability, marine, and specialty insurance products, and offers a unique Mexican Add-On coverage for drivers traveling into Mexico's Quintana Roo and Yucatán states via partner ANA Seguros.

The company's technology stack centers on "sophisticated insurance underwriting software" for streamlined operations and automated workflows, supplemented by the ClaimsVAULT shared motor claims database developed through ORINCO (the Organization of Insurance Companies of Belize) in partnership with EPIC Technologies of Jamaica, which enables industry-wide motor accident, fraud, and claims statistics. Digital distribution is layered onto the physical agent network through online quote forms, WhatsApp, email, and a social media presence across Facebook, Instagram, LinkedIn, and YouTube. Payment processing is integrated with The Belize Bank Limited (credit/debit cards via payment gateway), Heritage Bank (online banking), and digital wallets DigiWallet and E-Kyash.

The business model is subscription-based annual premium insurance distributed primarily through direct sales via captive agents, with claims processing typically completed in 5-7 working days from receipt of documentation. Pricing is quote-based and not publicly disclosed, with coverage limits ranging from BZ$10,000 (renters) to BZ$1,000,000 (commercial motor third-party). Capital strength is supported by a reinsurance program with Lloyd's of London and other A-rated international reinsurers, and the company holds an A.M. Best financial credit rating. Leadership is concentrated under the Roe family: Andrew J.M. Roe serves as Chairman and Managing Director; Joyce Perdomo is Underwriting Director; the board includes additional non-executive directors from the Roe family and affiliated directors, with Melissa Barber as Financial Controller and Slade Small as Claims Manager.

Name

RF&G Insurance Company Limited

Legal name

RF&G Insurance Company Limited

Website

https://rfginsurancebelize.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

RF&G Insurance Company Limited is a Belize-based general insurance provider founded in 1963, holding over 50% market share and serving individuals and businesses with property, motor, liability, marine, and specialty insurance products through a 16+ office nationwide agent network across all Belize districts.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• General insurance
• Property insurance
• Motor vehicle insurance
• Marine insurance
• Liability insurance

Headquarters

HQ city

Belize City

HQ country

Belize

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Insurance: Homeowners and commercial property insurance covering fire, hurricanes, theft, floods and other covered risks. Annual premium policies with coverage for building structure and contents.
2. Motor Vehicle Insurance: Private and commercial motor vehicle insurance including third-party, comprehensive, fire and theft coverage. Covers vehicles up to 10 years old for comprehensive coverage.
3. Liability Insurance: Public liability and employer's liability insurance protecting businesses against third-party claims for bodily injury, medical costs, and property damage.
4. Marine Insurance: Boat owners insurance with full hull coverage protecting against collisions, storms, fire, vandalism, theft, and transport damage. Third-party liability options also available.
5. Renters Insurance: Coverage limits from BZ$10,000 to BZ$50,000 with public liability up to BZ$100,000. Annual policies covering fire, burglary, hurricanes, and water damage.
6. Specialty Insurance Products: Cargo and cash in transit, bonds, title insurance, business interruption, fidelity guarantee, contractors' all risk, tour guides insurance, and Mexican motor add-on coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

RF&G Insurance Company Limited is a Belize-based general insurance provider offering property, motor vehicle, liability, marine, and specialty insurance products to individuals and businesses across Belize. The company distributes annual policies through a nationwide network of 16+ agent offices complemented by online quote forms, phone/WhatsApp sales, and digital payment options including The Belize Bank payment gateway, DigiWallet, and E-Kyash. With over 50% market share in Belize's general insurance market and a reinsurance programme backed by Lloyd's of London and A-rated international reinsurers, RF&G underwrites residential and commercial property, private and commercial vehicles, boats, and specialty risks including bonds, title, business interruption, and cargo.

Product overview

RF&G Insurance Company Limited is a Belize-based insurance provider offering a comprehensive portfolio of property, motor, liability, and marine insurance products. The company's core offerings include Residential and Commercial Property Insurance, Homeowners Insurance, and Renters Insurance for property coverage; Private Motor Vehicle, Commercial Vehicle, and Motorcycle Insurance for motor coverage; Public Liability and Employer's Liability Insurance for liability protection; and Boat Owners and Marine Insurance for maritime coverage. The company also provides specialty products such as Mexican Add-On Coverage, Title Insurance, Business Interruption Insurance, Fidelity Guarantee, Cargo & Cash in Transit Insurance, and Bonds. Supporting services include proposal forms, claims forms, and a salvage vehicle auction platform. The products are distributed through a nationwide network of agents and offices across Belize.

Differentiator

Problem solved

Functional benefit

Products and services

• Third Party Motor Vehicle Insurance Required legal coverage that addresses damages or injuries to another person's vehicle, property, or individual during an accident, protecting the policyholder when deemed at fault. Mandated by law for legal driving in Belize.
• Comprehensive Motor Vehicle Insurance Full protection coverage addressing damages to both third parties and the policyholder's own vehicle, including accidents, theft, fire, vandalism, and natural calamities like floods or hurricanes. Includes windshield replacements without impacting No Claims Discount (one per policy year).
• Homeowners Insurance Insurance that safeguards property and possessions against potential damage or loss due to fire, theft, severe weather, or unintentional incidents, including legal expenses in the event of injuries occurring on the premises.
• Residential Property Insurance Coverage designed for homeowners and residential property owners, protecting the home structure, personal belongings, fences, patios, pools, and external features against fire, hurricanes, theft, and other insured risks.
• Commercial Property Insurance Protection designed for businesses and commercial properties, covering commercial buildings, business contents, equipment, furnishings, inventory, offices, retail spaces, and operational facilities.
• Renters Insurance Safety net for tenants covering unexpected incidents such as theft, fire, hurricanes, water damage, earthquakes, and other perils, with robust liability protection for injuries or property damage. Coverage limits from BZ$10,000 to BZ$50,000 with public liability up to BZ$100,000.
• Private Motor Vehicle Insurance Coverage options for private vehicles including Third-Party and Comprehensive policies, with eligibility for vehicles under seven years old for comprehensive coverage.
• Commercial Vehicle Insurance Insurance covering all types of business vehicles including cars, trucks, tractors, trailers, golf carts, motorized heavy equipment, and crane trucks. Includes 'Million Dollar' third-party coverage with bodily injury limits up to BZ$1,000,000 per person.
• Motorcycle Insurance Coverage for motorcycles and ATVs, protecting riders from accidents, theft, and other risks on the road.
• Public Liability Insurance Protection against third-party claims for bodily injury, medical costs, and damage to someone else's property, covering incidents in home or business premises and during business operations. Includes legal fees and compensation for damages.
• Employer's Liability Insurance Coverage protecting against claims should an employee injure themselves at work due to negligence or fall ill due to hazardous working conditions.
• Marine Insurance Comprehensive coverage options for boat owners including full hull coverage protecting against collisions, storms, fire, explosions, vandalism, theft, transport damage, and loading/unloading mishaps, with optional third-party liability coverage tiers up to BZ$2,000,000 per occurrence.
• Title Insurance Protection against unexpected issues with property ownership.
• Business Interruption Insurance Financial support to cover operational costs and lost income if a disaster or unforeseen event temporarily disrupts business activities.
• Fidelity Guarantee Insurance Safeguard against employee theft or fraud.
• Cargo & Cash in Transit Insurance Coverage to keep valuables safe during transportation.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Lloyd's of LondoncoreStrategic or Co-development PartnerReinsurance partner with Lloyd's of London and leading international reinsurers, all holding minimum A rating from leading financial credit rating agencies. Provides financial stability and risk sharing for large claims.
• ORINCO (Organization of Insurance Companies of Belize)coreStrategic or Co-development PartnerRF&G is a member of ORINCO, the Organization of Insurance Companies of Belize. ORINCO developed ClaimsVAULT, a shared motor insurance claims database for reducing fraud and improving industry statistics.
• EPIC Technologies (Jamaica)coreTechnology or IntegrationTechnology partner that developed ClaimsVAULT, Belize's shared motor insurance claims database in partnership with ORINCO.
• ANA SegurosminorChannel Partner/ Reseller/ DistributorPartnership with ANA Seguros for Mexican Add-On coverage, extending eligible coverage for Belizean drivers traveling into Mexico's Quintana Roo and Yucatán states.
• The Belize Bank LimitedcoreTechnology or IntegrationPayment gateway provider for processing online payments securely. Credit and debit card processing through the bank's secure infrastructure.
• Insurance Institute of Belize (IIBZ)minorOthersProfessional association membership for insurance industry development and professional standards.
• Insurance Association of the Caribbean (IAC)minorOthersRegional industry association membership for Caribbean insurance companies.
• Belize Chamber of Commerce & IndustryminorOthersChamber of commerce membership for business networking and advocacy.
• DigiWalletminorChannel Partner/ Reseller/ DistributorDigital wallet payment option allowing customers to scan QR code or use Merchant Code 1427 for insurance premium payments.
• E-KyashminorChannel Partner/ Reseller/ DistributorMobile payment app partner enabling customers to pay insurance premiums via QR code scanning.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sagicor Life Insurance Company: A major Caribbean financial services conglomerate with insurance operations across multiple territories. Comparable as a regional insurance carrier with diversified life and P&C offerings serving Caribbean markets similar to Belize.
• MASSY Holdings Insurance: A diversified Caribbean conglomerate with insurance operations alongside retail and energy businesses. Comparable as a regional insurance carrier operating across multiple Caribbean territories.
• Guardian Group: One of the largest insurance and financial services groups in the Caribbean, offering life, health, and property & casualty coverage. Comparable as a broad Caribbean insurance incumbent with multi-line distribution capabilities.

Regional players

• Aseguradora Rural (Guatemala): A Central American P&C insurer based in Guatemala offering property, motor, and commercial coverage. Comparable as a Central American multi-line insurance carrier operating in a similar geographic and economic context.
• BAC Credomatic Insurance: A Central American financial services group with insurance operations across the region. Comparable as a regional multi-line insurance provider operating in markets with similar regulatory and economic profiles to Belize.
• Cayman National Insurance Company: A Cayman Islands-based insurance carrier serving the broader Caribbean region. Comparable as a small-market-dominant Caribbean insurer with multi-line P&C offerings and a regional footprint.

Direct peers

• Belize Insurance Centre Limited: One of the few competitors operating in Belize's general insurance market alongside RF&G. Directly comparable as a domestic P&C insurer competing for the same households, vehicles, and businesses in Belize.
• ICWI Group (Jamaica): A Jamaican-based insurance carrier offering motor, property, and liability products across the Caribbean. Comparable as a Caribbean general insurer with similar multi-line P&C focus and distribution model.
• British Caribbean Insurance Company: A Caribbean-based insurance carrier operating in Belize, offering comparable property, motor, and liability products to similar residential and commercial customer segments.

Others

• ANA Seguros: Mexican insurer that partners with RF&G to provide Mexican Add-On motor coverage. Adjacent/comparable as a partner rather than direct competitor, but operates in adjacent geography with overlapping motor insurance products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fdlamu
• YouTubeyoutube.com/@rfginsurancecompanylimited5904
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/rfginsurancebelize
• Instagraminstagram.com/rfginsurancebelize

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RF&G Insurance Company Limited