Rhino Adventure Gear

What Rhino Adventure Gear does

Rhino Adventure Gear, LLC is a privately held, California-based specialty retailer founded in 2017 that sells premium overlanding and off-road vehicle equipment through an integrated e-commerce storefront and two physical showrooms (San Marcos in Southern California and Fremont in the San Francisco Bay Area). The company curates a portfolio of 20+ premium third-party brands — including iKamper, James Baroud, 23Zero, Alu-Cab, Bush Company, SmartCap, Sherpa Equipment Co, Leitner Designs, Front Runner, Rhino-Rack, Kuat, Camp King Industries, and ICECO — spanning rooftop tents, roof and bed rack systems, truck bed canopies, awnings, 12V electrical and lighting, fridges, recovery gear, and storage solutions. Its target customer is the vehicle-based outdoor enthusiast outfitting a 4WD for overland travel, backcountry camping, and expedition use.

The underlying technology is a Shopify-based e-commerce platform augmented by a vehicle-specific fitment filter ("Shop by Vehicle") that lets buyers narrow products by year/make/model, paired with in-person consultation at the showrooms and professional installation services. The company holds Certified SmartCap Master Builder status, enabling it to ship SmartCap EVO canopies nationwide and install them locally, and has developed a custom 12V overland electrical buildout service covering dual-battery systems, solar, and integrated power distribution. First-party proprietary products are limited but include the SolarHawk rooftop tent solar panel and the RAGR&D Tune Rotopax side mount bracket.

The business model is direct-to-consumer retail, monetized through one-time product sales with optional paid installation and custom electrical services, supplemented by 0% Affirm financing and seasonal promotions such as the $200 summer install special. Revenue is not publicly disclosed, no funding rounds have been recorded, and the company has remained bootstrapped since founding. Marketing relies on Google reviews (4.9/5 across 100+ reviews), Instagram and YouTube content, an email newsletter, and an Overland Cafe community event series. The company is rated as operating, with 5 disclosed employees, an LLC entity domiciled in California, and no parent company or M&A activity on record.

Name

Rhino Adventure Gear

Legal name

Rhino Adventure Gear, LLC

Website

https://rhinoadventuregear.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Overlanding & Off-Road Vehicle Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Backpacking & Trekking Gear Retail (CRAMAAAA)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Overland gear retail
• Rooftop tents
• Vehicle roof racks
• Offroad equipment
• Truck bed canopies

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of overland gear including rooftop tents, roof racks, canopies, awnings, electrical systems, and camping equipment from multiple premium brands. One-time purchase model with installation services available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rhino Adventure Gear is a curated retailer and installer of premium overlanding and off-road vehicle equipment, operating an e-commerce storefront and two California showrooms. The company sells rooftop tents, roof and bed racks, truck bed canopies (SmartCap), awnings, 12V electrical systems, and camping gear sourced from 20+ premium brands, and offers expert installation and custom 12V electrical buildout services on all products.

Product overview

Rhino Adventure Gear is a curated overlanding and offroad gear retailer founded in 2017, operating as both an e-commerce platform and California-based installation facility. The company specializes in premium rooftop tents (iKamper, James Baroud, 23Zero, Bush Company, Alu-Cab, Roof Space, Camp King Industries), comprehensive rack systems (Sherpa Equipment Co, Rhino-Rack, Front Runner, Leitner Designs, KUAT), SmartCap truck bed canopies, awnings, 12V electrical/lighting systems, camping gear, and vehicle organization solutions. They offer proprietary products including the SolarHawk tent solar panel and RAGR&D Tune mounting brackets, plus custom 12V electrical buildout services. The business model combines curated third-party brands with proprietary accessories and professional installation, targeting overlanding and expedition vehicle enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• iKamper Rooftop Tents Premium rooftop tents from Korean manufacturer iKamper, featuring hardshell and hybrid designs with BreathWeave fabric and Duracore shell technology. Models include Skycamp 3.0, Skycamp 4.0 (Duo/Trio/Quad), Skycamp DLX, BDV Duo, and X-Cover. Targeted at overlanding and off-road enthusiasts seeking high-end shelter.
• James Baroud Rooftop Tents Portuguese handcrafted rooftop tents with fiberglass hardshells, under 1-minute setup, 360-degree panoramic access, and 5-year warranty. Models include Space, Evasion, Grand Raid, Discovery, Odyssey, Nova, and Evasion ProLine. For premium overland buyers.
• 23Zero Rooftop Tents Premium rooftop tents featuring Light Suppression Technology (LST) for cool, dark interiors and ECO13B fabrics made from recycled PET bottles. Models include Armadillo AX3, Armadillo Horizon 2/3, and Kabari SuperFly hybrid wedge tent.
• Camp King Industries Rooftop Tents Aluminum rooftop tents from Australian manufacturer, built for rugged overlanding conditions.
• Bush Company Rooftop Tents Premium clamshell rooftop tents including AX27 and LX27 models, built for expedition and overlanding use.
• Alu-Cab Rooftop Tents South African manufacturer offering Gen 3-R Expedition Tent and RT-4S 4 Sleeper Rooftop Tent with aluminum construction.
• Roof Space Tents Premium rooftop tents combining hardshell and softshell tent advantages with durable shells, quick setup, and weatherproof materials. Models include Roof Space 2 and Roof Space 4.
• Roof Racks Comprehensive roof rack systems including load bars, crossbars, and platform racks from brands such as Sherpa Equipment Co, Rhino-Rack, Front Runner, Leitner Designs, KUAT, and Sherpa. Includes vehicle-specific designs like The Quandary (Lexus GX470) and The Matterhorn (4Runner).
• Bed Racks Truck bed rack systems including Active Cargo Systems from Leitner Designs, Yakima Overhaul HD, KUAT IBEX, and vehicle-specific bed rack solutions for Toyota, Ford, Chevrolet, RAM, Jeep, and Nissan trucks.
• SmartCap (RSI) Truck Bed Canopies Truck bed caps/canopies including EVO Sport (tempered glass gullwings), EVO Adventure (steel side panels with MOLLE), EVO Commercial (fleet-ready steel), and EVO Defender (all-steel security vault). Certified SmartCap Master Builder installation available; ships nationwide with free shipping.
• Overland Awnings Vehicle-mounted awnings from Kammok, Camp King Industries, Bush Company, Rhino Rack, 23 Zero, ARB, and Alu-Cab for shade and shelter during overland camping.
• Electrical and Lighting Systems Complete 12V electrical systems including lithium batteries, battery management systems, dual battery systems, solar panels, vehicle lighting, camp lighting, Starlink mounts/accessories, and radios for overland vehicle electrical builds.
• Camping Gear Essential camping equipment including ICECO and other fridge freezers (free shipping), showers, shower tents, kitchen gear, campfire equipment, camp toilets, and swag.
• Storage and Organization Systems Vehicle storage solutions including drawer organization systems, truck bed drawers, plate systems, seat delete systems, and storage boxes/bags (e.g., Goose Gear, Utah Design Foundry).
• Offroad Equipment & Recovery Gear Recovery gear including extraction equipment, water storage, fuel cans, air compressors, and emergency equipment for trail use.
• Custom 12V / Overland Electrical Buildout Service Custom electrical system installation services including dual-battery builds, solar installations, and complete overland electrical upgrades for vehicles. Expert installation available on all products purchased from Rhino Adventure Gear.
• SolarHawk Roof Top Tent Solar Panel (Own Brand) Proprietary solar panel designed for iKamper Skycamp 3.0 and 4.0 rooftop tents, powered by MERLIN technology. Rhino Adventure Gear's own branded solar accessory product.
• RAGR&D Tune M1 Rotopax Side Mount Bracket (Own Brand) Proprietary fuel and water side mount bracket for Rotopax containers, designed for overland vehicles. Rhino Adventure Gear's own branded rack accessory product.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, major and minor.

• iKampercoreChannel Partner/ Reseller/ DistributorFeatured brand and primary rooftop tent supplier. Rhino Adventure Gear is an authorized iKamper dealer offering the full lineup including Skycamp 3.0, Skycamp 4.0, Skycamp DLX, BDV Duo, and X-Cover models.
• James BaroudcoreChannel Partner/ Reseller/ DistributorFeatured rooftop tent brand. Authorized dealer offering the full James Baroud lineup including Space, Evasion, Grand Raid, Discovery, and Odyssey models. Handcrafted in Portugal.
• 23ZEROcoreChannel Partner/ Reseller/ DistributorFeatured rooftop tent brand specializing in hardshell designs. Offers Armadillo series (AX3, Horizon 2, Horizon 3) and hybrid Kabari SuperFly models featuring Light Suppression Technology.
• SmartCap (RSI)coreChannel Partner/ Reseller/ DistributorCertified SmartCap Master Builder. Offers EVO Sport, EVO Adventure, EVO Commercial, and EVO Defender models. Ships nationwide, installs locally in California.
• Alu-CabmajorChannel Partner/ Reseller/ DistributorFeatured brand for rooftop tents and canopies. Offers Gen 3-R Expedition Tent and RT-4S 4 Sleeper Rooftop Tent models.
• Sherpa Equipment ComajorChannel Partner/ Reseller/ DistributorRoof rack brand featuring vehicle-specific designs including The Quandary (Lexus GX470), The Matterhorn (4Runner), The Crestone, and other Toyota/Lexus applications.
• Rhino-RackmajorChannel Partner/ Reseller/ DistributorRoof rack and accessory brand. Offers Pioneer platform racks, Vortex systems, and various mounting accessories.
• Front RunnermajorChannel Partner/ Reseller/ DistributorRoof rack and overland equipment brand. Offers Slimline II and Slimsport roof rack systems, bed racks, and accessories.
• Leitner DesignsmajorChannel Partner/ Reseller/ DistributorPremium Active Cargo System (ACS) bed rack manufacturer. Offers Forged and Classic systems for Toyota, Ford, Chevrolet, RAM, Jeep, and Nissan vehicles.
• Bush CompanymajorChannel Partner/ Reseller/ DistributorRoof rack and rooftop tent brand. Offers AX27 and LX27 clamshell rooftop tents along with load bars and accessories.
• KuatmajorChannel Partner/ Reseller/ DistributorRoof rack and truck bed rack brand. Offers IBEX truck bed rack, DEK crossbar systems, and GoFLAT hitch-mounted racks.
• Camp King IndustriesmajorChannel Partner/ Reseller/ DistributorAluminum rooftop tent manufacturer and overland equipment brand. Offers aluminum roof top tents and awnings.
• ICECOmajorChannel Partner/ Reseller/ DistributorPortable refrigerator/freezer brand. Free shipping offered on ICECO fridges.
• Roof SpaceminorChannel Partner/ Reseller/ DistributorRoof rack and tent brand. Offers Roof Space 2 and Roof Space 4 hardshell rooftop tents combining hardshell and softshell advantages.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ARB 4x4 Accessories: ARB is an established overlanding brand and retailer with extensive dealer network and physical stores. Rhino carries ARB awnings and accessories, positioning ARB as both supplier and broad-incumbent competitor in the overlanding category.
• 4 Wheel Parts: 4 Wheel Parts is a large off-road and overlanding retailer with physical stores across the US, offering some overlapping roof rack and tent categories though with a more mass-market positioning than Rhino's premium curation.
• REI Co-op: REI is a large general outdoor retailer carrying a subset of rooftop tents, racks, and camping gear. While broader in scope and not specialized in vehicle-based overlanding, it captures some overlapping customer wallet share.

Emerging players

• RSI SmartCap: RSI SmartCap manufactures truck bed canopies and certifies Master Builders like Rhino Adventure Gear. Their growing direct distribution and installation network overlaps with Rhino's specialty installation services.
• iKamper: iKamper is the manufacturer of premium rooftop tents that Rhino Adventure Gear resells. They compete directly via their own D2C website, making them both a key partner and a competitive threat to authorized dealers.
• Alu-Cab: Alu-Cab is a South African overlanding manufacturer offering rooftop tents and canopies that Rhino resells. Their expanding direct-to-consumer presence in the US market represents both supply and competitive overlap.
• Front Runner Outfitters: Front Runner is a manufacturer and direct retailer of roof racks and overland accessories. They operate their own D2C channel and dealer network, creating both supplier and competitor overlap with Rhino Adventure Gear.

Direct peers

• Blue Ridge Overland Gear: Blue Ridge Overland Gear is a US specialty overlanding retailer with similar premium brand portfolio, installation services, and enthusiast-focused positioning as Rhino Adventure Gear.
• Overland Experts: Overland Experts is a multi-brand overlanding retailer offering rooftop tents, racks, and installation services, directly comparable in product mix, customer base, and custom buildout offerings.
• Cascadia Vehicle Tents: Cascadia Vehicle Tents is a US-based direct competitor specializing in rooftop tents and overlanding gear, operating with a similar DTC + showroom hybrid model and representing overlapping premium brands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/RhinoAdventureGear
• Instagraminstagram.com/RhinoAdventureGear
• LinkedInlinkedin.com/company/rhino-adventure-gear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Adventure Gear