Camp King Industries

Name

Camp King Industries

Legal name

Camp King Industries Pty Ltd

Website

https://campkingindustries.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

4WD and Off-Road Camping Equipment

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Travel Trailer and Camper Manufacturing (336214)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

akta.pro secondary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

Keywords

• Aluminium ute canopies
• Roof top tents
• 4WD camping accessories
• Offroad aluminium trays
• Vehicle camping equipment

Headquarters

HQ city

Logan Village

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Primary revenue from selling manufactured aluminium camping and 4WD products including roof top tents, canopies, tub toppers, ute trays, awnings, and drawers. Products are sold as one-time purchases with optional accessories and add-ons.
2. Custom Builds and Project Work: Custom canopy and tray builds designed to customer specifications. Pricing varies based on vehicle model, customisation requirements, and additional features.
3. Accessories and Components: Sale of complementary products including canvas goods, firepits, roof top tent accessories, jerry can holders, spare wheel bags, travel bags, ladders, and apparel merchandise.
4. Installation Services: Professional installation services offered at factory in Brisbane and through network of installers across Australia.
5. Shipping and Freight: Freight services for products delivered Australia wide to customer-specified depots.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Camp King Industries designs, manufactures, and sells premium Australian-made aluminium 4WD and camping products for utes and off-road vehicles, including roof top tents, tub toppers, ute canopies, aluminium trays, drawer sets, and awnings. The company fabricates these products in-house at its Brisbane, Queensland facility using CAD design, laser cutting, and TIG welding, and sells direct-to-consumer through its e-commerce site, factory outlet, and a national installer network.

Product overview

Camp King Industries offers a modular ecosystem of Australian-made camping and 4WD products centered on vehicle-based touring solutions. The core portfolio includes the RTT1 Roof Top Tent (hardshell aluminium tent launched 2018), the Peak Series Tub Topper (lightweight tub canopy also debuted at SEMA 2018), the Outback Series (integrated canopy combining roof top tent with tub topper), Aluminium Ute Canopies (customizable two-door canopies with lifetime guarantee), and Offroad Aluminium Ute Trays (complete tray solutions with integrated storage). Supporting accessories include Aluminium Drawer Sets, Protector Series 270° Freestanding Awning, and Canvas Goods. Products are designed for vehicle-specific fitment across popular 4WD platforms including Ford Ranger, Toyota Hilux, Isuzu D-MAX, Jeep Gladiator, VW Amarok, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Top Tent (RTT1) One-piece hardshell aluminium roof top tent designed for 4WD vehicles. Features TIG-welded construction with Orlock riveting system, 100mm memory foam mattress, and integrated 12V kit with LED light, USB ports, and 12V charger. Compatible with Camp King canopies and Peak Series tub toppers. Targeted at overlanders and 4WD enthusiasts touring Australia.
• Peak Series Tub Topper Lightweight aluminium ute tub canopy with 3mm 5005H34 aluminium body, CAD-designed and CNC laser-cut construction, TIG-welded framing with 50x25x3 RHS and 25x25x3 upright supports. Load capacity of 300kg static and 250kg dynamic. Available for Ford Ranger, Toyota Hilux, Isuzu D-MAX, Mazda BT-50, Mitsubishi Triton, Jeep Gladiator, Ford F-150, VW Amarok, RAM trucks, and Chevrolet Silverado.
• Outback Series Integrated camping canopy combining roof top tent with tub topper. Features tent access via the tub, allowing users to stand up inside the tent, with sheltered living space and enhanced privacy. Set up and ready for sleeping in under two minutes.
• Aluminium Ute Canopies Two-door aluminium off-road canopies built with 50x50x3mm TIG-welded frames and 2.5mm 5005 flat aluminium sheet body. Features central locking handles, heavy-duty gas struts, dust and waterproof pinch weld rubber seals, and modular internal layouts. Backed by lifetime guarantee on workmanship.
• Offroad Aluminium Ute Tray Lightweight one-piece alloy ute tray designed for off-road use. Includes built-in underbody boxes, rear trundle drawer, 65L poly water tank, shaped headboard, integrated vented fuel filler, and LED lights. Premium textured powder coat finish. Lifetime guarantee on workmanship.
• Aluminium Drawer Sets Drawer sets designed for mounting to tub bases and ute trays. Dust and waterproof construction from 5005 H34 Grade flat aluminium, 2.5mm fully TIG welded with internal SHS frame. Draw runners rated to 227kg with optional fridge slide fitting.
• Protector Series 270° Freestanding Awning Freestanding 270-degree awning providing almost instant shelter. Set up requires only unzipping, a short walk, and quick clip in — no poles needed. Designed for easy travel and wrap-around weather protection.
• Canvas Goods and Accessories Australian-made canvas accessories including Medium Canvas Travel Bag, Clear Top Travel Bag, Canvas Firewood Sling, Canvas Peg and Rope Bag, Canvas Shoe Bags, 3 Pouch Storage Unit, Kokoda Tank, jerry can holders, spare wheel bags, and firepits.

Quantifiable outcome

• 40+ years combined fabrication experience
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Rhino Adventure GearcoreChannel Partner/ Reseller/ DistributorAuthorised US distributor for Camp King Industries products, operating in San Francisco and San Diego. Handles sales, installation support, and warranty for American customers. Contact: 833-744-6624 ext 1, [email protected].

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Front Runner Outfitters: South African-origin manufacturer of roof top tents, drawer systems, awnings, and vehicle accessories for overlanders. Directly comparable product mix and DTC-led international distribution model to Camp King.
• Ironman 4x4: Australian 4WD accessories manufacturer producing suspension, bull bars, canopies, and camping accessories. Competes with Camp King across multiple vehicle accessory categories for the same Australian 4WD customer base.
• Alu-Cab: South African manufacturer of aluminium 4WD canopies, roof top tents, and camper systems. Closely comparable to Camp King's Outback Series and Peak Series in product design, fabrication approach (aluminium), and target overlanding/expedition customer.
• TJM 4x4: Established Australian 4WD accessories brand offering bull bars, winches, canopies, and camping gear. Overlaps with Camp King on canopy and 4WD touring accessories for Australian-made premium buyers.
• Rhino-Rack: Australian-founded global manufacturer of roof racks, roof top tents, awnings, and 4WD accessories. Directly competes with Camp King in roof top tents and awnings, and shares the same overlander/outdoor enthusiast customer segment across Australia, USA, and Europe.
• Eezi-Awn: South African manufacturer of roof top tents, awnings, and 4WD camping equipment. Comparable in hardshell RTT and awning product categories that directly compete with Camp King's RTT1 and Protector Series.
• ARB 4x4 Accessories: Australia's largest aftermarket 4WD accessories manufacturer and retailer. ARB produces bull bars, canopies, roof top tents, drawers, and awnings for the same 4WD enthusiast customer base as Camp King, with overlapping product categories and a much broader dealer network.
• MSA 4x4 Accessories: Australian 4WD accessories specialist producing drop slides, storage, and vehicle accessories. Comparable mid-sized Australian manufacturer competing for the same tradie and overlander customer segments as Camp King.
• Overland Vehicle Systems (OVS): US-based manufacturer of roof top tents, awnings, and overlanding accessories. Directly comparable in product mix and target customer (US overlanders), and a competitor to Camp King in the US market via the Rhino Adventure Gear channel.

Broad incumbents

• Go Rhino: Large US-based manufacturer of truck and SUV aftermarket accessories including racks, bumpers, and bed accessories. Operates broadly in the same vehicle aftermarket space as Camp King but at significantly larger scale and broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5abCVBg_uYuQm7mYFxR7Cw
• Facebookfacebook.com/campkingindustries
• Instagraminstagram.com/camp_king_industries
• LinkedInlinkedin.com/company/camp-king-industries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp King Industries