Rhön Park Hotel - Aktiv Resort

What Rhön Park Hotel - Aktiv Resort does

Rhön Park Hotel - Aktiv Resort is a privately held German family and conference resort operated as Rhön Park Hotel GmbH & Co. KG, founded in 1992 and located at Rother Kuppe 2, 97647 Hausen-Roth, Bavaria, at 700 meters elevation within the UNESCO Biosphärenreservat Rhön. The property offers 313 family-suitable rooms, apartments, and suites across multiple categories (Apartment Deluxe, Studio Deluxe, Komfort Apartment, Junior Suite Deluxe, Junior Suite Deluxe Premium, Family Suite Deluxe), and can serve up to 1,000 guests during peak dining periods with a team of 127 employees. The integrated resort platform spans accommodation, F&B (RhönInsel restaurant, Brasserie, Frankenstube, RhönEck bistro, pub), wellness (RhönOase, sauna, Rother Lagune swimming pool), the FitnessArea RhönBewegt with Precor and Peloton equipment, an indoor playground (RhönPlay), bowling, escape room, the 12-hole themed Rhön MiniGolf, MultiBall interactive gaming, FamilyFunWiese outdoor area, llama trekking, and a Kinderbetreuung childcare program. The 2024-opened RhönParkArena multifunctional hall adds event and conference capacity for up to 400 guests.

The business operates a dual-segment model: family leisure as the primary segment and corporate conferences/events as a secondary segment, supported by a dedicated enterprise sales function. Revenue streams include accommodation, F&B, event venue rental and catering, leisure activities, wellness services, gift vouchers via an online shop, Family Club loyalty membership (free, 5% discount), parking fees (€1/hour, €5/day max), and planned Rhön Villages vacation bungalow sales. Distribution is hybrid: direct booking through a Busyrooms-powered cookie-cart platform without login, Booking.com marketplace listing, phone/email, walk-in, and the VR-Crowd crowdfunding channel for bungalow investments. Marketing spans Facebook, Instagram, YouTube, LinkedIn, paid SEM (Google Ads, Meta Pixel), email (Mailingwork), SEO, content marketing via a 14-day activity preview blog, and press releases. Pricing is dynamic by room category and season with publicly disclosed activity pricing (e.g., Christmas buffet at €39/person, ice stock curling at €3/person, fitness day-pass at €29/month).

Technology stack is composed of third-party integrations rather than proprietary platforms: Busyrooms for booking, eTermin for wellness scheduling, 4bowl for bowling reservations, DialogShift chatbot, PAYONE payment processing, Mailingwork for newsletters, Google Analytics/Ads/Tag Manager and Meta Pixel for analytics and remarketing, Peter Park for digital parking, and chip-controlled service robots (Miguel and Michel) for restaurant dish clearing. The legal entity is a family-owned GmbH & Co. KG with Albertus C.A. Baars as Managing Director and Ben Baars as Director; no external private equity, venture capital, or public shareholders are present. Sustainability is a stated priority, evidenced by a TourCert certification (2024), BioRest food-waste-to-biogas partnership, pollinator-friendly landscape plantings since 2018, LED lighting, and a block heating power station.

Name

Rhön Park Hotel - Aktiv Resort

Legal name

Rhön Park Hotel GmbH & Co. KG

Website

https://rhoen-park-hotel.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhön Park Hotel - Aktiv Resort is a privately held 313-key family and conference resort in the UNESCO Rhön Biosphere Reserve, Bavaria, Germany, offering integrated accommodation, F&B, wellness, leisure activities, and event hosting for up to 1,000 guests, operated by a 127-person team since 1992.

Ownership category

akta.pro rank

Product category

Family Resort & Conference Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family-Oriented Full-Service Hotels (THAGAAAF)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Family resort hotel
• Conference hotel
• Wellness spa services
• Leisure activities
• Event venue hosting

Headquarters

HQ city

Hausen-Roth

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Room rental across 313 family-appropriate rooms, apartments, and suites. Revenue from nightly stays with various room categories (Studio Deluxe, Apartment Deluxe, Komfort Apartment, Junior Suite Deluxe, Family Suite Deluxe). Booking via direct website, Booking.com, or walk-in.
2. Food & Beverage: On-site restaurants and bars including RhönInsel restaurant, RhönEck bistro, Brasserie, Frankenstube, and pub. Revenue from à la carte dining, buffet meals, and beverage service. Christmas/holiday buffet events at €39/person.
3. Conference & Event Services: Venue rental for conferences, seminars, weddings, Christmas parties, and corporate events. RhönParkArena holds up to 400 persons. Revenue from room rental, catering, and event planning services.
4. Leisure Activities: Revenue from recreational activities: bowling, minigolf (Rhön MiniGolf with 12 themed holes), escape room, MultiBall interactive gaming wall, ice stock curling, llama hiking, Power Dance workout, fitness area day passes (€29/month).
5. Wellness & Spa Services: RhönOase wellness center treatments including massages and cosmetic services. Bookable via eTermin system. Revenue from individual treatment sessions.
6. Gift Vouchers: Value vouchers (Wertgutscheine) for overnight stays and all hotel services sold through integrated voucher shop (shop.rhoen-park-hotel.de).
7. Family Club Membership: Free membership program offering 5% discount on bookings, 5% discount at RhönEck bistro, free parking for direct bookings. Generates loyalty and repeat bookings.
8. Parking Fees: Barrier-free parking with automated billing: first hour free, then €1/hour, maximum €5/day. Family Club members receive free parking on direct bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Rhön Park Aktiv Resort operates a 313-room family hotel and conference hotel in Hausen-Roth, Bavaria, providing accommodation across six room categories, multiple restaurants and bars, wellness facilities (swimming pool Rother Lagune, RhönOase spa, sauna, FitnessArea RhönBewegt), on-site leisure activities (bowling, Rhön MiniGolf, escape room, MultiBall, RhönPlay indoor playground, FamilyFunWiese), child supervision, and the RhönParkArena event venue for up to 400 persons. It sells all-inclusive family vacation packages and separately markets corporate conferences, seminars, team-building events, and celebrations.

Product overview

Rhön Park Aktiv Resort is a family and conference hotel located in Bavaria, Germany at 700 meters elevation in the UNESCO Biosphärenreservat Rhön. The resort operates a unified hotel and leisure platform offering accommodations across six room categories (Apartment Deluxe through Family Suite Deluxe), extensive wellness facilities (swimming pool Rother Lagune, wellness center RhönOase, sauna, fitness area RhönBewegt), diverse entertainment (RhönPlay indoor playground, bowling, Rhön MiniGolf, escape rooms, MultiBall, family activities), and conference/event hosting (RhönParkArena for up to 400 guests). Core offerings are complemented by dining venues (restaurants, brasserie, bistro, bar), child care services, activity programs, and membership programs (Family Club). The resort also offers vacation property investment opportunities (Rhön Villages in planning). Online booking, voucher sales, and parking are digitally managed through integrated third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• RhönParkArena: Multi-purpose hall and event venue with restaurant (Brasserie), capacity for 400+ guests, seating for 160 indoors and 200 outdoors
• RhönPlay
• Rhön MiniGolf
• RhönOase
• Family Club
• RhönChill
• RhönVillage
• RhönPlaza
• FitnessArea RhönBewegt
• Rother Lagune
• MultiBall

Products and services

• Hotel Accommodations Family-friendly overnight accommodation across six room categories with extensive child equipment, available for direct booking or via Booking.com.
• Restaurants, Café & Bar Multiple on-site dining venues serving à la carte and buffet meals with seasonal Christmas/holiday buffets at €39/person.
• RhönParkArena Event Venue Multi-purpose event hall accommodating up to 400 persons for conferences, seminars, team-building events, weddings, and corporate celebrations with Brasserie restaurant.
• Schwimmbad Rother Lagune Indoor swimming pool facility featuring a 60-meter waterslide recently renovated with new special coating.
• Wellnesszentrum RhönOase Full-service wellness center offering spa treatments, cosmetic services, and massages bookable via the eTermin scheduling system.
• FitnessArea RhönBewegt Modern fitness center with Precor and Peloton equipment for cardio and strength training; €29/month introductory membership for external guests.
• Sauna Sauna facility as part of the wellness and relaxation offerings.
• Rhön MiniGolf 12-hole themed adventure mini-golf course themed around Rhön landmarks, built with sustainability-focused natural materials; open daily 10:00-22:00.
• Bowling Bowling lanes with online booking via the 4bowl reservation system and email/SMS confirmation.
• Escape Room 'Die Hütte im schwarzen Moor' Themed escape room experience with online booking; outdoor escape tours also offered for kids and groups.
• RhönPlay Indoor Adventure Playground Indoor adventure playground for children with play equipment and supervised activities.
• FamilyFunWiese Outdoor play and sports area featuring slides, trampolines, ball sports, and an Indian village play theme.
• MultiBall Interactive Game System Interactive LED wall with 45 games controlled by ball throws; suitable for families and corporate team-building events.
• Lama-Wanderungen (Llama Treks) Llama trekking experiences led by llama whisperer Markus, allowing families to explore the Rhön region together.
• Kinderbetreuung (Child Supervision) Professional child supervision and animation programs for various age groups, included in the activity program.
• Aktiv-Programm (Activity Program) Weekly activity program offering archery, dancing, crafting, hiking, escape room, mini-golf, and Power Dance workouts; 14-day advance preview available online.
• Digital Parking System Barrier-free parking management for 450 spaces using license plate recognition; first hour free, then €1/hour capped at €5/day, payable via cash, card, Apple/Google Pay, or Parkster app.
• Gift Vouchers (Wertgutscheine) Flexible value vouchers for overnight stays and all hotel/resort services, purchasable through the online voucher shop with PAYONE payment processing.
• Family Club Loyalty Program Free membership program providing 5% discount from the first booking, 5% discount at the RhönEck bistro, and free parking on direct bookings.

Quantifiable outcome

• 90% employee recommendation rate on kununu (based on two-year review period)
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• BioRest (Herbstadt)coreStrategic or Co-development Partner · 29 February 2024Regional food waste recycling partner processing kitchen waste and food scraps from resort buffets (up to 1,000 guests). BioRest operates biogas plant 50km away in Herbstadt, converting organic waste into eco-electricity (~6 million kW/year), heat, and certified fertilizer (15,000 m³/year). Partnership supports sustainability positioning within UNESCO Biosphärenreservat Rhön.
• Peter Park System GmbHcoreTechnology or Integration · 30 January 2024Digital barrier-free parking management system for 450 parking spaces (lot and underground garage). Uses automatic license plate recognition; eliminates tickets and barriers. Payment via cash, card, Apple/Google Pay, or Parkster app. Reduces CO2 from vehicle queuing; minimizes maintenance costs.
• Miguel and Michel (Service Robots)coreTechnology or IntegrationChip-controlled dish clearing robots deployed in restaurant RhönInsel to transport dishes between tables and kitchen. Supplement 127-person team serving up to 1,000 guests. Additional vacuum/mop robot for housekeeping corridors.
• BusyroomscoreTechnology or IntegrationOnline booking system provider for room reservations and voucher sales. Integrated booking engine handles shopping cart functionality, confirmation emails, and booking management.
• eTermincoreTechnology or IntegrationOnline scheduling system for wellness treatments at RhönOase. Collects appointment data, guest preferences, allergy information with consent.
• 4bowl (Logo-Solution GmbH)coreTechnology or IntegrationBowling lane reservation system with account creation, email/SMS confirmation, and contact management for lane bookings.
• DialogShift GmbHcoreTechnology or IntegrationAI-powered chat application for 24/7 guest inquiries on website. Handles standard questions without requiring personal data. Chat history retained for 90 days.
• texTDesign Tonya Schulz GmbHcoreTechnology or IntegrationWebsite design and implementation agency. Responsible for visual design and digital presence (attributed in website footer credits).
• MailingworkcoreTechnology or IntegrationNewsletter delivery platform. Handles email campaigns, double opt-in registration, and campaign analytics.
• PAYONE GmbHcoreTechnology or IntegrationPayment processing provider for voucher shop. Supports credit cards (Mastercard, Visa, Maestro), debit cards, and other payment methods. Ensures secure transaction processing.
• Royal Rangers MarburgminorStrategic or Co-development PartnerChristian scout organization (7 groups, 50 children ages 6-17, 17 adult leaders). Assisted with furniture donation transport to Romania (Mission ohne Grenzen). Hotel provided accommodation and meals during volunteer effort.
• Mission ohne Grenzen e.V.minorStrategic or Co-development PartnerGerman branch of international Christian aid organization supporting impoverished people in Southeastern Europe (Romania, Bulgaria, Albania, Bosnia-Herzegovina, Moldova, Ukraine). Received donated furniture from hotel renovation for distribution to families, elderly, and sick people in Sibiu/Hermannstadt, Romania.
• Booking.comcoreChannel Partner/ Reseller/ DistributorThird-party online travel agency marketplace listing rooms and packages. Acts as messenger for booking requests; direct contract between hotel and guest. Commission-based distribution.
• Planungsbüro Miriam Glanz (Julian Metz, landscape architect)coreStrategic or Co-development PartnerLandscape architecture consultancy designing pollinator-friendly plantings around resort since 2018. Created planting scheme with 10 trees, 150 shrubs, 2,000 groundcover plants, 5,000 grasses/perennials/ferns, 10,000 flower bulbs. Supports sustainability and biodiversity positioning within biosphere reserve.
• datenschutz süd GmbHcoreImplementation/ SI/ Consulting PartnerExternal data protection officer (DPO) providing GDPR compliance oversight and consultation. Located in Würzburg. Handles data protection inquiries and compliance management.

Scale indicators10 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Maritim Hotels: Established German full-service hotel chain with strong conference and event positioning. Comparable to Rhön Park's Tagungshotel/TagungsArena side and German hotel operating model.
• H+ Hotels: German hotel group operating conference and leisure hotels across Germany. Comparable for conference/event facilities and full-service German resort operations.
• Dorint Hotels: German full-service hotel chain offering conference, wellness, and leisure properties. Comparable to Rhön Park's combination of conference facilities, wellness, and family leisure.
• Lindner Hotels: German upper-mid-scale hotel chain with wellness and conference properties. Comparable for the conference-plus-wellness positioning alongside leisure guests.
• Tropical Islands Resort: Large indoor tropical resort destination in Germany focused on family leisure, waterpark, and activity programming. Comparable for the all-in-one family-experience destination model.

Direct peers

• Aldiana Club Resorts: German club-resort operator with all-inclusive family and activity-focused holidays. Direct comparable to Rhön Park's family package bundling with dining and activities.
• Landal GreenParks: European family holiday park operator with bungalow-style accommodation and extensive activity programming. Comparable to Rhön Park's resort offering and its planned Rhön Villages bungalow concept.
• Center Parcs: Operates family-focused holiday parks across Europe with integrated accommodation, indoor swimming, and on-site activities. Direct comparable to Rhön Park's all-in-one family resort model.

Emerging players

• Familotel: Cooperative of family-focused hotels across Germany, Austria, and Italy. Comparable to Rhön Park's family resort positioning with emphasis on child amenities and activity programming.

Regional players

• Tagungshotel Fuchsbau: German conference and wellness hotel in northern Germany. Comparable regional conference hotel with combined leisure and event offerings targeting similar B2B and leisure segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RhoenParkHotel
• Facebookfacebook.com/RhoenParkAktivResort
• LinkedInlinkedin.com/company/rhoen-park-aktiv-resort
• Instagraminstagram.com/rhoen_park_aktiv_resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhön Park Hotel - Aktiv Resort