Textdesign

What Textdesign does

Digital Layers B.V. is a full-service digital agency headquartered at Nieuwe Marktstraat 54b in Nijmegen, Netherlands, providing strategy, branding, marketing, website development, campaigns, and content services to ambitious SMB and mid-market organizations primarily in the Dutch market. The firm is an Umbraco Gold Partner (with more than 70 Umbraco sites built), a Google Partner, and a HubSpot partner, and serves more than 50 active brand clients with a Layer Partnership engagement model that combines strategic advisory with in-house creative and technical execution. Its product surface spans B2B websites, candidate-first recruitment websites (with ATS integrations to AFAS, Bullhorn, and Recruitee), SEO and social advertising, lead generation and brand activation campaigns, social media management, copywriting, photography, and videography, with hosting delivered through Umbraco Cloud on Microsoft Azure.

The agency generates revenue through bespoke project-based and retainer professional services engagements; pricing is not publicly disclosed and varies by scope, media budget, and ambition. Customer concentration is distributed across more than a dozen named case studies spanning electrotechnical, energy, theatre, acoustics, cybersecurity, ERP, hospitality, and finance verticals, with multi-year relationships (e.g., KNNS since 2020) anchoring recurring revenue. The firm is co-founded by Jelle Althuizen (Marketing Director) and Paul Martina (Creative Director), and a specialist team covers strategy, content, GEO, performance marketing, and brand design. Note: source data presents an inconsistency between firmographics citing 8 employees and marketing materials citing more than 20 colleagues; the higher figure is used in this analysis given the depth of disclosed services and named personnel.

Name

Textdesign

Legal name

Digital Layers B.V.

Website

https://textdesign.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Layers is a Nijmegen-based full-service digital agency offering strategy, branding, marketing, Umbraco website development, and content services to more than 50 ambitious SMB and mid-market brands in the Netherlands, with Umbraco Gold, Google, and HubSpot partner status.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Content Marketing & Branded Content Agencies (MPAAAAAF), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Digital marketing agency
• Website development services
• Search engine optimization
• Brand strategy and design
• Lead generation campaigns

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Marketing and Strategy Services: Digital Layers operates as a full-service marketing and digital agency providing strategy, branding, marketing, development, campaigns, and content services. Revenue is generated through professional services engagements, typically project-based or retainer arrangements. Services include SEO, SEA, social media, content creation, website development, and campaign management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Textdesign is a full-service digital agency that combines strategy, branding, website development, and online marketing into a single integrated offering. The agency builds and maintains Umbraco-based websites, runs SEO/GEO, social advertising, and lead generation campaigns, and produces content (copywriting, photography, videography) for B2B clients and organizations with recruitment needs. Services are delivered as bespoke projects and ongoing retainers, with the in-house team executing across all four disciplines.

Product overview

Digital Layers is a full-service digital agency in Nijmegen offering an integrated portfolio of services under one roof. The core offering spans strategy, branding, marketing, website development, campaigns, and content creation. The company specializes in Umbraco CMS-based websites, including dedicated B2B websites and recruitment websites with ATS integrations (AFAS, Bullhorn, Recruitee). Marketing services include SEO, GEO (Generative Engine Optimization), social advertising, and lead generation campaigns. Content services cover social media management, copywriting, photography, and videography. All services are delivered by an in-house team, with partnerships with HubSpot, Google, and Umbraco (Gold Partner level).

Differentiator

Problem solved

Functional benefit

Products and services

• Umbraco Website Development Design, build, and maintenance of Umbraco-based websites delivered as a Gold Partner-certified engagement. Includes component-based architecture for maintainability and Umbraco Cloud hosting with integrated security. For B2B organizations seeking a maintainable, secure corporate website.
• B2B Website Development End-to-end website development tailored for B2B organizations, including recruitment platform integrations such as OTYS for converting site visitors into applicants. For B2B companies and organizations with active hiring needs.
• Recruitment Website Development Website development specialized for organizations with active hiring needs, integrating recruitment platforms such as OTYS to convert careers-site visitors into qualified applicants. For Dutch employers with active recruitment needs.
• SEO Services Search engine optimization service focused on sustainable organic growth, including technical SEO, content optimization, and authority building. For organizations seeking to grow inbound traffic and leads from search.
• GEO (Generative Engine Optimization) Optimization for AI-driven search results (including ChatGPT, Google AI Overviews, and other generative search engines), making client content findable for AI assistants in addition to traditional search. For organizations seeking next-generation search visibility.
• Social Advertising Targeted social advertising campaigns on platforms such as Meta to reach specific audiences with measurable outcomes. For organizations seeking paid social reach and engagement.
• Lead Generation Campaigns Performance-oriented lead generation campaigns designed to convert website visitors into qualified leads, with documented client outcomes including a 56% increase in leads. For B2B organizations seeking measurable pipeline growth.
• Brand Awareness Campaigns Brand awareness campaigns run on social platforms to increase reach and engagement. For organizations seeking to build brand visibility.
• Brand Activation Campaigns Brand activation campaigns that execute brand strategies across channels, translating brand strategy into tangible market presence. For organizations investing in brand-led growth.
• Online Recruitment Campaigns Online recruitment campaigns targeting active and passive job seekers to fill vacancies. For organizations with active hiring needs.
• Branding and Visual Identity Branding and visual identity design covering logo, identity systems, and brand assets. For organizations seeking to establish or refresh their brand.
• Brand Strategy Brand strategy development: positioning, messaging, and brand architecture decisions that guide downstream identity and activation work. For organizations seeking strategic clarity before visual execution.
• Copywriting Copywriting for websites, campaigns, and content assets, executed by the in-house content team. For marketing programs that need integrated editorial support.
• Photography Photography services for brand and content assets, executed in-house to support campaigns and websites. For organizations needing integrated visual content.
• Videography Videography services for brand and content assets, including campaign and website video. For organizations needing integrated video content.

Quantifiable outcome

• Partners see an average growth of 200% to 300% in brand awareness and inquiries after one year of collaboration
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• UmbracocoreTechnology or IntegrationDigital Layers is an Umbraco Gold Partner, the highest level of partnership certification with Umbraco. They have direct access to Umbraco HQ developers for complex technical questions and have built more than 70 Umbraco websites. They use Umbraco Cloud for hosting with security-by-default, automatic updates, WAF protection, and data stored in Microsoft Azure EU-region data centers.
• HubSpotcoreTechnology or IntegrationDigital Layers is a HubSpot partner. They integrate HubSpot CRM and marketing automation with client websites, particularly for B2B websites where lead tracking and marketing automation are required.
• GooglecoreTechnology or IntegrationDigital Layers is a Google Partner, holding certified knowledge in Google advertising and marketing. They manage Google Ads campaigns for clients as part of their digital marketing services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dept: Largest independent full-service digital agency in the Netherlands, offering strategy, creative, technology, marketing and data services to enterprise and growth-stage brands. Most directly comparable peer given similar full-service model and Dutch SMB-to-enterprise client base.
• Mirabeau: Dutch digital agency (part of Cognizant) focused on strategy, marketing, technology and data for large B2B and enterprise clients. Comparable full-service digital model, with bigger scale and enterprise skew.
• Tam Tam: Amsterdam-based full-service digital agency providing strategy, branding, marketing, content, and web development for Dutch MKB and mid-market clients. Comparable offering scope and customer segment to Digital Layers.
• WeAreBrain: Amsterdam-based creative technology agency offering branding, web, app development and digital marketing. Comparable Dutch full-service positioning and SMB-to-mid-market client mix.
• Freshheads: Rotterdam-based Dutch digital agency with deep .NET and Umbraco expertise, delivering web platforms, apps, and digital marketing. Closest peer on the Umbraco/.NET technology axis and similar target market.

Broad incumbents

• Valtech: Global digital transformation agency with Dutch roots, offering strategy, experience design, technology and marketing at significant scale. Overlaps with Digital Layers' integrated offering but operates across multiple geographies and enterprise verticals.
• Isobar: Global digital agency network within Dentsu Creative, providing end-to-end digital experience, commerce and marketing services. Overlaps with Digital Layers' full-service model but at global scale and with broader portfolio positioning.
• Adobe: Global platform incumbent behind Adobe Experience Cloud, Creative Cloud and Adobe Commerce — the broader marketing, content and experience stack that competing agencies (including Digital Layers via HubSpot and Umbraco) integrate against. Represents the platform-tier incumbent rather than a service peer.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/textdesign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Textdesign